RNT Calls

What RNT Calls does

RNT Calls, Inc. is a U.S.-based manufacturer of handcrafted duck and goose hunting calls founded in 1976 by 1972 World Champion and 1975 Champion of Champions duck caller Butch Richenback. Operating from a single headquarters and manufacturing facility at 2315 Hwy 63 N in Stuttgart, Arkansas — the self-proclaimed "Duck Capital of the World" — RNT produces single-reed and double-reed calls across multiple proprietary platforms (Original, Daisy Cutter, MVP, DIABLO, DC Mondo, Rockin' R, Short Barrel, Timber NV, G3 goose call) using both acrylics and exotic woods (Bocote, Curly Maple, Cocobola, Walnut). Each call platform features distinct bore geometry, reed configuration, and toneboard design engineered for specific hunting environments (timber, open water, marshes) and tonal ranges (loud hail calls to soft finishing cadences). Canada goose calls are individually tuned by world-champion goose caller Shawn Stahl.

The company's business model spans direct-to-consumer e-commerce (rntcalls.com), a physical retail showroom at the on-site Flying Duck Taproom, the annual Callapalooza event (held May 28-30, 2026), and a portfolio of wholly-owned sub-brands: Quackhead (budget polycarbonate calls at ~$50), Flying Duck Co. (vintage-inspired apparel and merchandise), J. Stephens Calls (premium custom wooden calls at $350-$550), and Stahls Kalls (goose calls). Revenue streams include call and apparel unit sales, custom laser engraving ($10-$40+ per order), tuning and repair services under a lifetime warranty, instructional and entertainment media (RNT-V video series, Right Stuff CDs), gift cards across eight denominations, periodic online auctions, and food/beverage sales from the Flying Duck Taproom featuring Arkansas craft breweries. Pricing ranges from ~$20 apparel items to $5,000 Small Batch collectible calls.

RNT serves multiple customer segments: recreational and competitive waterfowl hunters (primary), collectors of limited-edition and vintage calls, competitive duck callers, budget hunters via the Quackhead sub-brand, and Callapalooza event attendees. Marketing is anchored by organic social (Twitter, Facebook, Instagram), an email newsletter with discount incentives, a content blog, RNT-V video distribution via MyOutdoorTV, a writer/affiliate recruitment program, and sponsor partnerships with Bass Pro Shops, Winchester, Drake Waterfowl, Mossy Oak, ONX Hunt, and other outdoor brands. The company remains privately held, with no disclosed funding rounds, no parent company, and an 11-50 employee headcount.

Name

RNT Calls

Legal name

RNT Calls Inc.

Website

https://rntcalls.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

RNT Calls is a U.S. manufacturer of handcrafted duck and goose hunting calls founded in 1976, serving recreational and competitive waterfowl hunters through DTC e-commerce, sub-brands, custom engraving, an annual Callapalooza event, and a taproom in Stuttgart, Arkansas.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Duck and Goose Call Sales: Core revenue stream from handcrafted single-reed and double-reed duck and goose calls sold in various materials (acrylic, wood). Includes standard models, limited runs, and small batch series. Individual unit pricing ranges from approximately $50 to over $5,000 for rare small-batch collectibles.
2. Sub-Brand Products (Quackhead): Quackhead, an RNT sub-brand, sells polycarbonate duck calls at lower price points targeting budget-conscious hunters. Offers lifetime warranty. Distributed through RNT e-commerce platform.
3. J. Stephens Calls: High-end custom wooden calls sold under the J. Stephens brand, featuring exotic woods (Cocobola, Curly Maple, Bloodwood, Ebony) with prices up to $550. These are premium collectible-grade calls.
4. Flying Duck Co. Apparel & Merchandise: Branded apparel including t-shirts, hoodies, jackets, hats, and accessories. Also includes lifestyle/accessory items such as decals, stickers, and gift cards.
5. The Honey Hole Discount Collection: Discounted and sale items, including overstock and discontinued merchandise offered at reduced prices (e.g., 25-35% off select Custom Calls and Apparel).
6. Flying Duck Taproom: Craft beer taproom located at RNT headquarters in Stuttgart, AR serving draft beer from Arkansas breweries. Generates revenue through food and beverage sales.
7. Media Sales: DVD and instructional media products including RNT-V video series, instructional duck calling CDs (The Right Stuff series), and entertainment DVDs.
8. Custom Engraving Services: In-house laser engraving service for personalizing calls with names, logos, or artwork. Set-up fee minimum $40 plus $10 per engraving. Names/initials $10 with no set-up fee. Turnaround 2-4 weeks.
9. Callapalooza Event Revenue: Annual event revenue from ticket sales for competitions (Calling Classic, 2-Man World Cutdown, Tribute Classic), VIP dinners ($500/ticket), food events (Crawfish boil, Duck Blind Cook-off), and vendor fees. Event held annually in Stuttgart, AR.
10. Tuning and Repair Services: Tuning service to optimize call performance. Repair service for damaged calls under the lifetime warranty program. Replacement parts and reeds sold separately.
11. Online Auction: Periodic online auctions featuring unclaimed custom calls, vintage calls, blemished calls, and merchandise bundles. Proxy bidding system with popcorn bidding. Proceeds from auction sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

