Custom Systems
Custom Systems is a Microsoft-certified partner specializing in Dynamics 365 Business Central ERP implementation and managed services for small and midsize organizations in manufacturing, distribution, food & beverage, government, and other regulated industries.
- Company typePrivate
- Founded1973
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Custom Systems does
Custom Systems Corp. is a privately held Microsoft solutions partner founded in 1973 and headquartered in Newark, NJ, with a second office in Fishers, IN. The firm specializes in implementing and supporting Microsoft Dynamics 365 Business Central for small and midsize organizations in regulated and complex industries, including manufacturing, distribution, food & beverage, government, medical device, retail, wire & cable, and service organizations. Its delivery model centers on a 'Process-First' discovery and implementation methodology that maps end-to-end business processes, defines data ownership, and establishes audit-ready structures before configuration, followed by ongoing managed services support. The company holds multiple Microsoft partner designations including Microsoft Solutions Partner for Modern Work, AI Business Solutions Partner, and Dynamics 365 Business Partner, and is a federally registered government vendor.
The technology stack is Microsoft-native: Dynamics 365 Business Central as the core ERP, with Microsoft 365, Azure, and the Power Platform (Power BI, Power Automate, Power Apps, Copilot Studio) layered around it, plus COSMO Partner Solutions for food & beverage manufacturing scenarios and various AppSource ISVs for warehouse, payroll, and e-commerce extensions. AI capabilities are implemented rather than developed in-house, encompassing Sales Order, Payables, Bank Reconciliation, and Analysis Assist agents, plus Copilot-driven forecasting, anomaly detection, and process automation. The company maintains a sister-company relationship with Custom IT Solutions, which handles managed services and IT infrastructure, allowing Custom Systems to focus exclusively on ERP and Dynamics 365 delivery.
Revenue is generated through three streams: ERP implementation services priced at $10,000-$75,000+ per project via fixed-fee, time-and-materials, or hybrid engagement models; recurring managed services support through support plans or blocks of hours; and Microsoft licensing referral revenue from Business Central seat sales ($45-$110 per user/device per month). Go-to-market is direct enterprise field sales with growing inbound content marketing (blog, 'The Signal' newsletter, whitepapers) and a sales team led by Business Development Manager Cole Edwards. Leadership comprises CEO Brendan Murphy (manufacturing operations background), VP & Managing Partner Michael Franchino (30+ years of Business Central technical strategy), and Consultant Derek Bohman with direct manufacturing-floor experience in food and beverage.
Custom Systems firmographics
Firmographics- Name
- Custom Systems
- Legal name
- Custom Systems Corp.
- Website
- https://customsystems.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Systems is a Microsoft-certified partner specializing in Dynamics 365 Business Central ERP implementation and managed services for small and midsize organizations in manufacturing, distribution, food & beverage, government, and other regulated industries.
- Ownership category
- akta.pro rank
Custom Systems industry classification
Industry- Product category
- ERP Implementation & Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
- akta.pro secondary industries
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Public Sector & Government ERP (HDAEAEAG)
Keywords
Where Custom Systems is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Implementation Services: Structured ERP implementation services including discovery, configuration, testing, data migration, training, and go-live support. Delivered via time and materials, fixed fee (solution blueprint), or hybrid engagement models.
- Managed Services & Ongoing Support: Post-implementation support including new features and modules, reporting and dashboards, integrations and ISVs, process improvements, and training for new staff. Provided through support plans or blocks of hours.
- Microsoft Licensing: As a Microsoft partner, facilitates Microsoft licensing sales (Business Central Essentials $80/user/month, Premium $110/user/month, Device $45/device/month) which generates referral/partner revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | ERP Implementation Services |
| Per seat | Monthly | Business Central Essentials License |
| Per seat | Monthly | Business Central Premium License |
| Unit Pricing | Monthly | Business Central Device License |
| Other | Multi-year contract | Solution Blueprint |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Custom Systems product offering
Product offeringCore offering
Custom Systems is a full-stack Microsoft solutions partner that implements, customizes, and supports Microsoft Dynamics 365 Business Central ERP for small and mid-sized businesses in regulated industries including manufacturing, distribution, food & beverage, government, medical device, retail, and wire & cable. Service offerings span structured ERP implementation, post-go-live managed services, AI agent and process automation, Power Platform architecture, Microsoft 365 Copilot enablement, and a fixed-fee Requirements Discovery Assessment.
