MarCloud
- Company typePrivate
- Founded2017
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
MarCloud firmographics
Firmographics- Name
- MarCloud
- Legal name
- MarCloud Limited
- Website
- https://marcloudconsulting.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MarCloud is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MarCloud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Professional Services - Project-Based Consulting: One-time project engagements for implementation, migration, and audit services. Pricing ranges from ~£5k for smaller tactical fixes to £40k+ for complex migrations with multiple integrations.
- Ongoing Support Retainers: Monthly support packages starting at £2k/month, covering optimization, campaign support, technical troubleshooting, and roadmap planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Tactical/Entry-Level Projects |
| Other | Multi-year contract | Complex Migration Projects |
| Subscription | Monthly | Ongoing Support Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MarCloud product offering
Product offeringCore offering
MarCloud is a certified HubSpot Solutions Partner and Salesforce Partner that delivers consulting, implementation, migration, audit, support, custom development, and training services for marketing automation platforms. Its service portfolio is built around HubSpot Marketing Hub, Salesforce Marketing Cloud (Growth Edition, Advanced Edition, Account Engagement/Pardot), Sales Cloud, and AI enablement tools including Salesforce Einstein, Agentforce, and HubSpot Breeze.
Product overview
MarCloud is a consulting and implementation services company specializing in HubSpot and Salesforce marketing automation platforms. Their portfolio centers on three core platforms: HubSpot (Marketing Hub), Salesforce Marketing Cloud (with Growth Edition, Advanced Edition, Account Engagement/Pardot, and Sales Cloud), and AI enablement tools including Salesforce Einstein AI, Agentforce, and HubSpot Breeze. They offer professional services including implementation, auditing, migration, ongoing support, custom development, and training, all guided by their proprietary MarCloud ROI Framework. The company holds ISO 27001 certification and serves clients across Europe and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Implementation Services End-to-end platform implementation services for HubSpot, Salesforce Marketing Cloud, and Pardot/Account Engagement, covering initial setup, configuration, integration with existing systems, and best-practice build for client marketing teams.
- Audit Services In-depth platform audits using the MarCloud ROI Framework that identify sync errors, data quality issues, and optimisation opportunities, then deliver prioritised recommendations. Includes HubSpot audit, Pardot audit, and Marketing Cloud audit engagements.
- Migration Services Structured platform migration engagements, including Pardot to HubSpot migrations, Marketing Cloud migrations, and Salesforce-to-HubSpot transitions. Typically delivered over 4-8 weeks depending on complexity, with a structured discovery phase and data preservation.
- Ongoing Support Services Recurring managed support covering HubSpot, Pardot, Marketing Cloud, and AI enablement, including optimisation, campaign support, technical troubleshooting, and roadmap planning. Delivered as flexible monthly retainers starting at £2k/month.
- Development Services Custom development services extending HubSpot and Salesforce platforms beyond out-of-box capabilities, including HubSpot-Salesforce integration, HubSpot integration services, custom templates, apps, and bespoke enhancements.
- Marketing Cloud Training Academy Training programme comprising on-demand Marketing Cloud and Salesforce courses plus bespoke training tailored to business needs, covering onboarding of new users and upskilling client teams on the platforms.
- AI Enablement Services Consulting and implementation services for AI capabilities within HubSpot and Salesforce ecosystems, including Salesforce Einstein (GPT, Behavior Scoring, Engagement Scoring, Send Time Optimization, Content Selection), Agentforce campaigns, and HubSpot Breeze AI. Helps marketing teams adopt generative AI, predictive scoring, recommendation engines, and AI-powered marketing agents.
Quantifiable outcome
- 90% of MarCloud audits uncover significant sync errors
- +5 more outcomes
Companies that use MarCloud
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
MarCloud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature1 record
MarCloud partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreMarCloud is a HubSpot Solutions Partner providing implementation, migration, audit, support, and development services for HubSpot marketing automation platforms including Marketing Hub.
