Try Tag Rugby
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Try Tag Rugby firmographics
Firmographics- Name
- Try Tag Rugby
- Legal name
- Try Tag Rugby
- Website
- https://trytagrugby.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Try Tag Rugby industry classification
Industry- Product category
- Recreational Sports Leagues
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Amateur & Grassroots Tournament Organizers (MPAKADAH)
Keywords
Where Try Tag Rugby is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Try Tag Rugby business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- League Registration Fees: Individual and team registration fees for weekly leagues. Individual players pay per-game fees ranging from approximately £5.71 to £7.82 depending on location and venue. Teams pay higher collective fees. Seasons typically run for 8-10 weeks.
- Tournament Entry Fees: Revenue from tournament registrations including TagFest series events, UK Tag Nationals, Spring and Autumn tournaments, and corporate challenge events.
- Merchandise Sales: Sale of team kit, Tag Rugby shorts, and branded merchandise through the online shop.
- Corporate Team Building: Corporate team building events booked as private group sessions, generating revenue from organized corporate activities.
- Franchise/License Fees: Revenue from licensing the Try Tag Rugby brand and operational model to regional franchisees who run local leagues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual game rates vary by location |
| Unit Pricing | Multi-year contract | Team registration fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Try Tag Rugby product offering
Product offeringCore offering
Try Tag Rugby organizes and operates social tag rugby leagues, tournaments, and events across the UK. The company runs weekly league nights for adults of all skill levels and also offers corporate team-building events, weekend tournaments, and stag/hen party packages. Operations are delivered through a network of licensed franchises and licensed operators.
Product overview
Try Tag Rugby operates a comprehensive social sports platform centred on Tag Rugby — a minimal-contact, 6-a-side or 7-a-side variant of Rugby. The core offering consists of mixed, men's, and women's leagues run across 75+ locations nationwide, supplemented by free taster sessions for beginners, a regional and national tournament programme (TagFest series, Spring/Summer/Autumn tournaments, UK Tag Nationals), corporate team building events, a juniors programme, and a referee training pathway. The organisation also runs an elite programme covering Great Britain Tag Rugby representation at the ITF Tag World Cup and British & Irish Cup. Operations are managed through a franchise/licence model, with league management and player/team registration handled via the Spawtz platform. A WooCommerce-powered shop sells team kit and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Tag Rugby Leagues Ongoing weekly social tag rugby leagues for adults of all skill levels, running across multiple UK cities. Participants register as individuals or small teams and are placed into balanced sides.
- Corporate Tag Rugby Events Curated tag rugby team-building events for businesses and organizations, available as half-day, full-day, or tournament formats for groups of ten or more.
- Weekend Tag Rugby Tournaments One-day and weekend tag rugby tournaments held at multiple UK venues, open to teams of various experience levels.
- Stag and Hen Party Packages Tag rugby sessions packaged as stag, hen, or birthday party activities, combining gameplay with social drinking events.
- Beginner Tag Rugby Courses Coached introductory courses for players with little or no tag rugby experience, teaching rules, skills, and tactics before league play.
- Franchise and Licensing Program Operator licensing program that allows franchisees to run Try Tag Rugby leagues and events under the brand in approved UK territories.
- Try Tag Rugby Merchandise Branded apparel and accessories, including team kit and casual wear, sold through the company's online store.
- Overseas Tag Rugby Tours Multi-day tag rugby trips to international destinations, combining fixtures against local teams with social activities.
Quantifiable outcome
- Players burn 600+ calories per 40-minute game
- +4 more outcomes
Companies that use Try Tag Rugby
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Try Tag Rugby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Try Tag Rugby partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, minor and core.
- SpondflagshipFree sports management app named headline sponsor of UK Tag Nationals 2026, the country's most prestigious domestic tag tournament.
- Nashi Pear JuiceminorOfficial sponsor of the Thursday night league at Balham, providing refreshments for players.
- Haystack DatingminorPartnership for social summer special events, combining tag rugby with dating community engagement.
- Howlers (Apartment Group)minorOfficial partner of TagFest Newcastle 2025. Apartment Group is the region's premier leisure operator of bars, clubs, restaurants, hotels and wedding venues.
- Eagles FoundationminorNon-profit arm of Sheffield Eagles Rugby League Club awarded the Try Tag Rugby South Yorkshire licence to operate leagues in the region.
- StonewallcoreTry Tag Rugby joined Stonewall's Diversity Champions Programme in 2023, demonstrating commitment to LGBTQ+ inclusion.
- Wolfpack LagercoreRenewed partnership where Wolfpack Lager sponsors the Queen's Park Early Summer and Summer Leagues, and the Wolfpack League at Queen's Park.
- PSS International RemovalscoreReferee sponsor and supporter, with partnership renewed annually into its sixth year. PSS sponsors and supports the referee program.
- International Tag Federation (ITF)coreTry Tag Rugby is the UK Member of the International Tag Federation, the governing body for Tag Rugby worldwide. Through this partnership, Try Tag Rugby organizes ITF World Cup participation and other international competitions.
- Rugby Football League (RFL)coreTry Tag Rugby operates in partnership with the RFL. The RFL is the governing body for Rugby League in England.
- Tag Sports CICcorePartnership between Try Tag Rugby and Tag Sports CIC, a Community Interest Company. They co-host major events including the largest women's Tag Rugby tournament in the UK.
- OurLeagueminorStreaming partnership for UK Tag Nationals, with OurLeague cameras broadcasting tournament action.
Scale indicators6 records
Recent moves17 records
Expansion highlights6 records
Try Tag Rugby competitors and assessment
Company assessmentBroad incumbents
- Powerleague: UK's largest operator of small-sided football leagues with subscription-based, multi-venue participation. Comparable in scale, recurring-revenue model, and franchise/multi-venue league format, though serving football rather than tag rugby.
- Volo Sports: US-based operator running organised social sports leagues (including touch/flag football, kickball) with a comparable franchise-style league model and weekly participation. Same core business model (subscription league fees, mixed-skill, social-first) as Try Tag Rugby, scaled across a different geography.
- Goals Soccer Centres: UK operator of small-sided football league venues with comparable weekday-evening/weekend adult social-sports league model. Demonstrates the venue-based social-league operating structure, though in football rather than tag rugby.
- International Tag Federation: Global governing body for Tag Rugby, of which Try Tag Rugby is the UK Member. Comparable via shared product category, organising ITF World Cup and international competitions that overlap with Try Tag Rugby's elite programme.
- England Touch Association: The governing body for touch rugby in England and direct adjacency to tag rugby, hosting tournaments and national programmes. Comparable to Try Tag Rugby's RFL/ITF governing-body partnerships and competes for similar participation mindshare.
- Rugby Football League (RFL): Governing body for Rugby League in England and a strategic partner of Try Tag Rugby. Comparable via rugby-category authority, formal league structure, and player pathway oversight, though operating at a different scale and remit.
Emerging players
- Zog Sports: US social-sports league operator running adult social leagues (football, kickball, dodgeball, etc.) with comparable mission of inclusive, beginner-friendly, post-game social formats. Closely analogous business model and customer demographic to Try Tag Rugby.
- Tag Sports CIC: Community Interest Company and existing Try Tag Rugby partner that co-hosts the largest women's Tag Rugby tournament in the UK. Operates a parallel grassroots/community-interest model with overlapping events and audience.
Direct peers
- UK Touch: Operates organised touch rugby leagues across the UK with a comparable community-led, mixed-gender, social-sports positioning. Closely mirrors Try Tag Rugby's player demographic, format, and league-based distribution model.
Regional players
- Tag Rugby Ireland: Operates tag rugby leagues and events across Ireland with a similar social, mixed-gender, franchise-style format. Directly comparable offering but in a separate geographic market from Try Tag Rugby's UK footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Try Tag Rugby social profiles
Digital presenceTry Tag Rugby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Try Tag Rugby leadership team
Management profileNumber of profiles
Profiles3 records
Try Tag Rugby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Try Tag Rugby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Try Tag Rugby
What does Try Tag Rugby do?
Try Tag Rugby organizes and operates social tag rugby leagues, tournaments, and events across the UK. The company runs weekly league nights for adults of all skill levels and also offers corporate team-building events, weekend tournaments, and stag/hen party packages. Operations are delivered through a network of licensed franchises and licensed operators.
Is Try Tag Rugby a public or private company?
Try Tag Rugby is a private company. It is classified as unknown and is currently operating.
When was Try Tag Rugby founded?
Try Tag Rugby was founded in 2009. It employs 11 to 50 people.
Where is Try Tag Rugby based?
Try Tag Rugby is headquartered in London, United Kingdom, in the Europe region.
How does Try Tag Rugby make money?
Five revenue lines are on record. League Registration Fees are the primary driver. The others are tournament Entry Fees, merchandise Sales, corporate Team Building and franchise/License Fees.
Who are Try Tag Rugby's main competitors?
Broad incumbents on record are Powerleague, Volo Sports, Goals Soccer Centres, International Tag Federation, England Touch Association and Rugby Football League (RFL). Emerging players are Zog Sports and Tag Sports CIC. UK Touch is listed as a direct peer. Tag Rugby Ireland is listed as a regional player.
Does Try Tag Rugby have an API?
No public API is recorded for Try Tag Rugby.
What industry is Try Tag Rugby in?
Try Tag Rugby's product category is Recreational Sports Leagues. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKADAH, Amateur & Grassroots Tournament Organizers. Its NAICS code is 71394 and its SIC code is 7997.