StorageTreasures.com

What StorageTreasures.com does

StorageTreasures.com is an online marketplace and auction platform facilitating the sale of self-storage units pursuant to state lien laws, founded in 2011 and operated as a DBA of OpenTech Alliance, Inc. The Phoenix, Arizona-headquartered company connects over 20,000 participating storage facilities with over 375,000 registered bidders, hosting more than 15,000 online auctions monthly (over 750,000 annually) and supporting tens of thousands of transactions per month. The core product is a web-based auction platform supplemented by iOS and Android mobile applications, with features including AuctionWatch (real-time bid notifications), Bid Manager (active bidding dashboard), Live Auctions for in-person events, Public Notice Ads for legal compliance, and the Commercially Reasonable Auction Assurance (CRAA) feature that cancels auctions failing state-law minimum unique bidder thresholds. Native integration with QuikStor Management Software's Lien Automation Module automates auction placement for delinquent units.

The platform operates a two-sided marketplace with bidirectional revenue streams: percentage-based buyer premiums (18% Basic, 15% ProBidder, 12% ProBidder Max, 9% ProBusiness) on winning bids, a 10% seller premium on high bids for facilities, and tiered monthly subscription fees ranging from $10 to $30 for professional bidder memberships, plus $100 refundable cleaning deposits per unit. The go-to-market is primarily product-led with self-serve registration on the website and mobile apps, augmented by channel partnerships with self-storage facility management software providers. Customer acquisition is supported by SEO, content marketing via the Pro Blog, email newsletters, webinars, and earned media (Storage Wars, Fox News, ABC). Anonymized AI capabilities include a recommendation engine for personalization and anomaly detection for fraud prevention.

The company is majority-owned by OpenTech Alliance, Inc., a leader in automation and call center services for the self-storage industry, which assumed management control in 2016. StorageTreasures acquired competitor StorageStuff.Bid on 2018-07-09, and in May 2026 launched its native integration with QuikStor's Lien Automation Module. The platform currently operates in the United States and Canada, serves named enterprise customers including Extra Space Storage, CubeSmart, SecurCare Self Storage, and SmartStop alongside a long tail of SMB operators, and maintains a Charity Storage partnership for charitable auction units.

Name

StorageTreasures.com

Legal name

OpenTech Alliance, Inc.

Website

https://storagetreasures.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

StorageTreasures.com is an online auction marketplace connecting over 20,000 self-storage facilities with over 375,000 registered bidders to facilitate the sale of delinquent storage units pursuant to state lien laws, generating revenue via transaction premiums and tiered subscription memberships.

Ownership category

akta.pro rank

Product category

Online Self-Storage Auction Marketplace

akta.pro primary industry

Self-Storage Unit Auctions & Lien Sale Services (HSAKAGAG)

Keywords

• Online storage auctions
• Self-storage lien sales
• Storage auction marketplace
• Delinquent unit auctions
• Self-storage operator software

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Buyer Premium: Percentage-based fee charged to winning bidders on each auction. Premium rates vary by membership tier: Basic (18%), ProBidder (15%), ProBidder Max (12%), ProBusiness (9%). Minimum premium of $10 applies when percentage calculation falls below this amount.
2. Seller Premium: 10% fee charged to storage facilities on the high bid amount for each unit sold through the platform.
3. Pro Membership Subscriptions: Monthly subscription fees for professional bidder tiers: ProBidder ($10/mo), ProBidder Max ($20/mo), ProBusiness ($30/mo). Non-refundable, auto-renewing subscriptions.
4. Cleaning Deposits: $100 cleaning deposits collected from winning bidders per unit, refunded upon complete cleanout.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

StorageTreasures.com operates a two-sided online auction marketplace that connects self-storage facility operators needing to liquidate delinquent tenant units with auction buyers who bid on storage unit contents pursuant to state self-storage lien laws. The platform facilitates the entire lien sale process from listing and public notice through bidding and settlement, with supplementary native mobile applications for iOS and Android and tiered paid Pro memberships for professional bidders.

