What ubisend does

Ubisend is a UK-based conversational AI company, founded in 2016 and headquartered in London, that builds chatbot and workflow automation software. Its core technology combines natural language processing (NLP) with intent, context, and conversation-history awareness, and is grounded in selected knowledge sources such as webpages, internal documents, or portal links with built-in accuracy guardrails. The platform supports RPA-driven end-to-end workflow automation across use cases including claims processing, HR onboarding and queries, appointment scheduling, IT support, and ticketing, and connects to enterprise systems via REST and SOAP APIs spanning CRM, HR/HRIS, service desks, and ticketing tools.

Ubisend operates as a subsidiary/brand within Soprano Design Pty Ltd, an Australian proprietary limited company with 30+ years of messaging expertise. Through this alignment, ubisend's conversational AI is delivered as part of Soprano Connect, a unified CPaaS (Communication Platform-as-a-Service) platform that extends the product across SMS, RCS, Email, WhatsApp Business API, Viber, and automated voice channels. The combined entity serves 4,500+ enterprise and government organizations globally and holds ISO/IEC 27001 certification.

The go-to-market is B2B and channel-mediated: ubisend reaches enterprise and government customers primarily through Soprano Design's distribution and verticalized solutions in finance, healthcare, government, transport/logistics, retail, and education. Pricing, contract structures, and revenue figures are not publicly disclosed; ubisend is privately held with no disclosed funding rounds, M&A history, or capital structure beyond its parent relationship. Leadership comprises Dean Withey (CEO), Joe Dixon (Founder & CTO), and Alexandre Debecker (CMO).

Name

ubisend

Legal name

Soprano Design Pty Ltd

Website

https://ubisend.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ubisend is a UK-based conversational AI company that builds NLP-driven chatbots and RPA-enabled workflow automation for enterprise and government customers. It operates as a brand under Australia's Soprano Design, delivering its AI through the Soprano Connect CPaaS platform.

Ownership category

akta.pro rank

Product category

Conversational AI / CPaaS

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Telegraph & Other Message Communications (4822), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL), SMS/RCS Messaging Platforms (BPAMACAF), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Conversational AI chatbots
• CPaaS platform
• Enterprise messaging
• Omnichannel communications
• Communication APIs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

ubisend provides conversational AI chatbot solutions that automate text-based customer and employee interactions across enterprise use cases such as HR queries, IT support, claims processing, and appointment scheduling. Operationally, the offering is delivered through the Soprano Connect CPaaS platform, enabling omnichannel messaging across SMS, RCS, WhatsApp, Email, Viber, and voice, with REST/SOAP API integrations into enterprise systems including CRMs, HR platforms, service desks, and ticketing tools.

Product overview

Ubisend operates in partnership with Soprano Design as a strategic collaboration within the CPaaS (Communication Platform-as-a-Service) market. Soprano Design's primary offering is Soprano Connect, a unified CPaaS platform that provides omnichannel messaging capabilities including SMS, RCS, Email, WhatsApp Business API, Viber, and Conversational AI. Soprano Connect also offers Communication APIs, analytics, and enterprise-grade security features.

Differentiator

Problem solved

Functional benefit

Brands

• Soprano Connect: CPaaS platform brand offering communication APIs, SMS, RCS, Email, WhatsApp, Viber, and Conversational AI services.

Products and services

• Soprano Connect (CPaaS Platform) Unified enterprise CPaaS platform providing omnichannel messaging across SMS, WhatsApp Business API, RCS, Email, Viber, and voice, with Communication APIs, analytics, enterprise-grade security, and integrated conversational AI capabilities delivered through the ubisend brand. Targeted at enterprise and government organizations needing to automate and secure customer and internal communications.
• Conversational AI Chatbot Solutions ubisend's flagship conversational AI chatbot solution, using NLP with contextual intent and history understanding to automate text-based customer and employee interactions. It supports end-to-end workflow automation via RPA across use cases including HR queries, IT support, claims processing, appointment scheduling, and internal business processes, with integrations to enterprise CRMs, HR systems, service desks, and ticketing tools via REST and SOAP APIs. Targeted at enterprise and government buyers.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Partnerships

One partnership is on record.

• Soprano DesigncoreStrategic or Co-development PartnerUbisend has formed a strategic collaboration with Soprano Design to expand cloud-based communication offerings as part of the CPaaS (Communication Platform-as-a-Service) market. This partnership is listed among key industry developments including other collaborations such as Microsoft-Avaya and Mobile TeleSystems-Multiregional TransitTelecom.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kore.ai: Enterprise conversational AI platform with pre-built virtual agents for customer service, HR and IT workflows. Comparable to Ubisend's NLP + workflow automation capabilities and enterprise integration approach.
• Cognigy: Enterprise conversational and agentic AI platform with strong CRM, contact center and IT service management integrations. Comparable to Ubisend in workflow automation and enterprise system integrations.
• Ada: AI-powered customer service automation platform integrating with messaging channels, CRMs and ticketing systems. Directly comparable to Ubisend's chatbot-for-support positioning.
• Yellow.ai: Conversational AI platform offering omnichannel bots and voice AI for enterprise support, sales and HR. Comparable in target use cases (HR/IT/CRM automation) and omnichannel orchestration to Ubisend.
• CM.com: Amsterdam-based CPaaS and conversational AI vendor combining messaging APIs (WhatsApp, SMS, RCS, Email) with AI agents for enterprise CX. Directly comparable to Soprano Connect + Ubisend in scope and go-to-market.
• Plivo: Cloud communications platform providing SMS, voice and WhatsApp APIs with workflow/automation tooling. Directly comparable CPaaS competitor at a similar size and enterprise orientation.
• MessageBird (Bird): Omnichannel CPaaS platform with built-in AI agents and workflow automation, targeting enterprise marketing and support. Closely matches Soprano Connect's omnichannel messaging + conversational AI positioning.

Broad incumbents

• Vonage (Ericsson): CPaaS leader now owned by Ericsson, offering messaging APIs, voice and increasingly AI-driven customer engagement. Broad incumbent competitor across the same messaging+AI surface area.
• Twilio: Dominant global CPaaS provider with growing investment in conversational AI (Twilio Flex, CustomerAI). Sets the competitive ceiling on messaging API scale and AI feature velocity.
• Sinch: Large global CPaaS operator (SMS, RCS, WhatsApp, voice) that has layered conversational AI onto its messaging stack via acquisitions. Comparable as a broader incumbent in the same CPaaS+AI category Ubisend competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ubisend

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ubisend