Adoration Health

What Adoration Health does

Adoration Health is a Tennessee-based, for-profit home health and hospice provider that operates as a wholly-owned subsidiary of Res-Care, Inc., d/b/a BrightSpring Health Services. The company delivers three core service lines: home health care for patients recovering from illness or injury, hospice services for end-of-life support, and private duty nursing for long-term skilled nursing at home. Adoration runs 65+ Medicare-certified branch locations across 19 states, with services delivered in patients' homes, assisted living facilities, and long-term care facilities. Care is coordinated closely with referring physicians, and the company accepts intake via phone, email, fax, and an online contact form.

The company's technology stack is built on a partnership with WellSky, which has provided post-acute care technology and clinical coding and documentation advisory services since 2023. In February 2026, that partnership was expanded, leveraging the WellSky SkySense AI platform to support quality reporting and reimbursement. Adoration has pursued an acquisition-based growth strategy, integrating multiple regional hospice and home health brands (including Abode, Allay, Apreva, Grane, Haven, Oasis, and Springhill Hospice) into its network while retaining local brand equity. CMS Home Health Star Ratings improved materially, with locations achieving 4+ stars projected to reach 90% in 2026, up from 21.7% in 2023, and all 65 home health locations were named to the U.S. News & World Report Best Home Health Provider 2026 list.

Adoration's revenue model is recurring, anchored in Medicare reimbursement, with secondary streams from private insurance, worker's compensation, the Veterans Administration, and Tenncare for private duty nursing. The go-to-market is sales-led through physician referral networks, supplemented by direct-to-consumer phone, email, and web contact channels. Care plans are individualized and delivered by interdisciplinary teams of RNs, LPNs, therapists, social workers, and medical directors, with 24/7 on-call support including holidays. The company markets primarily through its website, Facebook, and LinkedIn, supported by earned media including local community awards.

Name

Adoration Health

Legal name

Res-Care, Inc., d/b/a BrightSpring Health Services

Website

https://adorationhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Adoration Health is a Medicare-certified home health, hospice, and private duty nursing provider operating 65+ branches across 19 states, serving patients in their homes under physician referral and reimbursed primarily through Medicare and private insurance.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Symptom & Pain Management In-Home (Palliative Clinical Visits) (HSABAFAG), In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), End-of-Life Personal Care Support (Non-Clinical) (HSABABAL), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)

Keywords

• Home health care
• Hospice services
• Private duty nursing
• Post-acute care
• In-home healthcare

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicare/Government Programs: Home health services are primarily covered by Medicare and most private insurance providers. Cost coverage includes care team visits, home safety evaluations, social services, 24/7 on-call support, and routine supplies related to the treatment of the primary diagnosis.
2. Private Insurance: Private duty nursing and home health services covered by private insurance plans, worker's compensation, and government programs like the Veterans Administration (VA) or Tenncare.
3. Out-of-Pocket/Patient Pay: Patients may be responsible for deductibles or coinsurance as determined by their insurance coverage. Adoration provides billing experts to work with families to simplify payment processes.
4. Private Duty Nursing Services: Private duty nursing services require a physician's order for care and authorization for third-party payment. Available for long-term chronic care, respite care, and personal care.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adoration Health provides home-based clinical and personal care services delivered to patients in their residences across the United States. Core offerings include Home Health Care (skilled nursing and therapy for patients recovering from illness or injury), Hospice Services (end-of-life physical, emotional, and spiritual care), and Private Duty Nursing (long-term skilled nursing and personal care by RNs and LPNs). Services are coordinated with referring physicians, available 24/7 including holidays, and covered primarily by Medicare and private insurance.

Product overview

Adoration Health offers a comprehensive portfolio of home-based care services through three core service lines: Home Health Care for patients recovering from illness or injury, Hospice Services for end-of-life support, and Private Duty Nursing for long-term in-home care. The company operates as part of the BrightSpring Health Services network and maintains Medicare certification and state licensing across all locations. Services are delivered through an interdisciplinary care team model. The company also leverages partner technologies including WellSky's AI-powered SkySense platform for clinical coding and documentation advisory services. Adoration serves patients across multiple states through both directly-operated locations and partner brand affiliates.