- SalesforcecoreMarCloud is a Salesforce Partner specializing in Marketing Cloud (including Account Engagement/Pardot, Growth Edition, Advanced Edition), Sales Cloud, and related Einstein AI solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MarCloud competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, sales enablement, and HubSpot implementation services to mid-market and enterprise clients. Highly comparable to MarCloud in platform specialization, project-based + retainer model, and B2B marketing automation focus, but at significantly greater scale (US-based, 200+ employees).
- Aptitude 8: Salesforce Marketing Cloud and Pardot/Account Engagement specialist consulting firm. Closest direct peer to MarCloud's Salesforce side — same platforms, similar implementation, migration, and managed services model, though Aptitude 8 leans more enterprise/Salesforce-only versus MarCloud's dual HubSpot/Salesforce positioning.
- Digital Pi: HubSpot Elite Solutions Partner focused on HubSpot implementations, migrations, and integrations for B2B clients. Directly comparable to MarCloud's HubSpot practice in delivery model, project scoping, and customer profile, though US-headquartered and larger.
- Sercante: HubSpot Solutions Partner specializing in HubSpot onboarding, migrations, and RevOps consulting for B2B SaaS and tech companies. Comparable to MarCloud in niche HubSpot focus and mid-market delivery, with similar offerings around integrations and sales-marketing alignment.
- DemandGen International: HubSpot Solutions Partner providing HubSpot implementation, demand generation, and ABM services to B2B technology firms. Comparable to MarCloud in target verticals (high tech), HubSpot platform focus, and project-based consulting model.
- New Breed Revenue: HubSpot Elite Solutions Partner delivering inbound marketing, sales enablement, and RevOps services. Comparable to MarCloud in HubSpot-only specialization, mid-market B2B focus, and project-plus-retainer revenue model, with a more US-centric footprint.
- Salted Stone: HubSpot Elite Solutions Partner providing HubSpot implementation, web design, and inbound marketing services to B2B clients. Comparable to MarCloud in HubSpot specialization and project-based delivery, with a similar mid-market client focus.
Emerging players
- Perkuto: Marketing automation consulting firm working across HubSpot, Marketo, and Pardot with implementation, lead management, and ABM services. Comparable to MarCloud in multi-platform consulting model and B2B mid-market focus, though Perkuto has historically been more Marketo-weighted.
- Tilt Metrics: HubSpot reporting, attribution, and RevOps consultancy with a strong focus on marketing analytics and campaign attribution — closely aligned to MarCloud's ROI Framework and campaign attribution stage. Useful as a comparable for the analytics/attribution niche MarCloud also serves.
Broad incumbents
- Heinz Marketing: B2B marketing consulting and sales enablement firm with broad services across demand generation, ABM, and marketing operations. Comparable to MarCloud in B2B marketing services positioning, though broader and not platform-specialized on HubSpot/Salesforce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MarCloud social profiles
Digital presenceMarCloud compliance and trust
Trust signalCompliance1 record
MarCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarCloud leadership team
Management profileNumber of profiles
Profiles6 records
MarCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarCloud
What does MarCloud do?
MarCloud is a certified HubSpot Solutions Partner and Salesforce Partner that delivers consulting, implementation, migration, audit, support, custom development, and training services for marketing automation platforms. Its service portfolio is built around HubSpot Marketing Hub, Salesforce Marketing Cloud (Growth Edition, Advanced Edition, Account Engagement/Pardot), Sales Cloud, and AI enablement tools including Salesforce Einstein, Agentforce, and HubSpot Breeze.
Is MarCloud a public or private company?
MarCloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarCloud founded?
MarCloud was founded in 2017. It employs 11 to 50 people.
Where is MarCloud based?
MarCloud is headquartered in Liverpool, United Kingdom, in the Europe region.
How does MarCloud make money?
Two revenue lines are on record. Professional Services - Project-Based Consulting is the primary driver. The others are ongoing Support Retainers.
Who are MarCloud's main competitors?
Direct peers on record are SmartBug Media, Aptitude 8, Digital Pi, Sercante, DemandGen International, New Breed Revenue and Salted Stone. Emerging players are Perkuto and Tilt Metrics. Heinz Marketing is listed as a broad incumbent.
Does MarCloud have an API?
No public API is recorded for MarCloud.