What Roofing does

Roofing.io operates a vertical SaaS platform built for roofing contractors, with a stated focus on mid-market US businesses handling residential installation, storm-damage restoration, and insurance-claim-driven work. The platform consolidates lead intake, aerial roof measurement, estimation, proposal delivery, job tracking, and payment collection into a single job file per address, eliminating re-entry across CRM, spreadsheet, accounting, and photo tools.

The product's distinguishing layer is Max, described as an autonomous AI agent that operates on top of the platform to read signals already in the contractor's systems, take action (place calls, send texts, nudge insurance adjusters, schedule inspections, dispatch estimates), and write results back to the job record. Max supports bilingual English/Spanish homeowner communication and integrates natively with QuickBooks (accounting sync on job close), CompanyCam (photo/document filing), Twilio (two-way SMS), Stripe (auto-attached payment links on signed proposals), and ABC Supply (material ordering, in development). The product is positioned as additive rather than replacement — "no rip-and-replace" — sitting on top of the contractor's existing tooling.

The go-to-market is product-led: a self-serve Calendly flow offers a 15-minute live demonstration run on real jobs rather than a sandbox. The revenue model is subscription-based SaaS, with no publicly disclosed pricing tiers. The company is privately held and bootstrapped, with no disclosed external funding rounds, no parent company, and no management team information available in the source material. Operating scope is North America (USA), with a registered address in Jacksonville.

Name

Roofing

Legal name

roofing.io

Website

https://roofing.io

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Roofing.io is a vertical SaaS platform for US roofing contractors that combines a CRM, aerial measurement, and proposal-to-payment workflows with an autonomous AI agent (Max) that automates lead follow-up, adjuster communication, and job-file updates. It targets mid-market contractors in storm-damage and insurance-claim-driven work.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Roofing Contractors

NAICS

Roofing Contractors (23816), Roofing Contractors (238160), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Asphalt Paving & Roofing Materials (2950), Services-Computer Programming, Data Processing, Etc. (7370), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Performance Contracting & Energy-as-a-Service (EaaS) for Buildings (BPABAGAN)

Keywords

• Roofing contractor software
• Contractor CRM platform
• AI roofing agent
• Job file management
• Storm damage lead automation

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Cloud-based CRM and AI agent platform for roofing contractors, operating on a subscription basis. No rip-and-replace approach - integrates with existing tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

roofing.io sells a vertical SaaS platform for roofing contractors that consolidates lead intake, aerial roof measurement, estimating, proposal signing, job tracking, and payment collection into a single job file per address. Its differentiator is Max, an autonomous AI agent that performs follow-through actions — calling, texting, nudging adjusters, and writing results back to the job — on top of integrations with QuickBooks, CompanyCam, Twilio, and Stripe. The product is delivered as a cloud subscription with self-serve demo booking.

Product overview

Roofing.io offers a unified contractor management platform built around a core CRM system and an AI-powered agent called Max. The platform centralizes all roofing operations — from lead intake and aerial measurements to pricing, proposals, job scheduling, and payment collection — into a single job file per address. Max, the '10x Roofing Agent,' operates autonomously on top of the platform to handle follow-up communications, lead scoring, and workflow automation without manual intervention. The system integrates with existing tools including QuickBooks, CompanyCam, Twilio, and Stripe, positioning the offering as a layer that runs on top of existing contractor stacks rather than replacing them.

Differentiator

Problem solved

Functional benefit

Brands

• Max: AI-powered roofing agent that handles lead follow-ups, call answering, text responses, and job tracking for roofing contractors.

Products and services

• Max — 10x Roofing Agent Autonomous AI agent sold to roofing contractors that performs follow-up actions on their behalf — answering inbound calls and texts, booking inspections, sending estimates, nudging insurance adjusters, dispatching payment links, and writing results back to the job file. Operates 24/7 in English and Spanish and integrates with QuickBooks, CompanyCam, Twilio, and Stripe.
• roofing.io CRM Platform Cloud-based all-in-one contractor management platform for roofing businesses that centralizes leads, aerial measurements, estimates, proposals, job tracking, and payment collection into a single job file per roof. Includes the Max AI agent for automated follow-through and integrates with QuickBooks, CompanyCam, Twilio, Stripe, and ABC Supply, positioning as a layer on top of existing contractor tools.

Quantifiable outcome

• Total weekly lost revenue from CRM gaps: $152,441 in cold leads ($42K), forgotten proposals ($83K), stuck jobs (9), and uncollected checks ($27K)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationIntegration partner for financial management. Invoices and payments automatically push back to QuickBooks when jobs close.
• CompanyCamcoreTechnology or IntegrationVisual documentation integration. Photos and documents land automatically on the correct job file.
• TwiliocoreTechnology or IntegrationSMS integration for lead intake and automated follow-up communications.
• StripecoreTechnology or IntegrationPayment processing integration. Payment links automatically ship with every signed proposal.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• JobNimbus: Established roofing and exterials CRM that manages leads, estimates, jobs, and payments for roofing contractors — the most direct head-to-head competitor for roofing.io's core workflow.
• AccuLynx: Leading roofing and exterior contractor management platform covering lead-to-invoice workflows with aerial measurement and material ordering — overlaps substantially with roofing.io's scope and customer base.
• Housecall Pro: Field service management SaaS for home service businesses (HVAC, plumbing, electrical, cleaning) with scheduling, CRM, payments, and automations — comparable in product shape and target SMB contractor buyer.
• EagleView: Aerial roof measurement and property intelligence provider used by roofers for takeoffs and claims. Comparable as a roof-specific workflow layer that roofing.io partially overlaps with via its aerial measurement feature.

Broad incumbents

• ServiceTitan: Large, well-funded field service management platform serving HVAC, plumbing, electrical, and other trades. Comparable in workflow coverage (CRM, scheduling, payments, AI assistants) but broader and not roofing-specialized.
• Buildertrend: Construction project management and CRM platform for residential builders and remodelers. Comparable in workflow (lead-to-payment) but broader and not roofing-specialized.
• Procore: Enterprise construction management platform with project, financial, and field collaboration tools. Comparable as a CRM/workflow incumbent in construction, though focused on larger GCs rather than SMB roofers.
• HubSpot: Horizontal CRM and marketing platform increasingly adding AI agents. Comparable as an alternative for contractors that prefer a general-purpose CRM with light customization over a vertical SaaS.
• Salesforce: Largest horizontal CRM with industry clouds and Einstein/Agentforce AI agents. Comparable as a high-end CRM alternative for larger contractors and as a long-term competitive threat via embedded AI.

Emerging players

• CompanyCam: Job-site photo and documentation tool for contractors that integrates with roofing.io. Comparable as an adjacent workflow layer for roofers and a partial substitute for roofing.io's own job-file features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofing