PIK AG

What PIK AG does

PIK AG (now PIK GmbH), founded in 1985 and headquartered at Rathausstraße 48 in Berlin, is a manufacturer-agnostic audiovisual (AV) systems integrator serving enterprise, public sector, cultural, and education clients across the DACH region (Germany, Austria, Switzerland). The company operates 10 regional offices with 160 employees, supports a customer base of more than 5,000 organizations, and has accumulated over 16,200 completed projects across four decades. Named customers include Mercedes-Benz, Axel Springer, Charité, SAP, and Berliner Philharmoniker. The company is DIN EN ISO 9001 certified and DIN 14675 certified for voice-alarm system installation.

The core offering is full-lifecycle media-technology delivery: needs assessment and system design, procurement, project management, installation, commissioning, training, and ongoing managed services. PIK holds top-tier partner designations with Crestron (Elite Partner), Barco (Gold Partner), Zoom (Certified Integrator), and Microsoft (Teams Rooms specialist), and integrates a broad hardware portfolio spanning Samsung, Sony, Panasonic, Sharp/NEC, Poly, Logitech, Yealink, Neat, Sennheiser, Shure, Bose Professional, Biamp, Yamaha, Meyer Sound, d&b audiotechnik, AlCons Audio, DiGiCo, Extron, Atlona, Lightware, QSC, Cisco, Televic, Joan, Easescreen, and others. Solution areas include presentation and conference technology, video conferencing (Microsoft Teams Rooms, Zoom Rooms, Google Meet), professional audio, lighting technology, digital signage, LED walls and videowalls, E-Paper Displays, room-booking systems, voice alarm systems, and live-streaming for hybrid events.

Revenue is generated through three streams: project-based hardware and product sales tied to integration contracts, professional services (consulting, design, project management, installation, commissioning), and recurring managed-services contracts for 24/7 monitoring, maintenance, and repair. Pricing is custom and quote-based per project, with multi-year contracts typical for enterprise and public-sector clients. In November 2025, SPIE signed an agreement to acquire 89% of PIK AG; the entity was formally rebranded from PIK AG to PIK GmbH on May 7, 2026, with continued operations under SPIE strategic ownership.

Name

PIK AG

Legal name

PIK GmbH

Website

https://pik.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

PIK AG (now PIK GmbH) is a Berlin-based audiovisual systems integrator serving enterprise, public-sector, and cultural clients across the DACH region via 10 offices, delivering AV design, installation, and managed services across 40 years and 16,200+ projects.

Ownership category

akta.pro rank

Product category

Audiovisual Systems Integration

NAICS

Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Professional AV integration
• Conference room technology
• Video conferencing systems
• Digital signage solutions
• Media technology services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware and Product Sales: PIK AG generates revenue through the supply of professional audiovisual equipment sourced from its network of manufacturer partners (Samsung, Sony, Crestron, Barco, Bose, Poly, Logitech, Sennheiser, Shure, Yamaha, Cisco, Panasonic, and others). Equipment sales are project-based, one-time transactions tied to integration contracts.
2. Professional Services: Consulting, system design, project management, installation, and commissioning services form a significant revenue stream. The full-service lifecycle approach (planning, building, operating, maintaining) drives services revenue as a complement to hardware sales.
3. Managed Services: Ongoing maintenance, monitoring, and support contracts provide recurring revenue from existing客户 (customers). These post-installation services ensure system uptime and generate long-term client retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

PIK AG is a manufacturer-agnostic audiovisual (AV) systems integrator that designs, supplies, installs, and maintains professional media technology solutions for enterprises, public sector clients, cultural venues, and educational institutions across the DACH region. The company delivers end-to-end services spanning consultation, system design, project management, installation, commissioning, training, and 24/7 managed services, working with leading brands such as Crestron, Barco, Sony, Meyer Sound, d&b audiotechnik, Microsoft Teams, Zoom, Poly, and Logitech.