RNT Calls manufactures and sells handcrafted USA-made duck and goose hunting calls across multiple proprietary single-reed and double-reed platforms (Daisy Cutter, Original, MVP, DIABLO, Mondo, Short Barrel, Rockin R, Timber). The company offers calls in wood and acrylic materials, in-house custom laser engraving, premium limited-run and small batch collectible calls, branded apparel, instructional media, and operates the Flying Duck Taproom craft beer venue and annual Callapalooza event. All calls carry a lifetime warranty.

Product overview

RNT Calls is a manufacturer of premium duck and goose hunting calls founded in 1976 by Butch Richenback. The product portfolio centers on handcrafted single-reed duck calls (Daisy Cutter, Original, MVP, Short Barrel, Mondo, Diablo, Daisy Slayer, Rockin R) and Canada goose calls (G3), with a budget sub-brand (Quackhead) in polycarbonate. Specialty offerings include the Born On miniature call for newborns, the Small Batch Library of limited edition runs up to $5,000, and custom engraving services. The company also operates the Flying Duck Taproom hospitality venue at its Stuttgart, Arkansas headquarters and hosts the annual Callapalooza event. Products are backed by a lifetime warranty with free repairs for broken calls.

Differentiator

Problem solved

Functional benefit

Brands

• Flying Duck Co. Brand created for hunters who appreciate the traditions and history of waterfowling, featuring vintage-inspired apparel and merchandise.
• Quackhead
• J. Stephens Calls
• Stahls Kalls

Products and services

• Daisy Cutter Duck Call Flagship single-reed duck call engineered with a higher reed set and wider bore to deliver loud, raspy, powerful sound across long distances. Targeted at hunters seeking commanding presence and a wide tonal range in open-water and timber environments.
• Original Duck Call Foundational single-reed duck call designed by founder Butch Richenback in 1976. Produces hail calls, raw duck sounds, and soft close-range finishing calls in one versatile unit that is easy for average callers to operate.
• Short Barrel Duck Call Compact single-reed call with shorter barrel and higher reed set for easier blowing. Produces snotty, whiney medium-volume duck sounds with nasally ducky tone and controlled back pressure.
• MVP Duck Call Competition-style single-reed duck call designed for maximum volume and performance. Features modified toneboard and wider bore insert for looser handling and enhanced top-end hail calls with stronger bottom-end duck sounds.
• DC Mondo Duck Call Single-reed call inspired by cut-down keyhole calls designed for high-pressure public ground hunting. Very short insert creates minimal back pressure for hard, loud, raspy mallard hen sounds and trademark squeaky chatter.
• DC Diablo Duck Call Single-reed call combining the signature deep raspy Daisy Cutter sound with soft whiney back pressure typical of finishing calls. Medium volume, deep, raspy tone suitable for open water or timber.
• DS Diablo (Daisy Slayer) Duck Call Single-reed call bred from DC DNA with increased back pressure from a shorter insert and unique bore design. Allows free, loose bottom-end for natural quacks and clucks while maintaining the aggressiveness of its predecessor.
• Rockin R Short Barrel Duck Call Single-reed call based on classic reversed Olt style with tapered mouthpiece reducing back pressure. Developed with John Stephens, featuring smoother top end with punch while retaining signature rattle.
• G3 Goose Call Canada goose call designed by Shawn Stahl, world champion goose caller. Individually tuned by Stahl for perfect sound quality and performance.
• Quackhead Calls Budget-friendly duck call sub-brand under the RNT umbrella. Built from durable polycarbonate for performance in extreme hunting conditions. Offers authentic duck sounds at affordable price points with a lifetime warranty.
• J. Stephens Custom Calls Premium custom-crafted wooden duck calls sold under the J. Stephens brand. Features exotic woods including Cocobola, Curly Maple, Bloodwood, and Ebony, priced from $350 to $550.
• Born On Duck Call Miniature functional duck call proportionally built for newborn duck hunters. Measures 3 3/4 inches compared to 5 inches of the Original model and features laser engraving of name and birth date.
• Small Batch Library Archive of small batch limited production calls including Alpha Series and Beta Series. Priced up to $5,000, featuring exotic materials like Cocobola, Walnut with gold inlay, and curly maple in numbered limited runs.
• Custom Engraving Service Laser engraving personalization service for custom-built calls. Options include names, initials, guide service logos, and stock images. Set-up fee minimum $40 for new artwork; names or initials $10 with no set-up fee. Turnaround 2-4 weeks.
• Tuning and Repair Service Factory tuning and repair services backed by a lifetime warranty. Broken calls are fixed free except for return shipping; lost parts replaced at half the call's retail value. Free tuning service available for purchase.
• Flying Duck Co. Apparel Branded apparel line under the Flying Duck Co. sub-brand including t-shirts, hoodies, headwear, jackets, and warm weather gear. Features Duck Capital of the World and waterfowling heritage themes, including 50th and 25th Anniversary commemorative apparel.
• RNT-V Media Content RNT-V video series featuring waterfowl hunting content. Available as DVD sets (Season 1, Season 2, Seasons 1-4 bundle) showcasing RNT calls in action, hunting footage, and call-making craftsmanship.
• Instructional Media Duck calling instruction CDs including The Right Stuff series: Foundations for Success, Advanced Techniques, Duck Calling Dynamics, and Trilogy Set. Priced from $7.99 to $10.65.
• Callapalooza Event Annual three-day waterfowl calling celebration held in Stuttgart, AR. Features duck calling championships, Callmakers Build-off competition, vendor marketplace, food trucks, live music, and VIP experiences. Scheduled May 28-30, 2026.
• Flying Duck Taproom Craft beer taproom at RNT Calls headquarters in Stuttgart, AR. Features Arkansas craft beers on tap, Flying Duck food truck, vintage call museum exhibits, and retail space dedicated to preserving waterfowling history and craft beer culture.
• Gift Cards Gift cards available in denominations of $25, $50, $100, $150, $200, $250, $300, and $500 for purchase of RNT Calls products and merchandise.

