Omnicasa
Omnicasa is a Belgian SaaS company providing an all-in-one real estate CRM with AI content generation, property and appointment management, digital signing, mobile apps, and bundled website design services to over 100 residential real estate agencies across Belgium.
- Company typePrivate
- Founded2004
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Omnicasa does
Omnicasa Software Solutions is a Belgian privately held software company, founded in 2004 and headquartered at Avenue Louise 523 in Ixelles (Brussels), that provides an integrated CRM and back-office platform for residential real estate agencies operating in Belgium. Its core product, Omnicasa CRM, is a cloud-based platform accessible via web, Windows desktop, iOS, and Android, and bundles property listing management, client relationship management, appointment scheduling, an AI-assisted content generation module (Omnicasa AI for property texts and images, with NL/FR/EN support), and a planned Digital Signing feature that integrates with Belgium's national itsme identity service for electronic contract execution. The platform also includes a built-in website builder (Omnicasa Web Design, offered in DIY, Template, and Custom tiers) that synchronizes automatically with the CRM, plus the Omnicasa Academy training portal and integrations with Outlook, Google Drive, and Zapier.
The company monetizes through a combination of recurring CRM subscriptions (quote-based, not publicly priced), one-time website design project fees (Template from €2,450; Custom from €4,950), and recurring hosting fees for the website product. Distribution runs primarily through a sales-led motion with Calendly-based demo booking (and named sales representatives such as Anissa), supplemented by a product-led growth layer in which prospects can trial the platform through the mobile apps on iOS and Android and through the web client at webapp.omnicasa.com. Marketing channels include a trilingual website with localized content (EN/NL/FR), active Google Reviews management (4.9 average across 103 reviews), and an Omnicasa Academy for post-sale enablement.
Omnicasa is founder-owned and has disclosed no external funding rounds, parent company, M&A activity, or management-team transitions in the available data. The company self-positions as "Belgium's #1 CRM for real estate agents" and reports being trusted by over 100 real estate agencies across Belgium, with named customers including BIA Immo and Pierre Marlair & Co Conseil Immobilier. Its entire documented geographic footprint is Belgium, and its addressable market is the Belgian residential real estate agency vertical.
Omnicasa firmographics
Firmographics- Name
- Omnicasa
- Legal name
- Omnicasa Software Solutions
- Website
- https://omnicasa.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omnicasa is a Belgian SaaS company providing an all-in-one real estate CRM with AI content generation, property and appointment management, digital signing, mobile apps, and bundled website design services to over 100 residential real estate agencies across Belgium.
- Ownership category
- akta.pro rank
Omnicasa industry classification
Industry- Product category
- Real Estate CRM
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where Omnicasa is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Omnicasa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM Software Subscription: Monthly or annual subscription for access to the Omnicasa CRM platform including property management, AI content generation, appointment scheduling, and client management tools.
- Website Design Services: Professional website design and development services for real estate agencies, offered in three tiers (DIY, Template, Custom). Includes ongoing hosting fees.
- Hosting Services: Monthly service fees for website hosting as mentioned in the DIY plan details.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DIY - Starter-friendly website building with Omnicasa support |
| One time/ perpetual license | Multi-year contract | Template - Professionally designed website with full setup |
| One time/ perpetual license | Multi-year contract | Custom - Fully tailored website for specific requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Omnicasa product offering
Product offeringCore offering
Omnicasa provides a CRM platform tailored for real estate agencies in Belgium, integrating client relationship management, property listings, appointment scheduling, AI-assisted content generation, and digital contract signing. The company also offers a professional website design service that produces CRM-integrated real estate websites.
Product overview
Omnicasa is a Belgian real estate software company offering a unified platform centered around its core CRM product. The portfolio includes the Omnicasa CRM as the primary platform, supplemented by Omnicasa AI for content generation, Property Management, Appointment Schedule, and Digital Signing (coming soon) as built-in modules. The company also offers Omnicasa Web Design (DIY, Template, and Custom tiers) and the Omnicasa Academy training platform. All solutions are designed for the Belgian real estate market and built with local support. The mobile app extends platform access to iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnicasa CRM Real estate CRM platform designed for real estate agencies, covering client relationship management, property listings, appointment scheduling, AI-assisted content generation, digital signing, and property management. Available on web, Windows desktop, and iOS/Android mobile apps.
