PIK AG
PIK AG (now PIK GmbH) is a Berlin-based audiovisual systems integrator serving enterprise, public-sector, and cultural clients across the DACH region via 10 offices, delivering AV design, installation, and managed services across 40 years and 16,200+ projects.
- Company typePrivate
- Founded1985
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PIK AG does
PIK AG (now PIK GmbH), founded in 1985 and headquartered at Rathausstraße 48 in Berlin, is a manufacturer-agnostic audiovisual (AV) systems integrator serving enterprise, public sector, cultural, and education clients across the DACH region (Germany, Austria, Switzerland). The company operates 10 regional offices with 160 employees, supports a customer base of more than 5,000 organizations, and has accumulated over 16,200 completed projects across four decades. Named customers include Mercedes-Benz, Axel Springer, Charité, SAP, and Berliner Philharmoniker. The company is DIN EN ISO 9001 certified and DIN 14675 certified for voice-alarm system installation.
The core offering is full-lifecycle media-technology delivery: needs assessment and system design, procurement, project management, installation, commissioning, training, and ongoing managed services. PIK holds top-tier partner designations with Crestron (Elite Partner), Barco (Gold Partner), Zoom (Certified Integrator), and Microsoft (Teams Rooms specialist), and integrates a broad hardware portfolio spanning Samsung, Sony, Panasonic, Sharp/NEC, Poly, Logitech, Yealink, Neat, Sennheiser, Shure, Bose Professional, Biamp, Yamaha, Meyer Sound, d&b audiotechnik, AlCons Audio, DiGiCo, Extron, Atlona, Lightware, QSC, Cisco, Televic, Joan, Easescreen, and others. Solution areas include presentation and conference technology, video conferencing (Microsoft Teams Rooms, Zoom Rooms, Google Meet), professional audio, lighting technology, digital signage, LED walls and videowalls, E-Paper Displays, room-booking systems, voice alarm systems, and live-streaming for hybrid events.
Revenue is generated through three streams: project-based hardware and product sales tied to integration contracts, professional services (consulting, design, project management, installation, commissioning), and recurring managed-services contracts for 24/7 monitoring, maintenance, and repair. Pricing is custom and quote-based per project, with multi-year contracts typical for enterprise and public-sector clients. In November 2025, SPIE signed an agreement to acquire 89% of PIK AG; the entity was formally rebranded from PIK AG to PIK GmbH on May 7, 2026, with continued operations under SPIE strategic ownership.
PIK AG firmographics
Firmographics- Name
- PIK AG
- Legal name
- PIK GmbH
- Website
- https://pik.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PIK AG (now PIK GmbH) is a Berlin-based audiovisual systems integrator serving enterprise, public-sector, and cultural clients across the DACH region via 10 offices, delivering AV design, installation, and managed services across 40 years and 16,200+ projects.
- Ownership category
- akta.pro rank
PIK AG industry classification
Industry- Product category
- Audiovisual Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where PIK AG is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
PIK AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware and Product Sales: PIK AG generates revenue through the supply of professional audiovisual equipment sourced from its network of manufacturer partners (Samsung, Sony, Crestron, Barco, Bose, Poly, Logitech, Sennheiser, Shure, Yamaha, Cisco, Panasonic, and others). Equipment sales are project-based, one-time transactions tied to integration contracts.
- Professional Services: Consulting, system design, project management, installation, and commissioning services form a significant revenue stream. The full-service lifecycle approach (planning, building, operating, maintaining) drives services revenue as a complement to hardware sales.
- Managed Services: Ongoing maintenance, monitoring, and support contracts provide recurring revenue from existing客户 (customers). These post-installation services ensure system uptime and generate long-term client retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based quotes — no public pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
PIK AG product offering
Product offeringCore offering
PIK AG is a manufacturer-agnostic audiovisual (AV) systems integrator that designs, supplies, installs, and maintains professional media technology solutions for enterprises, public sector clients, cultural venues, and educational institutions across the DACH region. The company delivers end-to-end services spanning consultation, system design, project management, installation, commissioning, training, and 24/7 managed services, working with leading brands such as Crestron, Barco, Sony, Meyer Sound, d&b audiotechnik, Microsoft Teams, Zoom, Poly, and Logitech.
