Broadmoor

What Broadmoor does

Broadmoor (legal name: Broadmoor Development) is a privately held residential property management and development company founded in 1978 by Tom Fellman and Howard Kooper in Omaha, Nebraska. The company develops, acquires, and operates 35+ apartment communities comprising over 7,300 apartment homes across four Midwestern metros: Omaha, Lincoln, Des Moines (including West Des Moines), and Sioux City. Its portfolio spans standard apartment rentals (studio through three-bedroom), premium villa/townhome rentals with attached garages and private entries, and furnished short-term housing for corporate relocations and temporary stays, with monthly rents disclosed roughly in the $830–$2,100 range across floor plans.

The company runs on standard multifamily proptech infrastructure: SecureCafe provides online leasing portals, Matterport 3D virtual tours enable remote property viewing for all communities, and the Rent Café resident mobile app supports rent payment and maintenance requests. Select properties (notably Broadmoor27) feature smart home technology including smart locks. Broadmoor distributes through its own website, on-site leasing teams with in-person and live video tours, third-party listing platforms (Apartments.com, Apartment List, Zillow, Apartment Guide, Yelp), paid search and social advertising, and resident referral programs.

Broadmoor's business model is straightforward subscription-recurring rental income across three product lines (standard apartments, villas, furnished short-term housing), targeted at individual renters and families, corporate relocation professionals, and luxury villa seekers in Nebraska and Iowa. The company is self-funded by its co-founders with no disclosed institutional investment, plans to add 1,000 apartments over the next five years, and is launching a new property at Heartwood Preserve in West Omaha. Its competitive positioning rests on 47 years of regional operating history, scale advantages from a 7,300+ unit portfolio, and resort-style amenities (pools, fitness centers, movie theaters, EV charging, pet spas) across the portfolio.

Name

Broadmoor

Legal name

Broadmoor Development

Website

https://broadmoor.cc

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Broadmoor is a privately held residential property management and development company that develops, acquires, and operates 35+ apartment communities comprising over 7,300 apartment homes across Omaha, Lincoln, Des Moines, and Sioux City, serving individual renters, families, and corporate relocation professionals.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Lessors of Residential Buildings and Dwellings (531110), Real Estate Property Managers (53131)

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Apartment rentals
• Multifamily housing
• Villa rentals
• Furnished short-term housing

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Apartment Rental Income: Monthly rental income from standard apartment leases across 35+ apartment communities totaling over 7,300 apartment homes
2. Villa Rental Income: Premium villa home rentals with attached garages and luxury amenities in Lincoln and Omaha areas
3. Furnished Short-Term Housing: Fully furnished short-term apartments for relocations available for a few months or a whole year, includes utilities, cable, and internet
4. Corporate Housing: Furnished housing for corporate relocations and temporary housing needs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Broadmoor is a residential property management and development company that develops, owns, and operates more than 35 apartment communities totaling over 7,300 apartment homes across Nebraska and Iowa. Its offerings include traditional apartment rentals (studio to three-bedroom), premium villa/townhome rentals with attached garages, and fully furnished short-term housing for relocations and corporate stays, all managed under a single regional brand.

Product overview

Broadmoor is a residential apartment and villa management company operating 35+ apartment communities across the Omaha, Lincoln, Des Moines, and Sioux City metro areas. The company's core offerings include traditional apartment rentals (studio to 3-bedroom), premium villa/townhome rentals with luxury features, and furnished short-term housing. Properties are organized by geographic market (Southwest Omaha, West Omaha, Downtown Omaha, Midtown Omaha, Bellevue, Lincoln, Des Moines Metro, Sioux City) and property type (apartments, villas, furnished housing). The company positions itself as a full-service property manager handling all aspects of residential leasing and resident services.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Rentals Traditional apartment rentals across 35+ communities in Omaha, Lincoln, Des Moines, and Sioux City metros, ranging from studio to three-bedroom units with various amenities such as pools, fitness centers, and dog parks.
• Villa Rentals Premium villa/townhome rentals offering luxury features including attached garages, private entries, in-unit laundry, and intrusion alarms in Midtown Omaha, West Omaha, and Lincoln areas.
• Furnished Short-Term Housing Fully furnished apartment rentals available for short-term stays (1+ months) featuring washer/dryer, bedroom sets, flat-screen TV, and kitchen housewares. Includes utilities, cable, and internet. Available in Omaha Metro, Lincoln, Bellevue, and Des Moines Metro.

