What CONTENT FORMULA LTD does

Content Formula Limited is a London-based digital workplace consultancy that designs, builds, and supports intranets and enterprise systems on the Microsoft 365 platform. Founded in 2010 and operating for over 20 years, the firm serves primarily large enterprise clients with 1,000+ employees across pharmaceuticals, financial services, consulting, insurance, retail, transportation, utilities, and nonprofit sectors, including Pfizer, Philips, Accenture, Societe Generale, Legal & General, Severn Trent, ScotRail, Mulberry, L.E.K. Consulting, Baringa, and Marie Curie. Its core proprietary offerings are Lightspeed365, an award-winning SharePoint Online intranet accelerator with 30+ web parts available within Microsoft Teams and listed on Microsoft AppSource, and Xoralia, a policy management software integrated with Microsoft 365 for compliance and document tracking. The firm also delivers LMS365 integration through a partnership with Zensai and offers Power Platform, process automation, and custom application development services.

The company makes money through a hybrid of professional services and software licensing. Revenue streams include project-based consultancy (discovery, strategy, intranet design and build, content migration, adoption and change management), managed support and maintenance contracts, and recurring subscription licences for Lightspeed365 and Xoralia. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for enterprise engagements. Go-to-market is consultative direct sales targeting enterprise decision-makers, supplemented by Microsoft AppSource distribution, a dedicated Lightspeed365 product site, content marketing (blog, LinkedIn, YouTube, Pinterest), webinars, and case studies.

Operationally, Content Formula is a privately held UK company with a New York office supporting North American delivery. It is a certified Microsoft Partner with strategic relationships across Microsoft's employee experience and AI stack, including Viva Connections, Viva Engage, Viva Amplify, Power Platform, and Microsoft Copilot. The firm also uses Anthropic's Claude and HubSpot internally for AI-assisted productivity and CRM. There are no disclosed funding rounds, M&A transactions, or institutional investors, indicating founder-controlled private ownership.

Name

CONTENT FORMULA LTD

Legal name

Content Formula Limited

Website

https://contentformula.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Content Formula Limited is a London-based digital workplace consultancy that builds SharePoint intranets and Microsoft 365 solutions, including the proprietary Lightspeed365 intranet accelerator and Xoralia policy management software, for large enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Digital Workplace Software and Services

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Document Workflow, Routing & Approvals (Content-Centric Workflow) (HDAEAGAG)

Keywords

• Digital workplace consultancy
• SharePoint intranet solutions
• Microsoft 365 consulting
• Intranet migration services
• Policy management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consultancy: Core revenue stream from digital workplace consultancy services including intranet strategy, SharePoint design and development, knowledge management, process automation, and custom application development. Services delivered through discovery workshops, solution build, content migration, and adoption change management.
2. Software Licensing - Lightspeed365: Revenue from licensing their proprietary SharePoint intranet solution Lightspeed365, offered with pre-built templates and web parts for quick deployment.
3. Software Licensing - Xoralia: Revenue from policy management software Xoralia, available as SaaS with custom automation capabilities and Microsoft 365 integration.
4. Managed Services and Support: Ongoing support and maintenance services including advice, training, software optimization, and business-critical resolution services.

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Content Formula is a digital workplace consultancy that designs and delivers enterprise intranets, policy management systems, and knowledge management solutions on the Microsoft 365 platform (SharePoint Online, Microsoft Teams, Power Platform and Viva). It sells two proprietary SaaS products, Lightspeed365 (an intranet accelerator with 30+ web parts) and Xoralia (policy management software), supported by professional services covering discovery, design, build, content migration, user adoption and managed support.

Product overview

Content Formula Ltd is a digital workplace consultancy that builds SharePoint intranets and Microsoft 365 technology solutions. The core product portfolio includes Lightspeed365 (an award-winning intranet accelerator with 30+ web parts), Xoralia (policy management software integrated with Microsoft 365), and LMS365 integration for learning management. The company also provides professional services including intranet strategy, discovery and roadmap, content migration, design and architecture, and adoption and change management. Solutions are built on the Microsoft 365 platform with deep integration into SharePoint, Teams, Power Platform, and Microsoft Viva.

Differentiator

Problem solved

Functional benefit

Brands

• Xoralia: Policy management software integrated with Microsoft 365, providing intelligent policy management, custom automation capabilities, and reporting for compliance.
• Lightspeed365

Products and services

• Lightspeed365 SharePoint Online intranet accelerator offering 30+ feature-packed web parts that supercharge intranets with advanced search, personalisation, workflow automation, enterprise social networking, and mobile access; deliverable as a SaaS template package to enterprise IT teams building modern intranets on Microsoft 365.
• Xoralia Microsoft 365-native policy management software that automates policy creation, distribution, reading acknowledgement, notifications, and compliance reporting; designed for HR, compliance, and IT teams in regulated enterprises.
• Microsoft 365 Consulting Services Professional services covering SharePoint and Microsoft 365 advisory, design, build, intranet discovery and strategy, content migration, user adoption and change management, and ongoing managed support for enterprise digital workplace programmes.
• SharePoint Intranet Build Bespoke SharePoint Online intranet design and build service combining Content Formula's design and information architecture expertise with Lightspeed365 web parts, Microsoft Teams integration, and best-practice templates for enterprise digital workplaces.
• Power Platform Solutions Process automation solutions built on Microsoft Power Platform, including custom Power Apps, Power Automate workflows, Dataverse-backed data models, and embedded Power BI analytics for business process digitisation within Microsoft 365.
• Managed Support and Adoption Services Recurring managed services for Content Formula deployments covering advice, training, software optimisation, business-critical incident resolution, adoption change management, and LMS365-based learning management integration on Microsoft 365 and Teams.

Quantifiable outcome

• Improved employee engagement and intranet adoption
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationCertified Microsoft Partner with deep expertise in Microsoft 365, SharePoint Online, Teams, Azure, and Power Platform. Also uses Microsoft Copilot and AI tools for internal operations. Microsoft serves as both technology platform partner and AI service provider.
• Zensai (Learn365)coreTechnology or IntegrationLearning management system integration partner for LMS365 within Office 365 and Teams. Content Formula offers LMS365 integration as part of their digital workplace solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AvePoint: AvePoint is a Microsoft-focused software and services company offering SharePoint governance, migration, and management software. It is the most direct competitor to Content Formula because it combines proprietary SharePoint-adjacent software (similar to Lightspeed365/Xoralia) with implementation services for enterprise Microsoft 365 estates.
• Valo Solutions: Valo Solutions provides Valo Intranet, a popular SharePoint-based intranet product, alongside implementation services. It is a direct competitor to Content Formula's Lightspeed365, targeting the same Microsoft 365 enterprise intranet segment with both packaged software and consulting.
• Powell Software: Powell Software offers Powell Intranet, an employee experience platform built on Microsoft 365 and SharePoint. It is a direct competitor, particularly to Content Formula's Lightspeed365, with comparable packaged intranet product plus implementation services for the same Microsoft ecosystem.
• Engage Squared: Engage Squared is a Microsoft 365 specialist consultancy delivering digital workplace, intranet, and adoption services to enterprises. It is a direct peer to Content Formula's consulting arm, particularly across Australia and the UK, with overlapping service lines and Microsoft Partner status.
• Orchestry: Orchestry provides SharePoint workspace management, governance, and provisioning software alongside Microsoft 365 consulting. It competes directly with Content Formula's governance, policy management and adoption offerings for Microsoft 365 customers.
• Squared Up: Squared Up provides dashboard and analytics software tightly integrated with the Microsoft data platform (SharePoint, SCOM, Azure). It is a direct peer to the Power BI / Microsoft Lists portions of Content Formula's portfolio, serving enterprise Microsoft customers with similar tooling.
• LumApps: LumApps is an employee experience and intranet platform that competes for the same digital workplace budget as Content Formula's Lightspeed365. While broader than SharePoint-only, it directly contests enterprise intranet deals in which Content Formula participates.

Broad incumbents

• Avanade: Avanade is a global joint venture between Accenture and Microsoft and the largest dedicated Microsoft-focused consultancy. It competes with Content Formula for Microsoft 365 digital workplace engagements but at vastly greater scale, with thousands of Microsoft-certified consultants worldwide.
• Slalom: Slalom is a global consulting firm with a strong Microsoft practice delivering digital workplace, SharePoint, and Teams transformation services. It competes with Content Formula on Microsoft 365 enterprise deals but operates at much broader scale across multiple geographies.
• Hitachi Solutions: Hitachi Solutions is a global Microsoft-focused system integrator delivering SharePoint, Dynamics, and Azure consulting. It is a broader incumbent competitor to Content Formula, with significantly larger delivery capacity and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtyDC16N6VnrR0_wN5uSApw
• LinkedInlinkedin.com/company/content-formula
• Pinterestpinterest.co.uk/contentformula

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONTENT FORMULA LTD