Insureflow

What Insureflow does

Insureflow is a UK-based insurance technology company that provides a cloud-based, end-to-end insurance platform for brokers, Managing General Agents (MGAs), and carriers. Founded in 2017 by Adam Foot and Darren Stewart, the company sells a modular platform that unites underwriting, full-cycle policy administration, claims management, accounting and credit control, online distribution, and data and reporting in a single system hosted on Microsoft Azure and delivered as software-as-a-service.

The platform is composed of six integrated modules (Underwriting Workbench, Claims FNOL & Management, Accounting & Credit Control, Full-Cycle Risk & Client Management, Online Distribution & Self-Service, and Data & Insights) that share a common data architecture and a point-and-click workflow engine, allowing customers to enable features based on business requirements. The product supports multiple distribution models including broker portals, scheme partners, and customer self-service journeys, with multi-distribution path support enabling different processes per channel for the same product. Customers include Howden, Lockton (Densura), Partners&, James Hallam, Arrow Risk Management, Astaara, Nirvana, Omnyy LLP, Volante Group, Coverys Europe, Profile Underwriting, Blenheim, Amphitrite, and Shape Underwriting, among others.

The business operates a SaaS subscription revenue model with quote-based, multi-year contracts aligned to client success and cost-benefit, distributing primarily through direct enterprise sales supported by inside sales, content marketing, case studies, and conference participation (including Insurtech Insights). The company operates from offices in London and Chelmsford, serves clients across the UK, Europe, and the US, and received strategic investment from Amarillo Technologies in January 2022 to fund product development and scaling.

Name

Insureflow

Legal name

Insureflow

Website

https://insureflow.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Insureflow is a UK-based cloud SaaS provider of modular insurance lifecycle software for brokers, MGAs, and carriers, offering underwriting, policy administration, claims, accounting, and online distribution on Microsoft Azure with multi-year subscription contracts.

Ownership category

akta.pro rank

Product category

Insurance Core Systems / Policy Administration Software

NAICS

Software Publishers (5132), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Insurance software
• Policy administration
• Underwriting platform
• Claims management
• MGA solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Cloud-hosted insurance platform delivered as software-as-a-service with modular feature activation. Pricing aligned to success and client growth. No major upfront capital investment required from clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Insureflow sells a cloud-based, end-to-end insurance lifecycle platform delivered as software-as-a-service on Microsoft Azure. The platform supports underwriting, full-cycle policy administration, claims management and credit control for brokers, MGAs and insurers/carriers through a modular architecture that lets customers activate features based on their business requirements. It is offered as three packaged solutions: Insureflow for Brokers, Insureflow for Carriers, and Insureflow for MGAs.

Product overview

Insureflow is a modular, cloud-based insurance platform that offers a unified product portfolio across three solution tracks: Insureflow for Brokers, Insureflow for Carriers, and Insureflow for MGAs. The core platform provides six integrated modules—Underwriting Workbench, Claims FNOL & Management, Accounting & Credit Control, Full-Cycle Risk & Client Management, Online Distribution & Self-Service, and Data & Insights—that can be enabled individually based on business requirements. All modules share a common data architecture and workflow engine, allowing seamless handoffs between distribution, underwriting, policy administration, claims, and accounting functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Insureflow Platform

Quantifiable outcome

• Removes duplication, manual keying and data issues through end-to-end processing
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Alchemy London Market (Alchemy Partnership)coreStrategic or Co-development PartnerPartner Network created by carefully selected partners addressing challenges with the right technology across the entire value chain. The network brings knowledge and proven technology solutions to the forefront of insurance sector digital transformation, combining best-in-class experts with insight and deep understanding of industry intricacies.
• Prospect Global Ltd (trading as Sopro)minorGTM or Marketing PartnerDigital marketing service provider appointed to conduct marketing activity on behalf of Insureflow. Handles compliant processing of personal information for digital marketing campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Guidewire Software: Guidewire is the leading global provider of core insurance platform software for P&C insurers, offering PolicyCenter, BillingCenter, and ClaimCenter. While broader and far larger than Insureflow, it competes in the same core insurance SaaS market with overlapping underwriting, policy administration, and claims capabilities.
• Duck Creek Technologies: Duck Creek provides cloud-native core insurance software for P&C carriers and MGAs, with solutions spanning policy, billing, claims, and reinsurance. It directly overlaps with Insureflow's end-to-end platform value proposition but serves a broader carrier market.
• Sapiens International: Sapiens offers core insurance software platforms for life, P&C, and reinsurance markets including Policy Administration, Claims, and Billing solutions. It is a broad incumbent competing in the same insurance SaaS category as Insureflow with deeper carrier customer base.
• Insurity: Insurity provides core insurance software and analytics for P&C carriers, MGAs, and reinsurers, with deep claims and policy administration offerings. It competes with Insureflow in the MGA and specialty carrier segments, though typically at larger carrier scale.
• ICE InsurTech (now part of ICE): ICE InsurTech (formerly ICE Software) provides policy administration, underwriting, and claims software for specialty insurers and MGAs in the Lloyd's and London market. It directly competes with Insureflow in the London specialty insurance space where several Insureflow customers operate.
• Applied Systems: Applied Systems is a leading insurance software provider serving brokers and MGAs with agency management, rating, and policy administration solutions. Its Epic and TAMLine platforms overlap with Insureflow's broker-focused offering, particularly in the UK and US broker markets.
• SSP (now part of SSP/Wipro): SSP provides specialist insurance software for the London and global specialty market, including policy administration, underwriting, and bordereaux management. It overlaps with Insureflow's London market MGA and carrier target customers and is a known competitor in this specialist segment.

Direct peers

• EIS Group: EIS provides a digital insurance platform with policy administration, claims, billing, and distribution capabilities for insurers and MGAs globally. Its core platform approach is closely aligned with Insureflow's end-to-end architecture and MGA/broker target market.
• Prima Solutions: Prima Solutions delivers cloud-based insurance software for P&C insurers and MGAs, with strong presence in Europe and a focus on underwriting workflow and policy administration. It is a direct comparable in scope and customer profile to Insureflow.
• OpenGI: OpenGI is a UK-based provider of core insurance software for brokers, MGAs, and insurers, offering policy administration, claims, and underwriting functionality. It is a directly comparable regional peer serving the same UK and London market customers as Insureflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/insureflowsoftware
• Xx.com/insureflow

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insureflow