WealthPlan Group

What WealthPlan Group does

WealthPlan Group is a privately held Turnkey Asset Management Platform (TAMP) headquartered in Omaha, Nebraska, that provides infrastructure, investment management, and back-office services to independent Registered Investment Advisors (RIAs). Founded in 1989 by Todd Feltz as Financial Enterprises and rebranded to WealthPlan Group in September 2020, the firm operates through two wholly owned subsidiaries—WealthPlan Partners LLC (the RIA platform) and WealthPlan Investment Management LLC (WPIM, the registered investment adviser)—and serves approximately 31 affiliated financial advisors overseeing roughly $3.2 billion in assets under management as of July 2023.

The core offering is the Smarter Portfolios platform, a configurable set of risk-based and income-focused model portfolios—including All Appreciation, All Weather, All Income, and All Risk-Hedged strategies—built on a proprietary full-scale diversification process spanning Growth Stock Momentum, Tactical Trading, Lower Cost Indexing, Real Estate, Dividend Income, Active Management, and Alternatives. The platform is wrapped by an integrated technology suite (Orion portfolio management, eMoney/Orion Advizr financial planning, Salesforce CRM, Nitrogen risk assessment, FeeX/AdvicePay billing, Smarsh compliance, RegEd education), Advisor Compliance services, RIA Back Office Support, Outsourced CIO capabilities, the trademarked AutoEducate® participant wellness program, Signature Retirement Solutions (3(21)/3(38) fiduciary services), outsourced insurance planning through WealthPlan Partners Insurance Associates, and a new Exit Planning service added in July 2023.

WealthPlan makes money primarily through AUM-based advisory fees, retirement-plan advisory fees, and platform/back-office service charges billed to its affiliated RIA firms; pricing is not publicly disclosed and is negotiated directly. The go-to-market is sales-led enterprise field motion targeting independent RIAs who want to maintain ownership of their firm while accessing TAMP-scale resources, supported by an Advisor Growth Committee and Peer-2-Peer Forums. Customer segments span independent RIAs (primary), plan sponsors and employers, HNW business-owning clients, and insurance-seeking households. The firm is management-led, with CEO Patrick Brewer (CFA, CPA), CIO Erik Ogard (CFA), COO Sarah McLean, and co-owners Brent O'Mara and Wade Behlen—backed by board member Jim Nagengast, former long-tenured President and CEO of Securities America (2010–2024).

Name

WealthPlan Group

Legal name

WealthPlan Group LLC

Website

https://wealthplan.group

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

WealthPlan Group is a privately held Omaha-based Turnkey Asset Management Platform serving roughly 31 independent Registered Investment Advisors with approximately $3.2 billion in assets under management as of July 2023, delivering Smarter Portfolios model strategies, integrated advisor technology, compliance, back-office, retirement-plan, and outsourced CIO services.

Ownership category

akta.pro rank

Product category

Turnkey Asset Management Platform (TAMP)

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Turnkey asset management platform
• RIA platform services
• Outsourced CIO services
• Retirement plan advisory
• Wealth management technology

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Fee Revenue (AUM-based): WealthPlan generates revenue through advisory fees charged on assets under management (AUM). The firm operates as a TAMP (Turnkey Asset Management Platform) with WealthPlan Investment Management, LLC (WPIM) as a registered investment advisor subsidiary. Advisors retain trading discretion while paying platform and management fees.
2. Retirement Plan Services: Signature Retirement Solutions division provides employer-sponsored qualified plans, foundations, and endowments advisory services. Revenue generated from plan advisory fees and fiduciary services as 3(21) and 3(38) fiduciary.
3. Advisor Platform Services: Revenue from providing back-office support, compliance services, technology suite access, and practice management support to affiliated advisors. Includes middle and back office functions such as fee billing, report creation, trade execution, and new account processing.
4. Insurance Planning Services: Outsourced insurance planning through WealthPlan Partners Insurance Associates, offering long-term care, disability, group health, and life insurance advisory services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WealthPlan Group operates a Turnkey Asset Management Platform (TAMP) for independent Registered Investment Advisors (RIAs), bundling its proprietary Smarter Portfolios investment models with an integrated technology suite (Orion, Salesforce, eMoney, FeeX, AdvicePay), Outsourced CIO services, Signature Retirement Solutions, Protection Strategies (outsourced insurance planning), Advisor Compliance support, and RIA Back Office Support. The platform enables independent advisors to maintain firm ownership and trading discretion while accessing institutional-scale resources and a three-phase Transition Manager-led onboarding process.

Product overview

WealthPlan Group operates as a Turnkey Asset Management Platform (TAMP) for Registered Investment Advisors (RIAs), built around its core Smarter Portfolios platform. The platform provides customizable risk-based and income-focused portfolio models including Individual Strategies (Managed Equity, Defense Equity, Yield Producers, Alternatives, Dividend Aristocrat, Select Equity, Buffered Equity) and Smarter Strategies (All Appreciation, All Weather, All Income, All Risk-Hedged). This core investment platform is bundled with integrated technology solutions (Orion, Salesforce CRM, eMoney, FeeX, AdvicePay), Outsourced CIO services, Signature Retirement Solutions (including AutoEducate financial wellness program), Protection Strategies (outsourced insurance planning through WealthPlan Partners Insurance Associates), Advisor Compliance support, RIA Back Office Support, and WealthPlan Partners University training. The offering is designed to give independent advisors access to institutional-level resources at scale while maintaining independence.

Differentiator

Problem solved

Functional benefit

Brands

• Smarter Portfolios: Customizable risk-based and income-focused portfolio models offered through the WealthPlan platform
• AutoEducate
• Signature 401(k) Services
• Vision1

Quantifiable outcome

• Firm grew from $700M to $2.8B AUM under Brent O'Mara's partnership since 2014
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, supporting and strategic.

• OrioncoreTechnology or IntegrationOrion wealth management platform provides automated client reporting and day-to-day operational tools for portfolio management. Part of the integrated technology suite recommended by WealthPlan.
• Nitrogen (formerly Riskalyze)coreTechnology or IntegrationRisk tolerance assessment tool (now called Nitrogen) helps clients articulate their risk tolerance using client-first language instead of advisor jargon. Integral to the Smarter Portfolios risk budgeting process.
• eMoneycoreTechnology or IntegrationFinancial planning technology from eMoney provides intuitive planning tools to help clients stick to their goals. Also provides client portal functionality as part of the integrated technology suite.
• SalesforcecoreTechnology or IntegrationWorld's leading CRM system integrated into the WealthPlan technology suite for building dynamic workflows and managing business operations.
• FeeXsupportingTechnology or IntegrationHeld-away asset aggregation partnership enabling discovery and billing on assets held outside the primary custodian.
• AdvicePaysupportingTechnology or IntegrationBilling solution that enables clients to pay for advisory services by credit card and other payment methods.
• HolistiplanstrategicTechnology or IntegrationTax planning partnership using secure OCR technology to read tax returns and create white-labeled reports. Enables side-by-side projections of Q4 tax decisions and their impact on next year's tax bracket.
• SmarshcoreTechnology or IntegrationEmail compliance solution providing surveillance and archiving capabilities as part of the hybrid compliance agreement.
• RegEdcoreTechnology or IntegrationContinuing education and employee monitoring platform for compliance training and tracking outside business and personal trades.
• WealthTendersupportingGTM or Marketing PartnerWealthPlan hosted a joint webinar with WealthTender on SEC-compliant testimonials for advisors. WealthTender launched the industry's first platform purpose-built to abide by SEC guidelines for testimonials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AssetMark: Public TAMP providing advisor platform, investment solutions, and practice management to RIAs; competes head-on with WealthPlan in outsourced investment management for independent advisors.
• Envestnet: Largest publicly traded TAMP/wealth-tech incumbent serving advisors with Tamarac, MoneyGuide, and PMC portfolio management; competes with WealthPlan across the same RIA platform stack but at materially greater scale.
• Commonwealth Financial Network: Large independent broker-dealer/RIA platform providing technology, investment solutions, and back-office to independent advisors - broader incumbent in the same advisor-support category as WealthPlan.
• Fidelity Institutional: Custody, technology, and TAMP services for RIAs from Fidelity - represents the vertically integrated incumbent threat to mid-market TAMPs like WealthPlan with bundled custody and platform economics.

Emerging players

• Vestmark: Wealth-management technology provider offering advisor SaaS and UMA/SMA management platform used by TAMPs and advisory firms - comparable as the underlying technology layer for advisor platforms similar to WealthPlan.

Direct peers

• Sanctuary Wealth: Independent advisor platform recruiting breakaway wirehouse advisors with bundled investment, technology, compliance, and back-office - competes directly with WealthPlan for the same RIA recruitment pipeline.
• HighTower Advisors: Independent RIA platform acquiring and supporting advisor teams with shared back-office, OCIO, and custody access - similar business model of recruiting independent advisors onto a shared services platform.
• Orion Advisor Technology: Core technology partner and direct competitor offering an integrated advisor platform (Orion, Redtail, Advizr, Brinker Capital) spanning portfolio management, risk, planning, and TAMP services to RIAs - closely mirrors WealthPlan's bundled value proposition.
• Kestra Financial: Independent advisor platform with back-office, compliance, and investment solutions for breakaway advisors; closely comparable TAMP-like offering competing for the same independent RIA segment.
• Brinker Capital: TAMP (now part of Orion) offering discretionary multi-asset portfolios, OCIO, and advisor platform services to RIAs - directly comparable mid-market TAMP competitor with similar advisor-recruitment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wealthplan-group
• Xx.com/wealthplang
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WealthPlan Group