Differentiator

Problem solved

Functional benefit

Products and services

• Adoration Home Health Care Medical and nursing care services for patients recovering from an illness or injury that makes it difficult to leave home, provided in the patient's residence to help them re-establish independence and health. Care is coordinated with referring physicians, includes 24/7 on-call support, home safety evaluations, social services, and routine supplies related to the treatment of the primary diagnosis.
• Adoration Hospice Services Comprehensive end-of-life care providing physical, emotional, and spiritual care and support for patients with terminal illnesses, along with help for families and caregivers, including routine care, respite care, and continuous care options.
• Adoration Private Duty Nursing Long-term skilled nursing services and caring companionship provided by registered nurses (RN) and licensed practical nurses (LPN) to help keep patients safe, independent, and empowered in their homes, available in several Tennessee locations. Requires a physician's order for care and authorization for third-party payment.

Quantifiable outcome

• CMS Home Health Star Ratings improvement from 21.7% (2023) to projected 90% (2026) of locations achieving 4-star rating or higher
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• WellSkycoreTechnology or Integration · 19 February 2026WellSky provides clinical coding and documentation advisory services to Adoration Home Health through their existing post-acute care technology and services relationship. The partnership, which began in 2023, has enabled Adoration to achieve significant CMS Home Health Star Ratings improvements. WellSky enhances services using AI-powered solutions through the WellSky SkySense AI platform to support quality reporting and reimbursement.
• Abode HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Colorado.
• Allay HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Wisconsin.
• All Saints HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Louisiana.
• Apreva HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in California.
• At Home Care HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Virginia.
• AT-Heart HomeCare & HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Virginia.
• CompassionCare HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Nevada.
• Embrace HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Texas.
• Generations HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Wisconsin.
• Grane Hospice CareminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Pennsylvania.
• Haven HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Florida.
• Hospice Home CareminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Arkansas.
• Hospice of North AlabamaminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Alabama.
• Hospice of the MidwestminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Iowa and Minnesota.
• Oasis HealthcareminorOthersPartner brand operating as part of the Adoration Health network, providing home health and hospice services in Alabama.
• Ohio Valley HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Ohio.
• Spring Valley HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Mississippi.
• Springhill HospiceminorOthersPartner brand operating as part of the Adoration Health network, providing hospice services in Alabama.
• BrightSpring Health Services (Parent Company)coreOthersBrightSpring Health Services is the parent company of Adoration Home Health & Hospice. Adoration Health is an affiliate of BrightSpring Health Services.
• Clay County Hospital Home CareminorOthersPartner organization - Clay County Home Health operating as an Adoration Health partner in Ashland, Alabama.
• North Mississippi Health ServicesminorOthersPartner organization - North Mississippi Health Services partner with Adoration Home Health in Hamilton, Alabama.
• UAMS Health-Home HealthminorOthersPartner organization - UAMS Health-Home Health operating as an Adoration Health partner in Arkansas.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Encompass Health: National home health and hospice operator (pre-Enhabit spin) and a large post-acute platform; competes directly with Adoration in home health and hospice across overlapping states and shares the same Medicare-reimbursed, interdisciplinary care delivery model.
• Enhabit Inc. Public pure-play home health and hospice provider spun out of Encompass Health; operates in many of the same states as Adoration with a comparable home health, hospice, and palliative care service mix and referral-based GTM.
• Amedisys: One of the largest U.S. home health, hospice, and high-acuity care providers; now part of UnitedHealth/Optum following acquisition, making it both a direct operational peer and a key competitor driving payor-led referral concentration.
• LHC Group: National home health, hospice, and facility-based services provider acquired by UnitedHealth/Optum; overlaps directly with Adoration in home health and hospice and shares the joint-venture hospital referral model.
• Pennant Group: Home health, hospice, and senior living operator with a decentralized branch model; directly comparable to Adoration's local-branch, cluster-based growth approach and similar service mix across home health and hospice.
• Addus HomeCare: Provider of personal care, home health, and hospice services with strong concentration in Medicaid and managed care; comparable to Adoration in personal care and hospice service delivery and in geographic density strategies.
• Aveanna Healthcare: Large home health, hospice, and private duty nursing provider; highly comparable to Adoration's Private Duty Nursing line and broader home health/hospice portfolio, particularly in medically complex pediatric and adult cases.
• Chemed (VITAS Healthcare): Parent of VITAS Healthcare, the largest U.S. hospice operator; directly comparable to Adoration's hospice service line and competes for hospice referral share in overlapping markets.
• Bayada Home Health Care: Large nonprofit home health, hospice, and private duty nursing provider operating across multiple states; directly comparable to Adoration in private duty nursing and adult home health service mix.

Others

• BrightSpring Health Services: Public parent company of Adoration Health and a diversified home and community-based services platform; provides shared back-office, M&A, and technology infrastructure that supports Adoration's branch and acquisition strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adorationhealth
• LinkedInlinkedin.com/company/adoration-health
• Xx.com/adorationhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adoration Health