Quantifiable outcome

• Over 7,300 apartment homes managed across 35+ communities
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Miller Park Elementary SchoolminorOthers · 1 January 2011Broadmoor is an Adopt-A-School Partner with Miller Park Elementary School since 2011, providing support to over 200 underserved youth and families annually through winter coats, school supplies, pizza parties, and food drives. This is part of their Broadmoor Cares philanthropy initiative.
• Boys & Girls Clubs of the MidlandsminorOthersBroadmoor maintains a meaningful partnership with Boys & Girls Clubs of the Midlands, providing annual support for operations, programs, activities, and staff housing as part of their community giving program.
• Furniture Options and CORTminorChannel Partner/ Reseller/ DistributorBroadmoor partners with Furniture Options and CORT for convenient furniture rental services for residents seeking furnished apartments. These partnerships enable Easy, convenient furniture rental for short-term and furnished housing residents.
• Rotella's BreadminorOthersRotella's Bread provides bread donations for Broadmoor's Thanksgiving basket program, with Broadmoor employees also contributing groceries to support 60 families annually.
• Charitable Organizations (Food Bank of the Heartland, Make-A-Wish, Open Door Mission, Salvation Army, Red Cross, MDA, JDRF, Children's Hospital)minorOthersBroadmoor supports multiple charitable organizations including Food Bank of the Heartland, Make-A-Wish Foundation, Open Door Mission, Salvation Army, Goodfellows, TeamMates, MDA, Red Cross, Cystic Fibrosis Foundation, JDRF, Children's Hospital, Lincoln Zoo, Warmer Days, and Refugee Empowerment Center through their Broadmoor Cares initiative.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Greystar Real Estate Partners: The largest multifamily property management and development company in the U.S., operating and developing apartment communities across dozens of markets. Directly comparable to Broadmoor as a multifamily operator-developer with a regional density model.
• Lincoln Property Company: Major multifamily owner, developer, and third-party manager with deep Sun Belt and Midwest exposure. Comparable to Broadmoor as a vertically integrated multifamily operator combining ownership, development, and property management.
• Asset Living: Large national multifamily property manager with significant third-party management and owned portfolios. Comparable to Broadmoor in delivering apartment management services at scale across multiple metros.
• RPM Living: Multifamily property management firm with regional density in the Sun Belt and expanding into secondary markets. Comparable to Broadmoor's apartment management platform and regional growth approach.
• Avenue5 Residential: National multifamily property management company managing thousands of apartment homes on behalf of owners. Comparable as an apartment operator serving regional markets with a similar property-management-centric model.
• FPI Management: Multifamily property management and investment firm operating across multiple U.S. regions. Comparable to Broadmoor as an apartment-focused operator combining ownership and third-party management.
• The Bozzuto Group: Multifamily developer, owner, and manager with a focus on luxury and lifestyle apartment communities. Comparable to Broadmoor's premium positioning, villa/luxury offerings, and integrated development pipeline.
• Bell Partners: Vertically integrated multifamily investment and management firm operating apartment communities across multiple regions. Comparable to Broadmoor as a developer-operator with similar portfolio scale ambitions.
• Hawthorne Residential Partners: Multifamily investment and management firm focused on the Sun Belt and Southeast U.S. markets. Comparable to Broadmoor as a multifamily owner-operator using a regional density strategy and integrated property management platform.

Broad incumbents

• MAA (Mid-America Apartment Communities): Public multifamily REIT with a portfolio heavily weighted to the Sun Belt, including Midwestern markets. Comparable to Broadmoor as a multifamily landlord serving similar renter segments but at much greater scale and as a public capital vehicle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broadmoorapt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadmoor