E-Innovate

What E-Innovate does

E-Innovate Ltd is a private UK web design and digital marketing agency founded in 2014 by Karim Salama and headquartered in Reigate, Surrey, with day-to-day operations at Priory Farm in Nutfield. The firm operates as a full-service digital partner for small and mid-sized businesses, packaging seven integrated service lines — web design, SEO, PPC, digital PR, custom GPTs, software development, and mobile apps — under a single 'digital ecosystem' offering that reduces vendor handovers for clients. It builds on standard industry platforms including WordPress, WooCommerce, Shopify, Laravel, and React Native, with notable bespoke work such as a Laravel job management platform with React Native mobile app and Xero integration for Surface Restore, a custom WordPress room management plugin for The Pop-Up Hotel, and Shopify-to-supplier-API e-commerce integrations for Suburban Bottlestore.

The firm's revenue mix is primarily professional services delivered through project-based engagements (web design, software development, custom GPTs) and recurring retainers (SEO, PPC, digital PR), with pricing custom-quoted per scope and no public rate card. Its go-to-market is sales-led direct engagement — clients reach out via website contact form or phone (0330 133 0304) — targeting enterprise and mid-market customers across the UK, Europe, and North America, with documented case studies spanning legal services, hospitality, insurance, automotive, waste management, environmental science, removals, real estate, and non-profit sectors. Long-standing client relationships (BAM Construction Training since 2014) and 30+ quantified case studies (e.g., The Forbury Clinic 100% revenue growth and 500+ AI citations, Young Car Driver 150+ pages reorganised with keyword visibility within 90 days) indicate high-touch client work.

The team is small (1–10 employees, inferred ~5–10 from named personnel) and founder-led, with no institutional funding or external investors disclosed. In 2025 the firm launched Cleeo, a proprietary AI platform aimed at business productivity, and added a Custom GPT service line for clients, representing an offensive move beyond agency services into a productised AI offering. The company holds partial WCAG 2.2 Level AA conformity for accessibility, sells no channel partnerships, and operates without disclosed M&A or inorganic growth.

Name

E-Innovate

Legal name

E-Innovate Ltd

Website

https://e-innovate.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Innovate is a UK-based, founder-led web design and digital marketing agency founded in 2014, serving small and mid-sized businesses across the UK, Europe, and North America with an integrated suite of web design, SEO, PPC, digital PR, custom GPT, software development, and mobile app services delivered as a single 'digital ecosystem' under one accountable team.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Web design services
• Search engine optimisation
• Pay per click advertising
• Digital PR services
• Bespoke software development

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Web Design & Development: Custom website design and development services, including WordPress, Shopify, Laravel and bespoke platforms. Project-based engagements with pricing based on scope and complexity.
2. Digital Marketing Services: Ongoing SEO, PPC, and digital PR services. Retainer or project-based arrangements for digital marketing campaigns.
3. Custom Software Development: Bespoke software development including mobile apps, custom platforms and integrations.
4. Custom GPT Development: Custom GPT development services to reduce admin and improve consistency across repeat work for business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

E-Innovate is a full-service digital agency delivering web design, SEO, PPC, digital PR, custom GPTs, bespoke software and mobile app development to B2B clients. Services are bundled into a unified "digital ecosystem" offering where a single team manages the full digital presence. The firm also developed and launched its own AI platform, Cleeo, in 2025.

Product overview

E-Innovate is a web design and digital marketing agency offering a unified digital ecosystem approach. Their core portfolio comprises seven integrated service lines: Web Design (high-performing, accessible websites), SEO (long-term search visibility), PPC (paid campaign management for qualified leads), Digital PR (authority building for AI search), Custom GPTs (bespoke AI assistants), Software Development (bespoke platforms), and Mobile Apps. These services are connected under a unified digital ecosystem strategy. The company also developed its own AI platform called Cleeo (launched 2025) and provides digital accessibility specialisation. Services are provided from their Surrey studio to clients across the UK, Europe, and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Cleeo: AI tool launched by E-Innovate for business productivity

Products and services

• Web Design

Quantifiable outcome

• Young Car Driver: 150+ pages of content reorganised, new keywords visible on Google within 90 days
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hallam Internet: Nottingham-based multi-award-winning digital marketing agency providing SEO, PPC, web design and content services. Comparable in UK agency positioning, digital marketing services, and SME/mid-market focus.
• Cyber-Duck: UK-based digital agency offering web design, web development, and digital marketing services to enterprise and mid-market clients. Closely comparable in full-service agency model, technology stack (including bespoke platforms), and UK customer base.
• The Unit (London): Full-service digital agency offering web design, development, SEO, PPC and digital strategy to mid-market and enterprise clients. Comparable as a UK-based integrated digital agency with overlapping service lines.
• Waracle: UK digital agency focused on mobile app development, custom software, and emerging tech (including AI) for enterprise clients. Comparable in mobile app development, bespoke platform work, and AI-enabled services.
• Studio Graphene: London-based digital product agency building custom web and mobile apps for startups and enterprises. Comparable for its blend of custom software development, design, and AI-enabled product work serving UK and international clients.
• Code Computerlove: Manchester-based digital product agency building custom web and mobile platforms with design, development and strategy services. Comparable for bespoke software, digital ecosystem delivery, and UK enterprise clients.
• Impression: UK digital agency specialising in SEO, paid media, content and digital PR, with growing AI-led services. Comparable for integrated digital marketing services and enterprise/mid-market client base.

Broad incumbents

• Dept: Large global digital agency offering web, app, marketing, AI and platform engineering services. Overlaps with E-Innovate across nearly all service lines but operates at significantly greater scale, with proprietary technology and international reach.
• Croud: Larger UK-headquartered digital marketing agency with global delivery offering SEO, paid media, content and programmatic services. Comparable service portfolio, but at materially greater scale and geographic footprint.

Others

• Brainlabs: Global, scaled digital media agency offering paid media, SEO, analytics and CRO. Comparable in performance marketing and SEO capabilities, but operates as a much larger incumbent with proprietary tech infrastructure.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/einnovateuk
• Facebookfacebook.com/einnovateuk
• LinkedInlinkedin.com/company/e-innovate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Innovate