GoldCare Health & Wellness

What GoldCare Health & Wellness does

GoldCare Health & Wellness, Inc. is a privately held, membership-based telehealth platform founded in 2020 and headquartered in Naples, Florida, operating exclusively through digital channels (goldcare.com and app.goldcare.com) with no brick-and-mortar clinics. The company delivers primary care, acute care, naturopathic, psychiatric, pediatric, mental health, and wellness advisory services via video telehealth appointments booked through a proprietary provider-search and matching platform, with a Private Membership Association (PMA) legal structure that explicitly positions it outside HIPAA, insurance, and ACA regulation. Members pay a base $17/month subscription (with $99/month and Annual/Lifetime tiers available) and use a non-expiring token system ($20/token, 2–5 tokens per 15-minute block) for pay-as-you-go appointments, while add-on products include Med-Packs (Covid Pack, Prescription Pack, Vaccine Exemption Package), WellnessU educational content, a supplements e-commerce store, the GoldCare+ HealthShare cost-sharing program powered by Zion HealthShare, and GoldCare Insurance supplemental coverage.

The business model is multi-stream: recurring subscription membership is the primary revenue driver, supplemented by usage-based token purchases, one-time Med-Pack sales, e-commerce, and subscription-based HealthShare contributions. Go-to-market is predominantly self-serve direct-to-consumer with a community-led, word-of-mouth acquisition motion amplified by Medical Townhalls featuring high-profile speakers (Dr. Simone Gold, RFK Jr., General Mike Flynn, Dr. Jordan Peterson, Joni Lamb), WellnessU classes, and an active social media presence; an emerging B2B2C employer contribution channel allows companies to offer GoldCare+ as a voluntary employee benefit. The customer base consists of 10,000+ individual members nationwide who are ideologically aligned with the "medical freedom" / MAHA movement and dissatisfied with conventional healthcare. Clinicians are recruited as independent contractors via the GoldCare Affiliate Program (GAP), with clinical services delivered through a separate affiliated professional corporation (GoldCare Doctors P.C.) to maintain the PMA structure. The company is founder-controlled by Dr. Simone Gold, who serves as CEO, with no disclosed external venture capital or private equity investment.

The platform's competitive positioning rests on values-aligned differentiation (independence from pharmaceutical, insurance, and hospital system influence), regulatory architecture (PMA framework), brand recognition through high-profile political and cultural endorsements, and a multi-product ecosystem that creates cumulative switching costs. The most strategically significant recent developments are the launch of GoldCare Insurance and the Zion HealthShare partnership for GoldCare+ HealthShare, both of which extend the offering beyond primary telehealth into financial protection against large medical expenses — completing a vertical stack for members seeking to exit the conventional healthcare system entirely.

Name

GoldCare Health & Wellness

Legal name

GoldCare Health & Wellness, Inc.

Website

https://goldcare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

GoldCare Health & Wellness is a private, telehealth-only membership platform serving 10,000+ U.S. members seeking medical freedom from conventional healthcare. It provides $17/month subscription access to independent clinicians via token-based appointments, wellness education (WellnessU), Med-Packs, and a HealthShare cost-sharing program.

Ownership category

akta.pro rank

Product category

Telehealth Direct Primary Care

NAICS

Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLALAAAA

Primary Care & General Medicine Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAAAH

Membership/Subscription Concierge Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYMPACAJAL

Health, Wellness & Patient Communities

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

Keywords

• Telehealth membership services
• Direct primary care
• Medical freedom platform
• Wellness education programs
• Healthshare catastrophic coverage