Product overview
PIK GmbH (formerly PIK AG) is an audiovisual (AV) system house founded in 1985, offering a comprehensive portfolio of media technology solutions for enterprises, public sector clients, and institutions across the DACH region (Germany, Austria, Switzerland). The company operates a unified product and service platform centered on enterprise AV solutions, providing everything from initial vision and planning through project management, installation, and ongoing managed services. The core offering spans multiple interconnected solution areas: Medientechnik (Presentation & Conference Technology) includes interactive whiteboards, LED walls/videowalls, projectors, live streaming, and Crestron control systems; Videokonferenz (Video Conferencing) encompasses Microsoft Teams Rooms, Zoom Rooms, Google Meet integration, and Poly devices; Audiotechnik (Audio Technology) covers professional sound systems with Meyer Sound, d&b audiotechnik, Alcons Audio, and DiGiCo equipment; Lichttechnik (Lighting Technology) provides theatrical and event lighting; and Digital Signage delivers information display systems. Supporting the hardware portfolio are Managed Services (24/7 proactive monitoring and support), Service & Wartung (maintenance and repairs), and a complete e-commerce Shop offering displays, cameras, audio equipment, lighting, and accessories. Key technology partnerships include Crestron (Elite Partner), Barco (Gold Partner), Zoom (Certified Integrator), and Microsoft (Teams Rooms specialist). The company operates 10 locations across the DACH region serving over 5,000 corporate customers including DAX companies, cultural institutions, and public sector organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Konferenztechnik (Conference Technology) Comprehensive conference technology solutions covering the entire process from planning to realization, including display systems, audio equipment, video conferencing integration, and room control systems for professional meeting environments.
- Videokonferenz (Video Conferencing) End-to-end video conferencing solutions including system consultation, planning, and realization. Covers video conferencing systems, software platforms, conference room technology, huddle rooms, cameras, displays, microphones, and speakers.
- Audiotechnik (Audio Technology) Professional audio technology solutions including microphones, signal processing, speaker systems, and sound reinforcement for theaters, opera houses, event venues, and conference rooms. Integrates Meyer Sound, d&b audiotechnik, Alcons Audio, and DiGiCo equipment.
- Lichttechnik (Lighting Technology) Professional lighting technology and systems for theaters, opera houses, and event venues, featuring scenic lighting design as a creative element with ETC lighting control equipment.
- Digital Signage Digital signage and information systems for digital greeting of visitors in entrance areas, digital wayfinding for event spaces, advertising messages in waiting areas, and central information control.
- Managed Services Managed services for media technology ensuring equipment is always operational. PIK proactively resolves issues before users are aware of them, securing and optimizing availability and operational reliability of media technology infrastructure with 24/7 support.
- Service & Wartung (Service & Maintenance) Full-service maintenance and repair for media technology equipment and systems including projectors, displays, speakers, microphones, and voice alarm systems. PIK is DIN 14675 certified for voice alarm system installation.
- LED-Wand / Videowall LED wall and videowall solutions providing highly scalable visualization for large-scale display installations, including corporate headquarters, conference rooms, event venues, and digital signage applications. Includes inrush current limiters for LED wall protection.
- Sprachalarmierung (Voice Alarm) Voice alarm systems with DIN 14675 certified installation services for public address and emergency communication systems.
- Live-Streaming Virtual and hybrid event solutions with full-service capabilities for live streaming of conferences, presentations, and corporate events.
- Veranstaltungsstätten (Event Venues) Integrated system solutions for the complete audiovisual setup of theaters, opera houses, and event venues, including lighting technology, audio technology, and comprehensive technical support.
- Microsoft Teams Rooms Microsoft Teams Rooms is a complete video conferencing and collaboration solution for meeting spaces, with PIK providing certified installation and integration services using hardware from Logitech, Poly, Lenovo, Yealink, and Neat.
- Zoom Rooms Zoom Rooms provides software-defined conference room solutions for video conferencing, with PIK offering certified installation and support for Zoom Meetings, Rooms, Events, Webinars, and Education platforms.
- Google Meet Integration Google Meet video conferencing solution integrated with Google Workspace, with PIK providing consultation, planning, and installation services for conference room deployments.
- E-Paper Displays Energy-efficient e-paper/e-ink displays offering excellent readability in direct sunlight with minimal power consumption (only during content changes). Features E-Ink Spectra 6 technology for indoor use and Kaleido 3 for outdoor use. Applications include digital signage, price tags, passenger information, room booking systems, and menus.
Quantifiable outcome
- 16,200 completed projects over 40 years
- +1 more outcomes
Companies that use PIK AG
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
PIK AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
PIK AG partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- Sharp/NECcoreSharp/NEC provides professional projection and display solutions that PIK AG integrates into customer environments, particularly for large-format visualization and rental/staging applications.
- SonycoreSony is a manufacturer partner supplying professional cameras, displays, and imaging solutions for PIK AG's corporate, broadcast, and cultural venue integration projects.
- CrestroncoreCrestron provides centralized control, automation, and signal distribution platforms that form the backbone of PIK AG's integrated room control and building automation solutions.
- Meyer SoundmajorMeyer Sound is a premier professional audio brand supplying high-performance loudspeakers and systems, particularly for performing arts venues and large-scale installations.
- d&b audiotechnikmajord&b audiotechnik provides professional audio reinforcement and installation loudspeaker systems, integrated by PIK AG in theaters, concert halls, and corporate environments.
- DiGiComajorDiGiCo provides professional digital audio mixing consoles used in live sound, theater, and broadcast applications integrated by PIK AG.
- BarcocoreBarco supplies projection systems, video walls, and wireless presentation platforms used in PIK AG's enterprise and event AV solutions.
