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TBG

Full company profile

uuid000dde6

Namestring
TBG
Legal namestring
The Berndt Group
Websiteurl
berndtgroup.net
Company typeenum
Private
Founded yearint
1991
Descriptiontext

The Berndt Group (TBG) was a US-based digital agency founded in 1991 and headquartered in Baltimore, Maryland, that specialized in the design, implementation, and digital marketing of websites — primarily for clients in the healthcare industry. TBG built Sitecore-based digital experience platforms that integrated patients' physical and digital healthcare journeys, with the stated objective of enabling personalized, patient-centric care delivery and addressing fragmentation in healthcare user experiences.

The firm's core technology competency centered on Sitecore's content management and digital experience platform, and TBG was publicly described as a "leading Sitecore partner," indicating elevated tier status in the Sitecore partner ecosystem. This platform expertise was applied almost entirely within the healthcare vertical, where TBG's work targeted enterprise clients seeking to merge digital touchpoints with clinical and operational healthcare journeys — including the development of personalized digital patient experiences.

TBG operated as a private professional services firm, earning revenue through consulting, implementation, and digital marketing engagements delivered directly to enterprise healthcare clients. The firm had 101-250 employees at the time of its exit. On April 7, 2022, TBG was acquired by Valtech, a global business transformation and experience innovation company, in a transaction that combined TBG's healthcare DXP expertise with Valtech's broader multi-vertical CX capabilities. Following the acquisition, TBG ceased to operate as an independent entity and was absorbed into Valtech's healthcare practice.

Short descriptiontext

The Berndt Group (TBG) was a Baltimore-based Sitecore implementation partner focused on digital health transformations for enterprise healthcare clients. Founded in 1991, it was acquired by Valtech in April 2022 and now operates within Valtech's healthcare practice.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBaltimore, United States
HQ citystring
Baltimore
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital health transformation, sitecore implementation, website design services, digital marketing services, patient experience platforms
Industry1 code
1Backup, Disaster Recovery & Business Continuity (BCDR) Services
CodeBPAEABAHPrimaryYes
NAICS code2 codes
  • Graphic Design Services54143
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
SIC code1 code
  • Services-Computer Processing & Data Preparation7374
Product category
Digital Health Services
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

TBG (The Berndt Group) was a digital agency specializing in the design and implementation of websites and delivery of digital marketing services. The firm focused on digital health transformations, building Sitecore-based digital experience platforms that integrated patients' physical and digital healthcare journeys to deliver personalized, patient-centric care for healthcare clients.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Berndt Group (TBG) was a digital health transformation company headquartered in Baltimore, Maryland, and a leading Sitecore partner. TBG specialized in creating enhanced digital experiences in healthcare, helping clients integrate physical and digital healthcare journeys to deliver personalized, patient-centric care. In April 2022, TBG was acquired by Valtech and operates under the Valtech family. The company's offerings focused on healthcare digital transformations, working with clients across the health industry to create personalized and patient-centric digital experiences.

Product and service3 records
1Digital Health Transformation Services
CategoryDigital Consulting
2Website Design and Implementation
CategoryWeb Design and Development
3Digital Marketing Services
CategoryDigital Marketing
Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-04-07
Description

Valtech acquired The Berndt Group (TBG) in April 2022. The acquisition added further depth to Valtech's cross-disciplinary capabilities, specifically strengthening their digital health offerings by combining TBG's healthcare expertise with Valtech's CX expertise across multiple verticals.

Strategic tierCoreTypeTechnology or Integration
Description

TBG was a leading Sitecore partner, utilizing Sitecore's content management system and digital experience platform to deliver digital health solutions to healthcare clients.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Long-standing Sitecore partner and digital experience agency focused on enterprise CMS implementations, mirroring TBG's core delivery proposition.

TypeBroad incumbent
Description

Consultancy with a dedicated healthcare industry group delivering digital experience, marketing technology, and platform modernization work that competes for similar buyer budgets.

TypeBroad incumbent
Description

Global digital engineering and consulting firm with a sizable healthcare/life sciences practice that competes for the same large-enterprise digital transformation engagements TBG pursued.

TypeDirect peer
Description

Digital experience consultancy and Sitecore implementation partner with a strong healthcare vertical practice, offering the same DXP-led web/digital transformation services TBG specialized in.

TypeDirect peer
Description

Sitecore-focused digital experience partner providing implementation, personalization, and content platform services across enterprise customers, similar in scale and positioning to TBG.

TypeDirect peer
Description

Sitecore Gold/Platinum partner and digital experience agency delivering CMS, commerce, and personalization implementations, directly comparable to TBG's Sitecore-led service model.