Quantifiable outcome

• RNT holds the most World Championship titles in duck calling competition
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

20 partnerships are on record, tiered core, secondary and minor.

• Bass Pro Shops / Cabela'scoreGTM or Marketing PartnerRNT-V video series sponsor. Bass Pro Shops and Cabela's display RNT products and promote the brand through their extensive outdoor retail presence and online channels.
• Winchester AmmunitioncoreGTM or Marketing PartnerRNT-V sponsor. Winchester Ammunition is a premier firearms and ammunition brand that partners with RNT to reach the waterfowling community.
• Winchester Repeating ArmscoreGTM or Marketing PartnerRNT-V sponsor. Parent brand of Winchester Ammunition, providing additional brand alignment in the shooting sports and hunting community.
• Drake WaterfowlcoreGTM or Marketing PartnerRNT-V sponsor. Drake Waterfowl produces waterfowl-specific gear and apparel, aligning with RNT's customer base. Includes VIP package items in Callapalooza events (MST Pack Jacket, Hole Shot Vest, Deck Boots).
• TanglefreesecondaryGTM or Marketing PartnerRNT-V sponsor. Tanglefree produces waterfowl decoys and accessories, creating a natural product partnership with RNT calls.
• Xpress BoatssecondaryGTM or Marketing PartnerRNT-V sponsor and vendor at Callapalooza. Xpress Boats manufactures aluminum fishing and hunting boats, targeting the same outdoor enthusiast demographic.
• ONX HuntsecondaryGTM or Marketing PartnerRNT-V sponsor. ONX Hunt provides GPS and mapping technology for hunters, complementing the waterfowl hunting experience alongside RNT calls.
• Mossy OakcoreGTM or Marketing PartnerRNT-V sponsor and VIP package partner. Mossy Oak is a leading camouflage brand that collaborates with RNT on exclusive apparel and merchandise items, including the 50th Anniversary Jacket and VIP package items.
• Purina Pro PlansecondaryGTM or Marketing PartnerRNT-V sponsor. Purina Pro Plan pet food and supplements reach hunting dog owners who are also waterfowl hunters.
• Deadshot PolymerssecondaryGTM or Marketing PartnerRNT-V sponsor. Deadshot Polymers produces duck call components and accessories, potentially serving as a supply chain partner for acrylic and polymer call components.
• Rob Roberts Gun WorkssecondaryGTM or Marketing PartnerRNT-V sponsor. Custom gun works shop serving the firearms needs of hunting enthusiasts, aligning with the waterfowl hunting community.
• Flyway Brewing (Little Rock, AR)secondaryOthersDraft beer supplier for the Flying Duck Taproom. Supplies multiple craft beers including Honeybird Blonde Ale, Bluewing Berry Wheat, Peregrine Pale Ale, Free Range Brown Ale, Early Bird IPA, and Shadow Hands Stout.
• New Province Brewing Co. (Rogers, AR)secondaryOthersDraft beer supplier for the Flying Duck Taproom. Provides The Commoner (Red Ale) and Dreaming In Tangerine (Fruited IPA) on tap.
• Lost Forty Brewing (Little Rock, AR)secondaryOthersDraft beer supplier for the Flying Duck Taproom. Provides 2nd Rodeo Light Beer (4% ABV, 100 calories, brewed with Arkansas rice).
• Core Brewing & Distilling Co. (Springdale, AR)secondaryOthersDraft beverage supplier for the Flying Duck Taproom. Provides Scarlet Letter Red hard seltzer (4.3% ABV, cucumber/lime/ginger/hibiscus).
• Tru Hotel (Stuttgart, AR)minorOthersOfficial lodging partner for Callapalooza 2026 attendees. Tru Hotel at 204 W 22nd St, Stuttgart, AR (870-672-7505) offers a special rate with booking code 'LOO' for event guests.
