Casa Propia Colombia

What Casa Propia Colombia does

Casa Propia Colombia G5 S.A.S is a Bogotá-based real estate services intermediary founded around 2010 by three of Colombia's largest construction companies—Amarilo, Marval, and Colpatria—to serve Colombians and select foreign nationals living abroad who want to purchase property in Colombia without returning to the country. The company is registered as a corporation domiciled in Colombia, privately held with no public ticker, and operates with 11–50 employees out of its headquarters on Carrera 9 No. 123-86 in Bogotá. Its market reach spans Colombians in the United States, Canada, Australia, Spain, and additional diaspora geographies, supported by a network of overseas allies in cities such as New York and Florida.

The platform delivers three integrated core services: (1) Oferta Inmobiliaria, providing access to a portfolio of 130+ new housing projects across 12+ Colombian cities with price ranges from approximately COP 110 million to COP 2.4 billion; (2) Financiación/Crédito Hipotecario, processing mortgage credit applications as an authorized channel for five partner banks (Bancolombia, Davivienda, Banco de Occidente, BBVA, and Giros y Finanzas), with approvals up to 80% of property value based on foreign-income documentation; and (3) Envío de Divisas/Monetizaci​ón, a proprietary FX and legalization service that uses Credicorp Capital S.A to negotiate USD, EUR, CAD, GBP, and CHF conversions in real time and registers the foreign investment with the Banco de la República under Form 4/5, consigning funds directly to the construction company or fiduciary without requiring the client to maintain a Colombian bank account. A remote power-of-attorney workflow, supported by digital document signing, PayPal-enabled separation payments, and international housing fairs, enables the entire purchase process to be executed digitally.

The business model is transaction-fee across three streams: commissions from the parent construction companies for acting as their exclusive overseas sales channel, fees on currency monetization spreads negotiated via Credicorp Capital S.A, and credit placement commissions from the partner banks. No additional intermediary fee is charged to clients. GTM is sales-led and WhatsApp-first, with lead capture on the company website, organic social presence on Instagram, Facebook, TikTok, LinkedIn, and YouTube, paid international TV advertising, and an overseas allies network providing local diaspora support. The company holds no patents or trademarks and reports no external funding, acquisitions, or regulatory actions beyond documented compliance with Colombian data protection law (Statutory Law 1581 of 2012 and Decree 1377 of 2013).

Name

Casa Propia Colombia

Legal name

Casa Propia Colombia G5 S.A.S

Website

https://casapropiacolombia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Propia Colombia G5 S.A.S is a Bogotá-based real estate services intermediary founded by Amarilo, Marval, and Colpatria to help Colombians abroad purchase property remotely, bundling property search, mortgage credit, and FX monetization into one digital workflow.

Ownership category

akta.pro rank

Product category

International Real Estate Brokerage

NAICS

Real Estate Credit (522292)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• International real estate services
• Diaspora property advisory
• Mortgage credit processing
• Currency remittance services
• Overseas property purchase

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: Casa Propia Colombia earns commissions from its parent construction companies (Amarilo, Marval, Colpatria) as their exclusive external sales channel for property sales to overseas buyers. No additional intermediary fee is charged to clients.
2. Currency Monetization / Remittance Fee: The company charges fees for its monetization service, which converts foreign currency to COP and remits funds directly to the construction company, fiduciary, or bank. The exchange rate is negotiated in real time with Credicorp Capital S.A and the client receives a full settlement statement.
3. Mortgage Credit Advisory and Processing: Casa Propia Colombia provides credit advisory and processing services as an authorized channel for Bancolombia, Davivienda, Banco de Occidente, BBVA, and Giros y Finanzas. Revenue derives from commissions paid by partner banks for credit placements and disbursements facilitated.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Casa Propia Colombia is a real estate services intermediary that helps Colombians and foreigners living abroad purchase new-build property in Colombia without traveling to the country. It combines three core services under a single digital flow: a portfolio of 130+ new housing projects from its parent construction companies (Amarilo, Marval, Colpatria) across 12+ Colombian cities, mortgage and leasing credit facilitation through five major Colombian banks, and a proprietary foreign-currency monetization/remittance service that legalizes foreign investment with the Banco de la República and channels funds directly to developers or fiduciaries.

Product overview

Casa Propia Colombia is a real estate services platform for Colombians and foreigners living abroad, offering three integrated core services: (1) Oferta Inmobiliaria - access to a portfolio of new housing projects from construction partners Amarilo, Marval, and Colpatria across 12+ Colombian cities; (2) Financiación/Crédito Hipotecario - mortgage and housing leasing advisory with connections to major Colombian banks (Bancolombia, Davivienda, Banco de Occidente, BBVA, Giros y Finanzas); and (3) Envío de Divisas/Monetización - currency remittance service that converts foreign currencies to COP and channels payments directly to construction companies or fiduciaries. The platform also provides an educational content hub (Tu Casa en Colombia), online payment processing via PayPal, support services for construction companies, and a global network of allied representatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Oferta Inmobiliaria (Real Estate Offer)

Quantifiable outcome

• 130+ housing projects available across 12+ Colombian cities, with mortgage credit approvals up to 80% of property value.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship / core and core.

