Milton Chiropractic & Rehabilitation Inc(MCR Chiropractic)

Name

Milton Chiropractic & Rehabilitation Inc(MCR Chiropractic)

Legal name

MCR Chiropractic

Website

https://mcrchiro.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Chiropractic and Rehabilitation Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Sports Chiropractic & Performance Care (HSADALAB), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Pediatric & Family Chiropractic (HSADALAC), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Musculoskeletal pain treatment
• Spinal adjustment therapy
• Sports injury rehabilitation
• Physical therapy integration

Headquarters

HQ city

Taunton

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic care including spinal adjustments, manual therapy, soft tissue treatments, and rehabilitation services. Revenue generated through insurance billing (most major insurance accepted) and self-pay options for uninsured services.
2. Insurance-Based Billing: MCR accepts most major insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Harvard Pilgrim, Medicare, Tufts, United Healthcare, and others. Workers compensation and motor vehicle insurance also accepted.
3. Self-Pay/Out-of-Pocket: Self-pay options available for patients without insurance coverage or seeking services not covered by their plan. Online payment portal via Stripe.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

MCR Chiropractic operates a network of 19 Massachusetts clinics providing evidence-based chiropractic adjustments, soft tissue therapies, and rehabilitation services for musculoskeletal conditions. The practice offers specialized programs for chronic pain, sports injuries, prenatal/postnatal care, pediatric patients, motor vehicle accident injuries, and workers compensation cases. Services are delivered by Doctors of Chiropractic with certifications in techniques such as Active Release Techniques, Graston, Webster, Cox Flexion-Distraction, Activator, Pilates rehabilitation, and dry needling, with on-site physical therapy at many locations.

Product overview

MCR Chiropractic is a multi-location chiropractic healthcare practice offering a comprehensive suite of therapeutic services. The core offering consists of chiropractic adjustments and manipulations, supported by complementary therapies including cupping, dry needling, flexion distraction, manual therapy, myofascial release, and trigger point therapy. The practice specializes in chronic pain management, sports injuries, pediatric chiropractic care, and pregnancy-related treatment using techniques like the Webster Technique. Additional co-located services include massage therapy and acupuncture at select locations, with physical therapy available through Bay State Physical Therapy partnerships. The practice serves patients across 19 Massachusetts locations with new patient intake forms and online payment processing through Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments and Manipulations Spinal adjustments and manipulations to restore joint alignment, reduce nerve interference, and improve overall musculoskeletal function. Aimed at patients with back pain, neck pain, headaches, and spinal conditions.
• Cupping Therapy Therapeutic technique using suction cups to improve blood flow, reduce muscle tension, and promote healing.
• Dry Needling Technique using thin needles to release muscle tension and reduce pain by targeting trigger points.
• Flexion Distraction Gentle spinal manipulation technique using a specialized table to relieve disc pressure and improve spinal function.
• Gonstead Technique Precise chiropractic adjustment method focusing on exact analysis and specific spinal corrections.
• Manual Mobilization Hands-on technique to improve joint mobility and reduce stiffness through controlled movements.
• Manual Therapy Comprehensive hands-on treatment approach including soft tissue work and joint mobilization.
• McKenzie Method Assessment and treatment approach for spinal pain using directional preference and repetitive movements.
• Muscle Stimulation (E-Stim) Electrical therapy using controlled electrical currents to reduce pain, improve circulation, and promote muscle relaxation.
• Myofascial Release Soft tissue technique targeting the fascia to release restrictions and improve movement.
• Stretching and Strengthening Exercises Customized therapeutic exercises to improve flexibility, build strength, and support long-term recovery.
• Trigger Point Therapy Targeted pressure technique to release knots in muscles that cause referred pain.
• Webster Technique Specialized chiropractic technique for pregnant patients to promote optimal pelvic alignment and function.
• Chiropractic Screening Preventive spinal assessments and posture evaluations to identify potential issues early.
• Lifestyle and Nutritional Advice Holistic guidance on diet, exercise, ergonomics, and lifestyle modifications to support overall health.
• Group Health Talks Educational presentations for organizations and groups on health topics and wellness.
• IASTM (Instrument-Assisted Soft Tissue Mobilization) Advanced soft tissue therapy using specialized instruments to break down scar tissue and improve mobility.
• Chronic Pain Management Comprehensive treatment programs for patients suffering from persistent pain conditions.
• Pediatric Chiropractic Age-appropriate chiropractic care for children and infants, addressing developmental and musculoskeletal issues.
• Foot Levelers (Custom Orthotics) Custom orthotic solutions and foot analysis to address biomechanical imbalances affecting the spine and posture.
• Acupuncture Traditional Chinese medicine technique using thin needles at specific body points to promote natural healing and wellness.
• Massage Therapy Therapeutic massage services to reduce stress, improve circulation, and complement chiropractic care.
• On-Site Physical Therapy (via Bay State Physical Therapy Partnership) Physical therapy services co-located at MCR Chiropractic locations through Bay State Physical Therapy partnership, enabling coordinated multidisciplinary care.

