Circle Social Inc

What Circle Social Inc does

Circle Social Inc is a privately held, Indianapolis-based healthcare marketing agency founded in 2016 and registered as a Benefits Corporation in Indiana. The firm specializes in patient acquisition for behavioral health and addiction treatment providers, with ancillary service lines across mental health, bariatric, cosmetic, hospital, medical tourism, orthopedic, and podiatry verticals. Core offerings include search engine optimization, pay-per-click advertising, paid media management, website design and development, conversion rate optimization, demand generation, and strategic consulting delivered through a proprietary CORE-M methodology (Clinical, Operations, Revenue, Expenses-Marketing). The agency claims an internal dataset exceeding $3 billion in healthcare client operational data and $350 million in behavioral health marketing data, used for benchmarking and strategic advisory engagements with private equity-backed operators.

The business model is built on monthly subscription retainers priced from $5,000 to $100,000 per month, supplemented by usage-based paid media fees of 15% on ad spend above $15,000 per month (with a $2,000 minimum) and one-time website builds starting at $15,000. Standard contract terms are 12 months with 30-day cancellation notice. Go-to-market is direct enterprise sales and consultative inside sales targeting healthcare providers from $5 million-revenue startups to billion-dollar national operators, with a minimum team of 8 specialists assigned per account. The agency also monetizes its data asset through informal advisory work for PE firms active in behavioral health.

The technology stack is built around standard martech (analytics, marketing automation, call tracking, LegitScript certification support) rather than a proprietary SaaS platform; the primary differentiator is the consulting methodology and accumulated data. Circle Social holds Google Partner and Facebook Marketing Partner certifications, runs a 100-plus-episode podcast (The Recovery Executive Podcast), and maintains a 5.0-star Google reviews rating across 28 reviews. Headcount is reported at 1–10 employees, indicating a high-revenue-per-employee model reliant on cross-functional client teams rather than traditional scaling.

Name

Circle Social Inc

Legal name

Circle Social Inc

Website

https://circlesocialinc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Circle Social Inc is an Indianapolis-based healthcare marketing agency specializing in behavioral health and addiction treatment providers. It delivers SEO, PPC, paid media, website design, and proprietary CORE-M consulting to operators ranging from $5M startups to billion-dollar national systems.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Health Care and Social Assistance (62), Other Individual and Family Services (624190)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industry

Behavioral Health Provider Network Management & Credentialing (HLAEAHAC)

Keywords

• Healthcare marketing services
• Addiction treatment marketing
• Behavioral health marketing
• Search engine optimization
• Paid media management

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Retainer Services: Recurring monthly service contracts with dedicated account teams providing comprehensive marketing services including SEO, paid media, content, creative, and strategy. Minimum team of 8 specialists assigned per account.
2. Paid Media Management: 15% of ad spend for all spend over $15,000/month with $2,000 minimum fee. Manages Google Ads, Facebook, TV, Radio, and other advertising channels on behalf of clients.
3. Website Development: One-time website design and development projects starting at $15,000, ranging based on size, complexity, and feature requirements. Includes responsive design, SEO optimization, and conversion-focused architecture.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Circle Social Inc is a specialized healthcare marketing agency that provides SEO, PPC, paid media management, website design, conversion rate optimization, content marketing, and strategic consulting (CORE-M methodology) primarily to addiction treatment, mental health, and other healthcare providers. The firm operates on monthly retainer contracts with dedicated teams of 8+ specialists per account, using over $3 billion in internal healthcare client data to drive patient acquisition campaigns.

Product overview

Circle Social Inc is a specialized healthcare marketing agency that offers a comprehensive suite of digital marketing and strategic consulting services for behavioral health and healthcare providers. The company's portfolio includes core services such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) Marketing, Paid Media Management, Website Design, Conversion Rate Optimization, Demand Generation, and AI Optimization. The firm also provides proprietary consulting through its CORE-M consulting process (Clinical, Operations, Revenue, Expenses-Marketing) and the 360 Degree Provider Optimization Plan. Circle Social serves multiple healthcare verticals including addiction treatment, mental health, bariatric surgery, cosmetic dentistry, cosmetic surgery, hospitals, medical tourism, orthopedics, and podiatry. The company leverages over $3 billion in internal healthcare client data to inform its marketing strategies and operates as a registered Benefits Corporation in Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• The Recovery Executive Podcast: A podcast created specifically for SUD treatment providers covering addiction treatment marketing, operations, M&A, billing, and growth topics.

Products and services

• Search Engine Optimization (SEO) SEO services including technical SEO, on-page optimization, off-page backlink strategies, content clusters, and Google Business Profile optimization aimed at improving organic visibility for healthcare providers.
• PPC Marketing Pay-per-click advertising management on Google and other platforms targeting high-intent healthcare searches, with LEGITScript certification support for compliance.
• Paid Media Management Strategic paid media campaigns across Facebook, Google Ads, TV, radio, direct mail, and other platforms creating patient journeys from awareness to admission. Priced at 15% of ad spend over $15,000/month with $2,000 minimum fee.
• Website Design and Development

Quantifiable outcome

• 20% lift in admissions for American Addiction Centers in TX, NV, and CA markets within 3 months
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baker Marketing: Marketing agency serving healthcare, behavioral health, and addiction treatment providers with patient acquisition, web design, and SEO services. Among the closest vertical peers given shared focus on SUD and behavioral health marketing.
• Aha Media Group: Healthcare content and marketing agency serving hospitals, health systems, and health tech companies. Comparable on content-led patient engagement model and healthcare vertical focus.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, PPC, paid media, and analytics to hospitals and health systems. Most directly comparable peer given overlapping healthcare-only focus, multi-channel execution model, and similar enterprise client base.
• Smith & Jones: Healthcare marketing agency focused on hospitals, health systems, and ambulatory providers with branding, digital, and patient acquisition services. Comparable on healthcare-only positioning and enterprise healthcare client roster.
• Geonetric: Digital agency specialized in healthcare and hospital marketing, offering web platforms, SEO, content, and patient engagement tools. Highly comparable given healthcare-only focus and patient-acquisition orientation.
• Healthcare Success: Healthcare marketing agency focused on patient acquisition via SEO, PPC, and content for hospitals, practices, and behavioral health providers. Strongly comparable on customer base, service stack, and outcomes-driven value proposition.
• TBH Creative: Healthcare digital agency providing web design, SEO, and content marketing for hospitals and health systems. Comparable on service mix, vertical specialization, and mid-market to enterprise healthcare client base.
• Intrepy Healthcare Marketing: Healthcare marketing agency providing SEO, paid media, website design, and consulting to medical practices and healthcare organizations. Direct peer given vertical specialization, similar service mix, and comparable SMB-to-mid-market positioning.

Emerging players

• Wax Custom Communications: Healthcare marketing agency serving health systems and providers with branding, advertising, and digital services. Comparable on healthcare-vertical specialization and integrated campaign model, though typically serving different sub-verticals (health systems vs. addiction treatment).

Broad incumbents

• Scorpion Healthcare: Larger digital marketing platform serving healthcare and home services with SEO, paid media, websites, and AI-enabled tooling. Comparable on healthcare vertical and channel mix, but operates at meaningfully greater scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@circlesocialinc
• Xx.com/CircleSocialInc
• Facebookfacebook.com/circlesocialinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle Social Inc