MiX Telematics

What MiX Telematics does

MiX Telematics, founded in 1996 and headquartered in Stellenbosch, South Africa, is a global provider of fleet and mobile asset management solutions operating in over 120 countries through direct sales and a network of 130+ channel partners. The company serves more than 4,000 fleet customers managing 1.8+ million connected vehicles, assets, and devices across verticals including transport and logistics, utilities, waste management, construction, oil and gas, mining, government, and public transport. Its core technology combines GPS tracking, GSM/GPRS telecommunications, onboard sensors, proprietary hardware (including the MiX 4000 onboard computer and AI dashcams), and cloud-based SaaS software (MiX Fleet Manager) to deliver real-time vehicle, driver, and asset monitoring with AI-powered video telematics, electronic logging device (ELD) compliance, predictive maintenance, and sustainability tracking.

The company's product portfolio is structured as a core SaaS platform with modular add-ons: GPS and plug-and-play tracking, vehicle telematics (MiX Premium, MiX Essential), asset management, ELD compliance, AI dashcams with ADAS, KPI dashboards, the MyMiX driver engagement app, OEM integrations, in-warehouse video solutions, and Compliance-as-a-Service powered by HB NEXT. MiX operates a subscription-based recurring revenue model with annual billing tiers and a reported 98% customer retention rate, supported by a distribution model that combines direct enterprise field sales for large multinational accounts with a 130+ channel partner network handling local sales, installation, and support in regional markets.

Following the completion of its merger with Powerfleet Inc. on April 2, 2024, MiX Telematics now operates as the subsidiary brand "MiX by Powerfleet" within the combined Powerfleet Inc. entity (NASDAQ: AIOT). The combined entity reports revenues above $400 million, with over $300 million from high-margin recurring SaaS, and FY26 guidance of $440-$445 million. Notable customers include Iberdrola (6,000 connected vehicles), British American Tobacco, Nippon Gases, Carey Worldwide Chauffeur Services, and a five-year South African National Treasury government contract awarded in December 2025.

Name

MiX Telematics

Legal name

MiX Telematics International (Pty) Ltd

Website

https://mixtelematics.com

Company type

Public

Founded year

1996

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

MiX Telematics, now operating as MiX by Powerfleet, is a global fleet and mobile asset management SaaS provider serving 4,000+ customers across 120+ countries with AI-powered video telematics, GPS tracking, ELD compliance, and driver behavior monitoring solutions.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Transportation Services (4700)

akta.pro primary industry

EV Fleet Telematics (Battery/Charging/Range Analytics) (TLABAJAK)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• Vehicle telematics solutions
• GPS fleet tracking
• Video telematics systems
• Mobile asset monitoring

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription / SaaS Recurring Revenue: MiX Telematics operates primarily as a subscription-based SaaS business, charging recurring fees for access to its fleet management platform, telematics hardware, and ongoing support services. Revenue is recurring in nature as customers pay ongoing subscription fees for connected vehicle services. The company reports high customer retention rates (98%) supporting subscription stability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

MiX Telematics (now MiX by Powerfleet) provides subscription-based fleet and mobile asset management solutions combining GPS tracking hardware, onboard computers, AI-powered dashcams, and a cloud SaaS platform. The platform enables commercial fleet operators to monitor vehicle location, driver behavior, fuel consumption, compliance (ELD/HOS), and non-vehicular assets across transport, logistics, utilities, waste management, mining, construction, and government sectors.

Product overview

MiX Telematics (now MiX by Powerfleet following the April 2024 merger) offers an all-in-one fleet management platform combining a core SaaS platform (MiX Fleet Manager) with specialized modules for vehicle tracking (GPS Tracking, Plug and Play Tracking), telematics (MiX Premium, MiX Essential), asset management (MiX Asset Manager), compliance (ELD, Compliance-as-a-Service), safety (AI Dashcams with computer vision), and driver engagement (MyMiX app, KPI Dashboards). The platform serves commercial fleets across multiple industries including transport, logistics, utilities, waste management, mining, construction, and government, operating in over 120 countries with 130+ channel partners.

Differentiator

Problem solved

Functional benefit

Brands

• MiX Fleet Manager: Fleet management SaaS platform providing vehicle, driver, and asset data management solutions.
• MiX Asset Manager
• MyMiX
• MiX Premium
• MiX Essential
• MiX Vision AI
• MiX 4000

Products and services

• MiX Fleet Manager The primary SaaS fleet management platform providing unlimited access to vehicle and operator information, with tools, reports, and features designed for commercial fleet operators to maximize ROI.
• Electronic Logging Device (ELD) Compliant ELD solution for hours-of-service tracking and regulatory compliance as required by the ELD mandate for North American commercial fleet operators.
• MiX Asset Manager Asset tracking solution providing visibility into non-vehicle assets, whether mobile or stationary, with or without a power source, including trailers, containers, and equipment.
• GPS Tracking Real-time and historical vehicle tracking using GPS technology providing full visibility of fleet activities for commercial operators.
• MiX Plug and Play Tracking Self-install GPS tracking device that does not require technician installation and can be activated using a QR code, designed for rapid deployment.
• MiX Premium Premium vehicle telematics solution with robust hardware tracking vehicle location using GPS and GSM technology, including on-board accelerometer, geofencing, driving event notifications, long-life batteries, and driver ID.
• MiX Essential Entry-level vehicle telematics solution providing core GPS tracking and monitoring capabilities targeted at smaller fleets.
• AI Dashcams (MiX Vision AI) AI-powered dash cameras with road-facing and in-cab driver-facing cameras providing real-time alerts for risky driving behaviors including fatigue, distraction, speeding, and seatbelt usage, plus ADAS features.
• KPI Dashboards Dynamic, interactive dashboards tracking key performance indicators with automated KPI data to set fleet goals and measure improvement.
• MyMiX Driver engagement smartphone app providing operators visibility over their performance through score displays, driving event rankings, and gamification features, requiring no hardware installation.
• In-Warehouse Solutions Video telematics solution for in-warehouse and supply chain operations with a video gallery for reviewing and filtering footage, augmenting fleet video telematics.
• OEM Integration Integration solutions connecting MiX telematics with original equipment manufacturer (OEM) systems and data for streamlined fleet management.
• Compliance-as-a-Service AI-powered compliance solution automating regulatory requirements across borders with tools adapting to regional and industry-specific standards, powered by HB NEXT.

