Gregory's Food Service Group S.A.

What Gregory's Food Service Group S.A. does

Gregory's Food Service Group S.A. is a Greek quick-service coffee and food chain headquartered in Alimos, Attica, Greece, operating 345+ stores domestically and 14 stores internationally across Cyprus, Romania, and Germany, for a total of 359 outlets. The company ranks 12th among the largest European coffee chains and serves individual consumers seeking coffee, beverages, pastries, sandwiches, salads, and light meals across breakfast, lunch, and takeaway dayparts.

The company's core product is the Gregory's e-order platform — a unified ordering system delivered via the corporate website and dedicated iOS and Android mobile applications that handles delivery and takeaway orders, store locator, and loyalty management. The platform is integrated with Viva Wallet for PCI DSS-compliant card processing and supports social-login via Google, Facebook, and Apple. On top of this sits the Χαμόγελα (Smiling Club) loyalty program, which combines a stamp/cup collection mechanic with missions, badges, personalized offers, and member tiers. Gregory's also sells a proprietary line of aluminum espresso capsules (Brazil, Decaf, Dark Intense Roast) plus traditional Greek coffee through e-commerce and in-store, extending the brand beyond on-premise consumption.

Revenue is generated across three streams: retail sales at the point of sale (in-store and online via e-order), franchise royalties and fees from franchisee-operated branded stores, and online ordering/delivery (with a €3.00 minimum order and no stated delivery fee). Distribution combines company-owned and franchise stores, the proprietary e-order direct channel, and three third-party delivery aggregators (e-food, Wolt, and Box). The company holds five ISO certifications (9001:2015, 14001:2015, 22000:2018, 45001:2018, 22301:2019) and a 2023 Great Place to Work certification; ownership is private with no identified parent or institutional investor.

Name

Gregory's Food Service Group S.A.

Legal name

Γρηγόρης Ανώνυμος Βιομηχανική και Εμπορική Εταιρεία Τροφίμων

Website

https://www.gregorys.gr/

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gregory's Food Service Group S.A. is a privately held Greek quick-service coffee and food chain operating 359 stores across Greece, Cyprus, Romania, and Germany, serving individual consumers with coffee, beverages, pastries, sandwiches, and light meals via in-store, delivery, and online ordering through its Gregory's e-order platform and Χαμόγελα loyalty program.

Ownership category

akta.pro rank

Product category

Coffee Shop Chain / Quick-Service Restaurant

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Breakfast & Coffee QSR (THAFAAAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Coffee shop chain
• Quick service restaurant
• Food service franchise
• Specialty coffee retail
• Online food ordering

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue generated from direct sales of coffee, food, and beverages through company-owned and franchise retail stores. Customers pay at point of sale or via online ordering.
2. Franchise Royalties and Fees: Revenue from franchise partners who operate Gregory's branded stores, typically through royalty fees based on sales.
3. Online Ordering and Delivery: Revenue from online orders placed via website and mobile app, including delivery fees where applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gregory's Food Service Group S.A. operates a quick-service coffee and food retail chain across Greece and selected European markets through company-owned and franchise stores. It sells coffee, espresso-based drinks, traditional Greek coffee, espresso capsules for home use, sandwiches, pies, salads, pastries, and related snack items. It also runs the Gregory's e-order online ordering platform (web and mobile app) and the Χαμόγελα (Smiling Club) loyalty program.

Product overview

Gregory's Food Service Group S.A. operates a coffee and quick-service restaurant chain with over 345 stores in Greece and 14 stores internationally (Cyprus, Romania, Germany). The company's primary digital offering is the Gregory's e-order platform, a unified online ordering system accessible via website and mobile app (iOS/Android), which serves as the core product for customer ordering, delivery, and takeaway. The ecosystem includes the Χαμόγελα (Smiling Club) loyalty program integrated within the e-order platform, enabling stamp collection, coupon rewards, missions, and personalized promotions. The product portfolio spans coffee and espresso (including capsules), hot and cold beverages, individual pies and baked goods, sandwiches and tortillas, salads, burgers, pastries, yogurt bowls, snacks, and accessories. The company also offers a franchise program for store expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Χαμόγελα (Hamogela) / Smiling Club: Customer loyalty/rewards program operated by Gregory's, offering collectible stamps/cups, coupons, badges, and missions for free coffee and special offers.

