Humanz
Humanz is an Israel-based AI platform serving as an operating system for creator marketing. It serves enterprise brands and 1 million+ creators, with its Humanz+ product integrating AI across the creator marketing lifecycle—from briefing to execution to optimization across Meta, YouTube, and TikTok.
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Humanz does
Humanz is an Israel-based AI platform that operates as a creator marketing operating system, founded in 2017 and headquartered in Tel Aviv. The company serves two-sided customers: brands and advertisers seeking to scale creator-driven campaigns, and individual creators seeking monetization and performance tools. Its core product is the Humanz platform, augmented by Humanz+, a comprehensive AI-integrated infrastructure layer launched in private beta with wide availability planned for Q2 2026. Humanz+ integrates AI across the full creator marketing lifecycle—strategy, briefing, creative ideation, creator engagement, execution, optimization, and ROI measurement—and enables brands and creators to produce, test, and scale video ads across Meta, YouTube, and TikTok.
The technology stack combines generative AI for content variation, multimodal capabilities spanning text, image, and video, and what the company describes as AI-generated virtual creators capable of producing 169 creative variations per account versus 5-20 for human creators. Reported performance metrics include 20-30% uplift in campaign results within two months, creator-style ads outperforming traditional brand page ads by 3-5x in engagement, and a global beauty brand reaching $1M run rate in six months using the tool. The platform supports over 1 million creators and counts Google, L'Oréal, and McDonald's among major clients.
Humanz monetizes through a SaaS subscription model, though pricing is not publicly disclosed. The go-to-market motion is product-led growth via the Humanz+ platform, with distribution primarily through direct platform access targeting enterprise buyers globally. Recent strategic activity includes the December 2025 acquisitions of Ubiquitous (influencer networks, UGC) and Bambassadors (paid social expertise), and a $15 million funding round bringing total capital raised to $32 million, with management indicating plans for at least three additional acquisitions in early 2026 to expand global presence.
Humanz firmographics
Firmographics- Name
- Humanz
- Website
- https://humanz.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Humanz is an Israel-based AI platform serving as an operating system for creator marketing. It serves enterprise brands and 1 million+ creators, with its Humanz+ product integrating AI across the creator marketing lifecycle—from briefing to execution to optimization across Meta, YouTube, and TikTok.
- Ownership category
- akta.pro rank
Humanz industry classification
Industry- Product category
- Influencer and Creator Marketing Software
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Humanz is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Humanz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS platform subscription: Humanz operates as an AI SaaS platform for the creator economy, providing creator marketing infrastructure to brands. Revenue appears to be generated through platform subscriptions and licensing of AI creator marketing tools.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Humanz product offering
Product offeringCore offering
Humanz provides an AI-powered SaaS platform that operates as an operating system for creator marketing, integrating AI across the entire marketing lifecycle from audience research and campaign briefing to creator engagement, execution, optimization, and measurable ROI. The platform enables brands and creators to produce, test, and scale video ads across Meta, YouTube, and TikTok, with reported 20-30% uplift in campaign results within two months.
Product overview
Humanz is an AI platform for the creator economy, operating as an operating system for creator marketing. The core product consists of the main Humanz platform and the newer Humanz+ AI-integrated solution. Humanz+ serves as a comprehensive infrastructure layer integrating AI across the entire creator marketing lifecycle, enabling brands and creators to produce, test, and scale video ads across major platforms. The product portfolio is augmented by strategic acquisitions including Ubiquitous (expanding influencer networks and UGC capabilities) and Bambassadors (adding paid social expertise), all supporting over 1 million creators with major clients like Google, L'Oréal, and McDonald's.
Differentiator
Problem solved
Functional benefit
Brands
- Humanz+: AI-integrated platform designed to streamline the creator marketing lifecycle from research to monetization, integrating AI across Meta, YouTube, and TikTok
Products and services
- Humanz Core AI platform serving as the operating system for creator marketing. Provides infrastructure that integrates AI across the entire creator marketing lifecycle, from strategy and briefing to execution, optimization, and measurable ROI. Used by brands and creators globally.
- Humanz+ Comprehensive AI-integrated platform layer that streamlines the creator marketing lifecycle. Enables brands and creators to produce, test, and scale video ads across Meta, YouTube, and TikTok, with reported 20-30% uplift in campaign results within two months.
Quantifiable outcome
- 20-30% uplift in campaign results within two months
- +3 more outcomes
Companies that use Humanz
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Humanz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature2 records
Humanz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UbiquitouscoreAcquired as part of Humanz's expansion strategy to enhance AI infrastructure and global presence in the creator economy. Ubiquitous acquisition expands capabilities in influencer networks and performance marketing.
- BambassadorscoreAcquired to support the launch of Humanz+ platform. Brings paid social expertise to enhance AI-integrated creator marketing capabilities. Also announced February 2026 as expansion of AI strategies.
Scale indicators6 records
Expansion highlights5 records
Humanz competitors and assessment
Company assessmentEmerging players
- Modash: Creator discovery and analytics platform with growing AI features; overlapping but more focused on the discovery/analytics layer than end-to-end campaign management.
- HypeAuditor: AI-powered creator analytics and fraud detection platform that addresses a piece of the influencer marketing workflow Humanz covers.
Direct peers
- CreatorIQ: Enterprise influencer marketing platform serving Fortune 500 brands with creator discovery, campaign management, and analytics — directly competing with Humanz in the same product category and customer segment.
- Aspire (formerly AspireIQ): Creator marketing platform that connects brands with influencers for content campaigns, offering workflow tools and analytics very similar to Humanz's core offering.
- Upfluence: All-in-one influencer marketing platform offering creator discovery, outreach, and campaign analytics, competing head-to-head with Humanz for mid-market and enterprise brand budgets.
- Klear (now part of Meltwater): Influencer marketing platform offering creator discovery, campaign management, and analytics, now backed by Meltwater's broader media intelligence stack.
- Grin: Influencer marketing platform focused on creator relationship management, UGC, and ROI measurement — a direct competitor in the brand-to-creator workflow space.
- Traackr: Influencer marketing platform with strong analytics and brand-safety features, targeting similar enterprise brand customers as Humanz.
Broad incumbents
- Sprout Social: Public social media management and analytics platform that has added influencer marketing capabilities, serving as a broader incumbent alternative to Humanz for brand marketers.
- Later: Broader social media marketing platform that has expanded into influencer marketing and AI content, competing for the same brand marketing budgets with a wider portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Humanz social profiles
Digital presenceHumanz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humanz leadership team
Management profileNumber of profiles
Profiles2 records
Humanz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Humanz funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humanz M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humanz
What does Humanz do?
Humanz provides an AI-powered SaaS platform that operates as an operating system for creator marketing, integrating AI across the entire marketing lifecycle from audience research and campaign briefing to creator engagement, execution, optimization, and measurable ROI. The platform enables brands and creators to produce, test, and scale video ads across Meta, YouTube, and TikTok, with reported 20-30% uplift in campaign results within two months.
Is Humanz a public or private company?
Humanz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Humanz founded?
Humanz was founded in 2017. It employs 101 to 250 people.
Where is Humanz based?
Humanz is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Humanz make money?
One revenue line is on record: saaS platform subscription.
Who are Humanz's main competitors?
Emerging players on record are Modash and HypeAuditor. Direct peers are CreatorIQ, Aspire (formerly AspireIQ), Upfluence, Klear (now part of Meltwater), Grin and Traackr. Broad incumbents are Sprout Social and Later.
Does Humanz have an API?
No public API is recorded for Humanz.
What industry is Humanz in?
Humanz's product category is Influencer and Creator Marketing Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7372.