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Monthly Membership Subscriptions: GoldCare's primary revenue driver is recurring monthly membership. The base $17/month membership provides access to the provider network, educational classes, monthly live webinars, supplements store, and community forum. A $99/month membership tier offers a 3-day cancellation grace period (the $17 plan has no refunds). Upgrade add-ons include: +$10/month for Family Plan (add family members), +$50/month for 15-minute complimentary monthly appointment, +$90/month for 30-minute complimentary monthly appointment. Membership is required to access all other services.
2. Token-Based Appointment Purchases: Members purchase GoldCare tokens ($20 each) to pay for telehealth appointments with providers. Each 15-minute appointment block costs between 2-5 tokens depending on provider type. First consultations typically require 45-60 minute sessions. Extended sessions can be arranged during live appointments, with payment charged to card on file. Tokens never expire, providing inflation protection for members and advance revenue for GoldCare. The token system also enables members to hold prepaid balances.
3. Covid Pack and Med-Packs Sales: GoldCare sells proprietary medication packs. The Covid Pack is priced at $295 for any monthly membership or $245 for Annual/Lifetime members. It includes a 15-minute provider consultation plus shipped medications. Prescription Packs and Vaccine Exemption Packages are also offered as additional pay-as-you-go products. These products serve as upsell opportunities from the base membership.
4. Covid Pack (Annual/Lifetime Member Rate): Annual and Lifetime members receive a discounted Covid Pack price of $245 (vs. $295 for monthly members), creating an incentive for longer-term commitment and demonstrating a tiered pricing strategy based on membership tenure.
5. GoldCare+ HealthShare Contributions: GoldCare+ is a medical cost sharing membership (not insurance) powered by Zion HealthShare. Monthly contributions vary by household size and ages of members. Over 90% of contributions go toward sharing members' medical need requests, with less than 10% retained for administrative costs. An add-on catastrophic care solution for hospitalizations. Available for ages under 65. International medical expenses are shareable for acute/emergent care with prior approval required for medical tourism.
6. Supplements and Vitamins Store: Members can browse and purchase high-quality supplements and vitamins from GoldCare's curated selection through the store (store.goldcare.com). This is an additional revenue stream from the existing member base.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GoldCare Health & Wellness is a membership-based telehealth platform offering $17/month access to a nationwide network of independent physicians, nurse practitioners, naturopathic providers, mental health advisors, nutritionists, and spiritual care advisors via on-demand video visits. Members pay-as-you-go for appointments using a proprietary token currency, with add-on offerings including WellnessU educational classes, Med-Packs (Covid Pack, Prescription Pack, Vaccine Exemption Package), GoldCare+ HealthShare cost-sharing, and a curated supplements store. The company operates as a Private Membership Association, positioning itself outside HIPAA, insurance, and ACA frameworks.

Product overview

GoldCare Health & Wellness is a membership-based telemedicine and wellness platform built around medical freedom principles. Its core offering is the GoldCare membership platform (accessible via web/app at app.goldcare.com) priced at $17/month, which provides access to independent doctors, wellness advisors, and naturopathic clinicians via telehealth appointments, supplemented by wellness education through WellnessU, a community forum, and preparedness tools. The platform's product portfolio includes Med-Packs (Covid Pack, Prescription Pack, Vaccine Exemption Package) sold as add-on preparedness offerings; GoldCare+ HealthShare (powered by Zion HealthShare) as an insurance-alternative cost-sharing add-on; the GoldCare Store offering supplements and vitamins; and GoldCare Insurance as a supplemental financial protection product. The platform operates independently of insurance and pharmaceutical companies, positioning itself as an alternative to the conventional medical-industrial complex.

Differentiator

Problem solved

Functional benefit

Brands

• WellnessU: Educational platform providing wellness classes, Grand Rounds with medical experts, and health education resources for members.
• Covid Pack
• Med-Packs
• Community Forum
• GoldCare Doctors
• GoldCare+ HealthShare