- Poly (formerly Polycom)corePoly provides video conferencing hardware, speakerphones, and headsets that PIK AG integrates into modern meeting room and collaboration environments.
- LogitechcoreLogitech supplies conference cameras, keyboards, and collaboration peripherals integrated into PIK AG's meeting room and huddle space solutions.
- SennheisercoreSennheiser provides professional microphones, wireless systems, and headphones for PIK AG's corporate, education, and live event installations.
- ShurecoreShure supplies professional wireless microphone systems, conferencing audio, and earphone products used in PIK AG's installations.
- ExtroncoreExtron provides signal processing, switching, and control infrastructure that PIK AG integrates into its AV distribution and presentation systems.
- Bose ProfessionalcoreBose Professional supplies commercial audio speakers, amplifiers, and DSP processors for PIK AG's installed sound and background music applications.
- BiampmajorBiamp provides audio DSP, conferencing, and room automation platforms integrated into PIK AG's enterprise and meeting room solutions.
- YamahamajorYamaha provides professional audio mixing consoles, processors, and installed sound products for PIK AG's AV projects.
- CiscocoreCisco's Webex video conferencing, collaboration platforms, and networking equipment are integrated into PIK AG's enterprise unified communications deployments.
- AtlonamajorAtlona provides AV signal distribution, extension, and switching solutions that PIK AG integrates into its installation projects.
- LightwaremajorLightware supplies advanced AV signal routing, extension, and matrix switchers for PIK AG's complex integration projects.
- QSCmajorQSC provides audio processors, amplifiers, loudspeakers, and the Q-SYS ecosystem for networked audio and control, integrated by PIK AG.
- PanasoniccorePanasonic supplies professional projectors, displays, and broadcast cameras used in PIK AG's large-format visual solutions.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
PIK AG competitors and assessment
Company assessmentBroad incumbents
- SPIE: French-listed European technical services group and majority owner of PIK since 2025. Overlaps in multi-technical building services and now in audiovisual integration via PIK.
- Kinly: Pan-European AV integrator and collaboration services provider, comparable to PIK in scope of integration, video conferencing, and managed services for enterprise clients.
- AVI-SPL: Large global AV integrator offering unified communications, collaboration, and managed services — competes with PIK on enterprise video conferencing deployments, especially with multinational accounts.
- Diversified: Global AV systems integrator with strong enterprise and venue business — comparable to PIK across corporate, cultural, and broadcast integration projects.
Direct peers
- Gahrens + Battermann: German AV and media technology integrator of comparable scale, serving enterprise, public-sector, and event clients with the same manufacturer-agnostic integration model as PIK.
- AVS Group (Avantgarde): DACH-based AV system house offering conference, event, and collaboration technology integration — directly competing with PIK for enterprise and public-sector projects.
- Neumann&Müller: German event and media technology service provider with overlapping capabilities in audio, video, and lighting for corporate, cultural, and public-sector clients.
- Gewerk Design & Engineering: German AV/IT integrator focused on corporate and cultural venues with comparable manufacturer-agnostic, design-led integration services similar to PIK.
Regional players
- HB Communications: US-based AV integrator providing unified communications, digital signage, and managed services — comparable business model but operating primarily in North America rather than DACH.
- Vistacom: US AV integration and control room specialist serving enterprise, government, and defense — comparable offering on the collaboration/control room axis but US-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PIK AG social profiles
Digital presencePIK AG compliance and trust
Trust signalCompliance2 records
PIK AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIK AG leadership team
Management profileNumber of profiles
Profiles6 records
PIK AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIK AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIK AG
What does PIK AG do?
PIK AG is a manufacturer-agnostic audiovisual (AV) systems integrator that designs, supplies, installs, and maintains professional media technology solutions for enterprises, public sector clients, cultural venues, and educational institutions across the DACH region. The company delivers end-to-end services spanning consultation, system design, project management, installation, commissioning, training, and 24/7 managed services, working with leading brands such as Crestron, Barco, Sony, Meyer Sound, d&b audiotechnik, Microsoft Teams, Zoom, Poly, and Logitech.
Is PIK AG a public or private company?
PIK AG is a private company. It is classified as corporate owned and is currently operating.
When was PIK AG founded?
PIK AG was founded in 1985. It employs 101 to 250 people.
Where is PIK AG based?
PIK AG is headquartered in Berlin, Germany, in the Europe region.
How does PIK AG make money?
Three revenue lines are on record. Hardware and Product Sales are the primary driver. The others are professional Services and managed Services.
Who are PIK AG's main competitors?
Broad incumbents on record are SPIE, Kinly, AVI-SPL and Diversified. Direct peers are Gahrens + Battermann, AVS Group (Avantgarde), Neumann&Müller and Gewerk Design & Engineering. Regional players are HB Communications and Vistacom.
Does PIK AG have an API?
No public API is recorded for PIK AG.
What industry is PIK AG in?
PIK AG's product category is Audiovisual Systems Integration. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 54151 and its SIC code is 3823.