Naturally New York

What Naturally New York does

Naturally New York (legally Naturally New York, Inc.) is a privately held nonprofit community organization headquartered at 411 West 14th St. in New York City, operating as the largest chapter of the national Naturally Network. The organization serves entrepreneurs, executives, and team players within the natural, organic, and sustainable consumer packaged goods industry across the Greater New York City area, spanning food, beverage, supplements, cosmetics, pet, and home product categories. Its stated mission is to accelerate conscious business practices through community-based programming, networking, influence, and collaboration.

The organization's core offerings are membership-based: Individual Memberships for solopreneurs and industry professionals, Corporate Memberships for companies engaging their teams, and Corporate Partnerships for firms seeking customized programming collaboration (pricing not publicly disclosed, billed annually). Programs include pitch competitions with substantial prize packages (Naturally Rising at $50,000+, FreshPitch with FreshDirect at $60,000, Fairway Find at $12,000), educational bootcamps (Operations, Marketing, Investor), webinars, networking mixers, the In The Sauce podcast produced with Hummingbirds, a national job board integrated with ForceBrands, a 500+ company directory, and the CPG Academy in partnership with Naturally Network. The technology stack is GlueUp for membership and event management; the organization is not a technology company.

The business model is fee-for-membership and event sponsorship rather than product revenue, supported by a roster of Flagship and Core partners including Bank of America (Presenting Partner), FreshDirect, Whole Foods Market, Fairway Market, NIQ, Anchin, ForceBrands, Specialty Food Association, New Hope Network, and SG Credit Partners. Eric Schnell is identified as co-chair of the organization.

Name

Naturally New York

Legal name

Naturally New York, Inc.

Website

https://naturallynewyork.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturally New York is the largest Naturally Network chapter, operating as a nonprofit community organization serving natural and sustainable CPG brands, entrepreneurs, and executives in the Greater New York area through memberships, pitch competitions, bootcamps, networking events, and a national job board.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Natural products community
• CPG industry networking
• Membership-based events
• Pitch competitions CPG
• Industry education programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Memberships: Membership dues for individual professionals including solopreneurs, early-stage founders, and industry professionals. Provides networking access, resources, and professional development opportunities.
2. Corporate Memberships: Organizational memberships for companies that want to engage their teams while supporting the NNY community. Includes multiple employee accounts and added visibility across the network.
3. Corporate Partnerships: Enhanced partnership tier for companies seeking deeper involvement. Includes all corporate membership benefits plus opportunity to collaborate on customized programming.
4. Job Board Services: Members can post free job listings and access hiring activity dashboards. Cross-posting to ForceBrands at 25% partner discount. Job board reaches over 5,000 members nationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Naturally New York is a community organization operating tiered memberships for the natural products industry in the Greater New York City Area. Members gain priority admission and discounts to events, industry connections, mentorship access, free job postings, and entry to pitch competitions (Naturally Rising, Pitch Slam, FreshPitch, Fairway Find) and educational bootcamps (Operations, Marketing, Investor). Corporate partners receive added visibility and opportunities for customized programming collaboration.

Product overview

Naturally New York is a community organization offering a membership-based platform with individual and corporate membership tiers, corporate partnerships, and programs including the In The Sauce Podcast, Job Board, Company Directory, and CPG Academy. Their core offering is community membership that provides priority event admission, industry connections, professional mentorship, and access to educational programming including pitch competitions, bootcamps, and webinars for the natural products and CPG industry in the Greater New York area.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Membership tier for solopreneurs, early-stage founders, and industry professionals offering networking connections, resources, and professional development opportunities within the Greater NYC natural products community.
• Corporate Membership Organizational membership including multiple employee accounts with added visibility across the Naturally New York network for CPG companies and industry teams.
• Corporate Partnership Enhanced partnership tier for companies seeking deeper involvement; includes all Corporate Membership benefits plus opportunity to collaborate on customized programming with the Naturally New York team.
• In The Sauce Podcast Podcast produced in collaboration with Hummingbirds featuring interviews with CPG industry experts, retailers, and investors to help founders and operators build consumer businesses; distributed on Apple Podcasts and Spotify.
• Job Board National job board focusing on natural and organic product industry roles, powered by ForceBrands, with cross-posting access for over 5,000 members; members can post free job listings at a 25% partner discount on ForceBrands cross-posts.
• Company Directory Directory representing 500+ companies in the CPG industry, searchable by type and sector, providing visibility into the Greater NYC natural products ecosystem.
• CPG Academy Educational program in partnership with Naturally Network providing training and resources for consumer packaged goods professionals across the national network.
• Pitch Competitions (Naturally Rising, Pitch Slam, FreshPitch, Fairway Find) Series of pitch competitions for emerging CPG brands offering prize packages (Naturally Rising $50,000+, FreshPitch with FreshDirect $60,000, Fairway Find $12,000) and exposure to retailers and investors.
• Educational Bootcamps and Webinars Hands-on programming including Operations Bootcamp, Marketing Bootcamp, Investor Bootcamp, and virtual webinars on industry topics such as the wellness economy, GLP-1 medications, and capital raising.

