What NetSource Media does

NetSource Media is a full-service digital marketing agency that has specialized exclusively in dealerships and outdoor industry businesses since its founding in 1995 in Ocala, Florida. The company serves RV, trailer, marine, and powersports dealerships with a vertically integrated stack that combines proprietary website technology (SiteSource 5 CMS), an industry-specific inventory management console (The Hub), comprehensive spec data libraries (SpecBase), and a network of four owned-and-operated classified marketplaces (RVUSA.com, TrailersUSA.com, MotorAndKeel.com, and RevAndRoam.com). NetSource pioneered data feed technology for the RV industry in 1999 and maintains hundreds of integration partnerships with DMS providers, classified platforms, and consumer marketplaces.

The company's technology platform handles the full dealer digital marketing lifecycle: custom website design and hosting, inventory ingestion from third-party DMS systems, spec data auto-population, nightly inventory export to 85+ manufacturer sites and major classified platforms, lead capture and remarketing, SEO/PPC management (with Google Partner certification), Facebook/Instagram advertising including dynamic Automotive Inventory Ads (AIA), email marketing, and geofencing campaigns targeting competitors and trade shows. AI is applied in the ADA compliance tool and content generation workflows, while an AI-powered recommendation engine drives personalized inventory ad targeting via Meta's platforms.

NetSource monetizes through a mix of recurring monthly subscriptions for website hosting, inventory management, and digital marketing services; one-time project fees for website design and development; transaction-based classified listing fees on the proprietary marketplaces; PPC management fees tied to ad spend; and professional services fees for social media, SEO, and email marketing. Customer acquisition is sales-led through account representatives, inside sales via phone (800-709-3240) and web forms, and demo scheduling, targeting primarily mid-market and enterprise dealerships with hundreds of dealer clients across the U.S. The company operates as a division of NetSource Technologies, Inc. and has accumulated over 80 design awards from the American Advertising Federation since 2001.

Name

NetSource Media

Legal name

NetSource Media (division of NetSource Technologies, Inc.)

Website

https://netsourcemedia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

NetSource Media is a full-service digital marketing agency founded in 1995 that builds websites, manages inventory, and runs multi-channel digital advertising exclusively for RV, trailer, marine, and powersports dealerships, operating four proprietary classified marketplaces including RVUSA.com.

Ownership category

akta.pro rank

Product category

Dealership Digital Marketing Services

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Channel Managers & Listing Syndication Networks (Distribution to Marketplaces) (THAMALAD)

akta.pro secondary industries

Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Dealership digital marketing
• Inventory management software
• RV classifieds platform
• Automotive website design
• Specification data libraries

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Design & Development Services: Custom website design and development services for dealerships and outdoor companies. One-time project revenue with ongoing maintenance contracts.
2. Subscription Plans & Monthly Services: Monthly subscription services including website hosting, maintenance, inventory management tools, and ongoing digital marketing services. Recurring revenue from dealer plan subscriptions.
3. Classified Advertising: Listing fees for dealer inventory on proprietary classified platforms (RVUSA, TrailersUSA, Motor & Keel, Rev & Roam). Dealers receive increased visibility and leads through these platforms.
4. Search Engine Marketing (SEO & PPC): Fees for search engine optimization services and pay-per-click advertising management. Revenue from managing ad budgets and service fees.
5. Social Media Marketing: Social media management and advertising services including Facebook AIA campaigns, content creation, and community management.
6. Spec Data Subscriptions: Subscription access to comprehensive spec data libraries for marine, powersports and RV industries.
7. Classified Network Distribution: Nightly inventory exports to major classified sites and platforms, with premium placement on manufacturer sites as part of network packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

NetSource Media is a full-service digital marketing agency that designs, builds, and manages custom websites, proprietary inventory management tools (The Hub), and online advertising campaigns for RV, trailer, marine, and powersport dealerships, along with resorts, campgrounds, storage facilities, and outdoor outfitters. The company also owns and operates a network of online classified marketplaces — RVUSA.com, TrailersUSA.com, MotorAndKeel.com, and RevAndRoam.com — that aggregate dealer inventory and syndicate listings across 85+ manufacturer and third-party sites. Its offering combines its proprietary SiteSource 5 CMS, SpecBase specification data libraries, and SEO, PPC, social media, email, and geofencing marketing services into a unified subscription-based digital marketing platform.

