flora&faunavisions

What flora&faunavisions does

flora&faunavisions, founded in 1999 and now operating under the umbrella brand The Storytelling Company GmbH (Munich Local Court HRB 292 531), is a Berlin-rooted multimedia design studio that translates corporate, cultural, and musical narratives into immersive live experiences. The firm serves global enterprise clients across automotive (Volkswagen Group, BMW, Audi, Mercedes-Benz, Hyundai, Volvo), telecommunications (Deutsche Telekom, Telekom Electronic Beats), consumer goods (Beiersdorf, Maybelline, Miele, Jägermeister, Tiger Beer), media and entertainment (Bertelsmann, ECHO/ADC/GQ galas), luxury heritage (Audemars Piguet, Omega, Louvre Abu Dhabi), music (Solomun, Paul Kalkbrenner, WhoMadeWho), theatre and opera (Poly Theatre Beijing, Royal Opera House, Bregenzer Festspiele, Opera Australia), and public-sector cultural diplomacy (German Pavilion Expo 2025 Osaka, Day of German Unity 2022).

The studio's underlying technology is a proprietary real-time immersive pipeline combining creative coding in vvvv and Touchdesigner, 3D video mapping, soft-edge multi-projector blending, G-LEC LED systems, laser-scanner and gesture/motion sensor interactivity, 5.1 surround sound, and motion design — all built and operated in-house. Notable technical showcases include a custom audio-reactive Touchdesigner system developed for STUDIO 1111 in Berlin, a vvvv + punch-card visitor-driven installation for Telekom Electronic Beats' 'Floating Sounds', a 36m × 7m laser-scanner-driven walkthrough for Deutsche Telekom's Magenta Moon Garden, and the pioneering seamless 360° soft-edge projection deployed for Volkswagen's IROC world premiere at Tempelhof Hangar 2. Service disciplines (Brand Identity, Multimedia, Stage Design, 360° Design, Curation, Sound Design, Light Design) are interlocked per project rather than sold as standalone modules.

Commercially, flora&faunavisions operates as a commissioned professional services firm: bespoke quote-based engagements contracted under The Storytelling Company GmbH's GTCs, layered with multi-year recurring retainers from flagship clients (Tribute to Bambi since 2010, GQ Men of the Year since 2014, Solomun+1 at Pacha since 2014, TUI Cruises 25+ shows). Go-to-market is direct enterprise sales supported by inbound from the portfolio website, with the studio frequently engaged as creative-technical lead by agencies such as Kontrapunkt (Airbus), Eventlabs (VW IROC), and Nordmann Event Consulting (Bertelsmann). The 2025 launch of STUDIO 1111 as a branded cultural venue and the rebrand into The Storytelling Company signal a shift from pure project studio toward a hybrid model combining commissioned work with self-produced IP and venue operations.

Name

flora&faunavisions

Legal name

flora&faunavisions Gesellschaft mbH

Website

https://florafaunavisions.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin-founded multimedia design studio (since 1999) creating immersive brand experiences, stage designs, video mapping, and touring installations for global enterprise clients across automotive, telecom, consumer goods, media, music, and theatre, now operating as The Storytelling Company.

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Interior Design Services (54141), Zoos and Botanical Gardens (712130)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Immersive experience design
• Multimedia stage design
• Video mapping installations
• Brand experience production
• Interactive installation art

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom professional services / commissioned projects: Flora&faunavisions operates as a commissioned design studio: each engagement is a custom, project-based service contract covering conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, server administration, data analysis/consulting services and training services. Pricing is bespoke per scope (no public rate cards; GTC reference general terms for a project-based fee structure). The company functions as a professional services firm rather than a product/SaaS vendor.
2. Long-term retainer / recurring agency engagements: Several clients are documented as multi-year retainers, providing a recurring revenue base: Tribute To Bambi charity show since 2010, GQ Men of the Year Award since 2014, IFA Opening Galas (5 years), ECHO Award Show (4 years), ADC Award (4 years), Solomun+1 at Pacha since 2014, Olympus Perspective Playground Exhibitions since 2013, Visual 360° Solution for Solomun+1 at Pacha since 2014. These long-running engagements imply a managed-services / ongoing-agency revenue stream on top of one-off commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

flora&faunavisions is a Berlin-based multimedia design studio that designs and produces bespoke immersive experiences, stage shows, video mapping installations, brand identities, and live event environments for enterprise clients. Operating since 1999, the studio delivers full-stack creative-technical work covering concept, visual identity, motion design, sound design, light design, 3D video mapping, interactive coding, set design and on-site technical production under a single in-house team. The work spans flagship immersive installations, touring shows, brand summits, expo pavilions, museum mappings, and music tours for global brands and cultural institutions.

Product overview

flora&faunavisions is a single unified creative studio rather than a platform-plus-modules product architecture — a Berlin-based multimedia design studio ("an ecosystem of design professionals specialised in the art of creating inspired content across industries") operating since 1999 and now part of The Storytelling Company. Its offering is a portfolio of integrated service disciplines: Brand Identity, Multimedia, Curation, Stage Design, 360° Design, Sound Design, and Light Design, supported by execution capabilities including Motion Design, Creative Coding, 3D Video Mapping, Space Design, and Immersive Light Installation. These service lines are not separate products but interlock per-project — for example, the Beiersdorf Brand Summit 2024 combines Brand Identity, Multimedia, Curation, Motion Design, Creative Coding, and Sound Design in a single integrated experience, while STUDIO 1111 combines Multimedia, Curation, Immersive Light Installation, Space Design, and Light Design. Each project also draws on the studio's flagship installations and shows (e.g., INSIDEOUT, Magenta Moon Garden, Flying Apsaras, Floating Sounds, Reaching New Heights), which together demonstrate the studio's range across touring theatre, brand summits, club design, public installations, and immersive museum work.

Differentiator

Problem solved

Functional benefit

Brands

• STUDIO 1111: Sensory playground / cultural venue at Potsdamer Straße 96, Berlin, blending nightclub, art gallery, theater, and social hub with custom flora&faunavisions audio-reactive visual systems; hosts event series including 'Immersion Eleven'.

Products and services

• Brand Identity Visual identity design service that translates core brand values into a strong, recognisable visual message adaptable across print, digital, interactive 3D, and audiovisual immersive experiences. Applied across projects including Volkswagen Group Forum ICONS WORLD, BMW Motorrad Welt, Solomun+1 at Pacha, and Beiersdorf Brand Summit 2024.
• Multimedia Orchestration of multiple media elements (video, lighting, sound, projection, scenography) into a cohesive immersive symphony, synchronising different media into one emotional and sensory experience delivered to the last detail.
• Curation Art-scene-insider curation service connecting the right artists with the right opportunities. The studio's international network includes raw and established talent, leveraging Berlin art-scene origins to source collaborators for installations and immersive shows.
• Stage Design Award-winning stage design for concerts, theatre, awards, and live TV shows, combining moving digital content, lighting, set design, and print content into holistic stage setups. Notable works include the world's first digital Ring Cycle, WhoMadeWho World Tour, Coachella stage design for Solomun, and German Film Award.
• 360° Design End-to-end 360° design expertise spanning 2D graphics to immersive experiences, including digital architecture, motion design, creative coding for interactive experience design (including VR and AR), lighting, special effects, custom objects, costume, stage, sound, and set design.
• Sound Design Sound design and 5.1 surround sound production for immersive installations, brand experiences, and stage shows. Notable sound collaborations include Andi Toma (Mouse on Mars) for the INSIDEOUT installation and Julian Ganzer for Beiersdorf Brand Summit 2024.
• Light Design Light design service applied across installations, shows, and immersive spaces, including STUDIO 1111, EDEN at Illuminate Adelaide, Revolution Earth, Khroma, and Utopian Garden.
• INSIDEOUT (Award-Winning Multimedia Interactive Installation) 360° immersive video, light and sound experience featuring motion graphics, 5.1 sound designed with Andi Toma (Mouse on Mars), and a transparent shed visitor interaction. Designed for cultural institutions and touring exhibition venues.
• Magenta Moon Garden Interactive, walkthrough video installation for Deutsche Telekom combining physical and digital phygital elements with real-time laser-scanner interactivity and 5.1 surround sound across three distinct visual environments.
• STUDIO 1111 Berlin cultural venue combining nightclub, art gallery, theater, and social hub, featuring a custom audio-reactive TouchDesigner system that enables digital projections to respond to music and autonomously evolve in real time.
• Flying Apsaras Musical theatrical experience with immersive visual design integrating multiple screens and video mapping, reimagining Dunhuang Mogao Caves Buddhist art for a contemporary Chinese audience. Premiered at Poly Theatre Beijing with tour planned across China.
• Reaching New Heights (Beiersdorf Interactive Experience) Interactive immersive brand experience spanning a 17-meter LED screen where visitors use gestures and movements via sensor technology to sculpt virtual peaks in real time, unifying NIVEA, Eucerin and Hansaplast under one visual narrative.
• Floating Sounds (Telekom Electronic Beats) Walkable audio-visual installation using layered projections on multiple semi-transparent surfaces, where visitors trigger the installation by designing patterns on punch cards programmed with vvvv, producing customised films uploaded to social media.

