Measurable AI

What Measurable AI does

Measurable AI is a Hong Kong-based, privately held data and analytics company that provides consumer insights derived from actual online shoppers' transactional data, rather than from self-reported survey panels. The platform is designed to serve consumer brands, retailers, and e-commerce operators who require objective, behavior-based intelligence on online purchasing patterns. Its core proposition centers on aggregating and analyzing transaction-level e-commerce data and surfacing actionable consumer insights, implying the use of machine learning for categorization, trend detection, and segmentation across large-scale purchase data.

The company operates with a small team of 11-50 employees and is headquartered in Kwun Tong, Hong Kong. Its leadership consists of co-founders Charlie Sheng (who also serves as CMO) and Gary Lau. The specific platform architecture, data sourcing arrangements, and underlying technology stack are not disclosed in the available source material, and there is no indication of named customers, published case studies, or partnered data sources.

The business model is not explicitly disclosed, but as a B2B consumer-insights platform serving brands and retailers, revenue is most plausibly generated through subscription or project-based analytics contracts. No pricing details, customer segments, go-to-market motion, or revenue figures are documented in the input data, representing a significant gap for any investment assessment.

Name

Measurable AI

Website

https://measurable.ai

Company type

Private

Headcount range

11–50 employees

Short description

Measurable AI is a Hong Kong-based analytics platform that delivers consumer insights to brands and retailers by analyzing actual online shoppers' transactional data rather than self-reported survey responses.

Ownership category

akta.pro rank

Product category

Consumer Market Intelligence

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industries

E-commerce & Retail Recommendation Engines (HDAAAGAA), Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Consumer market intelligence
• E-commerce analytics platform
• Transactional data insights
• Online shopper behavior
• Retail pricing analytics

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Core offering

Measurable AI provides a consumer insights platform built on actual online shoppers' transactional data. The company aggregates real e-commerce purchase records and converts them into actionable market intelligence for brands, retailers, and consumer-facing businesses. Its core output is data-driven insights into online shopper behavior, pricing, and category demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Measurable AI Consumer Insights Platform A SaaS-style analytics platform for brands, retailers, and consumer-goods companies that delivers actionable consumer insights derived from real online shoppers' transactional data, enabling evidence-based decisions on pricing, assortment, demand, and competitive positioning.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• IRI: Provides market research and consumer insights for retail, CPG, and e-commerce, with transactional data integration. A broad incumbent in the same intelligence category as Measurable AI.
• GfK: Global market intelligence firm offering consumer and retail analytics, including point-of-sale and panel-based insights. An established incumbent with overlapping offerings in consumer insights and market measurement.
• NielsenIQ: Global leader in consumer measurement and retail analytics, including the NielsenIQ Connected Commerce offering for e-commerce. A scaled incumbent serving the same brand and retailer buyers with overlapping data products.
• Sensor Tower: Provides digital market intelligence across mobile, web, and e-commerce, including consumer and advertising insights. A broader incumbent with overlapping capabilities in digital consumer intelligence.

Direct peers

• Stackline: Provides e-commerce analytics, market intelligence, and shopper insights powered by first-party online retail data. Directly competes in the same category of transactional-data-driven consumer insights.
• 1010data: Provides alternative data and consumer intelligence sourced from online transaction data, serving retail, CPG, and financial services. Comparable as an alternative data and transactional-insights provider.
• Numerator: Offers consumer panel and receipt/transaction-based insights for brands and retailers. Directly comparable methodology (actual purchase data driving consumer insights) to Measurable AI's proposition.
• Similarweb: Provides digital consumer intelligence and market analytics, including e-commerce and online shopper insights. Directly comparable as a data-driven consumer insights platform serving brands and retailers.
• Profitero: Specializes in e-commerce analytics and competitive intelligence for brands and retailers, leveraging actual online transaction and pricing data. Closest direct analog to Measurable AI's transactional-data approach.

Emerging players

• Momentum Commerce: Provides e-commerce analytics, marketplace intelligence, and shopper insights for brands selling on Amazon and other platforms. A focused emerging player in the digital shopper analytics niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/MeasurableAI
• LinkedInlinkedin.com/company/measurable-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Measurable AI