- Omnicasa Web Design
Quantifiable outcome
- Trusted by 100+ real estate agencies in Belgium
- +1 more outcomes
Companies that use Omnicasa
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Omnicasa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Omnicasa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- itsmecoreBelgian digital identity service integrated into Omnicasa's Digital Signing feature, enabling secure electronic contract signing on any device for Belgian users.
- iOScoreMobile application platform providing iPhone and iPad access to Omnicasa CRM features including property management and ID card scanning.
- AndroidcoreMobile application platform providing Android device access to Omnicasa CRM features including property management and ID card scanning.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Omnicasa competitors and assessment
Company assessmentDirect peers
- Real Geeks: Real Geeks is a US-based vertical SaaS provider offering CRM, IDX websites and lead generation specifically for real estate agents. Highly comparable to Omnicasa's all-in-one CRM + website + AI positioning for small and mid-sized agencies.
- kvCORE: kvCORE (by Inside Real Estate) is a leading US real estate CRM with built-in lead generation, websites and marketing automation. Comparable in product surface area to Omnicasa's CRM + AI + website stack.
- Follow Up Boss: Follow Up Boss is a real estate CRM focused on lead routing, pipeline management and integrations. Directly comparable to Omnicasa's CRM-centric approach for real estate teams and brokerages.
- Placester: Placester provides real estate websites, CRM and marketing tools for agents and brokerages, similar to Omnicasa's combined CRM + website builder offering for SMB agencies.
- Apimo: Apimo is a French-headquartered real estate CRM and listing management platform serving agencies across Europe. Closest European geographic and product analog to Omnicasa's vertical SaaS playbook.
- Propertybase: Propertybase is a real estate CRM built on Salesforce for brokerages and franchises. Comparable to Omnicasa in serving real estate professionals with a CRM-centric product, though targeting larger enterprises globally.
- LionDesk: LionDesk is a US real estate CRM with email, video, text and transaction tools for agents. Comparable to Omnicasa in providing an SMB-focused, all-in-one agent platform.
Broad incumbents
- HubSpot: HubSpot is a broad CRM and marketing automation platform widely adopted by real estate agencies in Belgium and globally. Overlaps with Omnicasa's CRM, marketing and AI capabilities, though it serves many verticals beyond real estate.
- Salesforce: Salesforce is the dominant enterprise CRM platform, including real estate industry clouds and partner apps (e.g., Propertybase). A broad incumbent competing for the same Belgian agency customers with deeper resources and AI investment.
- Compass: Compass operates an end-to-end real estate platform with proprietary CRM, marketing and AI tools for agents. A larger, US-centric incumbent that illustrates the scale trajectory Omnicasa could pursue via partnerships or acquisitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Omnicasa social profiles
Digital presenceOmnicasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omnicasa leadership team
Management profileNumber of profiles
Omnicasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omnicasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omnicasa
What does Omnicasa do?
Omnicasa provides a CRM platform tailored for real estate agencies in Belgium, integrating client relationship management, property listings, appointment scheduling, AI-assisted content generation, and digital contract signing. The company also offers a professional website design service that produces CRM-integrated real estate websites.
Is Omnicasa a public or private company?
Omnicasa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omnicasa founded?
Omnicasa was founded in 2004. It employs 11 to 50 people.
Where is Omnicasa based?
Omnicasa is headquartered in Brussels, Belgium, in the Europe region.
How does Omnicasa make money?
Three revenue lines are on record. CRM Software Subscription is the primary driver. The others are website Design Services and hosting Services.
Who are Omnicasa's main competitors?
Direct peers on record are Real Geeks, kvCORE, Follow Up Boss, Placester, Apimo, Propertybase and LionDesk. Broad incumbents are HubSpot, Salesforce and Compass.
Does Omnicasa have an API?
No public API is recorded for Omnicasa.
What industry is Omnicasa in?
Omnicasa's product category is Real Estate CRM. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541512 and its SIC code is 7372.