Quantifiable outcome

• Insideout installation toured to 10+ destinations including Hamburg Triennial for Photography, Palais de Tokyo and WNDR Museum San Diego.
• +5 more outcomes

Named customers33 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, project-critical and operational.

• von der haardtflagshipStrategic or Co-development PartnerBerlin-based booking agency co-presenting "Immersion Eleven" — an immersive audiovisual event series at STUDIO 1111 in Berlin. Flora&faunavisions provides the venue system and visual design; von der haardt provides the artist booking (e.g., Pantha Du Prince launch, Isaac Sullivan DJ set). The collaboration is described as fostering "meaningful connections between artists and their audiences."
• truetrue.studioproject-criticalTechnology or IntegrationProgramming partner for the interactive "Reaching New Heights" experience delivered for Beiersdorf Brand Summit 2024. Truetrue.studio handled the programming of the interactive experience while flora&faunavisions handled the concept, visual identity and design.
• wirmachenbuntproject-criticalImplementation/ SI/ Consulting PartnerHamburg-based interactive development and programming partner for Deutsche Telekom's Magenta Moon Garden installation, contributing interactive development and programming for the immersive media installation.
• Klangerfinder GmbH & Co KGproject-criticalTechnology or IntegrationStuttgart-based sound design partner for the Magenta Moon Garden installation by Deutsche Telekom, providing 5.1 Surround Sound and audio design for the immersive experience.
• Meiré und Meiréproject-criticalStrategic or Co-development PartnerCologne-based design and communication partner responsible for the Design and Communication of the broader Magenta Moon initiative, working alongside flora&faunavisions' Space Concept and Experience.
• Yadastarproject-criticalImplementation/ SI/ Consulting PartnerCologne/Berlin-based programme partner for Deutsche Telekom's Magenta Moon initiative, handling programme management alongside flora&faunavisions' experience design.
• AMBION GmbHproject-criticalImplementation/ SI/ Consulting PartnerKassel-based technical partner (Technics) for the Magenta Moon Garden installation, providing the technical equipment infrastructure required for the immersive 7-metre-high, 36-metre-long curved space.
• maedebachproject-criticalImplementation/ SI/ Consulting PartnerBraunschweig-based set construction partner for the Magenta Moon installation, delivering physical set construction alongside flora&faunavisions' digital components.
• POOLgroupproject-criticalTechnology or IntegrationTechnical collaboration partner for the Bertelsmann Management Meeting, providing the highest-quality technical equipment that enabled flora&faunavisions' 3D interactive presentation for CEO Thomas Rabe.
• Kontrapunktproject-criticalImplementation/ SI/ Consulting PartnerAgency lead for Airbus Deutschland's "Awards for Excellence" event, with flora&faunavisions delivering the multimedia show (stage design, motion design) as the technical creative partner inside the Airbus A380 production hall in Hamburg Finkenwerder.
• Eventlabsproject-criticalImplementation/ SI/ Consulting PartnerAgency lead for the Volkswagen IROC world premiere at Tempelhof Hangar 2 in Berlin, with flora&faunavisions delivering the pioneering 360° soft-edge video projection and G-LEC LED system as the technical creative partner.
• Nordmann Event Consultingproject-criticalImplementation/ SI/ Consulting PartnerAgency lead alongside Christian Bauer of Artesian for Bertelsmann's quadrennial Management Meeting, with flora&faunavisions responsible for stage design, video content and sound design.
• Chen Shi-Zhengproject-criticalStrategic or Co-development PartnerDirector of "Flying Apsaras" at the Poly Theatre in Beijing; flora&faunavisions delivered the digital design and immersive visual design under his direction, with the client being A-Z Production (Beijing) Culture & Media Co., Ltd.
