Lawrence Medical Center
Lawrence Medical Center is a private outpatient healthcare provider in Moulton, Alabama, operating under a 40-year lease with Huntsville Hospital Health System since May 2025. It serves Lawrence County residents through imaging, laboratory, physical therapy, respiratory, urgent care, and four rural health clinics.
- Company typePrivate
- Founded-
- HeadquartersMoulton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lawrence Medical Center does
Lawrence Medical Center is an outpatient healthcare provider headquartered at 202 Hospital Street, Moulton, Alabama, serving Lawrence County residents through a network of one main campus, an urgent care center, and four rural health clinics (Complete Family Care, Courtland Family Medicine, Moulton Primary Care, Moulton Pediatrics). Core service lines include diagnostic imaging (CT, MRI, 3D mammography, X-ray, ultrasound, echocardiograms, bone density), laboratory services (CLIA-accredited, with Mayo Clinic Laboratories affiliation), physical therapy, respiratory therapy (EKG, Holter monitors, PFT), post-acute transitional care, and walk-in urgent care with on-site rapid testing. Technology is described as "state-of-the-art" with digital delivery and auto-results capabilities for imaging and laboratory diagnostics, although no AI/ML or proprietary platform components are disclosed.
The operating model has shifted from a full-service community hospital to an outpatient-only footprint. Inpatient services were terminated in February 2025 and the Emergency Department closed on May 23, 2025, when Huntsville Hospital Health System (HH Health) assumed operational control through a 40-year lease. LMC now operates as an outpatient department of Decatur Morgan Hospital, with Kelli Powers (president of Decatur Morgan) leading local operations; Gary Terry remained board chairman during the transition. HH Health has committed $14 million to construct a new 10,000-square-foot outpatient facility on Highway 24 in Moulton on a 20-acre expansion site, following CON approval from the Alabama State Health Planning and Development Agency.
Revenue is generated on a fee-for-service basis through insurance reimbursement and patient payments (transactional revenue model), with billing handled via PersonaPay (post-May 23, 2025) for HH Health services and EPayHealthcare for legacy balances. Customer concentration is essentially the Lawrence County, Alabama population; served geographies are limited to a single U.S. county with no international footprint. The facility is classified as private (no public ticker), employs 11-50 people, and is operated as a not-for-profit-style community asset by a for-profit LLC structure under HH Health's strategic umbrella.
Lawrence Medical Center firmographics
Firmographics- Name
- Lawrence Medical Center
- Legal name
- Lawrence Medical Center
- Website
- https://lawrencemedicalcenter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lawrence Medical Center is a private outpatient healthcare provider in Moulton, Alabama, operating under a 40-year lease with Huntsville Hospital Health System since May 2025. It serves Lawrence County residents through imaging, laboratory, physical therapy, respiratory, urgent care, and four rural health clinics.
- Ownership category
- akta.pro rank
Lawrence Medical Center industry classification
Industry- Product category
- Rural Outpatient Healthcare Services
- NAICS
- Diagnostic Imaging Centers (621512), Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Public/County Primary Care Clinics (HLAFAGAI), Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)
Keywords
Where Lawrence Medical Center is headquartered
LocationHeadquarters
- HQ city
- Moulton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lawrence Medical Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Services Revenue: Fee-for-service healthcare delivery including outpatient imaging, laboratory, physical therapy, respiratory therapy, urgent care, and physician clinic services. Revenue generated through insurance reimbursement and patient payments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lawrence Medical Center product offering
Product offeringCore offering
Lawrence Medical Center operates as a rural outpatient healthcare facility providing family medicine, diagnostic imaging (CT, MRI, mammography, X-ray, ultrasound), laboratory services, physical therapy, respiratory therapy, transitional/post-acute care, and urgent care. As of May 2025, it functions as an outpatient department of Decatur Morgan Hospital within the HH Health system, serving Lawrence County, Alabama residents through its main campus, urgent care clinic, and four rural health clinics.
Product overview
Lawrence Medical Center is an outpatient healthcare facility providing a comprehensive range of medical services. The facility operates as a portfolio of distinct service lines including urgent care, four rural health clinics (Complete Family Care, Courtland Family Medicine, Moulton Pediatrics, and Moulton Primary Care), imaging/radiology services, laboratory services, physical therapy, respiratory therapy, and transitional care. The organization utilizes state-of-the-art technology including digital delivery and auto-results capabilities for faster diagnostic results. Laboratory services are affiliated with Mayo Clinic Laboratories. As of May 2025, the Emergency Department has closed and the facility operates as an outpatient department of Decatur Morgan Hospital under HH Health management, with a new 10,000-square-foot outpatient facility planned for Highway 24.
Differentiator
Problem solved
Functional benefit
Brands
- Complete Family Care: Rural health clinic offering family medicine services at 94 Medical Circle, Moulton.
- Courtland Family Medicine
- Moulton Pediatrics
- Moulton Primary Care
- Lawrence Medical Urgent Care
Products and services
- Lawrence Medical Urgent Care
Companies that use Lawrence Medical Center
Customer profileSegments3 records
Ideal customer profiles3 records
Lawrence Medical Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Lawrence Medical Center partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Huntsville Hospital Health System (HH Health)coreHH Health assumed operational control of Lawrence Medical Center through a 40-year lease agreement. The system received Certificate of Need (CON) approval to construct a new $14 million outpatient facility in Moulton. HH Health leads Lawrence Medical Center in a new direction focusing on expanding high-quality outpatient care while managing emergency services transition.