• Amariloflagship / coreStrategic or Co-development PartnerAmarilo is one of the three largest construction companies in Colombia and a co-owner of Casa Propia Colombia G5 S.A.S. As the parent company, Amarilo provides the primary inventory of housing projects sold through the platform to overseas buyers.
• Marvalflagship / coreStrategic or Co-development PartnerMarval is one of the three largest construction companies in Colombia and a co-owner of Casa Propia Colombia G5 S.A.S. Marval provides its project inventory exclusively through Casa Propia Colombia to the overseas Colombian market.
• Colpatriaflagship / coreStrategic or Co-development PartnerColpatria is one of the three largest construction companies in Colombia and a co-owner of Casa Propia Colombia G5 S.A.S. Colpatria's projects are sold through Casa Propia Colombia's platform to diaspora clients.
• Bancolombiaflagship / coreChannel Partner/ Reseller/ DistributorCasa Propia Colombia is an authorized mortgage credit channel for Bancolombia, the largest bank in Colombia. The company processes and facilitates mortgage applications from diaspora clients, handling documentation, submission, and coordination through to disbursement.
• Daviviendaflagship / coreChannel Partner/ Reseller/ DistributorCasa Propia Colombia is an authorized mortgage credit channel for Davivienda. The company facilitates home mortgage applications for diaspora clients through Davivienda's products, including housing leasing.
• Banco de OccidentecoreChannel Partner/ Reseller/ DistributorAuthorized credit channel through which Casa Propia Colombia facilitates mortgage financing for overseas Colombian property buyers.
• BBVAcoreChannel Partner/ Reseller/ DistributorAuthorized credit channel through which Casa Propia Colombia processes mortgage applications for Colombian diaspora clients seeking property financing.
• Giros y FinanzascoreChannel Partner/ Reseller/ DistributorAuthorized credit channel partner through which Casa Propia Colombia processes mortgage applications for diaspora Colombian clients.
• Credicorp Capital S.AcoreTechnology or IntegrationCasa Propia Colombia's currency exchange partner for the monetization service. Credicorp Capital S.A, a brokerage firm supervised by Colombia's Superintendencia Financiera and AMV, negotiates foreign exchange in real time on behalf of clients, enabling the conversion of USD/EUR/CAD/GBP/CHF to COP for property payment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Haus: Colombian-founded proptech platform connecting buyers with new-construction projects from developers, with growing international buyer focus across LatAm. Most directly comparable to Casa Propia in serving new-construction buyers through a tech-enabled, often diaspora-oriented funnel.

Emerging players

• Habi: Colombian proptech focused on buying and selling used residential properties through a digital marketplace with embedded financing. Comparable to Casa Propia in offering a tech-enabled real estate transaction experience, though focused on secondary market rather than new construction.
• Properati: Latin American real estate marketplace serving buyers, sellers, and renters across multiple countries with listings and data tools. Comparable in providing digital real estate discovery infrastructure for the region, though broader in segment and geography than Casa Propia's diaspora focus.
• Metro Cuadrado: One of the largest Colombian online real estate marketplaces, with extensive residential and commercial listings across major cities. Comparable as a digital real estate discovery platform for Colombian property, though without integrated credit or FX services.

Broad incumbents

• Century 21 Colombia: Global real estate franchise operating a large brokerage network across Colombia with broad residential services. Comparable as an established Colombian residential brokerage, though without Casa Propia's diaspora specialization or integrated credit and monetization offering.
• RE/MAX Colombia: Global real estate franchise running a significant network of brokerages in Colombia. Comparable as a major residential brokerage player in the same market, though broader and more traditional in service model than Casa Propia.
• Coldwell Banker Colombia: Global real estate franchise serving the Colombian residential market with full-service brokerage and developer marketing. Comparable as an established residential brokerage, though operating a traditional rather than diaspora-focused service model.

Others

• Casafari: Real estate data and analytics platform providing aggregated listings and market intelligence across European and international markets. Comparable as an adjacent technology enabler for cross-border real estate transactions, though focused on data rather than direct brokerage or FX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtQqvWXiJuighjKqYI0CkrA
• Facebookfacebook.com/CasaPropiaColombia
• LinkedInlinkedin.com/company/casa-propia-colombia-g-5-s-a-s
• Instagraminstagram.com/casa_propia_colombia
• TikToktiktok.com/@casa_propia_colombia
• Xx.com/CasaPropiaColG5

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Propia Colombia