Wingman Media
- Company typePrivate
- Founded2003
- HeadquartersWestlake Village, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Wingman Media firmographics
Firmographics- Name
- Wingman Media
- Legal name
- Wingman Media, Inc.
- Website
- https://wingmanmedia.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wingman Media industry classification
Industry- Product category
- Media Planning & Buying Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Wingman Media is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wingman Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning & Buying Services: Full-service media agency offering planning, buying, management, and optimization of media across the full funnel. Services span traditional channels (Broadcast TV, Cable TV, Radio, Direct Mail, Out of Home, Print, Place-Based) and digital channels (CTV, Streaming Audio, Programmatic Display, Email Marketing, Paid Search, Paid Social, Video, Native Advertising). Revenue is generated through media buying fees and management retainers.
- Creative Services: In-house creative team providing strategy, branding, graphic design, script writing, video/radio production, email strategy & design, landing page design, web development, animation, and display/social media creative. Priced based on a percentage of media spend.
- Analytics & Reporting Services: Analytics and reporting dashboard (haloAnalytics®) providing real-time data insights, campaign optimization, and full-funnel attribution. Offered as part of integrated media service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Creative services priced as a percentage of media spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wingman Media product offering
Product offeringCore offering
Wingman Media is a full-service media planning and buying agency that delivers 360-degree full-funnel media, creative, and analytics services for brands selling considered purchases (products requiring extensive research before conversion). The agency plans, buys, manages, and optimizes campaigns across traditional channels (Broadcast TV, Cable TV, Radio, Direct Mail, Out of Home, Print) and digital channels (CTV, Streaming Audio, Programmatic Display, Paid Search, Paid Social, Video, Email, Native), supported by proprietary haloAMP® audience management and haloAnalytics® reporting platforms, plus an in-house award-winning creative team.
Product overview
Wingman Media is a full-service media agency specializing in considered purchases, offering true 360-degree full-funnel media, creative, and analytics expertise. The company operates two proprietary core products: haloAMP® (Audience Management Platform) for audience targeting and campaign optimization across the media ecosystem, and haloAnalytics® (reporting dashboard) for real-time full-funnel analytics. These are supported by integrated media services including planning, buying, creative services, campaign management, and continuous optimization. The agency's specialty is connecting niche products with research-minded audiences across streaming, traditional, and digital channels.
Differentiator
Problem solved
Functional benefit
Brands
- haloAMP®: Proprietary Audience Management Platform that engages valuable audiences across the media ecosystem.
- haloAnalytics®
Products and services
- Media Planning & Buying Services
- Creative Services
- haloAMP® Audience Management Platform
- haloAnalytics® Full-Funnel Analytics Dashboard
- Audience Mapping
- Campaign Management & Optimization
- ELLA™ AI Brand Character
Quantifiable outcome
- Sit 'n Sleep achieved 17% YoY comparable store sales growth and 44% YoY CPA reduction through long-funnel strategy
- +10 more outcomes
Companies that use Wingman Media
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Wingman Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature3 records
Wingman Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NielsencoreData partnership for audience measurement and targeting. Wingman uses Nielsen data as part of their audience mapping and segmentation capabilities alongside other data providers to precisely identify high-value audiences across channels.
- ResonatecoreData partnership for consumer behavior analytics and audience intelligence. Deployed alongside Nielsen, PlaceIQ, and LiveRamp for audience targeting across campaigns.
- PlaceIQcoreLocation intelligence and geo-targeting data partnership. Used for audience mapping and location-based targeting capabilities to reach consumers based on physical location patterns.
- LiveRampcoreIdentity resolution and data connectivity platform partnership. Used for first-party data matching (e.g., matching CTV impressions to in-store purchases), cross-device targeting, and connecting online/offline customer data into the haloAMP® platform.
- Oracle Data Cloud (BlueKai)coreThird-party data partnership for audience curation. Used for building in-market audience segments for CTV campaigns, including in-market mattress shoppers, furniture shoppers, new movers, and retail shoppers.
- ExperiancoreData partnership for consumer credit and lifestyle data used in audience segmentation and targeting for considered purchase campaigns, particularly in financial services verticals.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Wingman Media competitors and assessment
Company assessmentDirect peers
- PMG: Independent media and technology company combining media planning, programmatic, creative, and proprietary analytics platforms. Comparable to Wingman's haloAMP®/haloAnalytics® model of integrating proprietary tech with media services.
- Hawke Media: Full-service marketing agency offering paid media, creative, and analytics to SMB and mid-market clients. Comparable to Wingman in size, integrated service model, and growth-stage positioning as an independent agency.
- Direct Agents: Digital media agency specializing in paid media, programmatic, SEO, and analytics. Comparable to Wingman in omni-channel media buying focus and emphasis on full-funnel attribution.
- Goodway Group: Independent media agency specializing in media planning, buying, and analytics across traditional and digital channels. Directly comparable to Wingman's full-funnel media planning and omni-channel buying approach.
- Tier10: Full-service marketing agency offering media planning, creative, and analytics for mid-market and enterprise clients. Comparable in scale and integrated service positioning.
- Wpromote: Mid-sized independent digital marketing agency combining paid media, SEO, creative, and analytics. Closely comparable to Wingman in being an independent, mid-market-focused full-service media agency with proprietary tooling.
- Power Digital Marketing: Performance-focused digital marketing agency offering paid media, SEO, creative, and analytics. Comparable to Wingman in its integrated offering and mid-market enterprise client focus, with similar proprietary tech enablement.
- Aspirant: Independent marketing agency combining media, creative, analytics, and technology services. Comparable to Wingman's full-funnel integrated offering for mid-market and enterprise clients.
- Tinuiti: Large independent full-funnel digital media agency offering paid search, paid social, programmatic, CTV, and analytics. Directly comparable to Wingman in offering integrated media buying and analytics services, though materially larger and broader in vertical reach.
Broad incumbents
- Hearts & Science: Omnicom-owned media agency network operating at much larger scale than Wingman but in the same full-funnel media planning and buying space. Comparable as an incumbent competitor for enterprise considered-purchase RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wingman Media social profiles
Digital presenceWingman Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wingman Media leadership team
Management profileNumber of profiles
Profiles1 record
Wingman Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wingman Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wingman Media
What does Wingman Media do?
Wingman Media is a full-service media planning and buying agency that delivers 360-degree full-funnel media, creative, and analytics services for brands selling considered purchases (products requiring extensive research before conversion). The agency plans, buys, manages, and optimizes campaigns across traditional channels (Broadcast TV, Cable TV, Radio, Direct Mail, Out of Home, Print) and digital channels (CTV, Streaming Audio, Programmatic Display, Paid Search, Paid Social, Video, Email, Native), supported by proprietary haloAMP® audience management and haloAnalytics® reporting platforms, plus an in-house award-winning creative team.
Is Wingman Media a public or private company?
Wingman Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wingman Media founded?
Wingman Media was founded in 2003. It employs 1 to 10 people.
Where is Wingman Media based?
Wingman Media is headquartered in Westlake Village, United States, in the North America region.
How does Wingman Media make money?
Three revenue lines are on record. Media Planning & Buying Services are the primary driver. The others are creative Services and analytics & Reporting Services.
Who are Wingman Media's main competitors?
Direct peers on record are PMG, Hawke Media, Direct Agents, Goodway Group, Tier10, Wpromote, Power Digital Marketing, Aspirant and Tinuiti. Hearts & Science is listed as a broad incumbent.
Does Wingman Media have an API?
No public API is recorded for Wingman Media.
What industry is Wingman Media in?
Wingman Media's product category is Media Planning & Buying Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183.