DIG

What DIG does

DIG is a privately held industrial products company headquartered in Vista, California, founded in 1981, with 101-250 employees. According to the available firmographic data, the company manufactures and supplies irrigation products targeted at four end-markets: residential and commercial landscapes, greenhouses, nurseries, and farming. The breadth of stated applications is consistent with a catalog-style product portfolio sold to both professional growers/landscapers and broader agricultural end users, rather than a single-application specialist.

The input contains no substantive information on the company's product catalog, underlying technology, platform architecture, or component engineering. The corporate website (digcorp.com) was not accessible for content extraction during the data-gathering process, and no products, patents, certifications, technology stack details, integrations, or app/digital properties were returned. Consequently, the technical and product-level characterization is limited to the fact that DIG is positioned as an irrigation hardware supplier serving multiple controlled-environment and open-field use cases.

No data is available on DIG's revenue model, pricing mechanics, distribution channels, go-to-market motion, customer composition, ownership structure, management team, funding history, or recent strategic actions. As a result, the commercial and financial profile cannot be triangulated from the provided sources, and any deeper assessment is constrained by the absence of primary content from the company's own digital properties and third-party coverage.

Name

DIG

Website

https://digcorp.com

Company type

Private

Founded year

1981

Headcount range

101–250 employees

Short description

DIG is a privately held Vista, California-based company founded in 1981 that manufactures irrigation products for residential and commercial landscapes, greenhouses, nurseries, and farming applications, with 101-250 employees.

Ownership category

akta.pro rank

Product category

Irrigation Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)

akta.pro secondary industries

Irrigation Systems Installation & Maintenance (IMAIAIAC), Irrigation Pipe, Tubing & Conveyance (PVC/HDPE Pipe, Layflat Hose, Manifolds) (AFABAHAF), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

Keywords

• Drip irrigation products
• Landscape irrigation systems
• Greenhouse watering solutions
• Micro irrigation equipment
• Agricultural irrigation products

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

DIG manufactures and supplies irrigation products designed for landscape, greenhouse, nursery, and farming applications. The company focuses on water-delivery solutions that support commercial horticulture, agriculture, and landscape professionals in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Irrigation Products Watering and irrigation components designed for professional landscape installations, including residential, commercial, and public-space projects. Sold to landscape contractors, irrigation installers, and maintenance operators.
• Greenhouse Irrigation Products Irrigation components designed for greenhouse production environments, supporting controlled watering of container plants, ornamentals, and propagation systems. Sold to greenhouse operators and growers.
• Nursery Irrigation Products Irrigation products tailored to nursery production, providing low-volume, targeted watering for container stock and ornamental plant production. Sold to nursery production businesses.
• Farming Irrigation Products Agricultural irrigation components for farming operations, supporting targeted water delivery for crops, orchards, and specialty agriculture. Sold to commercial farmers and farm operators.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Rain Bird Corporation: Rain Bird is one of the largest manufacturers of irrigation products in the world, serving landscape, agricultural, and golf course markets with drip, sprinkler, and controller systems. Directly overlaps DIG's product categories and end customers across all four of DIG's served segments.
• Hunter Industries: Hunter Industries manufactures irrigation products for residential, commercial, and agricultural applications, including drip systems, rotors, and smart controllers. Directly comparable to DIG's offering across landscape and agricultural drip irrigation.
• The Toro Company: Toro is a major manufacturer of irrigation equipment for landscape, agriculture, and golf markets, plus turf maintenance equipment. Overlaps DIG's landscape and nursery irrigation product portfolio with a similar multi-segment go-to-market approach.
• Netafim: Netafim is the global leader in drip and micro-irrigation, serving agricultural, greenhouse, and landscape markets. Directly competes with DIG in drip irrigation products for farming and greenhouse segments with a comparable product portfolio.
• Rivulis Irrigation: Rivulis is a global manufacturer of drip and micro-irrigation products for agriculture, greenhouse, and landscape applications. Closely comparable to DIG's core drip irrigation product line across multiple end markets.
• Jain Irrigation Systems: Jain Irrigation manufactures drip and micro-irrigation systems, PVC pipes, and agricultural inputs globally. Directly comparable product portfolio in drip irrigation across agriculture, greenhouse, and landscape applications.
• Toro Ag / Irritrol / RainDrip: Toro's residential drip and micro-irrigation product lines (including RainDrip and Irritrol brands) directly compete with DIG in DIY and landscape drip irrigation. Same product category, similar end customers, and overlapping distribution channels.

Broad incumbents

• Valmont Industries: Valmont's Valley Irrigation division is a leading manufacturer of mechanized center-pivot and linear irrigation equipment for large-scale agriculture. A broader incumbent with overlapping agricultural irrigation products but specializing in large-field mechanized systems versus DIG's drip focus.
• Lindsay Corporation: Lindsay Corporation's Zimmatic brand manufactures center-pivot and lateral-move irrigation systems primarily for agriculture. A broader agricultural irrigation incumbent that overlaps DIG's farming-segment products but addresses larger-field mechanized irrigation rather than drip systems.

Emerging players

• Antelco / Antelco Pty Ltd: Antelco manufactures micro-irrigation fittings, drippers, and sprinklers for landscape and nursery markets. A specialized, smaller competitor with product overlap in drip emitters and fittings similar to DIG's component-level offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/DIG_DIY
• Facebookfacebook.com/DigCorporation
• LinkedInlinkedin.com/company/dig-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIG