Fondify

What Fondify does

Fondify is a digital intermediation platform that connects individual and corporate donors with Mexican civil society organizations (NGOs) for the purpose of facilitating fundraising campaigns. Operated by Laboratorio Futuro Innovación, S.A.P.I. de C.V., a privately held Mexican corporation headquartered in Guadalajara, Jalisco, the platform was founded in 2015 and serves NGOs legally constituted in Mexico across causes including health, emergencies, community, education, environment, animal welfare, and child welfare. The company has between 1 and 10 employees and operates exclusively in the Mexican market.

The core offering consists of the Fondify web platform, an NGO Campaign Management tool, and an NGO Directory that allows donors to discover and support verified organizations. Fondify explicitly does not receive, custody, or control donation funds; instead, all payments are processed directly by third-party providers Stripe Connect and GoFundMe, with which NGOs maintain independent contractual relationships. Technology integrations are limited to these payment processors plus Google Analytics and Meta Pixel for traffic and advertising measurement. There is no public API, SDK, or proprietary technology asset disclosed beyond the platform itself.

The business model is multi-stream: percentage-based commissions on donations processed through the platform, subscription fees paid by NGOs for campaign management access, per-campaign publishing fees, and custom corporate/ESG services for companies seeking structured social-impact programs. Specific fee percentages and tier pricing are not publicly disclosed. Marketing relies on the platform website, organic social media, email newsletters, and GoFundMe-driven distribution. No external venture funding rounds with disclosed dollar amounts appear in the source material, and the homepage counters currently display zero projects, zero donors, and zero MXN raised, indicating either a display issue or very limited platform throughput.

Name

Fondify

Legal name

Laboratorio Futuro Innovación, S.A.P.I. de C.V.

Website

https://fondify.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fondify is a Guadalajara-based digital intermediation platform founded in 2015 that connects Mexican NGOs with individual and corporate donors via fundraising campaigns, processing donations through Stripe Connect and GoFundMe without custodying funds itself.

Ownership category

akta.pro rank

Product category

Crowdfunding and Online Fundraising Platform

NAICS

Grantmaking and Giving Services (81321)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Crowdfunding platform
• Online fundraising
• NGO donations
• Social fundraising
• Donor matching

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Donation commissions: Fondify charges percentages on donations processed through the platform. The platform facilitates connections between donors and NGOs but does not custody funds directly.
2. Subscription fees: NGOs and organizations may pay subscription fees for platform access and campaign management features.
3. Campaign fees: Fees charged per campaign published on the platform.
4. Corporate/ESG services: Custom services for companies seeking ESG (Environmental, Social, and Governance) engagement and corporate social responsibility programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fondify operates a web-based crowdfunding intermediation platform that connects individual and corporate donors with Mexican NGOs. NGOs can register, create and manage fundraising campaigns across categories such as Health, Emergencies, Community, Education, Environment, Animals and Business, while donors browse campaigns and contribute through Stripe Connect and GoFundMe. Fondify explicitly does not receive, custody or administer donation funds; payment processing is handled directly by the integrated payment processors.

Product overview

Fondify operates as a unified digital platform that connects donors with NGOs in Mexico. The core offering consists of the Fondify Platform itself, which includes NGO Campaign Management tools for creating and managing fundraising campaigns, and an NGO Directory for discovering verified civil society organizations. The platform categories campaigns by cause area (Salud, Emergencias, Comunidad, Negocios, Educación, Medio Ambiente, Animales, Otros). Fondify does not directly handle donations—payments are processed through integrated third-party providers Stripe Connect and GoFundMe. The platform is operated by Laboratorio Futuro Innovación, S.A.P.I. de C.V. based in Guadalajara, Jalisco.

Differentiator

Problem solved

Functional benefit

Products and services

• Fondify Platform Digital intermediation platform that connects individual and corporate donors with Mexican NGOs by enabling NGOs to publish campaigns and donors to browse and contribute; payments are processed through Stripe Connect and GoFundMe and Fondify does not custody funds. For Mexican NGOs, individual donors and corporate ESG programs.
• NGO Campaign Management Tooling that allows Mexican NGOs to create, publish and manage fundraising campaigns on Fondify across categories including Health, Emergencies, Community, Business, Education, Environment, Animals and Others. For legally constituted Mexican civil society organizations (ONGs).
• NGO Directory Searchable directory of registered Mexican NGOs and civil society organizations on Fondify, filterable by categories such as Community, Business, Others and Health, allowing donors to discover and support verified organizations. For individual and corporate donors seeking causes to fund.
• Corporate / ESG Services Custom services for companies seeking ESG (Environmental, Social, and Governance) engagement and corporate social responsibility programs delivered through verified Mexican NGOs. For corporate donors and CSR/ESG leads.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Stripe ConnectcoreTechnology or IntegrationStripe Connect is the primary payment processor for all donations on the platform. NGOs maintain independent contractual relationships with Stripe for processing donations. Fondify is integrated with Stripe for payment infrastructure.
• GoFundMecoreChannel Partner/ Reseller/ DistributorGoFundMe serves as the primary fundraising platform for campaigns. Each NGO campaign on Fondify redirects to a GoFundMe donation page. GoFundMe processes donations directly with donors, separate from Fondify's platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• GoFundMe: GoFundMe is the dominant global donation crowdfunding platform and is the underlying donation processor for Fondify's campaigns. It is the most direct comparable on product (campaign creation → donation processing) and target donor, but operates globally with a much larger user base, while Fondify narrows to Mexican NGOs.
• Kickstarter: Kickstarter is one of the largest crowdfunding platforms globally, focused on creative and entrepreneurial projects. It is comparable to Fondify on crowdfunding mechanics and 'high ratio of successful projects' positioning, but its project category (creative ventures) differs from Fondify's NGO-cause focus.

Direct peers

• Donadora: Donadora is a Mexican donation platform connecting donors with NGOs and individuals across Mexico. It is a directly competing local platform with overlapping geographic focus and NGO/civil-society inventory, making it the closest head-to-head peer for Fondify in Mexico.
• GlobalGiving: GlobalGiving is an international crowdfunding platform for nonprofits and humanitarian projects, accepting donations globally. It overlaps on the campaign creation, NGO onboarding, and project-discovery mechanics that Fondify supports, and competes for the same cross-border donor audience interested in Mexican causes.
• Fundly: Fundly is a crowdfunding platform with nonprofit and personal-campaign verticals, providing campaign pages and donation processing. Comparable to Fondify on the structural model (campaign creation pages for causes) and pricing model (platform/transaction fees), though it operates primarily in the U.S.

Emerging players

• Benevity: Benevity provides a corporate social responsibility and employee-giving platform connecting companies with nonprofit donation programs, grantmaking, and ESG reporting. Comparable to Fondify's Corporate/ESG services revenue stream — both serve the corporate structured-giving workflow, though Benevity is enterprise-grade and global while Fondify's ESG offering is local to Mexico.
• Patreon: Patreon is a subscription-based creator monetization platform supporting recurring funding flows. Comparable to Fondify on recurring/subscription-style giving mechanics that Fondify supports for sponsorships, though it is creator-focused rather than NGO-focused.
• Indiegogo: Indiegogo is a global crowdfunding platform for entrepreneurial, creative, and cause-based campaigns. Comparable to Fondify's short_description which explicitly markets itself as a 'creative Crowdfunding Company,' sharing the crowdfunding category though differing on the NGO/cause vertical focus.

Regional players

• Causa en Común: Causa en Común is a Mexican civil society alliance and advocacy organization representing NGOs. Not a direct fundraising competitor but a stakeholder adjacent to Fondify: it aggregates the very NGO segment Fondify targets and could be either a partner channel or an alternative discovery surface for Mexican donors.
• Fundación Merced: Fundación Merced is a Mexican philanthropic organization focused on channeling resources to NGOs and social causes through grantmaking in Mexico. Comparable to Fondify as a regional intermediary facilitating the donor-NGO flow in the Mexican ecosystem, although it operates more on the grantmaking side than per-campaign donation crowdfunding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fondifylat
• Facebookfacebook.com/fondify
• LinkedInlinkedin.com/company/fondify

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondify