ImageWorks Creative

What ImageWorks Creative does

ImageWorks Creative is a privately-held, founder-owned digital agency founded in 1997 by Scott C. Margenau and headquartered in Ashburn, Virginia, with a secondary office in St. Petersburg, Florida. The company designs and develops custom websites on WordPress and Drupal CMS platforms and bundles them with managed digital marketing services, including SEO, AIO (AI Optimization for AI-powered search engines), Google Business Profile and Maps management, Google Ads and PPC management, social media management, UX/CRO optimization, content and blog writing, and branding/graphic design. Target customers are local service businesses, B2B and professional services firms, and government contractors across the United States. The agency has launched over 1,200 websites and won more than 20 national and international industry awards, including a Gold Hermes Creative Award and the Global 100 - 2026 Award for Best Marketing & Advertising Firm of the Year (United States).

Revenue is generated through a hybrid model combining project-based website builds and recurring monthly managed plans. Managed plans are priced across tiers - Sprout Plan starting at $445/month, Local Business Growth Plan with custom pricing, B2B & Professional Services Plan, and add-on modules for SEO + AIO (setup $1,500-$3,000 plus management starting at $700/month), Google Ads (Starter $550/month, Pro $1,100/month), maintenance (Security-Only $250/month, Pro, Pro+EVO with custom pricing), and usage-based support hours at $175/hour. Most managed plans carry 12-month initial commitments, creating a recurring revenue base layered with one-time project revenue and per-unit content/blog pricing.

The go-to-market is sales-led and direct-to-consumer, primarily driven through the company website where prospects request quotes or book discovery calls via HubSpot with founder Scott Margenau. Distribution combines the Virginia and Florida physical offices for in-person consultations with remote collaboration for national clients. The company maintains technology partnerships with Google (Google Partner), SEMRush (Certified Agency Partner), MailChimp, Moz, CrazyEgg, and Lucky Orange, and uses a proprietary dashboard called ImageWorks Insights for client performance reporting. The team is owner-led and boutique in scale (11-50 employees), with no outside funding, parent company, or acquisition activity disclosed.

Name

ImageWorks Creative

Legal name

ImageWorks Creative

Website

https://imageworkscreative.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ImageWorks Creative is a founder-owned digital agency founded in 1997 that designs custom WordPress and Drupal websites and delivers integrated managed marketing (SEO, AIO, Google Ads, GBP, social) to local service businesses, B2B firms, and government contractors across the U.S.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAACAG

Performance Creative & Ad Content Production (for Paid Media)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Web design services
• Digital marketing agency
• SEO optimization services
• Website maintenance plans
• Branding and graphic design

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Website & Marketing Plans: Monthly recurring revenue from fully managed website and marketing services including design, content, SEO, AIO, hosting, and ongoing optimization. Plans require 12-month initial commitment with month-to-month continuation.
2. Project-Based Web Design: One-time fees for custom website design and development projects. Initial build quoted based on scope after discovery call.
3. Website Maintenance Services: Monthly recurring fees for security updates, hosting, performance monitoring, and support across Security-Only ($250/mo), Pro, and Pro+EVO tiers.
4. SEO & AIO Services: One-time setup fees ($1,500-$3,000) plus monthly management fees starting at $700 for ongoing SEO and AI optimization services.
5. Google Ads & PPC Management: Monthly management fees for advertising campaigns: Starter Plan at $550/mo, Pro Plan at $1,100/mo, plus setup fees and percentage of ad spend for social advertising.
6. Content Writing Services: Per-page pricing for website content writing: up to 500 words starting at $500, up to 1,000 words starting at $1,000, up to 1,500 words starting at $1,500.
7. Blog Writing Services: Per-post pricing for SEO blog content: 500 words at $300, 1,000 words at $550, 2,000 words at $750.
8. Support Hours: Hourly support services at $175/hr with prepaid discounts (3% off 50 hours, 4% off 100 hours). Used for website updates, branding, content, and marketing collateral.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ImageWorks Creative is a full-service digital agency that designs and builds custom WordPress and Drupal websites, then integrates them with managed digital marketing systems. Its core revenue comes from monthly managed website and marketing plans for local service businesses, B2B firms, and professional services companies, covering design, hosting, SEO/AIO optimization, Google Business Profile management, paid media, content writing, and ongoing website evolution. It also sells project-based custom website builds, branding and graphic design, and standalone add-on services such as maintenance plans and hourly support.

