What Cloud Gym does

Cloud Gym is a Brazilian SaaS company that builds an all-in-one management platform for fitness facilities, including gyms, fitness studios, CrossFit boxes, and independent personal trainers. Its software consolidates access control (with biometric facial recognition), CRM, marketing automation, scheduling, financial reporting, class streaming, and payment processing into a single cloud stack accessible via web dashboard and a per-tenant white-label mobile app. The company was founded in 2016 in São Paulo and operates with 11–50 employees, serving what it reports as more than 12,000 customers.

The product is delivered through four publicly listed monthly subscription tiers in Brazilian Reais — Studio (R$89.90), Safira (R$299.90), Suíte (R$429.90), and Infinity (R$649.90) — with a one-time implantation fee at the entry tier and an option to enroll in Cloud Gym Pay, a Stripe-powered recurring-billing module. Higher tiers unlock additional features such as branded mobile apps, custom-domain websites, AI-driven decisioning, a Cognitive conversational assistant, a Virtual Agent, digital marketing tools, and electronic invoicing (NF-e). The technology stack is anchored on a Google Cloud Premier Partner relationship (granted 2022), a native Zoom integration for passwordless livestreamed classes, YouTube API Services for video content, social integrations with Facebook/Instagram/Twitter/LinkedIn, and social-login SSO via Google, Microsoft, and Apple.

Cloud Gym is privately held with no disclosed funding rounds, executive team, or revenue figures. Beyond its São Paulo headquarters it maintains a London contact address for privacy/data-protection purposes and exposes the platform in eight locales (EN-US, EN-GB, PT-BR, PT-PT, ES, DE, IT, FR), with at least one named customer testimonial located in London. GTM is primarily inside-sales-led via a "Teste Grátis" free-trial funnel on cloudgym.io, supplemented by content marketing through a public YouTube library of more than 1,000 exercise videos.

Name

Cloud Gym

Legal name

Cloud Gym

Website

https://cloudgym.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud Gym is a Brazilian SaaS company that provides an all-in-one cloud management platform for gyms, fitness studios, CrossFit boxes, and personal trainers, bundling access control, CRM, streaming, payments, and AI features on tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Gym Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Gym management software
• Fitness facility management
• Club management platform
• Member management system
• Fitness studio software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Recurring monthly SaaS subscriptions across four published tiers (Studio R$89.90, Safira R$299.90, Suíte R$429.90, Infinity R$649.90). Subscription auto-renews in successive 30-day periods per Terms of Use; fees paid monthly in advance and non-cancelable/non-refundable within the Subscription Term.
2. Setup / Implementation Fee: One-time implantation ("Taxa implantação") fee charged on top of the Studio tier monthly subscription to onboard new customers.
3. Cloud Gym Pay — Payment Processing Fees: Transaction-based fees on member recurring payments processed through Cloud Gym Pay (powered by Stripe). Per Terms of Use, Cloud Gym may collect fees from settlement funds and charge up to USD $15 per chargeback/dispute. Stripe Connected Account Agreement governs.
4. Professional Services: Additional-fee professional services (e.g., data export, custom onboarding SOW) available on top of the SaaS subscription as described in Section 2.6 of the Terms of Use.
5. Hardware Resale / Smart Payment Terminals: Sale/lease of heart rate monitors, receivers, payment-enabling hardware, and Smart Payment Terminals under separate hardware terms (Section 2.8–2.9).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cloud Gym sells an all-in-one SaaS management platform for gyms, fitness studios, and CrossFit boxes, bundling facial-recognition access control, sales, CRM, marketing, financial reporting, NPS, scheduling, and live class streaming in a single cloud system. Each subscriber also receives a white-labeled branded mobile app and custom website under their own domain (Suite and Infinity tiers), with payment processing delivered through Cloud Gym Pay (Stripe). Four monthly subscription tiers (Studio R$89.90, Safira R$299.90, Suite R$429.90, Infinity R$649.90) gate features such as AI decisioning, virtual agent, digital marketing, and electronic invoicing.

