Now Commerce
Now Commerce provides a B2B eCommerce platform with native, two-way QuickBooks Desktop and Online integration, serving US and Canadian wholesalers, manufacturers, and distributors with a Customer Portal, Sales Rep Portal, and Shipments Manager on a modular monthly subscription.
- Company typePrivate
- Founded2003
- HeadquartersSolana Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Now Commerce does
Now Commerce is a B2B eCommerce platform purpose-built around a native, two-way integration with QuickBooks Desktop (Pro, Premier, Enterprise) and QuickBooks Online, serving wholesalers, manufacturers, and distributors in the US and Canada. The platform is sold as a unified core (Now Commerce Platform) plus three modular products: the B2B Customer Portal ($280/month) gives wholesale customers a branded 24/7 self-service ordering site with customer-specific pricing, real-time inventory, and order history; the Sales Rep Portal (tiered from $150/month) enables inside and outside sales reps to place orders for assigned accounts from any device; and the Shipments Manager ($200/month) connects QuickBooks to third-party logistics providers or in-house warehouse software via two-way order and tracking synchronization. All orders flow automatically into QuickBooks, eliminating manual data entry, and the modules can be combined with a $100/month bundle discount to drive multi-product adoption.
Now Commerce firmographics
Firmographics- Name
- Now Commerce
- Legal name
- Now Commerce LLC
- Website
- https://nowcommerce.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Now Commerce provides a B2B eCommerce platform with native, two-way QuickBooks Desktop and Online integration, serving US and Canadian wholesalers, manufacturers, and distributors with a Customer Portal, Sales Rep Portal, and Shipments Manager on a modular monthly subscription.
- Ownership category
- akta.pro rank
Now Commerce industry classification
Industry- Product category
- B2B eCommerce Software
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Now Commerce is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Now Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- B2B Customer Portal Subscription: Stand-alone subscription at $280/month. Provides branded online ordering portal for wholesale customers with customer-specific pricing, real-time inventory, and order history. Includes guided setup assistance and free phone/email support.
- Sales Rep Portal Subscription: Tiered pricing starting at $150/month. Enables sales reps to place orders and access customer/account information from any device. Tiered pricing structure based on usage or features.
- Shipments Manager Subscription: Stand-alone subscription at $200/month. Integrates QuickBooks with warehouse/shipping software for automated shipment processing and tracking.
- Bundled Package Discount: $100/month discount when bundling Customer Portal with Sales Rep Portal, or Shipments Manager with either portal. Creates incentive for multi-product adoption and increases customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B Customer Portal - Stand-alone |
| Subscription | Monthly | Sales Rep Portal - Tiered Pricing |
| Subscription | Monthly | Shipments Manager - Stand-alone |
| Subscription | Monthly | Bundle Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Now Commerce product offering
Product offeringCore offering
Now Commerce provides a cloud-based B2B eCommerce platform with native two-way integration to QuickBooks Desktop and QuickBooks Online. The platform enables wholesalers, manufacturers, and distributors to accept online orders from B2B customers and sales teams, automatically create the orders in QuickBooks, and eliminate manual order entry. Core offerings include the B2B Customer Portal, Sales Rep Portal, and Shipments Manager, which can be used standalone or bundled.
Product overview
Now Commerce is a B2B eCommerce platform specializing in QuickBooks-integrated order management for wholesalers, manufacturers, and distributors. The platform consists of a unified core system (Now Commerce Platform) with three integrated modules: the B2B Customer Portal enables wholesale customers to self-order online with customer-specific pricing; the Sales Rep Portal empowers sales teams to place orders remotely from any device; and the Shipments Manager connects QuickBooks with warehouse and 3PL systems for streamlined fulfillment. All products share a unified QuickBooks integration, allowing orders to flow automatically between customer-facing portals, sales reps, and back-office accounting.
Differentiator
Problem solved
Functional benefit
Brands
- Now Commerce Platform: Core B2B eCommerce platform integrating with QuickBooks
- B2B Customer Portal
- Sales Rep Portal
- Shipments Manager
Products and services
- Now Commerce Platform
- B2B Customer Portal
- Sales Rep Portal
- Shipments Manager
Quantifiable outcome
- 84% client retention rate demonstrates strong customer satisfaction and platform value
- +3 more outcomes
Companies that use Now Commerce
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles4 records
Now Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Now Commerce partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HorizonIQ / Server IntellectcoreNow Commerce uses HorizonIQ's Server Intellect as their premier data center hosting partner. Server Intellect provides 99.9% uptime guarantee and daily data backup procedures. Data centers are enterprise-class facilities certified and compliant with redundant infrastructure, multiple backbone providers, dedicated generators, and battery backup units. Chicago data center is in Franklin Park, IL; Phoenix, AZ data center is one of the largest carrier-neutral facilities in the country.
