XOLogic

What XOLogic does

XOLogic, founded in 2008 by lighting showroom owner Jason Peterson, operates a multi-channel commerce platform serving small and mid-sized distributors and showrooms in lighting, electrical, plumbing, and industrial verticals across North America. The platform is anchored by XOPIM, a cloud-based Product Information Management (PIM) system with a proprietary rules engine that ingests vendor data from more than 500 lighting and 650 electrical suppliers to normalize, categorize, and stream catalog content. The product is sold as a suite of modules covering XOWEB (custom responsive websites), XOCAT (digital catalogs), XOS v4.0 (multi-channel POS and account management), XOIntegration (ERP connectivity), XOFEEDS (marketplace data syndication), and Lit Living (automated marketing), with API access and integrations into Epicor Eclipse, Infor SXe, Windward Software, QuickBooks, Shopify, Amazon, Google, Houzz, and Wayfair.

The company operates as Fullstream Software Holdings LLC, doing business as XOLogic Software, with capital backing from Fullsteam International and ultimate ownership through Fullsteam Operations LLC. Revenue is generated through annual subscriptions for each software module plus professional services for implementation (with a standardized 30-day onboarding cycle), custom ERP integration, and managed data feed services; pricing is quote-based and not publicly disclosed. The go-to-market motion combines sales-led direct outreach via website demo requests, inside sales, channel partnerships through industry associations (American Lighting Association, NAED, iMark, Lighting One) and marketing groups, trade show presence at DMC Conference, and client referral programs.

The company is headquartered in Pleasant Grove, Utah in the Silicon Slopes region with a secondary office in Provo, Utah and a legal address in Auburn, Alabama. Reported platform scale metrics include more than 2.5 million products cataloged, 3.2 billion product searches per year, and hundreds of customers across North America. Compliance posture includes PCI-DSS for payment card data, plus CCPA, PIPEDA, and GDPR privacy frameworks, and recent product launches (Visual Quotes, Tahoe digital catalog redesign, McQueen theme, XOS v4.0) indicate ongoing investment in feature velocity following the 2019 integration of Lit Living.

Name

XOLogic

Legal name

Fullsteam Software Holdings LLC

Website

https://xologic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

XOLogic provides multi-channel commerce software (PIM, digital catalogs, websites, POS, ERP integration, and data feeds) for small and mid-sized distributors and showrooms in lighting, electrical, industrial, and plumbing verticals across North America.

Ownership category

akta.pro rank

Product category

Multi-channel commerce software

NAICS

Software Publishers (5132), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)

akta.pro secondary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Product information management
• Multi-channel commerce software
• Digital product catalogs
• Distributor e-commerce platforms
• ERP integration services

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - XOPIM: Cloud-based Product Information Management platform subscription with rules engine and streaming data capabilities. Billed on a subscription basis.
2. SaaS Subscription - XOWEB: Website development and hosting subscription with mobile-responsive designs. Includes maintenance and updates.
3. SaaS Subscription - XOCAT: Digital catalog subscription providing product visualization and eCommerce capabilities.
4. SaaS Subscription - XOS v4.0: Sales software subscription including POS, account portals, and field management tools.
5. Integration Services: Custom ERP integration services for connecting XOLogic platform to client accounting and back-office systems.
6. Data Feed Services: Data concierge services for creating specialized merchant data feeds for online platforms and ERP systems.
7. Professional Services: Implementation, training, and customization services including 30-day onboarding and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

XOLogic sells a cloud-based multi-channel commerce platform for wholesale distributors and product manufacturers in the lighting, electrical, industrial, and plumbing verticals. Its suite combines XOPIM product information management, XOWEB custom responsive websites, XOCAT digital catalogs, XOS v4.0 sales/POS software, and XOIntegration connectors for ERP systems such as Epicor, Infor SXe, Windward, and QuickBooks, along with XOFEEDS data feed services to marketplaces like Amazon, Google, Houzz, Wayfair, Shopify, and WordPress.