• Andi Toma (Mouse on Mars)project-criticalOthersAward-winning composer, musician and producer who collaborated with flora&faunavisions to design the 5.1 soundscape for the INSIDEOUT installation; the soundscape was also repurposed for the studio's video welcome trailer.
• Personio SE & Co KGoperationalTechnology or IntegrationMunich-based applicant management and HR data processor (order-processing contract under Art. 28 GDPR) used to receive and manage job applications, including the two-year talent pool.
• Mailchimp (The Rocket Science Group LLC)operationalTechnology or IntegrationUS-based newsletter email-marketing service provider used to send the studio's free consent-based newsletter, with EU standard contractual clauses governing data transfer.
• Netlify, Inc.operationalTechnology or IntegrationUS-based service provider hosting the studio's website contact form, certified under the EU-US Data Privacy Framework with EU standard contractual clauses in place.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Obscura Digital: San Francisco-based creative technology studio specializing in immersive projection mapping, digital media architecture and brand experiences; direct overlap in technical capability and enterprise brand-event clients.
• teamLab: Tokyo-based interdisciplinary art collective creating large-scale immersive digital installations and touring exhibitions; comparable in immersive-experience design, proprietary real-time technology, and premium enterprise/museum client base.
• Whitevoid: Berlin-based kinetic light and media-art studio designing large-scale spatial installations for brands, architecture and live events; directly comparable German peer in immersive light/media installations for premium enterprise clients.
• Studio Drift: Amsterdam-based studio creating technologically advanced sculptures and installations blending nature, technology and light; comparable as a contemporary art-tech studio producing touring installations for museums and luxury brands.
• Random International: London-based contemporary art studio known for large-scale sensor-driven interactive installations (e.g., Rain Room); highly comparable on interactive sensor/projection technology, premium cultural and luxury brand clients, and touring/exhibition model.
• United Visual Artists (UVA): London-based art and design practice building large-scale kinetic, light and sound installations for cultural venues and brands; similar in combining custom technology with artistic direction for immersive public experiences.
• Tamschick Media+Space: Berlin-based media architecture studio creating immersive brand spaces, showrooms and exhibition design for global automotive and luxury clients (BMW Welt, Mercedes-Benz Museum); highly comparable on automotive/cultural client base and multimedia design discipline.
• ART+COM Studios: Berlin-based creative technology studio designing immersive installations, kinetic sculptures and data-driven media spaces for enterprise and cultural clients — the closest German peer in scope, scale, and client profile to flora&faunavisions.
• Moment Factory: Montreal-headquartered multimedia entertainment studio producing immersive environments, projection mapping and touring experiences for global brands and cultural institutions — directly comparable on offering, client type (premium brands, museums) and project scale.

Emerging players

• Refik Anadol Studio: Los Angeles-based media artist and studio producing large-scale AI-driven data sculptures and immersive installations; overlapping in immersive art-tech installations and museum/gallery exhibitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/florafaunavisionsgmbh
• LinkedInlinkedin.com/company/storytelling-company-tsc
• Instagraminstagram.com/the.storytelling.company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flora&faunavisions