Products and services

• GoldCare Health & Wellness Membership Platform A membership-based telemedicine platform offering access to independent doctors, wellness advisors, and health education for $17/month. Provides telehealth appointments, medical education, community forums, and preparedness tools through a proprietary app, accessible via web and mobile.
• Covid Pack A proprietary 10-day medication pack for Covid and flu season containing compounded Ivermectin (weight-customized), Hydroxychloroquine 200mg, Azithromycin Z-Pack, Zinc 50mg equivalent, Vitamin C 900mg with bioflavonoids, and Vitamin D3 10,000 IU, shipped directly to members after a 15-minute provider consultation. Priced at $295 for monthly members or $245 for Annual/Lifetime members.
• Prescription Pack A preparedness package providing essential prescription medications and a consultation for peace of mind at home, enabling members to stay prepared for health needs.
• Vaccine Exemption Package A guidance package providing support from GoldCare's religious advisor, legal nurse, and medical provider to help members navigate the vaccine exemption process.
• WellnessU A comprehensive wellness education library offering live and on-demand classes covering topics such as nutrition, holistic health, faith, and medical topics, including exclusive Masterclasses, Medical Townhalls, and Grand Rounds with leading experts.
• Community Forum An online community where GoldCare members and families engage, share experiences, and grow together around shared health freedom values.
• GoldCare+ HealthShare A medical cost sharing membership add-on powered by Zion HealthShare, allowing members to share each other's large and unexpected healthcare expenses. Over 90% of monthly contributions go toward sharing medical need requests. Not insurance; not subject to ACA requirements. Available for members under age 65.
• GoldCare Store - Supplements & Vitamins A curated online store offering high-quality supplements and vitamins designed to support members' wellness goals, accessible at store.goldcare.com and exclusive to GoldCare members.
• GoldCare Insurance A supplemental insurance offering accessible via goldcarebenefits.com, designed to complement GoldCare's membership services and provide additional financial protection for members.

Quantifiable outcome

• 10,000+ members nationwide using GoldCare's platform
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Zion HealthSharecoreStrategic or Co-development PartnerZion HealthShare is GoldCare's partner powering the GoldCare+ HealthShare medical cost sharing program. GoldCare provides the framework and administrative support while Zion HealthShare provides the underlying cost-sharing infrastructure. GoldCare+ allows members to share each other's medical expenses for large and unexpected healthcare costs, functioning as an alternative to catastrophic health insurance. Over 90% of monthly contributions go toward member medical expenses. The partnership enables GoldCare to offer a comprehensive 'medical freedom' health solution that includes both primary telehealth care and catastrophic expense protection, addressing members who want to fully exit the conventional insurance system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SteadyMD: Telehealth primary care platform pairing members with dedicated clinicians; comparable on continuity-of-care telehealth model and provider-network design.
• Calibrate: Subscription metabolic-health platform combining telehealth clinician visits with lifestyle coaching and prescription medication — comparable on subscription + clinician + medication bundle structure.
• Sesame: DTC telehealth marketplace with transparent cash-pay pricing and no insurance involvement — overlaps with GoldCare's insurance-free, transparent-pricing positioning and token-style pay-as-you-go model.

Direct peers

• Parsley Health: Membership-based primary care practice focused on root-cause medicine, holistic wellness, and longer physician visits — the closest structural analogue to GoldCare's positioning, just without the political/medical-freedom framing.
• One Medical: Membership-based concierge primary care offering (now owned by Amazon) with both telehealth and in-clinic care; directly comparable on subscription primary-care model and consumer-direct acquisition.
• Forward Health: Tech-enabled preventive care membership combining telehealth, biometric data, and longevity-focused protocols — comparable on premium membership positioning and consumer-facing care model.
• Tia: Membership women's health platform blending virtual and in-person primary care with a community-focused model; relevant for membership + community + care-bundling playbook.
• Samaritan Ministries: Faith-based health cost-sharing ministry; competitor in the same medical cost-sharing space that GoldCare+ (via Zion) occupies, with a similar values-aligned member profile.
• Medi-Share: Largest U.S. health care sharing ministry and direct competitor to Zion HealthShare (GoldCare's partner) — comparable on cost-sharing model, faith-aligned community, and ACA-exempt catastrophic coverage.

Broad incumbents

• Hims & Hers Health: Public DTC telehealth leader covering primary care, mental health, dermatology, and weight loss — a broad incumbent operating in the same DTC virtual-care category at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoldCare
• YouTubeyoutube.com/@GoldCareHealthWellness
• Facebookfacebook.com/goldcarehw
• Instagraminstagram.com/goldcarehw
• LinkedInlinkedin.com/company/goldcarehw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoldCare Health & Wellness