Bambassadors
Bambassadors is a UGC and creator marketing platform connecting D2C brands with 10,000+ vetted creators across 22+ languages for short-form video production, supported by 50+ in-house editors. Acquired by Humanz in December 2025, it serves enterprise and SMB customers including McDonald's, Google, and L'Oréal.
- Company typePrivate
- Founded2021
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bambassadors does
Bambassadors is a user-generated content (UGC) and creator marketing platform that connects direct-to-consumer (D2C) brands with a vetted network of 10,000+ content creators across 22+ languages for the production of short-form video content. The company operates two primary production workflows: a "Challenge" system in which brands specify content requirements and creators apply and submit footage, and a "Remix" service in which brands submit existing assets for reformatting into multiple aspect ratios. An in-house team of 50+ specialized video editors handles post-production, and finished videos are delivered for use across paid social platforms including Meta, TikTok, and YouTube. The platform's technology stack includes creator vetting and matching, structured challenge management, and multi-format video delivery, with explicit positioning as a TikTok Creative Partner and Meta Creative Partner.
The company's go-to-market is hybrid: a self-serve web platform enables brands to initiate challenges and purchase individual video deliverables on a quote-based, pay-as-you-go model, while a direct sales motion with a "Book Demo" call-to-action targets larger D2C brands and agencies for enterprise contracts. Revenue is generated through per-video pricing on UGC challenges, per-unit pricing on remix/edited deliverables, and a marketplace commission model for creator-brand matching. Customer segments span performance marketing, organic social, agencies, and e-commerce, with named enterprise customers including Pokemon, Pampers, DoorDash, McDonald's, L'Oréal, Google, Zynga, Kellogg's, Philips, Cetaphil, and Payoneer, alongside mid-market and SMB accounts.
Following its acquisition by Humanz, an Israel-based AI platform for the creator economy, in December 2025 as part of a $15 million funding round, Bambassadors now operates as "Bambassadors by Humanz." The acquisition brings Bambassadors' paid social UGC capabilities into Humanz's broader AI-powered creator marketing platform and supports expansion into the US market, where Humanz reported 250% year-over-year growth. Headquartered in Tel Aviv under Humanz Ltd., the company is positioned for further platform consolidation and potential additional acquisitions by its parent in 2026.
Bambassadors firmographics
Firmographics- Name
- Bambassadors
- Legal name
- Humanz Ltd.
- Website
- https://bambassadors.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bambassadors is a UGC and creator marketing platform connecting D2C brands with 10,000+ vetted creators across 22+ languages for short-form video production, supported by 50+ in-house editors. Acquired by Humanz in December 2025, it serves enterprise and SMB customers including McDonald's, Google, and L'Oréal.
- Ownership category
- akta.pro rank
Bambassadors industry classification
Industry- Product category
- UGC Video Production Platform
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)
- akta.pro secondary industries
- UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH), Video Production & Post-Production (BPAFAIAB)
Keywords
Where Bambassadors is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Bambassadors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- UGC Video Production Services: Brands purchase pre-produced or custom UGC videos through a challenge-based model. Brands submit campaign requirements via challenges, creators produce content, Bambassadors edits and delivers finished videos. Pricing is based on the complexity and quantity of videos requested.
- Remix/Editing Services: Brands submit existing video assets and purchase edited versions in multiple aspect ratios and formats for multi-platform use. Revenue is generated per video deliverable.
- Creator Platform Access: A marketplace connecting brands with content creators. Humanz/Bambassadors facilitates the connection and takes a service fee for matching brands with creators and managing the production workflow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | UGC Challenge - Custom video production |
| Unit Pricing | Pay-as-you-go | Remix Package - Existing asset editing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Bambassadors product offering
Product offeringCore offering
Bambassadors operates a UGC video production platform that connects D2C brands with a vetted network of 10,000+ creators to produce short-form video content. Brands initiate challenges specifying content requirements, creators submit raw footage, and Bambassadors' in-house team of 50+ editors delivers fully edited videos in multiple aspect ratios for paid social, organic social, and direct response advertising campaigns.
