BC Place

What BC Place does

BC Place is a 54,500-seat multi-purpose stadium in Vancouver, British Columbia, opened in 1983 and operated since by BC Pavilion Corporation (PavCo), a provincial Crown corporation mandated to generate economic and community benefit for British Columbia. The venue is the largest stadium in the province, featuring a retractable roof covering 100m x 85m over the entire playing surface and the signature Northern Lights Display exterior lighting system. It serves as the primary home venue for the BC Lions (CFL, playing at Save-On-Foods Field) and Vancouver Whitecaps FC (MLS), and is scheduled to host 7 FIFA World Cup 2026 matches between June 13 and July 7, 2026, including Round of 32 and Round of 16 playoff matches. Additional technology infrastructure includes a fully cashless payment system, the Reusable Cup Program with Vancouver-based ShareWares (first in any Canadian stadium), over 1,000 Tork hygiene dispensers, and Mamava lactation pods.

The stadium operates a diversified revenue model spanning six primary streams: ticket sales via Ticketmaster, 50+ premium suites (14-400 guest capacities) with multi-year contracts, 1,300+ club seats, sponsorship and naming rights through Gold (PepsiCo, Cavendish Farms, Pizza Pizza, Huer, Celsius, Dempsters) and Silver (PURELL, Terminix, Scandi) partner tiers, food and beverage concessions operated by Sodexo Live! with locally-sourced concepts including a Salmon N'Bannock Burger collaboration with Chef Andrew George, and event hosting across 65 unique spaces totaling 162,000 sq ft for groups from 5 to 10,000+ guests. The venue also pursues Zero Waste Certification by 2026 through its sustainability architecture and operates a Community Benefit Program distributing over 1,300 tickets and experiences annually to BC-registered charities, non-profits, and Indigenous organizations.

BC Place serves a heterogeneous customer base including general public ticketholders (over 1 million annual visitors, averaging 25,000 guests per event), corporate enterprise clients for suite rentals and premium experiences, event organizers hosting galas and trade shows, sponsors and brand partners seeking distribution reach, and community organizations. Ancillary revenue includes parking services through third-party operators (EasyPark, Impark, Indigo, Westpark) at $10-$30 per event and a $10 bag check service. The venue is operated by a 501-1,000 employee organization under the leadership of General Manager Chris May and a director-level leadership team spanning Business Development, Finance, Facility Operations, Events and Guest Experience, Global Partnerships, and People and Culture.

Name

BC Place

Legal name

BC Pavilion Corporation (PavCo)

Website

https://bcplace.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BC Place is Vancouver's 54,500-seat multi-purpose stadium, operated by provincial Crown corporation PavCo. The venue hosts CFL, MLS, FIFA World Cup 2026 matches, concerts, and corporate events, serving over one million annual visitors via tickets, premium suites, sponsorships, and venue rentals.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue Operations

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Arenas & Indoor Sports Centers (MPAKAEAB), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)

Keywords

• Multi-purpose stadium
• Sports venue operations
• Event hosting services
• Premium hospitality suites
• Venue sponsorship partnerships

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from general admission tickets to sporting events, concerts, and other entertainment at BC Place through Ticketmaster. The venue hosts over 1 million visitors annually.
2. Premium Suites and Experiences: Revenue from suite rentals (14-28 person capacity, larger lounges up to 400), club seating, Edgewater Lounge, and premium hospitality packages. Includes dedicated suite attendant, early entry, customizable signage, and premium food and beverage options.
3. Sponsorship and Naming Rights: Partnership revenue from Gold and Silver sponsors including White Claw, PepsiCo, Cavendish Farms, Pizza Pizza, Huer, Celsius, Dempsters, PURELL, Terminix, and Scandi. Sponsorship categories include stadium naming rights, food and beverage, signage, digital media, activations, community, and hospitality.
4. Event Hosting and Venue Rental: Revenue from hosting corporate events, galas, meetings, trade shows, conferences, holiday parties, and celebrations in the stadium's 65 unique spaces totaling 162,000 sq ft of field space. Spaces accommodate groups from 5 to 10,000+.
5. Food and Beverage Concessions: Revenue from food and beverage sales through Sodexo Live! including branded concession stands, unique culinary concepts, Beast Burger, Salmon N'Bannock, and premium dining options with locally sourced ingredients.
6. Parking Services: Revenue from event parking in surrounding lots, with parking costs ranging from $10 to $30 for closest lots. Third-party operators including EasyPark, Impark, Indigo, and Westpark manage parking facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

BC Place is a 54,500-seat multi-purpose stadium in Vancouver that rents its facility for professional sports fixtures, concerts, conventions, trade shows, and marquee events. Revenue is generated through premium suites, club seating, food and beverage concessions, parking, and global sponsorship packages, while a Community Benefit Program directs social and cultural access to the venue. The venue also operates a large exterior LED "Northern Lights" display that accepts community and commercial lighting requests.