Product overview

ImageWorks Creative is a full-service digital agency offering custom-built websites and integrated digital marketing services. The core offering is custom WordPress and Drupal website design, paired with a suite of managed marketing services that include SEO + AIO Optimization, Google Business Profile & Maps management, Google Ads & PPC management, Social Media Management, and Blog Writing. The portfolio spans multiple product tiers: foundation managed plans (Local Business Growth Plan, B2B & Professional Services Plan) that bundle website build, hosting, and ongoing optimization; standalone add-on services (Website Maintenance Plans, Website & Branding Support Hours, SEO + AIO Optimization, Google Maps/GBP Management, Google Ads, Social Media Management, UX/CRO Plan, Website Evolution Plan, AI+Human Content Writing, Blog Writing, Branding & Design); and project offerings (Discovery & Strategy Planning). The company is headquartered in Ashburn, VA and St. Petersburg, FL, and has been operating since 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design (WordPress and Drupal) Custom-built WordPress or Drupal websites for local service businesses, professional services firms, and B2B companies, including layout, custom design, animations, branded section treatments, and support hours for advanced creative work.
• Local Business Growth Plan Managed website and marketing system for local businesses combining custom website build, content writing, SEO, AIO optimization, and Google Business Profile management into one integrated monthly service with initial build and ongoing optimization.
• B2B and Professional Services Managed Website and Marketing Plan Fully managed website and marketing system for B2B companies, professional services firms, and government contractors, including custom CMS website, content writing, SEO and AI optimization, ongoing website evolution, managed hosting, and optional Google Ads, social branding, blog, and link building add-ons.
• Website Maintenance Plans (Security-Only, Pro, Pro+EVO) Three-tiered monthly maintenance plans for WordPress and Drupal websites covering CMS security updates, PHP version updates, responsive design fixes, website health optimization, monthly audits, uptime monitoring, and dedicated monthly hours, with higher tiers adding landing pages, Core Web Vitals optimization, and priority support.
• Website and Branding Support Hours Flexible hourly support service at $175/hour for website updates, maintenance, design changes, branding updates, content writing, marketing collateral, tool integrations, ADA/WCAG accessibility updates, and bug fixes. Unused prepaid hours never expire.
• SEO and AIO Optimization Plan Search engine optimization combined with AI Optimization (AIO) to rank websites in traditional search and AI-generated answers (Google AI Overviews, ChatGPT, Perplexity). Includes keyword research, entity creation, on-page SEO for up to 10 pages, schema markup, XML sitemap, robots.txt, llms.txt, Core Web Vitals optimization, and AI-optimized link building.
• Google Maps Optimization and Google Business Profile Management Local SEO and Maps ranking service covering Google Business Profile setup and verification, keyword-optimized business descriptions, NAP consistency audits, weekly GBP posting, Apple Maps and Waze submission, local citation building, GeoGrid rank tracking, and Google Stacks. Available as one-time setup or monthly managed plan.
• Google Ads and PPC Management (Starter, Pro) Google Ads campaign management with two tiers: Starter Plan ($550/month) for one focused campaign with keyword research, ad copywriting, Quality Score optimization, and reporting; Pro Plan ($1,100/month) for up to 3 managed campaigns with higher customization, call and form tracking, landing page design, remarketing, and social ad management.
• Social Media Management and Growth Monthly social media consulting and planning service at $575/month including strategic review, 30-45 minute planning session, one-page growth plan, and performance snapshot. Optional add-ons at $175/hour cover content writing, video editing, graphic design, content calendar building, ad setup, and platform support.
• AI Intelligence + Human Expertise Content Writing Website content writing service combining AI tools for research and structure with professional human writing and editing. Services include homepage, service page, and landing page copy; SEO blog writing; AI content editing; and conversion-focused content strategy. Pricing from $500/page (up to 500 words) to $1,500/page (up to 1,500 words).
• UX and Conversion Rate Optimization (CRO) Plan Website optimization plan using GA4 and Lucky Orange heatmaps and session recordings to audit focus pages, submit UX and CRO recommendations every 60 days, and conduct monthly review meetings covering functionality, content, design, and SEO performance improvements.
• Website Evolution Plan Long-term continuous website improvement framework focused on UX and CRO. Includes expert research with heatmaps, session recordings, and GA4 analysis; strategic review and planning sessions every 60 days; and continuous optimization using support hours for design, content, and conversion improvements.
• SEO Blog Writing and Press Release Services AI-powered, human-refined blog writing service with three word-count tiers from $300/post (500 words) to $750/post (2,000 words). All plans include USA-based writers, SEO optimization targeting 90% minimum score, strategic topic research, and optional press release integration with paid distribution.
• Branding and Graphic Design Services Full-service branding and graphic design including custom logo design, corporate identity (business cards, stationery, envelopes), copywriting and storytelling, marketing collateral (brochures, pitch decks, trade show graphics), and video and infographic production.
• Discovery, Strategy and Success Planning Pre-project strategy engagement covering brand identity and mission, capabilities and competition analysis, keyword and content direction, usability and navigation planning, and goal setting with real-time results tracking via the ImageWorks Insights platform.