Quantifiable outcome

• New patients scheduled within 24-48 hours upon request
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Massachusetts Youth SoccercoreGTM or Marketing PartnerMCR Chiropractic serves as the Official Chiropractic Partner of Massachusetts Youth Soccer, providing comprehensive care to youth athletes across Massachusetts. Services include sports injury treatment, posture and scoliosis screenings for athletes, and health education through the partnership. The company conducts free posture and scoliosis screenings for Massachusetts Youth Soccer athletes.
• Bay State Physical TherapycoreStrategic or Co-development PartnerBay State Physical Therapy co-locates at multiple MCR Chiropractic locations, providing on-site physical therapy services in addition to chiropractic care. This integrated approach allows patients to receive coordinated multidisciplinary treatment at a single location. Locations include Wrentham, Stoughton, Attleboro, Somerset, Taunton, Fall River, and Raynham.
• North Youth SoccerminorGTM or Marketing PartnerAttleboro clinic sponsors North Youth Soccer organization as part of community engagement and local youth sports support.
• Raynham Youth SoccerminorGTM or Marketing PartnerRaynham clinic sponsors Raynham Youth Soccer organization for community visibility and youth sports involvement.
• Raynham Athletic ClubminorOthersRaynham clinic is located inside Raynham Athletic Club, providing convenient access for members seeking chiropractic services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: National outpatient physical therapy provider offering orthopedic rehabilitation, sports medicine, and workers' comp services. Comparable insurance-based, multi-disciplinary musculoskeletal care, though PT-led rather than chiro-led.
• Athletico Physical Therapy: Large multi-site outpatient orthopedic and physical therapy provider with broad insurance participation. Comparable insurance-based, multi-disciplinary musculoskeletal care model, though at materially larger scale and broader geographic reach.
• Select Medical Holdings: Public operator of critical illness recovery hospitals, rehabilitation hospitals, and outpatient rehabilitation clinics. Comparable as a scaled, multi-site musculoskeletal and rehabilitation provider, though materially larger and more diversified.
• U.S. Physical Therapy: Public company operating a network of outpatient physical and occupational therapy clinics across the U.S. Comparable multi-site musculoskeletal care delivery model, though PT-led rather than chiro-led.

Others

• Pappas Health/Wellness Chiropractic Groups: Independent multi-clinic chiropractic practices in the Northeast U.S. with comparable insurance-based, multi-location models. Adjacent regional competitor and a plausible tuck-in acquisition target for MCR's consolidation strategy.

Direct peers

• LifeClinic: Chiropractic and rehabilitation services co-located in Life Time Fitness locations nationwide. Comparable in its chiro-plus-rehab integrated offering and focus on wellness-oriented patient segments.
• The Joint Chiropractic: National chiropractic franchise with hundreds of clinic locations offering direct-to-consumer spinal adjustments. Closest comparable to MCR's multi-site retail chiropractic model, though it competes on price and walk-in convenience rather than insurance breadth.
• 100% Chiropractic: Multi-location chiropractic franchise offering adjustments, massage, stretch therapy, and wellness products. Closely comparable in service breadth, retail-style clinic environment, and family/wellness positioning.
• Chiro One Wellness Centers: Operates a network of chiropractic clinics across the Midwest and other U.S. regions, delivering insurance-friendly, evidence-based chiropractic care. Comparable in scale, multi-site footprint, and patient-acquisition model to MCR.

Emerging players

• Bay State Physical Therapy: Massachusetts-based PT operator that co-locates inside MCR clinics. Comparable as a regional rehabilitation provider in the same geography, and a strategic partner whose footprint expansion could either deepen or compete with MCR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXyyGI8R70xOqCFE0yRcMQA
• Facebookfacebook.com/MCRChiro
• LinkedInlinkedin.com/company/mcrchiro
• Instagraminstagram.com/mcrchiropractic
• Xx.com/mcrchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milton Chiropractic & Rehabilitation Inc(MCR Chiropractic)