InnoVites
InnoVites is a Netherlands-based Microsoft Dynamics 365 ISV that builds ERP, MES, and AI-assisted design software exclusively for wire and cable manufacturers, serving 50+ global enterprises including Hexatronic, RR Kabel, and Sonepar.
- Company typePrivate
- Founded2007
- HeadquartersEde, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What InnoVites does
InnoVites B.V. is a Netherlands-based (Ede) independent software vendor founded in 2007 that builds enterprise software exclusively for the wire and cable industry. The company extends Microsoft Dynamics 365 — across both Finance & Operations and Business Central — with a four-product portfolio: cableERP (purpose-built ERP extension handling length-based inventory, drum and reel tracking, variable metal pricing/surcharges, and cable-specific production planning), cableCORE MES (manufacturing execution system with real-time shop-floor visibility and IoT integration), cableCORE DesignCenter (AI-assisted cable design and product data), and cableCRM (cable-specific quoting extension). An additional cableCORE DDM (design data management) product and a Jira-based customer service desk round out the offering.
The company serves wire and cable manufacturers and adjacent distributors globally, reporting 50+ clients and 10,000+ active users across EMEA, North America, and APAC. Named enterprise customers include Kris-Tech Wire, Hexatronic, RR Kabel, NEWT, Ramcro, Sonepar, Elkabel, Kabelwerk Rhenania, Sterlite Tech, and Sumitomo Electric. Operations are headquartered in the Netherlands with India offices in Chennai and Hyderabad, and distribution combines direct enterprise sales with a four-partner Microsoft Dynamics 365 channel (MCA Connect, SA Global, 9 Dots Consulting, Custom Systems) plus the proprietary REWIREcable industry conference.
InnoVites generates revenue through annual SaaS subscriptions (priced per Microsoft Dynamics user, auto-renewing subject to a 5%/CPI escalator) and time-and-materials professional services including implementation, training, customization development, and pre-purchased support hours. The company is privately held, founder-era (CEO Albert Groothedde), with no disclosed institutional funding, and has received industry recognition including the AI Global Excellence Award (2025) and Digital Transformation Solutions Provider award (2026).
InnoVites firmographics
Firmographics- Name
- InnoVites
- Legal name
- InnoVites B.V.
- Website
- https://innovites.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InnoVites is a Netherlands-based Microsoft Dynamics 365 ISV that builds ERP, MES, and AI-assisted design software exclusively for wire and cable manufacturers, serving 50+ global enterprises including Hexatronic, RR Kabel, and Sonepar.
- Ownership category
- akta.pro rank
InnoVites industry classification
Industry- Product category
- Industry-Specific Enterprise Software (Wire & Cable ERP)
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where InnoVites is headquartered
LocationHeadquarters
- HQ city
- Ede
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
InnoVites business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscriptions: Annual subscription-based access to cableERP, cableCORE MES, cableCORE DesignCenter, and cableCRM solutions hosted on Microsoft cloud infrastructure. Subscription pricing scales with Microsoft Dynamics 365 user count. Auto-renews annually unless terminated with 90-day notice.
- Consultancy Services: Implementation, configuration, training, and support services provided on time-and-materials basis. Includes system deployment, customization development, and change management support. Travel time billed at 50% standard rates.
- Pre-purchased Support Hours: Customers can pre-purchase consultancy hours in advance for ongoing support needs. Hours must be used within the same year; unused hours cannot be carried over.
- Customization Development: Custom feature development scoped collaboratively with customers, quoted separately and delivered as additional consultancy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription model with per-user pricing aligned to Microsoft Dynamics 365 user count |
| Other | Pay-as-you-go | Time-and-materials consultancy services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
InnoVites product offering
Product offeringCore offering
InnoVites designs, develops, and sells integrated enterprise software solutions exclusively for the wire and cable manufacturing industry, built on and extending Microsoft Dynamics 365. Its portfolio comprises cableERP (purpose-built ERP), cableCORE MES (manufacturing execution), cableCORE DesignCenter (AI-assisted cable design and quoting), cableCRM (Dynamics quoting extension), and cableCORE DDM (design data management), delivered as annual SaaS subscriptions with implementation, customization, training, and support services.
