What Glacier Peak Holistics does

Glacier Peak Holistics is a privately held, family-run pet wellness company founded in 1996 by certified herbalist Deb Gwynn in Rexford, Montana. The company formulates, manufactures in-house, and distributes 100% certified organic herbal supplements for dogs, cats, and horses across a portfolio of proprietary branded SKUs — including Inflapotion (mobility/joint), HerbAprin (pain), Glacier Peak Gold (microbial), Peak Immune, Daily Defense, Glacier Peace (calming), Super Cleanse (detox), Paw-Gest (digestive enzymes), ProBio Complete (probiotics), Colloidal Silver, and Mountain Salve (topical skin). Its flagship diagnostic product is the Pet Intolerance Test, a home saliva kit that scans for 395+ food and environmental sensitivities using an energetic testing methodology and has been administered 95,000+ times cumulatively as of 2026.

The company's technology foundation is rooted in traditional herbal formulation expertise rather than digital or AI platforms; inputs are sourced from heritage certified-organic farms (Pacific Botanicals since 1979, Trout Lake Farm since 1973, Mountain Rose Herbs) and manufactured in its Northwest Montana facility. The Pet Intolerance Test produces a proprietary scan data asset that the company has accumulated over time.

The business operates a dual go-to-market: direct-to-consumer e-commerce through its own storefront with an Autoship subscription program offering 10% off recurring orders, paired with a wholesale/B2B channel targeting veterinarians, nutritionists, groomers, trainers, and independent pet retailers (with 75 veterinarians documented as offering the intolerance test). Products are priced individually from $8.95 to $235.95, with the Pet Intolerance Test at $129.95. The company ships within the US and to Canada (via a Zonos Prepay integration), employs 19 staff as of 2025, and remains bootstrapped with no institutional investment.

Name

Glacier Peak Holistics

Legal name

Glacier Peak Holistics

Website

https://glacierpeakholistics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Glacier Peak Holistics is a privately held, family-run Montana-based company that formulates and distributes 100% certified organic herbal supplements for dogs, cats, and horses, plus a flagship Pet Intolerance Test diagnostic that scans for 395+ sensitivities and has been used 95,000+ times. It sells direct-to-consumer via e-commerce and Autoship, and wholesale to veterinarians, groomers, trainers, and independent pet retailers.

Ownership category

akta.pro rank

Product category

Pet Supplements & Holistic Wellness

NAICS

Pet and Pet Supplies Retailers (45991), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Immune Support Supplements (HLAMALAE), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Skin & Coat Supplements (HLAMALAB), Calming & Behavioral Support Supplements (HLAMALAD), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Herbal pet supplements
• Pet intolerance testing
• Organic animal remedies
• Holistic pet care
• Pet wellness products

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Pet Supplements & Remedies: Direct-to-consumer sales of organic herbal supplements for pets (dogs, cats, horses) through e-commerce platform. Products include powders, capsules, tinctures, and topical preparations. Subscription/autoship model provides recurring revenue with 10% recurring discount.
2. Pet Intolerance Test Kits: Home test kits for identifying pet food and environmental sensitivities. One-time purchase product with registration and scanning services.
3. Wholesale/B2B: Wholesale distribution to pet professionals including veterinarians, pet stores, groomers, trainers, and nutritionists. Low minimum order requirements with promotional support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Glacier Peak Holistics manufactures and sells 100% certified organic herbal supplements for dogs, cats, and horses addressing pain relief, joint comfort, immune support, digestion, calming, skin, and microbial balance. The company also offers its proprietary Pet Intolerance Test, a home saliva kit that scans for 395+ food and environmental sensitivities. Products are manufactured in-house at the company's Northwest Montana facility and sold direct-to-consumer via an e-commerce store with Autoship subscription, plus wholesale to pet professionals.

Product overview

Glacier Peak Holistics offers a portfolio of 100% certified organic herbal supplements and wellness products for dogs, cats, and horses, centered around its flagship Pet Intolerance Test that scans for 395+ sensitivities. The core product line includes mobility/joint supplements (Inflapotion, HerbAprin), immune/microbial support (Glacier Peak Gold, Peak Immune, Daily Defense), digestive wellness (Paw-Gest digestive enzymes, ProBio Complete probiotics), calming aids (Glacier Peace), topical skin care (Mountain Salve), and detox support (Super Cleanse). The company also sells complementary products like Colloidal Silver and EMF Guards, along with curated Essential Bundles that combine multiple products at discounted prices. All products are manufactured in the company's Northwest Montana facility using herbs sourced from certified organic farms in the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Brands

• Inflapotion: Herbal formula for joint comfort and mobility support for dogs, cats, and horses
• HerbAprin
• Glacier Peace
• Daily Defense
• Super Cleanse
• Peak Immune
• Paw-Gest
• ProBio Complete
• Mountain Salve
• Glacier Peak Gold
• Pet Intolerance Test

Products and services

• Glacier Peak Pet Intolerance Test Home-based saliva test that scans pets for 395+ food and environmental sensitivities to help identify triggers causing discomfort, itching, and digestive issues in dogs, cats, and horses.
• Inflapotion - Mobility Support Herbal supplement for dogs, cats, and horses designed to support joint comfort, reduce inflammation, and promote mobility. Available in powder, capsule, tincture, and topical oil formats.
• HerbAprin - Rest & Recover Pain management supplement for dogs containing 100% certified organic herbs to support comfort and recovery from injury, aging, or disease.
• Colloidal Silver - Multipurpose Spray Immune system support supplement available in 2 oz spray and 16 oz refill sizes, positioned as a natural antibiotic alternative for pets.
• Glacier Peace - Calming Support Anxiety relief supplement for dogs and cats to help with stress, restlessness, and situational anxiety from travel, fireworks, or environmental changes.
• Daily Defense - Nutritional Wellness Daily immune support supplement for dogs, cats, and horses containing 100% organic herbs to support digestion, detox pathways, and immune resilience.
• Glacier Peak Gold - Microbial Support Concentrated herbal tincture for dogs, cats, and horses supporting healthy yeast balance, digestive resilience, candida management, and skin and coat wellness. Made with Plantain Herb, Olive Leaf, Astragalus Root, Pau d'Arco Bark, Slippery Elm Bark, Black Cumin Seed, Licorice Root, Clove Bud, and Mustard Seed.
• Peak Immune - Seasonal Support Seasonal immune support supplement for dogs, cats, and horses containing Echinacea Angustifolia Root, Astragalus Root, Eleuthero Root, Alfalfa Herb, and Green Oatstraw. Designed for 10-day cycles during seasonal changes.
• Paw-Gest - Digestive Enzymes Broad-spectrum digestive enzyme supplement for dogs and cats containing 11 enzymes (Protease, Acid Protease, Amylase, Cellulase, Hemicellulase, Glucoamylase, Lipase, Invertase, Maltase, Alpha-Galactosidase, Lactase) to support nutrient absorption and healthy digestion.
• ProBio Complete - Probiotics & Prebiotics Probiotic supplement delivering 13 probiotic strains plus 2 prebiotics with 30 billion CFUs to support gut microbiome, immune health, and stool consistency in dogs, cats, and horses.
• Mountain Salve - Organic Skin Support Topical skin salve for pets containing organic herbs and essential oils to soothe dry, irritated skin, support paw and nose care, and promote skin wellness.
• Super Cleanse - Wellness Detox Gentle wellness detox supplement featuring Thorvin Kelp and Clinoptilolite to support natural detoxification pathways, digestive wellness, and trace mineral nutrition. Designed for quarterly use.

Quantifiable outcome

• 30+ years in holistic pet wellness
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Pacific BotanicalscoreOthersOrganic herb supplier certified by USDA and Oregon Tilth with legacy dating back to 1979. Specializes in high-quality medicinal herbs with expertise from seed selection to harvesting, ensuring maximum potency. Focuses on holistic farming philosophy treating the farm as a living synergistic whole.
• Trout Lake FarmcoreOthersOrganic botanical farm founded in 1973 committed to producing highest quality medicinal herbs. Located in picturesque valleys with ideal climates and soils for cultivation. Maintains sustainable farming practices and meticulous attention to detail with commitment to organic farming and environmental stewardship.
• Mountain Rose HerbscoreOthersOrganic herb and spice supplier with over three decades of commitment to organic living. Prioritizes people, plants, and planet over profit. Offers extensive range of certified organic herbs with rigorous quality control including third-party testing and non-GMO Project verification. Active in ecosystem restoration through Mountain Rose River Project.
• Bark Avenue Market & BakerycoreChannel Partner/ Reseller/ DistributorTexas-based pet retail partner that has sold hundreds of Pet Intolerance Tests. Values the holistic testing as crucial for understanding animal health: 'These tests are crucial for us to see the whole picture of what is going on with our animals. And with its information, we have brought joy to hundreds of pet owners!'
• Bridger Animal NutritioncoreChannel Partner/ Reseller/ DistributorMontana-based pet retailer and wholesale customer. Reports high customer satisfaction with Inflapotion and HerbAprin: 'Our customers love Glacier Peak Holistics Inflapotion and HerbAprin. They have provided relief from discomfort for so many of our customers' pets as well as our own while also giving us peace of mind about the integrity of the product.'

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NaturVet: Long-established brand of natural pet supplements including joint, calming, immune, and digestive products sold through pet specialty retail and online. Comparable as a multi-condition herbal/natural supplement brand targeting dogs and cats.
• Zesty Paws: Leading DTC pet supplement brand offering chews, oils, and powders across joint, skin, digestive, calming, and immune categories. Directly comparable as a multi-condition, multi-species supplement brand with subscription and strong e-commerce presence.
• PetHonesty: Fast-growing natural pet supplement brand selling joint, skin, calming, and digestive products primarily via DTC and Amazon. Comparable as a natural-positioned, multi-condition pet supplement company with similar SKU breadth and online-first GTM.
• Dr. Harvey's: Holistic pet health company offering herbal supplements, whole food toppers, and wellness products for dogs and cats. Comparable as a holistic, herbal-focused brand with similar category and customer base.
• Only Natural Pet: Holistic pet wellness retailer and product brand offering natural supplements, food, and care products for dogs and cats. Comparable as a natural/holistic multi-category pet wellness company with both DTC and wholesale distribution.
• Pet Wellbeing: Holistic pet wellness company offering herbal tinctures and supplements for dogs and cats across a wide range of conditions. Closely comparable given its herbal-first, condition-specific formulation philosophy and direct-to-consumer model.

Broad incumbents

• Tomlyn (Vetoquinol): Veterinary-recommended pet wellness brand offering supplements, calming, immune, and digestive products. Comparable in category overlap (calming, immune, digestive supplements for dogs and cats) but operates as part of larger Vetoquinol animal health portfolio.
• Vet's Best (Elanco): Vet-formulated natural pet care brand owned by Elanco covering supplements, dental, and topical care. Comparable as a vet-recommended natural wellness brand, but operates at significantly larger scale and as part of a broader animal health portfolio.

Emerging players

• Honest Paws: Direct-to-consumer pet wellness brand offering CBD-infused and natural supplements for dogs and cats across joint, calming, skin, and immune conditions. Comparable as a DTC natural pet supplement brand, though with a CBD-led positioning different from Glacier Peak's organic herbal focus.
• Stella & Chewy's: Premium raw and natural pet food brand that has expanded into supplements and toppers with a similar natural/holistic positioning. Comparable in natural pet wellness philosophy, though primary category is food rather than supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gpholistics
• LinkedInlinkedin.com/company/glacier-peak-holistics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glacier Peak Holistics