• Gunner KennelsminorGTM or Marketing PartnerBaggo Tournament sponsor for Callapalooza 2026.
• Wrights BBQ (Little Rock, AR)secondaryOthersCatering partner for the Callapalooza VIP 'An Evening With RNT' dinner event. Provides a full BBQ spread including ribs, brisket, pulled pork, burnt ends, smoked beans, potato salad, and cole slaw.
• Brood & BarleyminorOthersFood provider for the 'Pins and Pints' event at Callapalooza, serving legit Philly Cheesesteaks alongside Flying Duck craft beer.
• Arkansas Game and Fish CommissionminorOthersWil Hafner, Education Program Specialist, conducts free wild game cooking seminars at Callapalooza and the Flying Duck Taproom, including sessions on Bacon & Blue Cheese Goose Sliders and Venison Bahn Mi Smash Tacos.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Haydel's Game Calls: Family-owned Louisiana manufacturer of handcrafted duck and goose calls, directly comparable to RNT in product category, craftsmanship positioning, and price points. Competes head-to-head for the same waterfowl hunter customer with both standard and custom call lines.
• Buck Gardner Calls: Maker of championship-tuned duck and goose calls founded by world champion Buck Gardner, directly overlapping RNT on world-champion pedigree, custom acrylic/wood construction, and competition-grade positioning.
• Zink Calls: Manufacturer of premium duck and turkey calls founded by champion caller Fred Zink. Closely comparable to RNT's flagship single-reed platforms in sound profile, tuning approach, and premium pricing.
• Tim Grounds Custom Calls: Custom call maker specializing in hand-tuned duck and goose calls. Comparable to RNT's J. Stephens and Small Batch Library lines in offering individually tuned, exotic-wood premium calls for collectors and serious hunters.
• Final Approach: Specialty manufacturer of duck calls, goose calls, and waterfowl hunting accessories. Directly comparable to RNT's core product range with similar price points and hunter-focused positioning.
• Lohman Game Calls: Manufacturer of duck and goose calls offering custom-built and standard models. Comparable to RNT in mid-to-premium price tiers and custom build options targeting serious waterfowl hunters.
• Field Proven Calls: Custom and production duck call maker with hunter- and competition-tuned models. Closely comparable to RNT's tuned-call programs and custom-engraved offerings at similar price points.

Broad incumbents

• Primos Hunting Calls: Established broad-line hunting brand producing calls, blinds, decoys, and apparel. Overlaps with RNT in duck/goose call category but competes across the full hunting portfolio at mass-market price points.
• Duck Commander: Well-known duck hunting lifestyle brand with calls, apparel, and media. Comparable to RNT's Flying Duck Co. apparel/media ecosystem and call lineup, but distributes through broader retail and TV-driven brand awareness.

Others

• Drake Waterfowl: Apparel and gear brand for waterfowl hunters and an RNT-V sponsor. Adjacent rather than directly competitive — comparable to RNT's Flying Duck Co. apparel and event-driven lifestyle merchandising, with broader retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RNTCalls
• Facebookfacebook.com/RNTCalls
• Instagraminstagram.com/rnt_calls
• LinkedInlinkedin.com/company/rnt-calls

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RNT Calls