Product overview
Bambassadors is a UGC (User Generated Content) and creator marketing platform for D2C brands, acquired by Humanz in December 2025. The platform operates as a unified offering comprising two production workflows — UGC Challenges and Remix Production — plus a dedicated Editor Accounts feature. In the UGC Challenges workflow, brands initiate content projects specifying requirements, vetted creators apply and submit footage, and specialized editors provide post-production, culminating in brand purchase of fully edited videos. The Remix Production workflow enables brands to submit existing assets for editing across multiple aspect ratios. The platform also supports integration with major social platforms including TikTok, Meta, and YouTube for content distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Bambassadors Platform
- UGC Challenges
- Remix Production
Quantifiable outcome
- 20-30% uplift in campaign results within two months of implementation
- +10 more outcomes
Companies that use Bambassadors
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
Bambassadors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bambassadors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HumanzflagshipHumanz, an AI platform for the creator economy, acquired Bambassadors in December 2025 as part of a $15 million funding round. The acquisition brings Bambassadors' paid social expertise to Humanz's AI-powered creator marketing platform, strengthening Humanz's U.S. footprint and expanding capabilities across the creator economy valued at $250 billion.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Bambassadors competitors and assessment
Company assessmentDirect peers
- Billo: Billo is a UGC sourcing and production platform that connects D2C brands with creators to produce short-form video ads — a near-identical offering to Bambassadors, competing directly for the same SMB and mid-market performance-marketing customers.
- Insense: Insense is a creator marketing and UGC platform offering end-to-end influencer and whitelisted ad campaigns for D2C and e-commerce brands, overlapping Bambassadors' challenge-based workflow and target buyer (performance marketing teams).
- Cohley: Cohley operates a creator content platform for D2C brands to source, manage, and measure UGC and influencer content — directly comparable to Bambassadors in customer base, use cases (paid social ads, e-commerce), and marketplace model.
- Tongal: Tongal is a creator platform that connects brands with a vetted network of video creators for branded and advertising content production, comparable to Bambassadors' creator-sourcing-and-production model though more skewed to longer-form and agency clients.
- Ubiquitous: Ubiquitous is an influencer marketing agency/platform that was acquired by Humanz alongside Bambassadors in December 2025, making it a corporate sibling and direct competitor in the creator marketing services space with overlapping D2C and enterprise brand customers.
- Genero: Genero is a global creator platform for branded and advertising video content, comparable to Bambassadors' UGC Challenges workflow and serving similar enterprise and agency customers seeking creator-produced video at scale.
Broad incumbents
- Superside: Superside is a scalable creative production platform offering design, video, and motion services to enterprise marketing teams — broader than Bambassadors' UGC focus but increasingly overlapping on the video production and editing layer (Remix equivalent).
- Humanz: Humanz is Bambassadors' parent company and an AI-powered creator marketing platform — comparable as a creator economy infrastructure provider and now the broader platform into which Bambassadors' paid-social expertise is integrated post-acquisition.
- Lemonlight: Lemonlight is a video production marketplace and agency offering UGC, branded, and performance video content to brands — overlaps with Bambassadors on production services and target customers but uses a more agency-led, less platform-led model.
Emerging players
- The Influencer Marketing Factory: The Influencer Marketing Factory is a TikTok-focused influencer and UGC agency working with brands on short-form paid social campaigns — comparable to Bambassadors in target platform (TikTok) and use case (UGC ads) but more agency-led than platform-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bambassadors social profiles
Digital presenceBambassadors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bambassadors leadership team
Management profileNumber of profiles
Profiles2 records
Bambassadors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bambassadors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bambassadors
What does Bambassadors do?
Bambassadors operates a UGC video production platform that connects D2C brands with a vetted network of 10,000+ creators to produce short-form video content. Brands initiate challenges specifying content requirements, creators submit raw footage, and Bambassadors' in-house team of 50+ editors delivers fully edited videos in multiple aspect ratios for paid social, organic social, and direct response advertising campaigns.
Is Bambassadors a public or private company?
Bambassadors is a private company. It is classified as corporate owned and is currently operating.
When was Bambassadors founded?
Bambassadors was founded in 2021. It employs 11 to 50 people.
Where is Bambassadors based?
Bambassadors is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Bambassadors make money?
Three revenue lines are on record. UGC Video Production Services are the primary driver. The others are remix/Editing Services and creator Platform Access.
Who are Bambassadors's main competitors?
Direct peers on record are Billo, Insense, Cohley, Tongal, Ubiquitous and Genero. Broad incumbents are Superside, Humanz and Lemonlight. The Influencer Marketing Factory is listed as an emerging player.
Does Bambassadors have an API?
No public API is recorded for Bambassadors.
What industry is Bambassadors in?
Bambassadors's product category is UGC Video Production Platform. Its primary akta.pro industry code is MPACAGAH, UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content), with a secondary code of MPAAAHAF, UGC (User-Generated Content) Production & Creator Networks. Its NAICS code is 512110 and its SIC code is 7812.