TypeDirect peer
Description

Digital experience agency that designs, builds, and runs enterprise digital platforms including Sitecore, serving healthcare and other regulated verticals comparable to TBG.

TypeDirect peer
Description

Digital consultancy and Sitecore partner delivering CMS, commerce, and personalization solutions for enterprise customers, closely overlapping with TBG's service portfolio.

TypeBroad incumbent
Description

Global experience innovation company and TBG's acquirer; broader portfolio spans multiple verticals and serves as the platform through which TBG's healthcare capabilities are now scaled.

TypeBroad incumbent
Description

Large US digital consultancy with a substantial healthcare practice and broad Sitecore/DXM capabilities, serving many of the same enterprise healthcare buyers as TBG.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TBG

Digital Health Servicesberndtgroup.net

The Berndt Group (TBG) was a Baltimore-based Sitecore implementation partner focused on digital health transformations for enterprise healthcare clients. Founded in 1991, it was acquired by Valtech in April 2022 and now operates within Valtech's healthcare practice.

What TBG does

The Berndt Group (TBG) was a US-based digital agency founded in 1991 and headquartered in Baltimore, Maryland, that specialized in the design, implementation, and digital marketing of websites — primarily for clients in the healthcare industry. TBG built Sitecore-based digital experience platforms that integrated patients' physical and digital healthcare journeys, with the stated objective of enabling personalized, patient-centric care delivery and addressing fragmentation in healthcare user experiences.

The firm's core technology competency centered on Sitecore's content management and digital experience platform, and TBG was publicly described as a "leading Sitecore partner," indicating elevated tier status in the Sitecore partner ecosystem. This platform expertise was applied almost entirely within the healthcare vertical, where TBG's work targeted enterprise clients seeking to merge digital touchpoints with clinical and operational healthcare journeys — including the development of personalized digital patient experiences.

TBG operated as a private professional services firm, earning revenue through consulting, implementation, and digital marketing engagements delivered directly to enterprise healthcare clients. The firm had 101-250 employees at the time of its exit. On April 7, 2022, TBG was acquired by Valtech, a global business transformation and experience innovation company, in a transaction that combined TBG's healthcare DXP expertise with Valtech's broader multi-vertical CX capabilities. Following the acquisition, TBG ceased to operate as an independent entity and was absorbed into Valtech's healthcare practice.

TBG firmographics

Firmographics
Name
TBG
Legal name
The Berndt Group
Website
https://berndtgroup.net
Company type
Private
Founded year
1991
Operating status
Acquired
Headcount range
101–250 employees
Short description
The Berndt Group (TBG) was a Baltimore-based Sitecore implementation partner focused on digital health transformations for enterprise healthcare clients. Founded in 1991, it was acquired by Valtech in April 2022 and now operates within Valtech's healthcare practice.
Ownership category
akta.pro rank

TBG industry classification

Industry
Product category
Digital Health Services
NAICS
Graphic Design Services (54143), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
SIC
Services-Computer Processing & Data Preparation (7374)
akta.pro primary industry
Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)

Keywords

  • Digital health transformation
  • Sitecore implementation
  • Website design services
  • Digital marketing services
  • Patient experience platforms

Where TBG is headquartered

Location

Headquarters

HQ city
Baltimore
HQ country
United States
HQ region
North America

Offices1 record

Markets served

TBG business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

TBG product offering

Product offering

Core offering

TBG (The Berndt Group) was a digital agency specializing in the design and implementation of websites and delivery of digital marketing services. The firm focused on digital health transformations, building Sitecore-based digital experience platforms that integrated patients' physical and digital healthcare journeys to deliver personalized, patient-centric care for healthcare clients.

Product overview

The Berndt Group (TBG) was a digital health transformation company headquartered in Baltimore, Maryland, and a leading Sitecore partner. TBG specialized in creating enhanced digital experiences in healthcare, helping clients integrate physical and digital healthcare journeys to deliver personalized, patient-centric care. In April 2022, TBG was acquired by Valtech and operates under the Valtech family. The company's offerings focused on healthcare digital transformations, working with clients across the health industry to create personalized and patient-centric digital experiences.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Health Transformation Services
  • Website Design and Implementation
  • Digital Marketing Services

Companies that use TBG

Customer profile

Segments1 record

Ideal customer profiles1 record

TBG technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

TBG partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • ValtechcoreStrategic or Co-development Partner · 7 April 2022Valtech acquired The Berndt Group (TBG) in April 2022. The acquisition added further depth to Valtech's cross-disciplinary capabilities, specifically strengthening their digital health offerings by combining TBG's healthcare expertise with Valtech's CX expertise across multiple verticals.
  • SitecorecoreTechnology or IntegrationTBG was a leading Sitecore partner, utilizing Sitecore's content management system and digital experience platform to deliver digital health solutions to healthcare clients.