Quantifiable outcome

• Up to 80% reduction in driver distraction
• +13 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Powerfleet Inc.coreStrategic or Co-development Partner · 2 April 2024Powerfleet Inc. completed its merger with MiX Telematics Limited on April 2, 2024, forming a combined connected fleet and asset management company with global reach across North America, Europe, South Africa, and Latin America. The combined entity reports consolidated financial results and is focused on capturing cost synergies, standardizing technology platforms, and cross-selling MiX Telematics' compliance, risk management, and video-based safety solutions into Powerfleet's existing customer base. MiX now operates as 'MiX by Powerfleet', a subsidiary brand of Powerfleet Inc.
• Trimble Inc.coreStrategic or Co-development Partner · 25 August 2022MiX Telematics acquired Trimble's Field Service Management (FSM) business in North America for $7.8 million. The acquisition added over 40,000 subscribers to MiX's customer base, expanded its North American presence, diversified industry verticals, and was expected to be immediately accretive to earnings. The deal closed on September 1, 2022.
• ABI ResearchminorOthersMiX Telematics has been ranked as a global leader and top innovator in the commercial telematics market by ABI Research. This analyst recognition validates MiX's technology and market positioning and is used in marketing materials to build customer confidence.
• Frost & SullivanminorOthersFrost & Sullivan's 2020 video telematics white paper provides benchmark data on the effectiveness of AI video telematics solutions, citing statistics on driver distraction, speeding, and collision reduction that MiX leverages in its marketing.
• 130+ Channel PartnerscoreChannel Partner/ Reseller/ DistributorMiX by Powerfleet maintains a network of 130+ channel partners across 120+ countries. Channel partners handle local sales, marketing, and distribution of MiX products and services. Key partners include Continental Automotive (Spain), HALE Electronic (Austria), Kienzle Automotive (Germany), Mobatime Swiss AG, Rauwers (Belgium), Sirac (France), Drabpol (Poland), TAHOGRAF (Croatia), Farep (Morocco), and others. MiX provides partners with full infrastructure, training, and marketing support.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Geotab: Geotab is a leading global fleet telematics SaaS provider offering GPS tracking, driver behavior, ELD compliance, and a large data analytics ecosystem — directly comparable to MiX Fleet Manager's core offering across enterprise fleets.
• Samsara: Samsara provides a unified cloud platform combining vehicle telematics, AI dashcams, equipment monitoring, and compliance — directly competing with MiX's video-telematics and fleet management stack, particularly in North American mid-market and enterprise segments.
• Webfleet (Bridgestone): Webfleet is a global fleet management platform owned by Bridgestone providing vehicle tracking, driver behavior, and compliance tools across Europe and global markets — a long-standing direct competitor to MiX in Europe and a channel-led player in many shared geographies.
• Lytx: Lytx is a video telematics and driver safety provider combining dashcams, AI-based risk detection, and fleet workflow tools — directly comparable to MiX Vision AI and the broader safety/sustainability value proposition.
• Trimble Transportation: Trimble operates a major fleet & transportation management suite; the historical 2022 acquisition of Trimble's FSM business by MiX shows direct product overlap in field service/driver management, making Trimble a relevant comparable for enterprise fleet software scope.

Emerging players

• Motive (formerly KeepTruckin): Motive offers AI-powered fleet management, ELDs, and dashcams targeting commercial transportation; increasingly competitive in the same dashcam + telematics space where MiX Vision AI operates, with a software-first go-to-market model.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent offering fleet tracking, video, and asset management as part of its broader enterprise connectivity portfolio — directly overlapping MiX's product surface but bundled inside a much larger telco relationship.
• Omnitracs (now Solera): Omnitracs/Solera offers enterprise-grade transportation management, ELD, and fleet safety solutions to large trucking fleets — an incumbent peer in the same broad fleet management category, competing for the largest North American carriers MiX also targets.

Others

• TransIT (Trimble/MiX FSM): Internal reference to Trimble's former FSM product line now folded into the MiX/Powerfleet platform — comparable as a field-service and mobile workforce management solution that competes against other FSM and telematics-served verticals.

Regional players

• Fleetmatics (Verizon Connect) / Donlen: Donlen provides North-American-focused commercial fleet leasing, management, and telematics services — relevant as a regional fleet management services peer with bundling and financing capabilities that overlap with MiX's enterprise fleet value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnqQ8U2bBBF4xNhTZG3H2Kw
• Facebookfacebook.com/MiXTelematics
• LinkedInlinkedin.com/company/mix-telematics
• Xx.com/MiXTelematics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiX Telematics