Wingman Media

Name

Wingman Media

Legal name

Wingman Media, Inc.

Website

https://wingmanmedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Media Planning & Buying Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media planning services
• Media buying agency
• Considered purchase marketing
• Full-funnel advertising
• Creative production services

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning & Buying Services: Full-service media agency offering planning, buying, management, and optimization of media across the full funnel. Services span traditional channels (Broadcast TV, Cable TV, Radio, Direct Mail, Out of Home, Print, Place-Based) and digital channels (CTV, Streaming Audio, Programmatic Display, Email Marketing, Paid Search, Paid Social, Video, Native Advertising). Revenue is generated through media buying fees and management retainers.
2. Creative Services: In-house creative team providing strategy, branding, graphic design, script writing, video/radio production, email strategy & design, landing page design, web development, animation, and display/social media creative. Priced based on a percentage of media spend.
3. Analytics & Reporting Services: Analytics and reporting dashboard (haloAnalytics®) providing real-time data insights, campaign optimization, and full-funnel attribution. Offered as part of integrated media service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wingman Media is a full-service media planning and buying agency that delivers 360-degree full-funnel media, creative, and analytics services for brands selling considered purchases (products requiring extensive research before conversion). The agency plans, buys, manages, and optimizes campaigns across traditional channels (Broadcast TV, Cable TV, Radio, Direct Mail, Out of Home, Print) and digital channels (CTV, Streaming Audio, Programmatic Display, Paid Search, Paid Social, Video, Email, Native), supported by proprietary haloAMP® audience management and haloAnalytics® reporting platforms, plus an in-house award-winning creative team.

Product overview

Wingman Media is a full-service media agency specializing in considered purchases, offering true 360-degree full-funnel media, creative, and analytics expertise. The company operates two proprietary core products: haloAMP® (Audience Management Platform) for audience targeting and campaign optimization across the media ecosystem, and haloAnalytics® (reporting dashboard) for real-time full-funnel analytics. These are supported by integrated media services including planning, buying, creative services, campaign management, and continuous optimization. The agency's specialty is connecting niche products with research-minded audiences across streaming, traditional, and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• haloAMP®: Proprietary Audience Management Platform that engages valuable audiences across the media ecosystem.
• haloAnalytics®

Products and services

• Media Planning & Buying Services
• Creative Services
• haloAMP® Audience Management Platform
• haloAnalytics® Full-Funnel Analytics Dashboard
• Audience Mapping
• Campaign Management & Optimization
• ELLA™ AI Brand Character

Quantifiable outcome

• Sit 'n Sleep achieved 17% YoY comparable store sales growth and 44% YoY CPA reduction through long-funnel strategy
• +10 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• NielsencoreTechnology or IntegrationData partnership for audience measurement and targeting. Wingman uses Nielsen data as part of their audience mapping and segmentation capabilities alongside other data providers to precisely identify high-value audiences across channels.
• ResonatecoreTechnology or IntegrationData partnership for consumer behavior analytics and audience intelligence. Deployed alongside Nielsen, PlaceIQ, and LiveRamp for audience targeting across campaigns.
• PlaceIQcoreTechnology or IntegrationLocation intelligence and geo-targeting data partnership. Used for audience mapping and location-based targeting capabilities to reach consumers based on physical location patterns.
• LiveRampcoreTechnology or IntegrationIdentity resolution and data connectivity platform partnership. Used for first-party data matching (e.g., matching CTV impressions to in-store purchases), cross-device targeting, and connecting online/offline customer data into the haloAMP® platform.
• Oracle Data Cloud (BlueKai)coreTechnology or IntegrationThird-party data partnership for audience curation. Used for building in-market audience segments for CTV campaigns, including in-market mattress shoppers, furniture shoppers, new movers, and retail shoppers.
• ExperiancoreTechnology or IntegrationData partnership for consumer credit and lifestyle data used in audience segmentation and targeting for considered purchase campaigns, particularly in financial services verticals.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PMG: Independent media and technology company combining media planning, programmatic, creative, and proprietary analytics platforms. Comparable to Wingman's haloAMP®/haloAnalytics® model of integrating proprietary tech with media services.
• Hawke Media: Full-service marketing agency offering paid media, creative, and analytics to SMB and mid-market clients. Comparable to Wingman in size, integrated service model, and growth-stage positioning as an independent agency.
• Direct Agents: Digital media agency specializing in paid media, programmatic, SEO, and analytics. Comparable to Wingman in omni-channel media buying focus and emphasis on full-funnel attribution.
• Goodway Group: Independent media agency specializing in media planning, buying, and analytics across traditional and digital channels. Directly comparable to Wingman's full-funnel media planning and omni-channel buying approach.
• Tier10: Full-service marketing agency offering media planning, creative, and analytics for mid-market and enterprise clients. Comparable in scale and integrated service positioning.
• Wpromote: Mid-sized independent digital marketing agency combining paid media, SEO, creative, and analytics. Closely comparable to Wingman in being an independent, mid-market-focused full-service media agency with proprietary tooling.
• Power Digital Marketing: Performance-focused digital marketing agency offering paid media, SEO, creative, and analytics. Comparable to Wingman in its integrated offering and mid-market enterprise client focus, with similar proprietary tech enablement.
• Aspirant: Independent marketing agency combining media, creative, analytics, and technology services. Comparable to Wingman's full-funnel integrated offering for mid-market and enterprise clients.
• Tinuiti: Large independent full-funnel digital media agency offering paid search, paid social, programmatic, CTV, and analytics. Directly comparable to Wingman in offering integrated media buying and analytics services, though materially larger and broader in vertical reach.

Broad incumbents

• Hearts & Science: Omnicom-owned media agency network operating at much larger scale than Wingman but in the same full-funnel media planning and buying space. Comparable as an incumbent competitor for enterprise considered-purchase RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WingmanAgency
• Facebookfacebook.com/WingmanMediaInc
• LinkedInlinkedin.com/company/wingman-media-agency
• Instagraminstagram.com/wingman.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingman Media