Product overview

PIK GmbH (formerly PIK AG) is an audiovisual (AV) system house founded in 1985, offering a comprehensive portfolio of media technology solutions for enterprises, public sector clients, and institutions across the DACH region (Germany, Austria, Switzerland). The company operates a unified product and service platform centered on enterprise AV solutions, providing everything from initial vision and planning through project management, installation, and ongoing managed services. The core offering spans multiple interconnected solution areas: Medientechnik (Presentation & Conference Technology) includes interactive whiteboards, LED walls/videowalls, projectors, live streaming, and Crestron control systems; Videokonferenz (Video Conferencing) encompasses Microsoft Teams Rooms, Zoom Rooms, Google Meet integration, and Poly devices; Audiotechnik (Audio Technology) covers professional sound systems with Meyer Sound, d&b audiotechnik, Alcons Audio, and DiGiCo equipment; Lichttechnik (Lighting Technology) provides theatrical and event lighting; and Digital Signage delivers information display systems. Supporting the hardware portfolio are Managed Services (24/7 proactive monitoring and support), Service & Wartung (maintenance and repairs), and a complete e-commerce Shop offering displays, cameras, audio equipment, lighting, and accessories. Key technology partnerships include Crestron (Elite Partner), Barco (Gold Partner), Zoom (Certified Integrator), and Microsoft (Teams Rooms specialist). The company operates 10 locations across the DACH region serving over 5,000 corporate customers including DAX companies, cultural institutions, and public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Konferenztechnik (Conference Technology) Comprehensive conference technology solutions covering the entire process from planning to realization, including display systems, audio equipment, video conferencing integration, and room control systems for professional meeting environments.
• Videokonferenz (Video Conferencing) End-to-end video conferencing solutions including system consultation, planning, and realization. Covers video conferencing systems, software platforms, conference room technology, huddle rooms, cameras, displays, microphones, and speakers.
• Audiotechnik (Audio Technology) Professional audio technology solutions including microphones, signal processing, speaker systems, and sound reinforcement for theaters, opera houses, event venues, and conference rooms. Integrates Meyer Sound, d&b audiotechnik, Alcons Audio, and DiGiCo equipment.
• Lichttechnik (Lighting Technology) Professional lighting technology and systems for theaters, opera houses, and event venues, featuring scenic lighting design as a creative element with ETC lighting control equipment.
• Digital Signage Digital signage and information systems for digital greeting of visitors in entrance areas, digital wayfinding for event spaces, advertising messages in waiting areas, and central information control.
• Managed Services Managed services for media technology ensuring equipment is always operational. PIK proactively resolves issues before users are aware of them, securing and optimizing availability and operational reliability of media technology infrastructure with 24/7 support.
• Service & Wartung (Service & Maintenance) Full-service maintenance and repair for media technology equipment and systems including projectors, displays, speakers, microphones, and voice alarm systems. PIK is DIN 14675 certified for voice alarm system installation.
• LED-Wand / Videowall LED wall and videowall solutions providing highly scalable visualization for large-scale display installations, including corporate headquarters, conference rooms, event venues, and digital signage applications. Includes inrush current limiters for LED wall protection.
• Sprachalarmierung (Voice Alarm) Voice alarm systems with DIN 14675 certified installation services for public address and emergency communication systems.
• Live-Streaming Virtual and hybrid event solutions with full-service capabilities for live streaming of conferences, presentations, and corporate events.
• Veranstaltungsstätten (Event Venues) Integrated system solutions for the complete audiovisual setup of theaters, opera houses, and event venues, including lighting technology, audio technology, and comprehensive technical support.
• Microsoft Teams Rooms Microsoft Teams Rooms is a complete video conferencing and collaboration solution for meeting spaces, with PIK providing certified installation and integration services using hardware from Logitech, Poly, Lenovo, Yealink, and Neat.
• Zoom Rooms Zoom Rooms provides software-defined conference room solutions for video conferencing, with PIK offering certified installation and support for Zoom Meetings, Rooms, Events, Webinars, and Education platforms.
• Google Meet Integration Google Meet video conferencing solution integrated with Google Workspace, with PIK providing consultation, planning, and installation services for conference room deployments.
• E-Paper Displays Energy-efficient e-paper/e-ink displays offering excellent readability in direct sunlight with minimal power consumption (only during content changes). Features E-Ink Spectra 6 technology for indoor use and Kaleido 3 for outdoor use. Applications include digital signage, price tags, passenger information, room booking systems, and menus.

Quantifiable outcome

• 16,200 completed projects over 40 years
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

20 partnerships are on record, tiered core and major.

