On-Board Communications
On-Board Communications is a privately held Dallas-based provider of GPS-based fleet management, mileage reimbursement, asset tracking, and lift truck management subscriptions for commercial fleets across the US and Canada, built on OBD-II hardware and a hosted FleetTraks platform with patented mileage and usage-tracking technology.
- Company typePrivate
- Founded2001
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
On-Board Communications firmographics
Firmographics- Name
- On-Board Communications
- Legal name
- On-Board Communications, Inc.
- Website
- https://onboardcommunications.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On-Board Communications is a privately held Dallas-based provider of GPS-based fleet management, mileage reimbursement, asset tracking, and lift truck management subscriptions for commercial fleets across the US and Canada, built on OBD-II hardware and a hosted FleetTraks platform with patented mileage and usage-tracking technology.
- Ownership category
- akta.pro rank
On-Board Communications industry classification
Industry- Product category
- GPS Fleet Management and Mobile Resource Management
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700), Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet Maintenance, Repair & Overhaul (MRO) (THAIANAB)
Keywords
Where On-Board Communications is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On-Board Communications business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- FleetTraks Subscription: GPS fleet management subscription service with monthly billing. Includes real-time tracking, route planning, route optimization, vehicle history, alerts, and reporting features.
- MileageTraks Subscription: Mileage reimbursement tracking service with GPS-based mileage logging. Includes productivity tools from FleetTraks platform.
- LiftTraks Subscription: Lift truck/forklift management solution for tracking usage, preventive maintenance, and equipment utilization.
- AssetTraks Subscription: Asset tracking solution for construction equipment and other mobile assets with GEO-fencing, stolen vehicle recovery, and starter interrupt capabilities.
- GPS Hardware Devices: Sale of GPS tracking devices including FleetTraks OBD-II plug-in device, hardwired device, and MileageTraks portable device. Devices are weatherproof and feature rechargeable batteries.
- Implementation Services: Free implementation planning with assigned account manager for accurate setup of users, installation coordination, and process changes. Communication tools for mobile employee onboarding included.
- Training Services: Initial training and ongoing training for customers conducted by account managers. Additional training provided at no charge as part of subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FleetTraks fleet management subscription with full productivity suite |
| Subscription | Monthly | MileageTraks mileage reimbursement solution |
| Subscription | Monthly | LiftTraks lift truck management solution |
| Subscription | Monthly | AssetTraks equipment tracking solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
On-Board Communications product offering
Product offeringCore offering
On-Board Communications provides GPS-based Mobile Resource Management (MRM) solutions including the FleetTraks fleet management platform, MileageTraks mileage reimbursement system, AssetTraks equipment tracking, LiftTraks forklift management, and FleetTraks+ personal use tracking. The company sells proprietary hardware devices (OBD-II plug-in, hardwired, and portable units) bundled with hosted software subscriptions for real-time vehicle, asset, and mobile worker monitoring.
Product overview
On-Board Communications offers a suite of GPS-based location technology products for fleet management, asset tracking, and mileage reimbursement. The core platform is FleetTraks, a GPS fleet management system that provides real-time vehicle tracking, route optimization, driver accountability reporting, and productivity tools. Two specialized tracking products share the same platform architecture: AssetTraks for construction and equipment tracking, and LiftTraks for lift truck/forklift management. MileageTraks is a dedicated mileage reimbursement solution combining GPS hardware with smartphone app control for tracking business versus personal mileage. FleetTraks+ extends the platform for company vehicle personal use tracking. All products utilize GPS technology and wireless connectivity with hosted software applications delivered via the internet. The company also offers integration capabilities through SOAP web services for enterprise customers needing to connect data with backend systems.
Differentiator
Problem solved
Functional benefit
Brands
- FleetTraks: GPS fleet management solution for tracking vehicles, monitoring employee productivity, and managing fleet operations
- MileageTraks
- LiftTraks
- AssetTraks
- FleetTraks+
Products and services
- FleetTraks GPS-based fleet management platform providing real-time vehicle tracking, route mapping, driver accountability reporting, and productivity tools for managing mobile employees and company vehicles.