Product overview
InnoVites offers a modular platform-plus-products architecture exclusively for the wire & cable industry, built on and extending Microsoft Dynamics 365. The portfolio consists of four core products: cableCORE DesignCenter (AI-assisted cable design and product data management for sales and engineering teams), cableCORE MES (manufacturing execution system delivering real-time shop-floor visibility and traceability), cableERP (purpose-built ERP extending Microsoft Dynamics 365 Finance & Supply Chain and Business Central with cable-specific capabilities such as length-based inventory, drum/reel tracking, and variable metal pricing), and cableCRM (quoting extension for Dynamics adding cable-specific detail). An additional product, cableCORE DDM, covers design data management. All products are designed to integrate with each other and with existing Microsoft infrastructure, providing an end-to-end ecosystem from customer requirements through manufacturing and delivery.
Differentiator
Problem solved
Functional benefit
Brands
- cableCORE DesignCenter: A modern AI-assisted cable design and product data solution for cable manufacturers, connecting faster quoting with better downstream execution.
- cableCORE MES
- cableERP
- cableCRM
Products and services
- cableERP Purpose-built ERP for the wire and cable industry that extends Microsoft Dynamics 365 (both Finance & Supply Chain and Business Central) to support core business processes of wire and cable manufacturing and distribution, managing everything from resource planning to final delivery with cable-specific capabilities such as length-based inventory, drum/reel tracking, and variable metal pricing.
- cableCORE MES Adaptable Manufacturing Execution System for cable manufacturers delivering real-time shop-floor visibility, traceability, and connected shop-floor execution, scaling from basic tracking to full IoT integration for manufacturing teams.
- cableCORE DesignCenter Modern AI-assisted cable design and product data solution for cable manufacturers that connects faster quoting with better downstream execution, automating design with AI and reducing rework for a seamless transition from cable design to engineering.
- cableCRM Quoting extension for Microsoft Dynamics, adding the cable-specific detail needed for accurate quotes and seamless integration with Dynamics 365 Finance & Supply Chain, for sales and customer-facing teams.
- cableCORE DDM Design data management solution for the cable industry, part of the cableCORE portfolio and referenced in the InnoVites service desk portal as a distinct product alongside cableCORE MES and cableERP.
- Implementation, Consultancy, Training and Support Services Time-and-materials professional services including system deployment, configuration, customization development, training, and change management support for InnoVites cableERP, cableCORE MES, cableCORE DesignCenter, cableCRM, and cableCORE DDM customers. Pre-purchased consultancy hours are also offered for ongoing support, with travel time billed at 50% of standard rates.
Quantifiable outcome
- What used to take days now takes minutes for cable management and quoting processes
- +2 more outcomes
Companies that use InnoVites
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
InnoVites technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
InnoVites partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MicrosoftcoreInnoVites is an Independent Software Vendor (ISV) on Microsoft Dynamics 365, with solutions extending both Finance & Operations and Business Central platforms. Solutions are powered by Microsoft Azure cloud infrastructure and leverage Microsoft's AI capabilities. InnoVites is part of the Microsoft Partner Network.
- MCA ConnectcoreTrusted Microsoft partner helping manufacturing and distribution organizations modernize operations through cloud, data, and Dynamics 365 solutions. MCA Connect refers and implements InnoVites cableERP solutions for their customers.
- SA. GlobalcoreMicrosoft Dynamics 365 partner specializing in cloud migrations and implementations with focus on practical outcomes and long-term success. SA Global implements InnoVites cableERP for wire and cable customers.
- 9 Dots ConsultingcoreMicrosoft Dynamics 365 partner focused on delivering practical ERP and business solutions for organizations to streamline operations and support scalable growth. Implements InnoVites cableERP solutions.