Product overview

Cloud Gym is a single unified SaaS platform ("All Stack in one software") for managing gyms, fitness studios, and CrossFit boxes, rather than a platform-plus-separate-modules product. Its core offering, the Cloud Gym system, bundles access control (including the Facial Recognition Access Control feature), sales, marketing, financial reporting, CRM, NPS, scheduling, workout sheets, dashboards, and the Cloud Gym Pay payment module into one suite, exposed to operators via a web dashboard and to end-users via the Cloud Gym App. On top of this core, optional modules and add-ons extend the platform for specific segments: a Branded Mobile App and a Custom Website deliver white-label experiences to gym members (Suíte and Infinity plans), the Streaming Module combined with the Zoom integration extends classes online, and the CRM, AI / Cognitive Assistant, Virtual Agent, and Digital Marketing tools (Infinity plan) automate decisioning and customer communication. Vertical-specific offerings — the CrossFit Module and the Personal Trainers Module — tailor the same core platform to particular customer segments, while the free 1,000+ Exercise Video Library on YouTube serves as supporting content. Four subscription tiers (Studio, Safira, Suíte, Infinity) gate access to these modules, with payment processing handled by Cloud Gym Pay via Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Gym All-in-one SaaS management system ("All Stack in one software") for gyms, fitness studios, and CrossFit boxes, providing access control, sales, marketing, financial reporting, CRM, and live class streaming in a single platform. Sold via four monthly subscription tiers to gym and studio operators.
• Cloud Gym App Customer-facing mobile app for end users (gym members and students) to schedule classes, attend live-streamed sessions, view workouts, manage their profile, and purchase plans. Distributed per gym under a separate Cloud Gym App agreement.
• Cloud Gym Exercise Video Library Free public library of 1,000+ fitness exercise demonstration videos hosted on the Cloud Gym YouTube channel, used by gyms, studios, CrossFit boxes, and personal trainers to build student workout lists.
• Cloud Gym Streaming (Live Class Streaming) Live class broadcasting service built on the Zoom integration that lets students book a class through the gym's app and be automatically redirected into the Zoom session at class time, without manual passwords or shared links.

Quantifiable outcome

• 12,000+ happy customers using Cloud Gym software
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Google (Google Cloud)flagshipStrategic or Co-development PartnerCloud Gym is part of Google's select Premier Partner program. The partnership enables Cloud Gym to resell and support the full Google Cloud application suite (Gmail, YouTube API, etc.) with Google-certified professionals. All marketing/social integrations with Google services flow through this relationship.
• ZoomcoreTechnology or IntegrationCloud Gym integrates with Zoom to let students book classes through the gym's app and be automatically redirected into the Zoom session at class time — without passwords or shared links. Streaming classes are a flagship retention feature ("Streaming" module on the homepage).
• StripecoreTechnology or IntegrationStripe powers Cloud Gym's "Cloud Gym Pay" / Cloud Gym Payments payment-processing service. Operates under the Stripe Connected Account Agreement, with fees deducted from settlement funds and up to USD $15 per chargeback/dispute chargeable to merchants.
• YouTube (Google API Services)coreTechnology or IntegrationCloud Gym uses the YouTube API Services to gather channel subscriber counts, automate creation of live broadcasts/streams, and bind YouTube events into the platform. Users agree to YouTube Terms of Service and Google Privacy Policy when engaging YouTube content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mariana Tek: Mariana Tek provides branded fitness studio apps with class scheduling, e-commerce, and member engagement. Comparable to Cloud Gym's white-label app offering and Streaming module for boutique studios.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation platform that overlaps with Cloud Gym's CRM, pipeline management, and digital marketing modules. While not fitness-specific, it represents the horizontal SaaS alternative that gym operators might assemble instead of using Cloud Gym's bundled approach.

Direct peers

• Mindbody: Mindbody is the dominant SaaS platform for fitness studios, gyms, and wellness businesses, offering scheduling, CRM, payments, and marketing. It is the most direct comparison to Cloud Gym's all-in-one value proposition and the incumbent Cloud Gym must displace in any international expansion.
• ClubReady: ClubReady provides club management software for fitness centers including billing, member engagement, and access control. Comparable to Cloud Gym in serving multi-location gym operators with integrated access control and recurring billing.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios and wellness businesses with booking, CRM, marketing, and payments. Comparable in offering breadth and SMB pricing model to Cloud Gym.
• Wodify: Wodify is a CrossFit-focused gym management platform with workout tracking, class scheduling, and performance analytics. Highly comparable to Cloud Gym's CrossFit-specific module and a key vertical competitor.
• Zen Planner: Zen Planner offers gym and CrossFit box management with scheduling, billing, performance tracking, and branded member experiences. Comparable to Cloud Gym's CrossFit module and broader SMB fitness positioning.
• PushPress: PushPress is a gym management platform with strong positioning in CrossFit and functional fitness boxes, including member management, billing, and branded apps. Direct overlap with Cloud Gym's CrossFit vertical module.
• Glofox: Glofox is a fitness studio management platform offering booking, billing, branded apps, and member management. It is highly comparable to Cloud Gym's Suíte tier, with a stronger international footprint in Europe and the US.
• PerfectGym: PerfectGym is a club management platform for fitness chains with member management, access control, billing, and analytics. Closely aligned with Cloud Gym's enterprise-tier ambitions and facial recognition access control feature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CloudGym/playlists
• Xx.com/cloudgymbr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Gym