Quantifiable outcome

• tenfold increase in organic website traffic
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SEMRushcoreTechnology or IntegrationSEMRush Certified Agency Partner. Integration and certification with major SEO and content marketing platform for client optimization services.
• GooglecoreTechnology or IntegrationOfficial Google Partner status, enabling managed Google Ads services for clients with validated expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media to SMB and mid-market clients. Directly comparable in service mix and SMB/B2B customer focus, though larger and PE-backed.
• SmartBug Media: Inbound marketing and smart web design agency serving B2B brands with HubSpot-centric services. Comparable in offering custom CMS builds paired with SEO/content strategies for mid-market clients.
• Directive Consulting: B2B-focused digital marketing agency specializing in SEO, paid media, and content for SaaS and enterprise buyers. Overlaps with ImageWorks on SEO/AIO positioning and integrated service model.
• WebiMax: Full-service digital agency providing web design, SEO, PPC, and social media for SMB and mid-market clients. Closely comparable in service breadth and recurring managed-plan model.
• KlientBoost: PPC and conversion-rate-optimization agency with adjacent SEO and landing-page services. Comparable in performance-marketing and CRO expertise, overlapping on ImageWorks' Google Ads and CRO offerings.
• Lounge Lizard Worldwide: Boutique digital agency specializing in website design, branding, and digital marketing for SMBs and enterprises. Highly comparable in custom-build, branding, and integrated marketing approach.
• Coalition Technologies: Full-service digital agency offering web design, SEO, PPC, and branding with a subscription-style managed service model. Comparable in delivery model and SMB-to-mid-market focus.
• Disruptive Advertising: Digital marketing agency focused on paid search, SEO, and website optimization, often serving SMBs and e-commerce. Overlaps with ImageWorks on Google Ads management and conversion optimization.
• OuterBox Solutions: Digital agency providing web design, SEO, and digital marketing services with a recurring managed service focus. Comparable in integrated web + marketing offering and target SMB/mid-market segment.
• LYFE Marketing: Full-service digital marketing agency offering social media, SEO, PPC, and web design primarily to SMBs. Comparable in service breadth and SMB-oriented recurring engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imageworks
• Facebookfacebook.com/ImageWorksCreative
• LinkedInlinkedin.com/company/imageworks-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImageWorks Creative