Börsig
Börsig is a family-owned German electronic distributor founded in 1969, selling electromechanical components and custom cable assemblies from premium manufacturers to industrial, e-mobility, and control panel customers across 50+ countries.
- Company typePrivate
- Founded1969
- HeadquartersNeckarsulm, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Börsig firmographics
Firmographics- Name
- Börsig
- Legal name
- Börsig GmbH
- Website
- https://boersig.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Börsig is a family-owned German electronic distributor founded in 1969, selling electromechanical components and custom cable assemblies from premium manufacturers to industrial, e-mobility, and control panel customers across 50+ countries.
- Ownership category
- akta.pro rank
Börsig industry classification
Industry- Product category
- Electronic Component Distribution
- NAICS
- Electronic Connector Manufacturing (334417)
- SIC
- Printed Circuit Boards (3672)
- akta.pro primary industry
- Overhead Conductors & Transmission Cable (IMADAMAH)
Keywords
Where Börsig is headquartered
LocationHeadquarters
- HQ city
- Neckarsulm
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Börsig business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Electronic Component Distribution: Sale of electronic components and electromechanical parts from premium manufacturers including connectors, cable assemblies, and related accessories. Revenue generated through product sales with pricing based on quotations and order processing.
- Cable Assembly Manufacturing: Custom cable assembly manufacturing services (Kabelkonfektionen Börsig GmbH) producing connector-cable-assemblies according to individual customer specifications. Revenue from manufacturing services alongside component sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard component and cable assembly pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Börsig product offering
Product offeringCore offering
Börsig is a B2B electronic distributor and cable assembly manufacturer. It sells more than 10,000 electromechanical components (connectors, switches, relays, PCB and signal connectors) from over 20 premium manufacturers out of its central warehouse in Neckarsulm, Germany. Through its subsidiary Kabelkonfektionen Börsig GmbH it also produces custom connector-cable-assemblies to individual customer specifications, with 100% testing of every assembly.
Product overview
Börsig is an electronic distributor founded in 1969, offering two core services: (1) the sale of electronic components from premium manufacturers with over 10,000 articles stocked in their Neckarsulm warehouse, and (2) cable assembly manufacturing through Kabelkonfektionen Börsig GmbH. The company operates a B2B e-commerce shop for online ordering and provides stock checking and product inquiry services. The product portfolio focuses on electromechanical components including connectors (circular, USB-C, SPE), with distribution partnerships with manufacturers such as HARTING, PHOENIX CONTACT, TE Connectivity, binder, Glenair, HUBER+SUHNER, HUMMEL, CONEC, Bulgin, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Component Distribution Sale of electronic components and electromechanical parts from premium manufacturers (HARTING, PHOENIX CONTACT, TE Connectivity, binder, Glenair, HUBER+SUHNER, CONEC, Bulgin, HUMMEL and others) including connectors, switches, relays, PCB connectors, signal connectors, USB-C connectors, M23 circular connectors and Single Pair Ethernet components. Over 10,000 different articles are stocked in the central warehouse in Neckarsulm for immediate availability, supported by 9 field sales staff and over 30 inside sales staff. Targeted at B2B industrial manufacturers, e-mobility and control panel builders.
- Kabelkonfektionen Börsig GmbH - Custom Cable Assembly Manufacturing Custom connector-cable-assembly and harness manufacturing located at the Neckarsulm headquarters, producing customer-specific assemblies using original parts from authorized manufacturers with 100% end-of-line testing for first-class quality. Sold to B2B customers who need cable assemblies built to their own specifications rather than off-the-shelf products.
- Börsig Online Shop (boersig.shop) E-commerce storefront allowing B2B customers to order products online, view prices and availability, and request user accounts through the inside sales department. Operates as a self-service purchasing channel alongside the field and inside sales teams.
Quantifiable outcome
- Short delivery times from central warehouse stock
- +2 more outcomes
Companies that use Börsig
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Börsig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Börsig partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- HARTINGcoreAuthorized distributor of HARTING products including connectors for e-mobility, M23 circular connectors, Single Pair Ethernet (SPE), and USB-C applications
- PHOENIX CONTACTcoreAuthorized distributor of PHOENIX CONTACT products including switches, relays, PCB connectors, signal connectors for e-mobility and industrial applications. Also offers biobased device connection technology for sustainable applications.