Product overview

BC Place is a single-venue multi-purpose stadium operated by B.C. Pavilion Corporation (PavCo), a Crown corporation. The stadium operates as a unified venue offering core seating and event hosting, supplemented by premium suite experiences, comprehensive accessibility services, food and beverage operations, cashless payment systems, and community programs including the Northern Lights Display and Community Benefit Program. The venue hosts sporting events (CFL, FIFA World Cup, rugby), concerts, conferences, and trade shows, with over 1 million annual visitors and capacity exceeding 55,000.

Differentiator

Problem solved

Functional benefit

Products and services

• BC Place Stadium Venue Rental Full-venue rental of the 54,500-seat retractable-roof stadium for professional sports fixtures, concerts, conferences, trade shows, and marquee global events including FIFA World Cup 2026, sold to sports franchises, concert promoters, conference organizers, and trade show producers.
• Premium Suites (Gold and Silver) Multi-year premium suite licensing program offered in Gold and Silver tiers, providing corporate and executive buyers with hospitality seating, F&B service, and brand visibility across the BC Lions, Vancouver Whitecaps FC, and touring event calendars.
• Corporate Event Hosting Services End-to-end event hosting for corporate clients, including conventions, trade shows, galas, product launches, and brand activations, with custom floor plans, AV coordination, F&B, and on-site event management supplied through the in-house Business Development & Event Sales team.
• Northern Lights Display Lighting Program Large-scale exterior LED display on the stadium's roof structure that accepts commercial and community lighting requests, including charity recognition, cause awareness, and brand activations visible across the Vancouver skyline.
• Global Sponsorship and Partnerships Program Multi-year category sponsorship program sold by the Global Partnerships team, with signature stadium, club, suite, concourse, and event-level assets available to national and global brands, bundled with hospitality, signage, broadcast, and Northern Lights display activations.
• Community Benefit Program PavCo-administered program that grants qualifying non-profits, charities, schools, and community groups access to BC Place facilities, suites, and Northern Lights display for fundraising, awareness, and community engagement at donated or reduced rates.
• Event-Day Parking On-site paid parking at BC Place, available on event days and as standard daily parking, priced per vehicle with applicable event-day surcharges.

Quantifiable outcome

• Over 35 million guests welcomed since opening in 1983
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered gold partner, silver partner, core and minor.