Product overview

XOLogic is a product data company providing a multi-channel commerce platform-plus-modules architecture for wholesale distributors and product manufacturers in specialized industries (lighting, electrical, industrial, plumbing) throughout North America. The core platform consists of XOPIM (Product Information Management) for centralized product data storage, XOWEB for custom website development, XOCAT for digital product catalogs, and XOS v4.0 for multi-channel sales software including POS. These are complemented by add-on modules: XOINTEGRATION for ERP connectivity (Epicor Eclipse, Infor SXe, Windward, QuickBooks), XOFEEDS for data concierge services to eCommerce platforms (Shopify, WordPress, Amazon, Google, Houzz, Wayfair), and XODigital Marketing/Lit Living for automated marketing. The architecture enables product data sourcing, enrichment, streaming to multiple sales channels, and real-time synchronization with back-office systems.

Differentiator

Problem solved

Functional benefit

Products and services

• XOPIM (Product Information Management) Cloud-based master location for storing content-rich product information from unlimited sources into a single secure database, featuring a proprietary rules engine that normalizes data by key attributes and categorizes products by industry taxonomy. Targeted at wholesale distributors and showrooms managing large multi-vendor SKU catalogs.
• XOWEB (Website Development) Custom website development service that delivers branded, responsive designs for mobile and tablet, with multi-channel shopping capabilities and ongoing maintenance. Built for showrooms and distributors that need an industry-tailored online presence.
• XOCAT (Digital Catalogs) Digital catalogs that visualize every product from every manufacturer a showroom carries, including descriptions, dimensions, product IDs, photos, videos, spec sheets, and install guides, with cart, wishlist, bid, and secure checkout features. Built for lighting, plumbing, electrical, and industrial distributors.
• XOS v4.0 (Multi-Channel Commerce Software) Sales software featuring point-of-sale, contractor login for 24/7 ordering, sales rep tools, account portal, real-time dashboards, and in-store and in-the-field management. Designed for distributors and showrooms running omni-channel selling.
• XOINTEGRATION (ERP/Accounting Systems Integration) Custom integration services that connect ERP and accounting systems to XOLogic's platform for pricing, inventory, and order processing synchronization, with native support for Epicor Eclipse, Infor SXe, Windward Software, and QuickBooks. Targeted at distributors and showrooms needing back-office connectivity.
• XOFEEDS (Data Concierge Services) Data feed service that produces ready-to-use specialized merchant feeds for online channels (Shopify, WordPress, Amazon, Google, Houzz, Wayfair) and ERP systems, replacing manual spreadsheet management. Built for distributors and showrooms syndicating product data across multiple online channels.
• XODigital Marketing Automated marketing solution that maintains a showroom's website, social media, blog articles, and Google ranking with industry-specific content year-round. Targeted at small and mid-sized distributors and showrooms seeking turnkey digital marketing.
• Lit Living (Automated Marketing) Automated marketing service providing social media and blog content updates for small and mid-sized businesses, now integrated into XOLogic's product suite. Targeted at showrooms and distributors seeking continuous content marketing.
• POEXPRESS Express order management tool enabling fast order processing for distributors and trade customers. Designed as a standalone quick-order entry interface for showrooms.