Quantifiable outcome

• 500+ companies represented in the CPG industry through the company directory
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• HummingbirdscoreGTM or Marketing PartnerHummingbirds collaborates with Naturally New York on the 'In The Sauce' podcast, producing interviews with CPG industry experts, retailers, and investors. The podcast provides brass-tacks advice for emerging brands on finance, legal, operations, supply chain, brand marketing, and social media.
• Bank of AmericaflagshipGTM or Marketing PartnerBank of America serves as Presenting Partner for major events including the Holiday Bazaar, demonstrating commitment to supporting the natural products ecosystem and CPG innovation.
• AnchincoreImplementation/ SI/ Consulting PartnerAnchin, an accounting and advisory firm with a dedicated Consumer Products Group, partners on educational programming including investor bootcamps and mentor hours. They provide strategic guidance on founder-investor partnerships.
• Specialty Food AssociationcoreStrategic or Co-development PartnerNaturally New York partners with the Specialty Food Association for Pitch Slam competitions held during the Summer Fancy Food Show, providing visibility and retail access for emerging natural and specialty food brands.
• New Hope NetworkcoreGTM or Marketing PartnerNew Hope Network partners with Naturally New York on events, programming, and prize packages, connecting member brands with the broader natural products industry ecosystem and media coverage.
• FreshDirectflagshipStrategic or Co-development PartnerFreshDirect partnered with Naturally New York for The FreshPitch competition, offering emerging brands the opportunity to pitch directly to their team for a chance to win a $60,000 valued prize package and potential retail placement.
• Whole Foods MarketcoreStrategic or Co-development PartnerWhole Foods Market participates as a judge and partner in Naturally Rising pitch competitions and hosts events at their locations, providing retail access and visibility for winning brands.
• Fairway MarketcoreStrategic or Co-development PartnerFairway Market partners on The Next Fairway Find pitch competition, awarding $12,000 prize packages and retail opportunities to winning brands.
• NIQ (NielsenIQ)coreTechnology or IntegrationNIQ provides data-driven insights for Naturally New York educational programming, including webinars on wellness economy, GLP-1 medications, and market trends affecting CPG brands.
• ForceBrandscoreChannel Partner/ Reseller/ DistributorForceBrands powers the Naturally Network Job Board, the only national job board focusing on natural and organic product industry roles. Members receive 25% partner discount on cross-posting.
• Giannuzzi LewendoncoreImplementation/ SI/ Consulting PartnerGiannuzzi Lewendon, a law firm specializing in CPG, provides legal expertise and mentorship through programming. Ryan Lewendon, Partner, has written articles on community building and networking in the CPG industry.
• Konnect AgencycoreImplementation/ SI/ Consulting PartnerKonnect Agency provides marketing expertise and contributes to prize packages and programming for Naturally New York member brands.
• KerryminorImplementation/ SI/ Consulting PartnerIngredients and taste solutions company participating in community events and programming.
• BeyondBrandsminorImplementation/ SI/ Consulting PartnerBrand development agency participating in events and prize contributions.
• JPG ResourcesminorImplementation/ SI/ Consulting PartnerFood and beverage innovation consultancy contributing to prize packages and judging panels.
• Fairfield Partners Executive SearchminorChannel Partner/ Reseller/ DistributorExecutive search firm contributing to hiring webinars and talent programming.
• UNFIcoreChannel Partner/ Reseller/ DistributorUnited Natural Foods Inc. participates as judge in pitch competitions and provides distribution expertise.
• Adventure CPGminorImplementation/ SI/ Consulting PartnerCPG advisory firm contributing to prize packages.
• The LeadminorGTM or Marketing PartnerIndustry media platform contributing to prize packages and community visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Hope Network: Industry media, events, and content company focused on natural and organic products, and the organizer of the flagship Expo West and Expo East trade shows. Direct event and media competitor for NNY's audience of CPG brands, retailers, and investors.
• Specialty Food Association: Trade association for the specialty food industry and co-organizer (with NNY) of the Pitch Slam at the Summer Fancy Food Show. Directly comparable as a membership-based industry organization serving natural/specialty food CPG brands.
• Food Navigator: Industry media platform covering food, beverage, and supplement CPG with editorial, webinars, and events. Comparable in audience (food, beverage, natural products CPG professionals) and content-plus-events business model.
• The Lead: Media and events platform covering the consumer brand and retail industry, with programming, newsletters, and partnerships targeted at emerging CPG brands. Comparable as a content-plus-events business serving NNY's audience.
• FounderMade: Events and community platform serving CPG founders and emerging consumer brands, including flagship FounderMade events. Directly comparable as a community-and-events-driven organization targeting the same emerging CPG audience.
• NOSH: Industry media and events company focused on natural, organic, sustainable, and healthy (NOSH) CPG brands. Directly comparable in mission, audience, and editorial-plus-events business model to NNY's community.
• BevNET: Industry media company covering beverage CPG with editorial, events (BevNET Live), and job board offerings. Comparable as a media-plus-events platform serving the same natural and specialty beverage CPG community.
• Naturally Network: National parent organization for the regional Naturally chapters, including NNY. Operates the CPG Academy and coordinates cross-chapter programming for the natural products community, with a directly aligned mission and overlapping member base.
• ForceBrands: CPG-specialized recruitment firm and operator of the largest CPG-focused job board, and a current NNY partner powering the Naturally Network job board. Comparable as a niche CPG service provider serving the same brand and candidate audience.
• Food Business News: Industry trade media covering the food CPG sector with editorial, events, and awards programming. Comparable as a content-driven community and information source for the same food and natural products CPG audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NaturallyNewYork/videos
• LinkedInlinkedin.com/company/naturally-new-york-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturally New York