- Custom SystemscoreMicrosoft Dynamics 365 Business Central implementation partner serving small to mid-sized businesses. Implements and supports Business Central with InnoVites cableERP extensions.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
InnoVites competitors and assessment
Company assessmentDirect peers
- Aptean: Vertical-specific ERP software publisher serving process and discrete manufacturing industries. Comparable to InnoVites through its strategy of delivering industry-tailored ERP to underserved manufacturing verticals.
- Plex Systems (Rockwell Automation): Cloud-native manufacturing ERP and MES platform serving discrete and process manufacturers. Comparable to InnoVites as a manufacturing-focused ERP/MES suite targeting mid-market and enterprise manufacturers, though Plex serves many verticals while InnoVites is cable-exclusive.
- DELMIAworks (Dassault Systèmes): ERP and MES solution from Dassault Systèmes (formerly IQMS) for discrete manufacturers. Comparable in delivering integrated ERP plus shop-floor execution for small-to-mid manufacturers, directly overlapping with InnoVites' cableERP + cableCORE MES bundle.
- QAD: Manufacturing-focused ERP vendor serving automotive, industrial, and discrete manufacturers. Comparable to InnoVites as a manufacturing-specialized ERP provider, with overlapping customer profile of mid-market industrial manufacturers.
- abas ERP: ERP vendor focused on mid-market discrete and project-based manufacturers. Comparable to InnoVites as a specialized ERP for industrial manufacturers in similar customer segments.
- Visibility Software: ERP software provider for manufacturers and distributors, with depth in make-to-order and configure-to-order production. Comparable to InnoVites in serving mid-market industrial manufacturers requiring production-specific ERP capabilities.
Broad incumbents
- Infor: Large enterprise software vendor with industry-specific CloudSuites including manufacturing. Comparable as an industry-tailored ERP/MES suite for manufacturers, though Infor operates at much broader scale and across many industries.
- Epicor: Mid-market ERP vendor with manufacturing-focused products (Kinetic, Prophet 21). Comparable as a competing manufacturing ERP suite in similar customer sizes, though Epicor serves many industries rather than specializing in cable.
- AVEVA: Industrial software platform providing operations management, MES, and digital twin capabilities for process and manufacturing industries. Comparable to InnoVites for MES/industrial integration, and AVEVA System Platform is a named minor partner.
- Opcenter (Siemens): Siemens manufacturing execution and operations management suite (formerly Camstar/MES). Comparable to InnoVites' cableCORE MES for shop-floor visibility, and Siemens is also a named minor technology partner of InnoVites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InnoVites social profiles
Digital presenceInnoVites financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnoVites leadership team
Management profileNumber of profiles
Profiles1 record
InnoVites subsidiaries and ownership
Company hierarchySubsidiaries1 record
InnoVites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnoVites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnoVites
What does InnoVites do?
InnoVites designs, develops, and sells integrated enterprise software solutions exclusively for the wire and cable manufacturing industry, built on and extending Microsoft Dynamics 365. Its portfolio comprises cableERP (purpose-built ERP), cableCORE MES (manufacturing execution), cableCORE DesignCenter (AI-assisted cable design and quoting), cableCRM (Dynamics quoting extension), and cableCORE DDM (design data management), delivered as annual SaaS subscriptions with implementation, customization, training, and support services.
Is InnoVites a public or private company?
InnoVites is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InnoVites founded?
InnoVites was founded in 2007. It employs 1 to 10 people.
Where is InnoVites based?
InnoVites is headquartered in Ede, Netherlands, in the Europe region.
How does InnoVites make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are consultancy Services, pre-purchased Support Hours and customization Development.
Who are InnoVites's main competitors?
Direct peers on record are Aptean, Plex Systems (Rockwell Automation), DELMIAworks (Dassault Systèmes), QAD, abas ERP and Visibility Software. Broad incumbents are Infor, Epicor, AVEVA and Opcenter (Siemens).
Does InnoVites have an API?
No public API is recorded for InnoVites.
What industry is InnoVites in?
InnoVites's product category is Industry-Specific Enterprise Software (Wire & Cable ERP). Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.