Recent moves3 records

Expansion highlights4 records

TBG competitors and assessment

Company assessment

Direct peers

  • Velir: Long-standing Sitecore partner and digital experience agency focused on enterprise CMS implementations, mirroring TBG's core delivery proposition.
  • Rightpoint: Digital experience consultancy and Sitecore implementation partner with a strong healthcare vertical practice, offering the same DXP-led web/digital transformation services TBG specialized in.
  • Opti Digital: Sitecore-focused digital experience partner providing implementation, personalization, and content platform services across enterprise customers, similar in scale and positioning to TBG.
  • Verndale: Sitecore Gold/Platinum partner and digital experience agency delivering CMS, commerce, and personalization implementations, directly comparable to TBG's Sitecore-led service model.
  • Horizontal Digital: Digital experience agency that designs, builds, and runs enterprise digital platforms including Sitecore, serving healthcare and other regulated verticals comparable to TBG.
  • XCentium: Digital consultancy and Sitecore partner delivering CMS, commerce, and personalization solutions for enterprise customers, closely overlapping with TBG's service portfolio.

Broad incumbents

  • Slalom: Consultancy with a dedicated healthcare industry group delivering digital experience, marketing technology, and platform modernization work that competes for similar buyer budgets.
  • EPAM Systems: Global digital engineering and consulting firm with a sizable healthcare/life sciences practice that competes for the same large-enterprise digital transformation engagements TBG pursued.
  • Valtech: Global experience innovation company and TBG's acquirer; broader portfolio spans multiple verticals and serves as the platform through which TBG's healthcare capabilities are now scaled.
  • Perficient: Large US digital consultancy with a substantial healthcare practice and broad Sitecore/DXM capabilities, serving many of the same enterprise healthcare buyers as TBG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

TBG social profiles

Digital presence

TBG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TBG leadership team

Management profile

Number of profiles

Profiles1 record

TBG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TBG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBG

What does TBG do?

TBG (The Berndt Group) was a digital agency specializing in the design and implementation of websites and delivery of digital marketing services. The firm focused on digital health transformations, building Sitecore-based digital experience platforms that integrated patients' physical and digital healthcare journeys to deliver personalized, patient-centric care for healthcare clients.

Is TBG a public or private company?

TBG is a private company. It is classified as corporate owned and is currently acquired.

When was TBG founded?

TBG was founded in 1991. It employs 101 to 250 people.

Where is TBG based?

TBG is headquartered in Baltimore, United States, in the North America region.

Who are TBG's main competitors?

Direct peers on record are Velir, Rightpoint, Opti Digital, Verndale, Horizontal Digital and XCentium. Broad incumbents are Slalom, EPAM Systems, Valtech and Perficient.

Does TBG have an API?

No public API is recorded for TBG.

What industry is TBG in?

TBG's product category is Digital Health Services. Its primary akta.pro industry code is BPAEABAH, Backup, Disaster Recovery & Business Continuity (BCDR) Services. Its NAICS code is 54143 and its SIC code is 7374.

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Brazil JournalOPINIÃO. No mercado de gás, transparência não pode ser opcionalBrazil's oil and gas regulator ANP cut approximately R$3.3 billion from the Regulatory Asset Base (BRA) requested by gas transport companies TAG, NTS, and TBG, rejecting investments and adjusting values deemed inconsistent or unauthorized. The ANP did not apply the new Recoverable Capital Method (RCM) because the transport companies provided unreliable information, including documentation flaws, depreciation date discrepancies, missing prior authorizations, and incomplete investment data. The author argues that the ANP must not weaken its methodological position due to lack of cooperation from regulated companies, as allowing opacity to dictate regulatory standards would set a dangerous precedent.BerndtgroupThe Berndt Group (TBG) x ValtechThe Berndt Group (TBG) has been acquired by Valtech, a company focused on digital business transformation, as announced on April 7, 2022. This acquisition enhances Valtech's capabilities in digital health, aiming to create more sustainable business models and improve patient-centered care. The integration is expected to facilitate significant changes in the healthcare industry, promoting personalized healthcare experiences.TechnicalBaltimore’s The Berndt Group acquired by digital services giant ValtechValtech has acquired The Berndt Group (TBG), a Baltimore-based digital services agency, for an undisclosed amount. This transaction adds TBG's 80 employees and its specialized expertise in healthcare digital experiences to Valtech's global operations across 50 countries.