- Network Merchants LLC (NMI)coreNMI provides credit card payment processing services for Now Commerce. When customers subscribe to services, personal and financial information is shared with NMI as necessary for payment processing. NMI uses information only to facilitate customer-initiated transactions, comply with laws, and combat fraud. NMI is prohibited from using personal information for other purposes.
- RightworkscoreRightworks is a QuickBooks Desktop cloud hosting provider supported by Now Commerce. The platform is compatible with cloud-hosted QuickBooks Desktop Enterprise instances running on Rightworks infrastructure.
- Summit HostingcoreSummit Hosting is a QuickBooks Desktop cloud hosting provider supported by Now Commerce for cloud-hosted QuickBooks Desktop Enterprise deployments.
- Trapp TechnologycoreTrapp Technology is a QuickBooks Desktop cloud hosting provider supported by Now Commerce for cloud-hosted QuickBooks Desktop Enterprise instances.
- Intuit (QuickBooks)coreNow Commerce provides B2B eCommerce portal with built-in QuickBooks integration. The platform supports QuickBooks Desktop (Pro, Premier, Enterprise) and QuickBooks Online (US and Canadian versions). Orders placed through the portals are automatically created in QuickBooks without manual data entry.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Now Commerce competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Commerce: Retail and wholesale commerce platform combining POS, eCommerce, and B2B features. Targets overlapping SMB and mid-market wholesalers/distributors with broader omnichannel capabilities than Now Commerce.
- Shopify (Shopify B2B / Plus): Largest SMB commerce platform with growing B2B capabilities via Shopify Plus and Handshake. Serves overlapping customer segments and represents a strategic incumbent threat to Now Commerce's QuickBooks-integrated niche.
- Adobe Commerce (Magento): Enterprise-grade B2B/B2C commerce platform with deep customization, ERP/accounting integrations, and complex pricing workflows. Competes for the same distributors and manufacturers, particularly at the higher end of the market.
Direct peers
- Zoey: B2B and wholesale eCommerce platform built for SMB and mid-market distributors and wholesalers. Directly comparable in customer profile and feature set, including customer-specific pricing and QuickBooks-adjacent integrations.
- Handshake (Shopify): B2B wholesale ordering platform owned by Shopify. Directly comparable to Now Commerce's B2B Customer Portal for wholesalers and distributors, offering self-service ordering, customer-specific pricing, and integrations with back-office systems.
- Sana Commerce: B2B eCommerce platform built natively on Microsoft Dynamics and SAP ERPs for distributors and manufacturers. Competes for similar wholesale/manufacturing customers with deep ERP-integrated ordering workflows.
- B2B Wave: B2B eCommerce platform with native accounting integrations (QuickBooks Online, Xero). Closely comparable to Now Commerce on the QuickBooks-integrated SMB wholesale niche and frequently cited as a direct alternative.
- BigCommerce B2B Edition: Enterprise and mid-market B2B eCommerce platform with native B2B features (price lists, customer groups, quote management). Competes for the same wholesalers, manufacturers, and distributors with a broader feature set.
Emerging players
- Orderhive: Order and inventory management platform with B2B portal capabilities. Comparable on order management workflows, multi-channel selling, and QuickBooks integrations for wholesalers and distributors.
- Cin7 Core (formerly TradeGecko): Inventory and order management platform with integrated B2B eCommerce capabilities for wholesalers. Comparable in customer focus (wholesalers, distributors) and overlapping workflows in inventory sync and multi-channel ordering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Now Commerce social profiles
Digital presenceNow Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Now Commerce leadership team
Management profileNumber of profiles
Now Commerce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Now Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Now Commerce
What does Now Commerce do?
Now Commerce provides a cloud-based B2B eCommerce platform with native two-way integration to QuickBooks Desktop and QuickBooks Online. The platform enables wholesalers, manufacturers, and distributors to accept online orders from B2B customers and sales teams, automatically create the orders in QuickBooks, and eliminate manual order entry. Core offerings include the B2B Customer Portal, Sales Rep Portal, and Shipments Manager, which can be used standalone or bundled.
Is Now Commerce a public or private company?
Now Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Now Commerce founded?
Now Commerce was founded in 2003. It employs 1 to 10 people.
Where is Now Commerce based?
Now Commerce is headquartered in Solana Beach, United States, in the North America region.
How does Now Commerce make money?
Four revenue lines are on record. B2B Customer Portal Subscription is the primary driver. The others are sales Rep Portal Subscription, shipments Manager Subscription and bundled Package Discount.
Who are Now Commerce's main competitors?
Broad incumbents on record are Lightspeed Commerce, Shopify (Shopify B2B / Plus) and Adobe Commerce (Magento). Direct peers are Zoey, Handshake (Shopify), Sana Commerce, B2B Wave and BigCommerce B2B Edition. Emerging players are Orderhive and Cin7 Core (formerly TradeGecko).
Does Now Commerce have an API?
No public API is recorded for Now Commerce.
What industry is Now Commerce in?
Now Commerce's product category is B2B eCommerce Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.