What Amber IT does

Amber IT is a Bangladesh-licensed internet service provider and communications company founded in 1997 and headquartered in Gulshan, Dhaka. The company operates a national, fully resilient MPLS backbone built on enterprise-grade equipment from Cisco, Juniper Networks, Allot, and Barracuda, delivering fiber-to-the-premises internet, IP Telephony, hosted voice, managed hosting, IoT, and WiFi Zone services to residential, SME, and corporate customers. Internet packages are sold at the consumer level across eight tiered SKUs (MINOR+ at 20 Mbps / 500 BDT per month through POSITIVE+ at 250 Mbps / 2,500 BDT per month, plus 5% VAT), with one-time connection fees ranging from 500-3,000 BDT, and corporate offerings are delivered with formal service-level agreements.

Amber IT monetizes primarily through recurring monthly subscriptions across its home and corporate internet bases, supplemented by recurring IP telephony rentals and call charges, hosting and web development fees, and a smaller one-time connection fee line. Distribution is direct-to-consumer: customers self-register online or walk into one of 25+ physical sales and support offices across six Bangladesh divisions (Dhaka, Chattogram, Sylhet, Rajshahi, Khulna, Barisal, plus district-level branches). The company is a concern of the Amber Group, a diversified Bangladeshi conglomerate of 20 companies, and operates under BTRC-approved tariff and ISO-certified service standards.

The customer base is split between individual households seeking residential broadband and corporate clients requiring business-class connectivity with SLAs, with SMEs served as a secondary segment. Recent commercial additions include IPTV pre-registration, IoT device retail, WiFi hotspots, and Cloud PABX, indicating deliberate product diversification beyond pure broadband subscriptions. The company does not publicly disclose revenue, funding, or subscriber counts in the materials reviewed, and management team information is not externally available, limiting deeper diligence.

Name

Amber IT

Legal name

Amber IT Ltd.

Website

https://amberit.com.bd

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Amber IT is a Bangladesh-licensed ISP and communications provider offering fiber broadband, IP telephony, hosting, IoT, and WiFi services to residential, SME, and corporate customers across six national divisions from its Dhaka headquarters.

Ownership category

akta.pro rank

Product category

Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IP Transit & Internet Backbone (Tier-1/2, peering, DIA) (HDAIAEAA)

Keywords

• Broadband internet services
• Fiber optic connectivity
• IP telephony services
• Corporate internet solutions
• Managed web hosting

Headquarters

HQ city

Badda

HQ country

Bangladesh

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Internet Service Subscriptions: Monthly subscription fees from broadband internet packages ranging from 500 BDT to 2500 BDT per month with speeds from 20 Mbps to 250 Mbps. Revenue is recurring monthly with one-time connection fees (OTC) varying by package.
2. Corporate Internet Services: Business-class internet and data connectivity services for corporate businesses and SMEs with service level agreements
3. IP Telephony Services: IP Telephony services generating recurring monthly revenue through rental, call charges, and hardware sales. Includes SIP Trunking, hosted PABX, and pre-pay services.
4. Hosting & Web Development: Dedicated and shared hosting services plus web design and development services for businesses
5. One-Time Connection Fees: One-time setup fees (OTC) for new connections ranging from 500 BDT to 3000 BDT depending on the package tier

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amber IT is a licensed Bangladeshi internet service provider delivering fiber-to-the-premises broadband connectivity to residential, SME, and corporate customers, alongside IP telephony (IPTSP, SIP Trunking, Cloud PABX), managed hosting and web development, IoT devices, and WiFi zone services over a national MPLS backbone. Its portfolio is sold as separately priced Home, SME, and Corporate Internet lines with licensed carrier (BTRC, BTCL, Grameenphone, Banglalink) interconnect and ISO-certified network operations.

Product overview

Amber IT is a telecommunications service provider offering a portfolio of connectivity and communication services. The core offerings include Home Internet (broadband with fiber optic connectivity at speeds from 20-250 Mbps), Corporate Internet for businesses, and SME Internet solutions. The company also provides IP Phone/IPTSP services including SIP Trunking and Cloud PABX for voice communications, along with Hosting & Web Development services. Additional offerings include IoT Devices and WiFi Zone services. The product portfolio operates as a unified service ecosystem where internet connectivity serves as the foundation, with IP telephony and hosting as complementary add-on services for both residential and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Internet

Quantifiable outcome

• Unlimited 24-hour internet connectivity on all packages
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BTCL (Bangladesh Telecommunications Company Limited)coreTechnology or IntegrationBTCL is Bangladesh's state-owned telecommunications company. Amber IT leverages BTCL infrastructure for interconnection and backbone services as part of their national network operations.
• CiscocoreTechnology or IntegrationCisco provides networking equipment and solutions for Amber IT's infrastructure including routers and network management systems.
• Juniper NetworkscoreTechnology or IntegrationJuniper Networks provides networking infrastructure including routers and switches for Amber IT's MPLS network backbone.
• AllotcoreTechnology or IntegrationAllot provides network intelligence and security solutions for traffic management and policy control in Amber IT's network.
• Barracuda NetworkscoreTechnology or IntegrationBarracuda provides cybersecurity solutions including firewall and email security for protecting Amber IT's network and customer data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Link3 Technologies: One of the largest nationwide fiber ISPs in Bangladesh, offering home broadband, corporate internet, and IP telephony. Directly comparable to Amber IT on product portfolio, customer segments (residential + enterprise), and national MPLS-style backbone model.
• BDCOM Online: Established Bangladeshi ISP providing broadband internet, IP telephony, and corporate data connectivity. Competes head-to-head with Amber IT in Dhaka and surrounding divisions on similar fiber-to-the-premises and IPTSP offerings.
• Dot Internet: Bangladeshi fiber ISP serving residential and SME customers with similar speed tiers and BDT-denominated monthly subscriptions. Direct competitor in Dhaka and major urban markets.
• Carnival Internet: Dhaka-based fiber ISP with home and corporate internet packages at comparable BDT price points. Closely comparable business model and product set to Amber IT's residential and SME tiers.

Broad incumbents

• Bangladesh Telecommunications Company Limited (BTCL): Bangladesh's state-owned incumbent telecom operator offering fixed broadband, telephony, and backbone services. While Amber IT leases BTCL infrastructure, BTCL is also a direct competitor on retail broadband, especially outside Dhaka.
• Grameenphone: Bangladesh's largest mobile operator by subscribers. Increasingly competes with fixed ISPs through mobile broadband, fixed-wireless access, and bundled home internet. Represents both a partner (interconnection) and a major competitive threat to Amber IT's residential base.
• Banglalink: Major Bangladeshi mobile operator with growing 4G/fixed-wireless offerings. Comparable in providing mass-market connectivity in Bangladesh and a potential substitute for Amber IT's lower-tier residential broadband customers.
• Robi Axiata: Second-largest mobile operator in Bangladesh with growing data and home connectivity services. Represents the mobile-broadband substitution risk facing fixed-line ISPs like Amber IT.

Emerging players

• Summit Communications: Bangladesh-based telecom infrastructure and ISP player providing data connectivity services to enterprises. Comparable on the corporate/SME internet segment and on national backbone/wholesale data services.
• Fiber@Home: Bangladeshi telecom infrastructure provider with national fiber network and ISP services. Comparable on the wholesale/backbone layer and increasingly on retail broadband in select geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber IT