- Decatur Morgan HospitalcoreDecatur Morgan Hospital, part of the HH Health system, oversees the development and management of the new Lawrence Medical Center. Remaining outpatient services at LMC continue as an outpatient department of Decatur Morgan Hospital. Kelli Powers serves as president of Decatur Morgan Hospital and leads LMC operations.
- Mayo Clinic LaboratoriessupportingLawrence Medical Center Laboratory Services is affiliated with Mayo Clinic Laboratories for comprehensive diagnostic testing capabilities, enhancing the range of specialized laboratory services available to local patients.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Lawrence Medical Center competitors and assessment
Company assessmentDirect peers
- Decatur Morgan Hospital: Lawrence Medical Center now operates as an outpatient department of Decatur Morgan Hospital under the same HH Health system. Decatur Morgan is the parent operating entity and the most direct peer given shared governance, shared clinical services, and overlapping North Alabama patient catchment.
- Marshall Medical Centers: Two-campus community health system (North and South) serving Marshall County, Alabama, with a comparable mix of outpatient imaging, primary care, and rural community hospital services. Directly comparable as a rural North Alabama multi-site provider with similar payer mix and demographic profile.
- Highlands Medical Center: Community hospital in Scottsboro, Alabama (Jackson County) offering outpatient imaging, primary care, and ancillary services to a rural North Alabama population. Closely comparable operating model, geography, and scale to Lawrence Medical Center.
- Vaughan Regional Medical Center: Community hospital in Selma, Alabama (Dallas County) providing multi-specialty outpatient services including imaging, lab, and primary care. Comparable as a small-market rural Alabama provider facing similar demographic and reimbursement dynamics.
- Regional Medical Center (Anniston): Community health system in Anniston, Alabama providing outpatient imaging, primary care, and ancillary services in a small Alabama city. Comparable as a mid-sized rural/small-city community provider with similar service mix and patient demographics.
- Lakeland Community Hospital: Critical access hospital in Haleyville, Alabama (Winston County) offering rural community-based outpatient services. Closely comparable as a sub-scale rural Alabama provider with similar payer mix, demographic challenges, and dependence on system partnerships.
- Whitfield Regional Hospital: Community hospital in Demopolis, Alabama (Marengo County) providing multi-specialty outpatient care in a rural Black Belt region. Comparable as a small rural Alabama provider facing similar demographic decline and outpatient-driven business model.
Broad incumbents
- Huntsville Hospital: Flagship hospital of the HH Health system that now controls Lawrence Medical Center via a 40-year lease. Comparable as a large regional acute care system that sets the strategic and capital allocation framework for LMC, and the natural referral destination for higher-acuity Lawrence County patients.
Regional players
- Crestwood Medical Center: Acute care hospital in Huntsville, Alabama (HH Health system) that competes with LMC's outpatient services for patients willing to travel from Lawrence County. Comparable service portfolio (imaging, lab, urgent care, primary care) in the same regional market.
- Helen Keller Hospital: Community hospital in Sheffield, Alabama (Colbert County) operated by HH Health, offering comparable outpatient imaging, lab, and primary care services. Comparable as a regional HH Health-affiliated community provider with overlapping referral dynamics for North Alabama patients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lawrence Medical Center social profiles
Digital presenceLawrence Medical Center compliance and trust
Trust signalCompliance1 record
Lawrence Medical Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawrence Medical Center leadership team
Management profileNumber of profiles
Profiles1 record
Lawrence Medical Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawrence Medical Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawrence Medical Center
What does Lawrence Medical Center do?
Lawrence Medical Center operates as a rural outpatient healthcare facility providing family medicine, diagnostic imaging (CT, MRI, mammography, X-ray, ultrasound), laboratory services, physical therapy, respiratory therapy, transitional/post-acute care, and urgent care. As of May 2025, it functions as an outpatient department of Decatur Morgan Hospital within the HH Health system, serving Lawrence County, Alabama residents through its main campus, urgent care clinic, and four rural health clinics.
Is Lawrence Medical Center a public or private company?
Lawrence Medical Center is a private company. It is classified as corporate owned and is currently operating.
When was Lawrence Medical Center founded?
Lawrence Medical Center was founded in -1. It employs 11 to 50 people.
Where is Lawrence Medical Center based?
Lawrence Medical Center is headquartered in Moulton, United States, in the North America region.
How does Lawrence Medical Center make money?
One revenue line is on record: healthcare Services Revenue.
Who are Lawrence Medical Center's main competitors?
Direct peers on record are Decatur Morgan Hospital, Marshall Medical Centers, Highlands Medical Center, Vaughan Regional Medical Center, Regional Medical Center (Anniston), Lakeland Community Hospital and Whitfield Regional Hospital. Huntsville Hospital is listed as a broad incumbent. Regional players are Crestwood Medical Center and Helen Keller Hospital.
Does Lawrence Medical Center have an API?
No public API is recorded for Lawrence Medical Center.
What industry is Lawrence Medical Center in?
Lawrence Medical Center's product category is Rural Outpatient Healthcare Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAGAI, Public/County Primary Care Clinics. Its NAICS code is 621512 and its SIC code is 8011.