Quantifiable outcome

• 150% increase in orders for customers selling all brands through their website
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Justin BannercoreStrategic or Co-development Partner · 1 January 2019Strategic partner who joined Jason Peterson in 2019 to introduce Lit Living automated marketing service. Lit Living has since folded into XOLogic.
• Lit LivingminorStrategic or Co-development PartnerAutomated marketing brand offering content for social media and blog posts for showrooms. Folded into XOLogic product portfolio.
• Dallas Market CenterminorChannel Partner/ Reseller/ DistributorIndustry trade show venue partner. XOLogic exhibits at DMC Conference (Lightovation) to connect with showroom customers.
• American Lighting Association (ALA)coreChannel Partner/ Reseller/ DistributorIndustry association partnership providing access to lighting showroom members and credibility in the lighting industry.
• iMarkcoreChannel Partner/ Reseller/ DistributorMarketing group partnership for electrical industry distribution. Includes e-customer service achievement program.
• NAEDcoreChannel Partner/ Reseller/ DistributorNational Association of Electrical Distributors partnership for accessing electrical distributor members.
• EpicorcoreTechnology or IntegrationERP integration partner. XOLogic integrates with Epicor Eclipse and other Epicor solutions for electrical distributors.
• Windward SoftwarecoreTechnology or IntegrationTechnology integration partner for lighting industry ERP/accounting solutions.
• Infor SXecoreTechnology or IntegrationERP integration partner for electrical distributor customers using Infor SXe systems.
• QuickBookscoreTechnology or IntegrationAccounting software integration partner. XOLogic integrates with QuickBooks for small business customers.
• Spectra Marketing GroupminorChannel Partner/ Reseller/ DistributorMarketing group partner for the lighting industry.
• Lighting OneminorChannel Partner/ Reseller/ DistributorNetwork of independent lighting showrooms. XOLogic serves as preferred vendor for members.
• Indica Marketing GroupminorChannel Partner/ Reseller/ DistributorMarketing group partnership for the industrial/distribution industry.
• Channel Marketing GroupminorChannel Partner/ Reseller/ DistributorChannel marketing partner for distribution industry.
• Bravo Business MediaminorGTM or Marketing PartnerMarketing and media partner for industry visibility.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Akeneo: Akeneo provides enterprise PIM software that ingests, normalizes, and distributes product data across channels. Maps directly to XOPIM, with comparable rules-engine-driven data governance and multi-channel syndication to retailers, marketplaces, and ecommerce platforms for distribution and brand customers.
• Salsify: Salsify is a Product Experience Management (PIM) platform that centralizes product content and syndicates it to retailers and marketplaces. Comparable to XOPIM's role for trade-supply distributors: both manage product data normalization, enrichment, and distribution to downstream sales channels for specialized retail and distribution customers.
• Inriver: Inriver is a PIM platform purpose-built for brands and specialty retailers managing complex product assortments. Direct functional overlap with XOPIM in product data normalization and channel syndication, particularly for brands/showrooms with multi-vendor, attribute-rich catalogs.
• Lightspeed Commerce: Lightspeed offers cloud POS and commerce for specialty retail, including lighting and home goods merchants. Closely aligns with XOS v4.0's in-store/online commerce functionality and shares the SMB showroom target customer profile in lighting and adjacent specialty verticals.

Broad incumbents

• Shopify: Shopify is the dominant horizontal ecommerce platform serving SMB merchants worldwide. XOFEEDS integrates with Shopify as a distribution channel; functionally overlaps with XOWEB on storefront and with XOS on POS, though Shopify is a generalist rather than trade-vertical specialist.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise commerce platform used by larger retailers and distributors. Overlaps with XOLogic's full-suite PIM/web/catalog/POS bundle but targets enterprise customers rather than SMB trade-supply showrooms.
• BigCommerce: BigCommerce is a horizontal SaaS ecommerce platform serving SMB and mid-market merchants across categories. Comparable to XOLogic's XOWEB and XOCAT for website and catalog capabilities, but operates as a generalist without vertical trade-supply data ingestion.
• Square (Block): Square offers POS, payments, and ecommerce tools for SMB retail and service businesses. Overlaps with XOS v4.0 on POS/checkout and contractor account portal functionality for showroom and distributor customers, though it serves a far broader retail base.

Emerging players

• Pimcore: Pimcore is an open-source PIM/MDM platform used by mid-market distributors and brands for product data management. Provides overlapping PIM/catalog functionality with XOPIM but typically requires more technical implementation than XOLogic's managed, turnkey trade-supply stack.

Others

• NetSuite (Oracle): NetSuite is Oracle's cloud ERP with order management, inventory, and commerce capabilities widely used by distributors. Comparable to XOINTEGRATION's role in connecting PIM/web/catalog to back-office ERP, though NetSuite is a horizontal ERP rather than a vertical commerce solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xologic
• Facebookfacebook.com/XOLogic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XOLogic