- MileageTraks
Quantifiable outcome
- 50% reduction in vehicle idling (from 18.4% to 9.3%)
- +4 more outcomes
Companies that use On-Board Communications
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
On-Board Communications technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
On-Board Communications partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
On-Board Communications competitors and assessment
Company assessmentDirect peers
- Geotab: Largest independent GPS fleet telematics provider, offering vehicle tracking, route optimization, and engine-hour-based maintenance on a subscription model — direct overlap with FleetTraks and AssetTraks/LiftTraks use cases.
- Samsara: Public (NYSE: IOT) Connected Operations platform combining vehicle GPS, asset tracking, equipment utilization, and video telematics — competes head-to-head across all of On-Board's product modules with a much larger engineering and sales footprint.
- Verizon Connect: Enterprise fleet and asset management platform built on the Fleetmatics/Wireless Matrix acquisitions — competes with FleetTraks in GPS tracking, route planning, and mileage reporting for mid-market and enterprise fleets.
- GPS Insight: Mid-market GPS fleet and asset tracking vendor with comparable size and SMB-to-mid-market positioning — direct competitor on FleetTraks' core feature set including mileage, idle reduction, and equipment tracking.
- Azuga (Bridgestone): GPS fleet tracking subsidiary of Bridgestone offering vehicle telematics, mileage tracking, and equipment tracking — directly competes on FleetTraks, MileageTraks, and AssetTraks feature sets for small and mid-market customers.
Broad incumbents
- Trimble Transportation: Diversified transportation technology incumbent offering fleet visibility, asset tracking, and telematics as part of a broader logistics/TMS portfolio — overlaps with On-Board's asset and lift-truck tracking modules.
Emerging players
- Motive (formerly KeepTruckin): Modern, well-funded fleet management platform combining GPS tracking, ELD compliance, and AI dashcams — competing for the same mid-market fleet customer with a more modern UX and significantly larger capital base.
- Lytx: Video telematics and fleet safety platform with adjacent GPS tracking — overlaps with On-Board on fleet visibility and driver behavior monitoring, particularly for safety-conscious fleets.
- Fleetio: Modern fleet maintenance and operations management platform with growing telematics integrations — competes with AssetTraks and LiftTraks in the maintenance scheduling and equipment utilization use case.
Regional players
- Masternaut: European-headquartered fleet telematics provider with comparable GPS tracking and asset management offerings — similar product surface area to On-Board but primarily serving EMEA rather than North America.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On-Board Communications social profiles
Digital presenceOn-Board Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-Board Communications leadership team
Management profileNumber of profiles
Profiles2 records
On-Board Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-Board Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-Board Communications
What does On-Board Communications do?
On-Board Communications provides GPS-based Mobile Resource Management (MRM) solutions including the FleetTraks fleet management platform, MileageTraks mileage reimbursement system, AssetTraks equipment tracking, LiftTraks forklift management, and FleetTraks+ personal use tracking. The company sells proprietary hardware devices (OBD-II plug-in, hardwired, and portable units) bundled with hosted software subscriptions for real-time vehicle, asset, and mobile worker monitoring.
Is On-Board Communications a public or private company?
On-Board Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On-Board Communications founded?
On-Board Communications was founded in 2001. It employs 11 to 50 people.
Where is On-Board Communications based?
On-Board Communications is headquartered in Dallas, United States, in the North America region.
How does On-Board Communications make money?
Seven revenue lines are on record. FleetTraks Subscription is the primary driver. The others are mileageTraks Subscription, liftTraks Subscription, assetTraks Subscription, GPS Hardware Devices, implementation Services and training Services.
Who are On-Board Communications's main competitors?
Direct peers on record are Geotab, Samsara, Verizon Connect, GPS Insight and Azuga (Bridgestone). Trimble Transportation is listed as a broad incumbent. Emerging players are Motive (formerly KeepTruckin), Lytx and Fleetio. Masternaut is listed as a regional player.
Does On-Board Communications have an API?
Yes. On-Board Communications offers automatic transmission of data through web services enabling integration into customer backend systems. They use an industry standard SOAP web service that provides the majority of data available from the web site. The customer controls the consumption of data and the extraction of historical data sets.
What industry is On-Board Communications in?
On-Board Communications's product category is GPS Fleet Management and Mobile Resource Management. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 4884 and its SIC code is 4700.