Product overview

NetSource Media is a full-service digital marketing agency specializing in dealership and outdoor industry solutions. The company's product portfolio centers on its proprietary SiteSource 5 CMS platform combined with inventory management tools (The Hub), lead management systems, and a network of owned classified websites including RVUSA.com, TrailersUSA.com, MotorAndKeel.com, and Rev & Roam. Services include website design, SEO/PPC marketing, social media management with Facebook AIA advertising, geofencing, email marketing automation, and specification data libraries. The platform integrates with dozens of third-party dealer management systems and classified marketplaces to enable inventory synchronization across the RV, trailer, powersports, marine, and outdoor adventure industries.

Differentiator

Problem solved

Functional benefit

Brands

• The Hub: Industry-leading inventory management console for dealers to efficiently manage inventory, review unit statistics, and promote inventory across multiple sites.
• SiteSource 5

Products and services

• SiteSource 5 CMS Proprietary content management system (CMS) with advanced visual builder technology designed specifically for dealers, enabling website management, page creation, and content customization without technical expertise. Customers are RV, trailer, marine, and powersport dealerships using the CMS as the foundation for their dealer websites.
• The Hub Inventory Management Console Centralized inventory management console that allows dealers to manage inventory, track sales, and export data across multiple platforms from a single console. Customers are RV, trailer, marine, and powersports dealerships that need to syndicate inventory to classified sites and manufacturer networks.
• SpecBase Specification Data Libraries Comprehensive specification data libraries for marine, powersports, and RV industries covering thousands of makes, models, floorplans, and trim packages, with auto-fill capabilities for inventory uploads. Customers are dealers who need accurate, industry-specific spec data for their inventory listings.
• RVUSA.com Proprietary online RV classified marketplace and community where RV buyers search and contact dealers; dealers purchase listings to reach 1M+ monthly visitors. Listings syndicate across the RVUSA network of 85+ manufacturer sites.
• TrailersUSA.com Proprietary trailer classifieds website connecting buyers with trailer dealerships; provides inventory marketing across the network. Customers include trailer dealerships purchasing listings and trailer buyers searching inventory.
• MotorAndKeel.com Proprietary marine classifieds website and online community for boat enthusiasts and marine dealers, providing marketplace and industry-leading inventory management. Customers include marine dealerships purchasing listings and boat buyers searching inventory.
• Rev & Roam Proprietary powersports classifieds website for recreational powersports vehicle dealers to showcase their inventory. Customers include powersports dealerships purchasing listings and recreational vehicle buyers searching inventory.
• Website Design & Development Custom website design and development services for outdoor industry companies including RV, trailer, powersports, and marine dealerships. Customers are dealerships seeking high-performance, mobile-responsive websites that increase leads.
• Search Engine Marketing (SEO & PPC) SEO and PPC advertising services including local search optimization, review generation, and Google Ads campaign management delivered by a Google Certified team. Customers are dealerships seeking to improve search rankings and drive paid traffic.
• Social Media Marketing Social media management and advertising services including Facebook and Instagram advertising, content creation, and reputation management delivered by a Meta Certified team. Customers are dealerships seeking to engage audiences on social platforms.
• Digital Marketing & Lead Generation Full-service digital marketing services including email marketing, marketing automation, blogging, and cohesive campaign management designed to help dealerships generate more leads. Customers are dealerships seeking integrated multi-channel marketing.
• Geofencing Advertising Location-based digital advertising service targeting users who have visited specific physical locations such as competitor dealerships, trade shows, campgrounds, or marinas. Customers are dealerships seeking to reach in-market shoppers near competitor or event locations.
• Lead Management Lead capture and management system enabling dealers to track, follow up, and remarket to potential customers through email campaigns, saved favorites features, and bulk or customized email capabilities filtered by unit type, brand, and year. Customers are dealerships seeking to convert and remarket to inbound leads.
• Website Maintenance, Hosting & ADA Compliance Website maintenance, secure hosting, AI-powered ADA and WCAG compliance tools with automatic updates, live chat integration, and Microsoft 365 subscription services. Customers are dealerships needing ongoing technical upkeep and accessibility compliance.

