Atalanda

What Atalanda does

Atalanda GmbH is a German private company headquartered in Freilassing, Bavaria, that operates a multi-vendor online marketplace connecting local German brick-and-mortar specialist retailers (Fachhändler) with online consumers. Founded in 2012 and led by Managing Director Roman Heimbold, the platform lists 2 million+ products across categories including fashion, electronics, toys, beauty, home and garden, sports, baby items, office supplies, and food, and cites 207,000+ satisfied customers with an average 4.7-star rating on Idealo and Google. The company differentiates itself through a local-fulfillment layer offering 30-minute in-store pickup readiness and same-day delivery within cities, in addition to national shipping.

The underlying technology is delivered via a SaaS platform provided by Platoyo, with server infrastructure located in Germany to support data sovereignty claims for retailer partners and end customers. Atalanda operates a horizontal marketplace model with a long-tail of small German SMB retailers (e.g., Modehaus Schild, Baltz, Seigert Spiel und Freizeit, Selmair Spielzeug, macademy) and does not publicly disclose standardized platform pricing, take rates, or revenue. Monetization is structured around marketplace commissions or transaction fees on sales facilitated through the platform, with individual product pricing set by each retailer. The company has not disclosed any external funding rounds, acquisitions, or strategic transactions, and operates with a team of 11-50 employees within Germany as its sole served geography.

Name

Atalanda

Legal name

Atalanda GmbH

Website

https://atalanda.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Atalanda is a German multi-vendor online marketplace founded in 2012 that connects local brick-and-mortar specialist retailers with online consumers, offering 2 million+ products across multiple categories with same-day delivery and 30-minute in-store pickup across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Freilassing

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Marketplace Commission/Transaction Fees: Atalanda operates as a marketplace platform where local German retailers sell products. Revenue is generated through commissions or transaction fees from sales facilitated on the platform. Individual retailer product pricing varies across categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Atalanda operates a multi-vendor online marketplace that connects German consumers with local brick-and-mortar specialist retailers (Fachhändler), aggregating over 2 million products across fashion, electronics, toys, beauty, books, sports, home & garden, baby, pet, and food categories. The platform enables 30-minute in-store pickup, same-day local city delivery, and national shipping of 2-3 days, and is powered by Platoyo's SaaS marketplace technology with servers located in Germany.

Product overview

Atalanda is a multi-category online marketplace that connects customers with regional German specialist retailers (Fachhändler). The platform acts as a unified marketplace enabling online shopping while supporting local retail businesses. The offering spans Fashion & Accessories, Electronics, Books & Media, Office Supplies, Toys, Home & Garden, Beauty & Wellness, Sports & Fitness, Baby & Toddler items, Pet supplies, and Food & Beverages categories. The platform is powered by Platoyo's SaaS marketplace technology and offers services including same-day delivery within cities, 30-minute in-store pickup, and national shipping in 2-3 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Atalanda Online Marketplace (atalanda.com) A German multi-vendor online marketplace where consumers can purchase products from local brick-and-mortar specialist retailers (Fachhändler), offering over 2 million products across fashion, electronics, toys, beauty, books, sports, home & garden, baby, pet, and food. Fulfillment options include same-day local delivery within cities, 30-minute in-store pickup, and national shipping (2-3 days).

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PlatoyocoreTechnology or IntegrationPlatoyo provides the marketplace technology platform as Software as a Service (SaaS) to Atalanda. The servers are located in Germany, enabling Atalanda to offer data sovereignty to its retail partners and customers. This is the foundational technology partnership that enables the entire marketplace operation.

Scale indicators4 records

Recent moves4 records

Emerging players

• Zalando: Zalando is Europe's leading fashion and lifestyle e-commerce platform with a strong German base. While it focuses specifically on fashion, it competes with Atalanda for the same German fashion-shopping occasions and is an emerging player in the broader German marketplace category.
• Mytheresa: Mytheresa is a German-based luxury fashion e-commerce platform connecting consumers with premium brands and retailers. It is an emerging player in the German online retail space with a curated, retailer-supported model that partially overlaps Atalanda's fashion and accessorie categories.

Direct peers

• Hood.de: Hood.de is a German community-driven marketplace focused on small and medium-sized sellers with an emphasis on local and regional retailers. It is the most direct competitor to Atalanda in serving local German SMBs through an online marketplace.
• Otto: Otto is Germany's largest domestic multi-category e-commerce marketplace, offering fashion, home, electronics, and more. Like Atalanda, it serves as a general horizontal marketplace in Germany, though at significantly larger scale and with its own first-party inventory alongside third-party sellers.
• Kaufland.de: Kaufland.de is a German multi-vendor marketplace operated by the Schwarz Group that aggregates a wide range of retailers and brands. It is a direct competitor in the German horizontal marketplace space, with greater scale and corporate backing.

Broad incumbents

• eBay Germany: eBay Germany operates one of the largest C2C and SMB marketplaces in the country, spanning fashion, electronics, collectibles, and home goods. It is a broad incumbent with overlapping SMB-merchant positioning, though without Atalanda's same-day delivery and local-pickup focus.
• Amazon Germany: Amazon.de is the dominant e-commerce marketplace in Germany, offering an enormous catalog and Prime-enabled same-day delivery. While not specializing in local retailers, it competes directly with Atalanda for the same online shopping occasions and consumer wallet share.

Others

• Mirakl: Mirakl is a leading enterprise marketplace SaaS platform used by retailers like Carrefour, Decathlon, and Best Buy. It is comparable to Atalanda's underlying technology layer (itself powered by Platoyo) and represents the platform-vendor landscape in which Atalanda operates.
• Idealo: Idealo is Germany's largest price-comparison platform, helping consumers find products from local retailers and online shops. Atalanda prominently cites Idealo ratings and visibility as a marketing channel, making it both a discovery partner and indirect competitor for retailer relationships.

Regional players

• Galaxus: Galaxus is a Swiss multi-category online marketplace operated by Digitec Galaxus AG, covering electronics, household, fashion, and more. It is a regional peer in the DACH market with similar horizontal marketplace positioning, though it primarily serves Switzerland rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atalanda
• LinkedInlinkedin.com/company/atalanda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atalanda