- TE ConnectivitycoreAuthorized distributor of TE Connectivity products including connectors and components for e-mobility, SPE, and USB-C applications
- bindercoreAuthorized distributor of binder products including circular connectors for M23, SPE (Single Pair Ethernet), and industrial applications
- GlenaircoreAuthorized distributor of Glenair products including connectors for e-mobility and harsh environment applications
- HUBER+SUHNERcoreAuthorized distributor of HUBER+SUHNER products for e-mobility and industrial connectivity applications
- BulgincoreAuthorized distributor of Bulgin products including M23 circular connectors, USB-C connectors, and industrial connectors
- CONECcoreAuthorized distributor of CONEC products including active and passive distribution boxes, M23 circular connectors, and industrial connectors
- MPE GarryminorAuthorized distributor of MPE Garry products including USB-C jacks for industrial applications
- PTR HARTMANNminorAuthorized distributor of PTR HARTMANN products including USB test connectors for EU USB-C compliance verification
- SchaffnerminorSchaffner products now available through Börsig distribution
- HUMMELcoreAuthorized distributor of HUMMEL products including M23 circular connectors and industrial connectors
- EAOminorAuthorized distributor of EAO products (switches and signaling devices)
- EncitechminorAuthorized distributor of Encitech products including USB-C connectors
- EremminorAuthorized distributor of Erem products (precision tools)
- PROVERTHAminorAuthorized distributor of PROVERTHA products (connectors, cable solutions)
- TrelleborgminorAuthorized distributor of Trelleborg products (sealing solutions)
- WellerminorAuthorized distributor of Weller products (soldering equipment)
- BCS (Büschel Connecting Systems)minorAuthorized distributor of BCS products (connecting systems)
- BOPLAminorAuthorized distributor of BOPLA products (enclosures)
- Georg Schlegel GmbHminorAuthorized distributor of Georg Schlegel products (switches, controls)
- HirschmannminorAuthorized distributor of Hirschmann products (automotive connectors for car communication)
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Börsig competitors and assessment
Company assessmentDirect peers
- Rutronik Elektronische Bauelemente: German electronic component distributor headquartered in Ispringen, with a comparable portfolio of connectors, electromechanical components and franchised premium manufacturers (HARTING, TE, PHOENIX CONTACT). Similar B2B sales motion across Europe and overlapping customer base in industrial and automotive applications.
- WDI AG: Specialist German distributor focused on electromechanical and connector products with franchised lines from similar premium manufacturers (HARTING, TE Connectivity). Closely comparable niche positioning in industrial and EV-charging connector distribution.
- Bürklin Elektronik: German specialist distributor of electronic and electromechanical components with strong connector and cable categories and a similar mid-sized European footprint. Direct overlap with Börsig on customer profile, supplier brands and B2B service model.
- Reichelt Elektronik: German electronic component and connector distributor operating both B2B and B2C channels. Comparable in scale and geography to Börsig, with overlapping product categories (connectors, cable assemblies, electromechanical components) and a similar European customer base.
Broad incumbents
- Farnell / element14 (Premier Farnell): Global broadline electronic component distributor owned by Avnet, carrying deep connector, electromechanical and cable-assembly ranges. Competes with Börsig for mid-market industrial accounts but at significantly larger scale and with broader catalog coverage.
- RS Components / RS Group: UK-headquartered global broadline distributor of electronic, electrical and industrial components. Overlaps with Börsig's connector and electromechanical categories, serves similar industrial B2B customers, and competes especially on stock depth and digital procurement tooling.
- Mouser Electronics: US-based global distributor with an extremely broad connector and electromechanical catalog, franchised by many of the same manufacturers as Börsig (TE Connectivity, HARTING-adjacent lines). Competes primarily on catalog breadth, parametric search and global logistics.
- Digi-Key Electronics: World's largest electronic component distributor by SKU count, with deep inventory of connectors and electromechanical parts. Overlaps with Börsig's core categories and pressures the company on price, breadth and shipping speed for catalog buyers.
- Conrad Electronic: Hirschau-headquartered broadline electronics distributor serving B2B and B2B-pro customers across Europe. Overlaps with Börsig's connector, electromechanical and cable-assembly categories but operates at much larger scale and with a more diversified catalog.
Others
- Phoenix Contact (manufacturer-direct sales): One of Börsig's key principals and a major direct seller of connectors, including those Börsig distributes. Significant for Börsig because Phoenix Contact increasingly sells direct to large accounts — a structural channel risk for any distributor of its products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Börsig social profiles
Digital presenceBörsig compliance and trust
Trust signalCompliance2 records
Börsig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Börsig leadership team
Management profileNumber of profiles
Profiles9 records
Börsig subsidiaries and ownership
Company hierarchySubsidiaries4 records
Börsig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Börsig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Börsig
What does Börsig do?
Börsig is a B2B electronic distributor and cable assembly manufacturer. It sells more than 10,000 electromechanical components (connectors, switches, relays, PCB and signal connectors) from over 20 premium manufacturers out of its central warehouse in Neckarsulm, Germany. Through its subsidiary Kabelkonfektionen Börsig GmbH it also produces custom connector-cable-assemblies to individual customer specifications, with 100% testing of every assembly.
Is Börsig a public or private company?
Börsig is a private company. It is classified as family owned and is currently operating.
When was Börsig founded?
Börsig was founded in 1969. It employs 101 to 250 people.
Where is Börsig based?
Börsig is headquartered in Neckarsulm, Germany, in the Europe region.
How does Börsig make money?
Two revenue lines are on record. Electronic Component Distribution is the primary driver. The others are cable Assembly Manufacturing.
Who are Börsig's main competitors?
Direct peers on record are Rutronik Elektronische Bauelemente, WDI AG, Bürklin Elektronik and Reichelt Elektronik. Broad incumbents are Farnell / element14 (Premier Farnell), RS Components / RS Group, Mouser Electronics, Digi-Key Electronics and Conrad Electronic. Phoenix Contact (manufacturer-direct sales) is listed as an others.
Does Börsig have an API?
No public API is recorded for Börsig.
What industry is Börsig in?
Börsig's product category is Electronic Component Distribution. Its primary akta.pro industry code is IMADAMAH, Overhead Conductors & Transmission Cable. Its NAICS code is 334417 and its SIC code is 3672.