Quantifiable outcome

• Dealers marketing on RVUSA network receive average of 25% more leads than from website alone
• +4 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Trader InteractivecoreTechnology or IntegrationTrader Interactive is listed as a partner icon on the integrations page. NetSource Media provides data import/export capabilities connecting dealer inventory systems with Trader Interactive platforms including RV Trader, Cycle Trader, and Boat Trader.
• DX1coreTechnology or IntegrationDX1 icon listed as a partner integration. DMS connection for dealer inventory management and lead data synchronization.
• BlackpurlcoreTechnology or IntegrationBlackpurl DMS integration for dealer inventory imports and exports with NetSource Media management console.
• Boats GroupcoreTechnology or IntegrationBoats Group integration for marine dealer inventory distribution to Boat Trader and associated platforms.
• Cycle TradercoreTechnology or IntegrationCycle Trader export partnership for powersports dealer inventory distribution.
• VIN SolutionscoreTechnology or IntegrationVIN Solutions DMS integration for RV and powersports dealer inventory management.
• Dealer SocketcoreTechnology or IntegrationDealer Socket CRM integration for dealer customer relationship management and lead tracking.
• GooglecoreTechnology or IntegrationCertified Google Partner for search engine marketing, Google Ads management, and Google Business Profile optimization services.
• Meta (Facebook)coreTechnology or IntegrationMeta Certified Partner for Facebook and Instagram advertising, including Automotive Inventory Ads (AIA) capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digital Air Strike: Digital Air Strike is a digital marketing and consumer engagement platform for dealerships across automotive, RV, powersports, and marine verticals — overlapping with NetSource in social media, reputation, and lead response solutions.
• Foremost Media: Foremost Media is a digital agency that builds websites and runs digital marketing for RV, marine, and powersports dealerships — closely comparable in customer base, service mix, and vertical specialization to NetSource Media.
• DealerOn: DealerOn provides dealership websites and digital marketing, primarily for automotive but with vertical extensions into adjacent dealer categories. Comparable in offering integrated website + SEO + paid media + inventory solutions to dealers.
• DealerFire: DealerFire builds websites and provides digital marketing for auto, RV, marine, and powersports dealerships — overlapping directly with NetSource's core customer base and service bundle (websites, inventory, paid search, social).
• Dealer Spike: Dealer Spike is a direct competitor providing websites, digital marketing, and inventory management specifically for RV, powersports, marine, and trailer dealerships — the same verticals NetSource serves. Multiple NetSource customer testimonials cite Dealer Spike as the alternative they switched from.
• BZResults: BZResults provides website design, SEO, and digital marketing for RV dealerships and recreation businesses — a direct vertical peer to NetSource with overlapping service offerings and dealer customer profiles.

Emerging players

• Rollick: Rollick operates a customer engagement and marketing platform for powersports, marine, and RV dealers/OEMs. It overlaps with NetSource in powersports and marine verticals on lead generation, marketing automation, and OEM programs — but focuses more on data-driven customer engagement than on owned classifieds.

Broad incumbents

• Trader Interactive: Trader Interactive owns the dominant classified marketplaces NetSource syndicates into (RV Trader, Cycle Trader, Boat Trader, ATV Trader). It is both a key integration partner and a broader incumbent whose owned channels and OEM relationships can compress NetSource's distribution differentiation.
• Adtaxi (Digital Threshold): Adtaxi is a digital marketing agency with deep Google/Media platform expertise serving mid-market and enterprise clients. Comparable as a digital agency competitor for the SEO, PPC, and paid social services NetSource bundles into its dealer packages.
• ARI (Auto Resources Inc.): ARI is a large fleet and dealership technology provider. While primarily fleet-focused, it operates in adjacent dealership technology and inventory data services, making it a broad incumbent peer in the dealer technology ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/netsourcemedia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetSource Media