Product overview
Custom Systems is a full-stack Microsoft solutions partner specializing in implementing and supporting Microsoft Dynamics 365 Business Central for small and mid-sized businesses in manufacturing, distribution, food & beverage, government, medical device, retail, and wire & cable industries. Rather than a single unified software product, Custom Systems delivers a services portfolio organized around Business Central: the core ERP platform is implemented via structured methodology (Business Central Implementation), supported post go-live through Managed Services Support, and enhanced with AI capabilities through AI Agent Implementation & Process Automation. Additional services include Requirements Discovery Assessment (fixed-fee pre-implementation evaluation), Power Platform Architecture (Power BI, Power Automate, Power Apps integration), and Microsoft 365 Copilot Services. The company also maintains a sister organization, Custom IT Solutions, as its managed services and IT infrastructure arm.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamics 365 Business Central ERP Implementation Structured, collaborative ERP implementation service guiding organizations through discovery, configuration, testing, data migration, training, and go-live. Custom Systems tailors Business Central to client needs, focused on manufacturing, distribution, food & beverage, government, medical device, and retail industries. Implementation project costs range from $10,000 to $75,000+ depending on scope and complexity.
- Managed Services Support Ongoing support, optimization, and training service that keeps Business Central running smoothly post go-live. Includes hypercare immediately after launch and long-term support plans or blocks of hours for questions, fixes, enhancements, new features, reporting, and training.
- AI Agent Implementation & Process Automation Design and deployment of AI agents and intelligent automations powered by Microsoft Copilot Studio, Power Platform, and Azure AI. Extends or tailors agents for specific business processes beyond built-in Business Central agents, including sales order processing, planning, scheduling, and system integration.
- Business Central Requirements Discovery Assessment A fixed-fee engagement to understand organizational needs, map end-to-end business processes, define data ownership, and establish audit-ready structures across finance, operations, and supply chain before implementation begins.
- Power Platform Architecture Service that unlocks the full potential of Microsoft Power Platform (Power BI, Power Automate, Power Apps, Copilot Studio) to enhance ERP, eliminate data silos, and create a connected, scalable app ecosystem.
- Microsoft 365 Copilot Services Implementation and enablement service for Microsoft 365 Copilot capabilities, helping organizations leverage AI features across the Microsoft productivity ecosystem including Teams, Outlook, Excel, and SharePoint.
Quantifiable outcome
- 265% ROI over 3 years with Business Central
- +8 more outcomes
Companies that use Custom Systems
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles1 record
Custom Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature3 records
Custom Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- MicrosoftcoreCustom Systems is a certified Microsoft partner and Dynamics 365 Business Central implementation specialist. The partnership covers the full Microsoft ecosystem including Business Central, Azure, Microsoft 365, and Power Platform. Custom Systems maintains current certifications and expertise as a Microsoft Solutions Partner for Modern Work.
- COSMO Partner SolutionssupportingPartnership with COSMO Partner Solutions provides specialized manufacturing capabilities for food and beverage clients. COSMO's functionality supplements Business Central by supporting multi-stage recipe structures, accurate ingredient calculations, batch-oriented production management, and finite-capacity production planning.
- Custom IT SolutionscoreSister company operating as managed services and IT infrastructure arm while Custom Systems focuses exclusively on ERP and Dynamics 365 Business Central. Both companies operate with aligned values and clearly defined areas of responsibility, enabling clients to work with a single partner across ERP and IT infrastructure.
- Various ISV PartnerssupportingTrusted ISV partnerships for extending Business Central functionality including advanced inventory planning, time tracking and payroll, barcode scanning and warehouse automation, and e-commerce and shipping integrations. Apps listed in Microsoft AppSource.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Custom Systems competitors and assessment
Company assessmentBroad incumbents
- Sikich: Sikich is a larger professional services firm offering ERP (including Dynamics 365), accounting, and technology advisory services to mid-market clients. Broader incumbent with overlapping Microsoft Dynamics practice competing for the same SMB/mid-market implementation deals.
