Woodhaven Custom Calls

What Woodhaven Custom Calls does

Woodhaven Custom Calls is a privately held, founder-led manufacturer of premium hunting calls headquartered in Heflin, Alabama. Founded by Mike Pentecost, the company designs, hand-builds, and hand-tunes turkey calls, deer calls, and locator calls, alongside a branded shotgun-ammunition line (Turkey Ninja) and complementary hunting gear. Each product is positioned as individually crafted for lifelike acoustic performance, with the Cherry Classic Crystal serving as the flagship product that established Woodhaven's reputation in the turkey-hunting segment.

The technical core of the product is precision-tuned acoustic engineering executed by hand, using wood and acrylic materials, with each call individually calibrated rather than mass-produced. Woodhaven operates a horizontal go-to-market serving serious turkey and deer hunters and broader outdoor enthusiasts through two channels: a direct-to-consumer e-commerce storefront at woodhavencalls.com and a domestic dealer network accessed via an online dealer locator. Products are unit-priced in a $15.99 to $114.99 range, with most calls clustered between $24.99 and $94.99 and premium ammunition at the upper end.

The company generates revenue through one-time hardware and consumable sales, with no subscription, licensing, or recurring revenue streams disclosed. Marketing is content-led through the company website, blog, how-to and care resources, and organic social, supplemented by dealer referrals. The business is founder-owned with no evidence of institutional investment, no parent company, no disclosed funding rounds, and no public listing. Operating status is active with 11-50 employees.

Name

Woodhaven Custom Calls

Legal name

Woodhaven Custom Calls

Website

https://woodhavencustomcalls.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodhaven Custom Calls is a Heflin, Alabama-based manufacturer of hand-built and hand-tuned turkey, deer, and locator hunting calls, plus branded Turkey Ninja shotgun ammunition. The company sells direct-to-consumer online and through a nationwide dealer network to U.S. hunters.

Ownership category

akta.pro rank

Product category

Hunting Calls and Hunting Equipment

NAICS

Small Arms Ammunition Manufacturing (332992), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting calls
• Turkey calls
• Deer calls
• Locator calls
• Hunting ammunition

Headquarters

HQ city

Heflin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hunting Call Sales: Woodhaven Custom Calls generates revenue through the direct sale of hand-crafted hunting calls. Products include turkey calls, deer calls, and locator calls sold at various price points ranging from approximately $15 to $95. All sales are direct-to-consumer via e-commerce with some distribution through dealer network.
2. Ammunition Sales: The company sells proprietary Turkey Ninja ammunition in various gauges (12 gauge, 20 gauge, .410 bore) at prices ranging from $79.99 to $114.99, representing a complementary product line to their calls.
3. Gear and Accessories: Sales of hunting gear and accessories, including the Cluck 'n Purr Pot and other complementary hunting products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Woodhaven Custom Calls designs, hand-builds, and hand-tunes premium hunting calls for turkey, deer, and locator applications, alongside proprietary Turkey Ninja shotgun ammunition and complementary hunting gear. All products are manufactured in the USA at the company's facility in Heflin, Alabama, and sold direct-to-consumer through the company's e-commerce site with supplementary distribution through a national dealer network.

Product overview

Woodhaven Custom Calls is a manufacturer of premium hand-built, hand-tuned hunting calls and related equipment. The product portfolio centers on three core call categories—turkey calls, deer calls, and locator calls—along with proprietary Turkey Ninja Ammunition and hunting gear accessories. The Cherry Classic Crystal serves as the flagship product that established the company's reputation. All products are hand-built and made in the USA at the company's facility in Heflin, Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Turkey Calls Hand-built, hand-tuned turkey calls designed to produce lifelike sounds in the turkey woods for serious turkey hunters.
• Deer Calls Calls designed to produce realistic grunt and snort wheeze sounds for deer hunting.
• Locator Calls Calls used to locate game animals by mimicking predator or distress sounds.
• Turkey Ninja Ammunition Specialized shotgun ammunition designed for turkey hunting, available in 12 Gauge, 20 Gauge, and .410 Bore calibers.
• Intimidator Grunt and Snort Wheeze Deer call producing realistic grunt and snort wheeze sounds for attracting bucks.
• Cherry Classic Crystal The original flagship turkey call that established WoodHaven's reputation for realism and craftsmanship.
• Cherry Real Hen Premium cherry-finished turkey call designed to produce authentic hen sounds.
• Ninja Ghost Compact locator call producing ghost-style sounds for hunting applications.
• Ninja Owl Owl hoot locator call for attracting game animals during hunting.
• JackHammer High-impact locator call producing aggressive sounds for hunting applications.
• Cluck 'n Purr Pot Pot-style turkey call combining cluck and purr sounds for realistic hen vocalizations.
• Scott Ellis New Energy Turkey call featuring the signature sound style of renowned caller Scott Ellis.
• Hunting Gear and Accessories Hunting accessories and gear to complement the core call products.

Quantifiable outcome

• Cherry Classic Crystal set the standard for realism in the turkey hunting industry

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hunter's Specialties: Broad hunting accessories brand that has offered turkey calls and related gear. Comparable category overlap with Woodhaven at a more mass-market positioning.
• Phelps Game Calls (Lynch Mob Calls): Specialty turkey and game call maker with a strong following among competition turkey callers. Directly competes with Woodhaven in the pro-call, premium turkey call category.
• RNT Calls: Husband-and-wife-founded turkey call brand with strong social media presence and premium positioning. Closely parallels Woodhaven's founder-led, signature-sound DTC approach.
• Primos Hunting: One of the most recognized hunting call and accessory brands in the U.S., directly competing with Woodhaven across turkey and deer calls, locator calls, and related hunting gear through a similar dealer and DTC model.
• Zink Calls: Premium turkey and game call brand founded by call-maker Ernie Zink. Directly comparable to Woodhaven's Cherry Classic Crystal line as a premium, signature-sound turkey call specialist.
• Hevi-Shot: Premium tungsten shotgun ammunition brand, including turkey loads. Closely comparable to Woodhaven's Turkey Ninja Ammunition line as a premium, hunting-specific shotgun ammunition specialist.
• Quaker Boy: Long-established specialty manufacturer of game calls including turkey and deer calls. Closely comparable to Woodhaven in product focus, premium positioning, and direct-to-hunter distribution.
• Illusion Systems: Turkey and predator call manufacturer with strong hunting-tournament credibility. Overlaps with Woodhaven in turkey call category and uses similar pro-staff and content-driven marketing.
• Knight & Hale Game Calls: Specialty manufacturer of premium turkey and deer calls, offering signature signature-tuned products that compete head-to-head with Woodhaven's hand-tuned line.

Broad incumbents

• Bass Pro Shops: Largest U.S. outdoor retailer and a key channel for hunting calls and ammunition. Comparable as a broader hunting destination that stocks and competes with Woodhaven's product categories at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoodHavenCustomCalls
• LinkedInlinkedin.com/company/woodhaven-custom-calls-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodhaven Custom Calls