Products and services

• Gregory's e-order Platform Online ordering platform accessible via website and mobile app (iOS/Android) that allows customers to browse the menu, place delivery or takeaway orders, manage their account, and interact with the loyalty program. Available in Greek and English.
• Χαμόγελα (Smiling Club) Loyalty Program Customer loyalty/rewards sub-brand offering stamp collection on purchases, free coffee rewards, coupons, badges, missions, and personalized offers, integrated with the e-order platform and membership card functionality.
• Espresso Capsules & Greek Coffee (Κάψουλες Espresso) Proprietary at-home product line of aluminum espresso capsules (Brazil, Decaf, Dark Intense Roast varieties) and traditional Greek coffee, sold online and in stores for home use.
• Accessories & Gift Ideas (Αξεσουάρ) Gregory's-branded merchandise including drink thermoses and other gift items, sold online and in stores as accessories or gifts.
• Gregory's Franchise Program Franchise offering that allows entrepreneurs and businesses to open Gregory's-branded coffee and quick-service food stores, including support for store development, operations, and brand standards across Greece and international markets.
• Coffee Menu (Καφές) Core menu category offering hot and cold coffee beverages including Espresso Freddo, espresso-based drinks, and traditional Greek coffee, served in-store and via the e-order platform.
• Sandwiches & Tortillas (Σάντουιτς) Menu category of cold and hot sandwiches including focaccia varieties, baguettes, pinsa, customizable sandwiches, and tortillas with various fillings.
• Pies & Baked Goods (Πίτες) Individual-sized pies and baked goods including cheese pies, sausage rolls, ham and cheese pies, kourou pies, triangles, and mini bite versions.
• Gregory's Retail Coffee & Food Stores (Company-owned and Franchise) Physical retail coffee and quick-service food stores operated by Gregory's directly or by franchise partners across Greece (345+ stores) and international markets (14 stores in Cyprus, Romania, and Germany).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AtcomcoreTechnology or IntegrationTechnology partner providing website development and e-order platform infrastructure. Atcom developed and maintains the Gregory's e-order website and delivery platform.
• Viva WalletcoreTechnology or IntegrationPayment processing partner handling credit/debit card transactions on the e-order platform. Uses PCI DSS compliant encryption for secure card payment processing.
• e-foodminorChannel Partner/ Reseller/ DistributorThird-party food delivery aggregator platform allowing customers to order Gregory's products for delivery. Note: loyalty program benefits do not apply to aggregator orders.
• WoltminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform for order delivery. Note: loyalty program benefits do not apply to aggregator orders.
• BoxminorChannel Partner/ Reseller/ DistributorThird-party food delivery aggregator. Note: loyalty program benefits do not apply to aggregator orders.
• Meta (Facebook)minorGTM or Marketing PartnerSocial media and advertising partner for promotional campaigns and retargeting. Customer email and mobile data may be shared with Meta for advertising purposes with consent.
• GoogleminorGTM or Marketing PartnerAdvertising and analytics partner including Google AdSense and Google DoubleClick for targeted advertising campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Everest (Greek coffee chain): Greek coffee and quick-service food chain with dine-in, takeaway and delivery — one of Gregory's primary domestic competitors for coffee and snack occasions.
• Coffee Island: Greece's other dominant homegrown specialty coffee chain with a comparable store footprint, franchise model, loyalty program, and own-capsule home range — directly competing with Gregory's across nearly identical product and customer segments.
• Caffè Nero: Independent European coffee chain with hundreds of stores across the UK and continental Europe — comparable specialty coffee/light-food model and European footprint to Gregory's.
• Mikel Coffee Company: Greek-originated coffee chain that expanded internationally, operating a similar franchise-driven café model with coffee, pastries, and quick food — a direct Gregory's competitor in Greece and abroad.

Broad incumbents

• McCafé (McDonald's): Coffee and quick-snack concept embedded in McDonald's footprint; competes with Gregory's for breakfast and grab-and-go coffee occasions across the same European geographies.
• Costa Coffee: UK-origin global specialty coffee chain (part of Coca-Cola) operating thousands of stores worldwide — overlaps directly with Gregory's in coffee and light food, but with massively broader international scale.
• Starbucks: Global specialty coffee leader — operates stores in Greece and across Europe competing for similar daily coffee occasions; broader portfolio but directly intersects Gregory's product/customer space.
• Lavazza (Espresso Bar / Caffè Vergnano): Major Italian coffee brand operating branded café concepts across Europe — comparable café/store-format overlap with Gregory's and serves similar espresso occasions.
• Segafredo Zanetti: Italian-origin coffee brand with a global espresso bar franchise system — competes with Gregory's in coffee culture and a franchise-based store format across southern Europe and beyond.

Regional players

• Delta Foods (Greek packaged coffee / Goody's): Greek food/beverage group and Goody's quick-service chain — comparable Greek QSR/coffee positioning but stronger in packaged coffee CPG than coffee-shop retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GregorysGr
• Facebookfacebook.com/gregorys.gr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory's Food Service Group S.A.