• PepsiCogold partnerGTM or Marketing PartnerPepsiCo is a Gold Partner providing beverage products andrefreshment solutions throughout BC Place stadium concessions and premium areas.
• Cavendish Farmsgold partnerGTM or Marketing PartnerCavendish Farms is a Gold Partner supplying premium food products including fries and potato products to BC Place's food and beverage operations.
• Pizza Pizzagold partnerGTM or Marketing PartnerPizza Pizza is a Gold Partner providing pizza products as part of BC Place's diverse food and beverage offerings.
• Huergold partnerGTM or Marketing PartnerHuer is a Gold Partner of BC Place with branding integrated into the stadium's partnership ecosystem.
• Celsius Energy Drinkgold partnerGTM or Marketing PartnerCelsius Energy Drink is a Gold Partner providing energy beverage options as part of BC Place's drink offerings.
• Dempstersgold partnerGTM or Marketing PartnerDempsters is a Gold Partner supplying bread and bakery products to support BC Place's food and beverage operations.
• PURELLsilver partnerGTM or Marketing PartnerPURELL is a Silver Partner providing hand hygiene solutions to support BC Place's cleanliness and guest safety standards.
• Terminixsilver partnerGTM or Marketing PartnerTerminix is a Silver Partner providing pest management services to maintain stadium facilities.
• Scandi (Scandinavian)silver partnerGTM or Marketing PartnerScandi (Scandinavian) is a Silver Partner integrated into BC Place's partnership program.
• ShareWarescoreStrategic or Co-development PartnerVancouver-based ShareWares partners with BC Place on the reusable cup program - the first in any Canadian stadium. ShareWares collects, thoroughly washes and sanitizes cups at their Mount Pleasant wash lab before returning them for use at future events, supporting BC Place's goal of Zero Waste Certification by 2026.
• TorkcoreStrategic or Co-development PartnerTork has partnered with BC Place to deploy high-capacity PeakServe and OptiServe dispensers throughout the 54,500-seat stadium. With over 1,000 dispensers including 129 in washrooms, Tork delivers hygiene solutions that advance BC Place's operational performance and sustainability commitment toward Zero Waste Certification.
• Sodexo Live!coreStrategic or Co-development PartnerSodexo Live! is the food and beverage partner at BC Place, working with the venue to promote safe and responsible consumption of alcoholic beverages and provide comprehensive concessions services.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the authorized ticket vendor for all events at BC Place. Tickets are sent via Ticketmaster to customers' preferred email addresses 1-2 weeks prior to events. Accessible seating platforms are available through Ticketmaster Accessible.
• B.C. Pavilion Corporation (PavCo)coreStrategic or Co-development PartnerPavCo is the provincial Crown Corporation that operates BC Place Stadium and the Vancouver Convention Centre. Mandate is to generate economic and community benefit for British Columbia through prudent management of public facilities.
• Chef Andrew George (Wet’suwet'en Bear Clan)minorStrategic or Co-development PartnerCollaboration with Chef Andrew George on the Salmon N'Bannock Burger, available for all events as part of BC Place's commitment to Indigenous reconciliation.
• Chef Wayne ChenminorStrategic or Co-development PartnerChef Wayne Chen incorporates modern culinary flair into BC Place's food and beverage offerings, going beyond traditional stadium fare with dishes featuring local ingredients and progressive cuisine.
• EasyParkminorOthersThird-party parking operator with lots near BC Place. Part of accessible parking network alongside Impark, Indigo, and Westpark.
• ImparkminorOthersThird-party parking operator with accessible parking stalls available near BC Place.
• TransLinkminorOthersPublic transit authority serving Metro Vancouver with bus and SkyTrain routes that service the area surrounding BC Place. Match day transit service will be adjusted for FIFA World Cup 26.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scotiabank Arena: Toronto's flagship multi-purpose arena (NHL Maple Leafs, NBA Raptors) operated by MLSE. Comparable Canadian premium venue competing for the same touring concert acts and corporate suite dollars.
• ASM Global: World's largest venue management company operating 350+ arenas, stadiums, and convention centers globally. Comparable as a venue operator managing event sales, premium hospitality, F&B, and sponsorships at scale.
• BMO Field: Toronto-based soccer-specific stadium (30,000 capacity) home to Toronto FC and hosting Canadian soccer events. Comparable as a Canadian professional sports stadium with premium suites and sponsorship-driven revenue model.
• Rogers Arena: Home of the Vancouver Canucks (NHL) and major concert venue in downtown Vancouver, BC. Directly comparable multi-purpose arena competing for the same corporate suites, sponsorships, and event calendar in the same local market.
• Commonwealth Stadium (Edmonton): Large Canadian outdoor stadium (~56,000 capacity) used for CFL (Edmonton Elks), international soccer, and FIFA World Cup 2026 matches. Closest comparable Canadian CFL/World Cup co-host stadium.
• Olympic Stadium (Montreal): Large Canadian multi-purpose venue hosting CFL (Montreal Alouettes), international soccer, and FIFA World Cup 2026 matches. Comparable as a Canadian Crown-affiliated large-capacity stadium on the same FIFA 2026 host roster.

Broad incumbents

• Mercedes-Benz Stadium: 71,000-seat retractable-roof NFL/MLS stadium in Atlanta. Comparable large-capacity North American stadium with multi-purpose event hosting, premium suites, and sustainability initiatives.
• SoFi Stadium: 70,000+ seat NFL/Super Bowl stadium in Los Angeles, hosting FIFA World Cup 2026 matches. Comparable as a flagship North American large-capacity venue with premium hospitality and global event credentials.
• AEG (Anschutz Entertainment Group): Global sports and live entertainment company operating Crypto.com Arena, The O2, and other major venues. Comparable as a broader incumbent venue owner/operator with suite, sponsorship, and event-management capabilities.

Regional players

• Lumen Field: 69,000-seat NFL/MLS stadium in Seattle (~3 hours from Vancouver) home to Seahawks, Sounders, and FIFA World Cup 2026 matches. Comparable as a Pacific Northwest major sports venue competing for cross-border concerts and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bcplace
• Instagraminstagram.com/bcplacestadium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BC Place