- RSM US: RSM US is a large accounting and consulting firm with a substantial Microsoft Dynamics 365 Business Central practice serving mid-market clients. Broader incumbent competitor with significantly larger delivery capacity and brand recognition in the same SMB ERP implementation market.
- BDO USA: BDO USA is a global accounting and advisory network with a Microsoft Dynamics ERP practice serving mid-market and SMB clients. Broader incumbent offering overlapping Business Central implementation services alongside audit, tax, and advisory.
Direct peers
- JourneyTEAM: JourneyTEAM is a Microsoft Dynamics 365 partner specializing in Business Central, Finance & Supply Chain, and Power Platform implementations. Direct peer offering comparable Microsoft-stack implementation services to mid-market and SMB clients.
- Rand Group: Rand Group is a Microsoft Dynamics 365 partner focused on Business Central implementations for SMBs across multiple verticals. Direct peer with comparable services-only model, Microsoft stack focus, and SMB customer profile.
- Velosio: Velosio is a Microsoft Dynamics 365 solutions partner focused on Business Central and Finance & Supply Chain Management implementations for SMB and mid-market clients. Directly comparable to Custom Systems in Microsoft stack focus, vertical coverage, and SMB implementation-led business model.
- Western Computer: Western Computer is a Microsoft Gold Partner specializing in Dynamics 365 Business Central and LS Central implementations. Closely aligned with Custom Systems in platform specialization, SMB target market, and vertical-focused delivery model.
- Tigunia: Tigunia is a Microsoft Dynamics 365 partner delivering Business Central implementations and managed services to SMBs. Direct peer with similar platform specialization, services-only model, and SMB go-to-market.
Regional players
- AlfaPeople: AlfaPeople is a global Microsoft Dynamics 365 partner delivering Business Central implementations across multiple geographies. Comparable Microsoft-stack ERP implementation partner with strong North American presence but broader geographic footprint than Custom Systems.
Others
- COSMO Partner Solutions: COSMO Partner Solutions is an ISV that extends Microsoft Dynamics 365 Business Central with specialized food & beverage manufacturing capabilities. Not a direct competitor but a technology partner Custom Systems already works with to deliver vertical-specific functionality.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Systems social profiles
Digital presenceCustom Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Systems leadership team
Management profileNumber of profiles
Profiles4 records
Custom Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Systems
What does Custom Systems do?
Custom Systems is a full-stack Microsoft solutions partner that implements, customizes, and supports Microsoft Dynamics 365 Business Central ERP for small and mid-sized businesses in regulated industries including manufacturing, distribution, food & beverage, government, medical device, retail, and wire & cable. Service offerings span structured ERP implementation, post-go-live managed services, AI agent and process automation, Power Platform architecture, Microsoft 365 Copilot enablement, and a fixed-fee Requirements Discovery Assessment.
Is Custom Systems a public or private company?
Custom Systems is a private company. It is classified as management employee owned and is currently operating.
When was Custom Systems founded?
Custom Systems was founded in 1973. It employs 11 to 50 people.
Where is Custom Systems based?
Custom Systems is headquartered in Newark, United States, in the North America region.
How does Custom Systems make money?
Three revenue lines are on record. Implementation Services are the primary driver. The others are managed Services & Ongoing Support and microsoft Licensing.
Who are Custom Systems's main competitors?
Broad incumbents on record are Sikich, RSM US and BDO USA. Direct peers are JourneyTEAM, Rand Group, Velosio, Western Computer and Tigunia. AlfaPeople is listed as a regional player. COSMO Partner Solutions is listed as an others.
Does Custom Systems have an API?
No public API is recorded for Custom Systems.
What industry is Custom Systems in?
Custom Systems's product category is ERP Implementation & Consulting Services. Its primary akta.pro industry code is HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 541511 and its SIC code is 7371.