Product overview

StorageTreasures.com is an online marketplace and auction platform for self-storage units, founded in 2011 and operated by OpenTech Alliance. The platform operates a two-sided marketplace connecting storage facility operators who need to auction delinquent units with auction buyers who bid on and purchase the contents. The core product is the web-based Online Storage Auctions Platform, supplemented by iOS and Android mobile applications. The company offers tiered Pro Membership subscriptions (Basic Bidder free tier, ProBidder at $10/month, ProBidder Max at $20/month, and ProBusiness at $30/month) with increasing buyer premium discounts and bidding radius limits. Additional offerings include Live Storage Auctions for in-person events, Public Notice Ads for legal compliance, AuctionWatch for tracking specific auctions, and Bid Manager for managing active bids. The platform integrates natively with QuikStor Management Software's Lien Automation Module to automate the auction listing process for delinquent units.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Storage Auctions Platform Web-based marketplace enabling buyers to search, bid, and win storage units sold by storage facilities for non-payment of rent, pursuant to state self-storage lien laws. The primary offering of the company, hosting more than 15,000 online auctions per month and serving over 375,000 registered bidders.
• StorageTreasures Mobile App iOS and Android mobile application providing on-the-go bidding with real-time notifications for outbid alerts, winning bids, and high bid updates, including AuctionWatch for tracking bid prices and countdown timers. Available via Apple App Store and Google Play Store.
• Live Storage Auctions Listing service for in-person storage unit auctions held at storage facilities, allowing buyers to find and attend live auction events in addition to online auctions.
• Public Notice Ads Legal advertisement listings for storage auctions published pursuant to state lien laws, providing the public notice required for upcoming storage unit sales on behalf of storage facility operators.

Quantifiable outcome

• Over 750,000 online storage auctions hosted annually
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• QuikStorcoreTechnology or Integration · 15 May 2026Native integration between QuikStor's Lien Automation Module and StorageTreasures.com enables storage operators to automatically place delinquent units on auction the moment their lien timeline is ready. The integration eliminates the remaining manual step in the lien process, reducing the risk of delayed auctions that could expose operators to legal liability while improving speed, efficiency, and accuracy.
• Charity StoragesupportingStrategic or Co-development PartnerCharity Storage utilizes self storage auctions to raise money for charities nationwide. StorageTreasures provides free access to Charity Storage features that make giving back simple for both Storage Operators and Auction Buyers. Facilities can designate a unit as a donation drop-off point, and auction proceeds go entirely to charity.
• Self Storage Legal Network (SSLN)supportingOthersThe Self Storage Legal Network provides legal information to storage operators. Access to SSLN is included as a benefit for facility manager accounts on StorageTreasures.com. SSLN is an independent legal information consulting firm staffed by experienced licensed attorneys.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Selfstorageauction.com: Long-standing competitor running online storage unit auctions with a similar buyer/facility registry model. Overlaps directly with StorageTreasures in vertical, transaction fees, and lien-law compliance workflow.
• StorageBids: Online storage auction marketplace with comparable bidder registration and pro-membership tiers. Targets the same two-sided market of delinquent-unit sellers and resellers that StorageTreasures serves.

Others

• QuikStor: Self-storage management-software vendor and StorageTreasures' integration partner via the Lien Automation Module. Comparable as an adjacent software rail serving the same facility-operator customers, and a potential distribution and competitive vector.
• Storable: Major self-storage technology and software ecosystem (SiteLink, storEDGE, S3 Storage). Comparable because it sits upstream of the same facility operators; potential integration partner and distribution channel as well as a potential builder of competing auction functionality.

Broad incumbents

• PropertyRoom.com: Largest online auction marketplace for seized, surplus, and off-lease goods. Overlaps with StorageTreasures in two-sided marketplace mechanics, buyer-premium fees, and tiered subscriptions, but operates across many verticals rather than specializing in self-storage.
• Auction.com: Large online auction platform primarily for real estate foreclosure and bank-owned assets. Comparable two-sided auction platform with percentage-based fees, but focused on real estate rather than self-storage units; relevant as a potential horizontal entrant.
• LiveAuctioneers: Major online auction aggregator connecting bidders with auction houses across categories. Comparable auction platform mechanics and buyer-premium monetization, though serving broader collectibles and estate segments.
• Proxibid: Online auction platform serving multiple verticals including government, industrial, and asset recovery. Comparable percentage-based fee model and online bidding infrastructure; plausible horizontal competitor for asset-disposition auctions.
• GovDeals: Leading online auction marketplace for government-surplus and seized assets, run by Liquidity Services. Shares buyer-premium monetization and lien/disposition workflow with StorageTreasures, though anchored to public-sector inventory.
• Liquidity Services: Operator of GovDeals and other asset-recovery marketplaces with similar buyer-premium and seller-fee economics. Comparable as a scaled auction platform adjacent to the asset-disposition workflows StorageTreasures serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/StorageTreasure
• Facebookfacebook.com/storagetreasures
• LinkedInlinkedin.com/company/storage-treasures-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StorageTreasures.com