• Sharp/NECcoreTechnology or IntegrationSharp/NEC provides professional projection and display solutions that PIK AG integrates into customer environments, particularly for large-format visualization and rental/staging applications.
• SonycoreTechnology or IntegrationSony is a manufacturer partner supplying professional cameras, displays, and imaging solutions for PIK AG's corporate, broadcast, and cultural venue integration projects.
• CrestroncoreTechnology or IntegrationCrestron provides centralized control, automation, and signal distribution platforms that form the backbone of PIK AG's integrated room control and building automation solutions.
• Meyer SoundmajorTechnology or IntegrationMeyer Sound is a premier professional audio brand supplying high-performance loudspeakers and systems, particularly for performing arts venues and large-scale installations.
• d&b audiotechnikmajorTechnology or Integrationd&b audiotechnik provides professional audio reinforcement and installation loudspeaker systems, integrated by PIK AG in theaters, concert halls, and corporate environments.
• DiGiComajorTechnology or IntegrationDiGiCo provides professional digital audio mixing consoles used in live sound, theater, and broadcast applications integrated by PIK AG.
• BarcocoreTechnology or IntegrationBarco supplies projection systems, video walls, and wireless presentation platforms used in PIK AG's enterprise and event AV solutions.
• Poly (formerly Polycom)coreTechnology or IntegrationPoly provides video conferencing hardware, speakerphones, and headsets that PIK AG integrates into modern meeting room and collaboration environments.
• LogitechcoreTechnology or IntegrationLogitech supplies conference cameras, keyboards, and collaboration peripherals integrated into PIK AG's meeting room and huddle space solutions.
• SennheisercoreTechnology or IntegrationSennheiser provides professional microphones, wireless systems, and headphones for PIK AG's corporate, education, and live event installations.
• ShurecoreTechnology or IntegrationShure supplies professional wireless microphone systems, conferencing audio, and earphone products used in PIK AG's installations.
• ExtroncoreTechnology or IntegrationExtron provides signal processing, switching, and control infrastructure that PIK AG integrates into its AV distribution and presentation systems.
• Bose ProfessionalcoreTechnology or IntegrationBose Professional supplies commercial audio speakers, amplifiers, and DSP processors for PIK AG's installed sound and background music applications.
• BiampmajorTechnology or IntegrationBiamp provides audio DSP, conferencing, and room automation platforms integrated into PIK AG's enterprise and meeting room solutions.
• YamahamajorTechnology or IntegrationYamaha provides professional audio mixing consoles, processors, and installed sound products for PIK AG's AV projects.
• CiscocoreTechnology or IntegrationCisco's Webex video conferencing, collaboration platforms, and networking equipment are integrated into PIK AG's enterprise unified communications deployments.
• AtlonamajorTechnology or IntegrationAtlona provides AV signal distribution, extension, and switching solutions that PIK AG integrates into its installation projects.
• LightwaremajorTechnology or IntegrationLightware supplies advanced AV signal routing, extension, and matrix switchers for PIK AG's complex integration projects.
• QSCmajorTechnology or IntegrationQSC provides audio processors, amplifiers, loudspeakers, and the Q-SYS ecosystem for networked audio and control, integrated by PIK AG.
• PanasoniccoreTechnology or IntegrationPanasonic supplies professional projectors, displays, and broadcast cameras used in PIK AG's large-format visual solutions.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• SPIE: French-listed European technical services group and majority owner of PIK since 2025. Overlaps in multi-technical building services and now in audiovisual integration via PIK.
• Kinly: Pan-European AV integrator and collaboration services provider, comparable to PIK in scope of integration, video conferencing, and managed services for enterprise clients.
• AVI-SPL: Large global AV integrator offering unified communications, collaboration, and managed services — competes with PIK on enterprise video conferencing deployments, especially with multinational accounts.
• Diversified: Global AV systems integrator with strong enterprise and venue business — comparable to PIK across corporate, cultural, and broadcast integration projects.

Direct peers

• Gahrens + Battermann: German AV and media technology integrator of comparable scale, serving enterprise, public-sector, and event clients with the same manufacturer-agnostic integration model as PIK.
• AVS Group (Avantgarde): DACH-based AV system house offering conference, event, and collaboration technology integration — directly competing with PIK for enterprise and public-sector projects.
• Neumann&Müller: German event and media technology service provider with overlapping capabilities in audio, video, and lighting for corporate, cultural, and public-sector clients.
• Gewerk Design & Engineering: German AV/IT integrator focused on corporate and cultural venues with comparable manufacturer-agnostic, design-led integration services similar to PIK.

Regional players

• HB Communications: US-based AV integrator providing unified communications, digital signage, and managed services — comparable business model but operating primarily in North America rather than DACH.
• Vistacom: US AV integration and control room specialist serving enterprise, government, and defense — comparable offering on the collaboration/control room axis but US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9JaGJwfGmevW71ptGJ5xMw
• Xx.com/pik_ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIK AG