Fundly
Fundly was a Palo Alto-based, self-serve online crowdfunding platform, founded in 2009, that enabled nonprofit organizations and individuals to create donation campaigns and process contributions via transaction fees. It ceased independent operations on December 10, 2025, after integration into SignUpGenius Donations.
- Company typePrivate
- Founded2009
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Fundly does
Fundly was an online crowdfunding and fundraising platform founded in 2009 and headquartered in Palo Alto, California, that enabled nonprofit organizations and individuals to create, manage, and promote donation campaigns over the web. The product was a self-serve, PLG-style application targeting a long-tail, vertically segmented base of nonprofit and individual fundraisers, with peer-to-peer fundraising, online donation collection, and donor engagement as core functional benefits. The business monetized via transaction fees on donations processed through the platform; specific fee tiers were not publicly disclosed. A small leadership team — founder and chief architect James Nicol, and managing director Lomesh Shah — built the company with 11–50 employees, supported by approximately $7.8M in disclosed venture funding across a 2010 seed, a 2011 Series A led by CRV, and a 2011 Series B led by Morgenthaler Ventures with participation from Kapor Capital, Great Oaks Venture Capital, Correlation Ventures, Endeavour Investment Partners, Seraph Group, and Accelerator Ventures.
The underlying technology consisted of a web-based campaign creation and management system with an associated API (now hosted at developer.signupgenius.com). Fundly had no disclosed proprietary AI/ML capabilities, patents, or formal certifications in the source material. Following acquisition by SignUpGenius Inc., all Fundly campaigns were closed on December 10, 2025, and users were migrated to SignUpGenius Donations, with continued read-only access to historical donation data through December 31, 2025. Fundly is now marketed as a "powered by SignUpGenius" brand, and its fundraising functionality has been absorbed into SignUpGenius's broader SMB product suite spanning Sign Ups, Payments, Fundraisers, Dues & Fees, Online Stores, Tickets, and Auctions.
Fundly firmographics
Firmographics- Name
- Fundly
- Website
- https://fundly.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Fundly was a Palo Alto-based, self-serve online crowdfunding platform, founded in 2009, that enabled nonprofit organizations and individuals to create donation campaigns and process contributions via transaction fees. It ceased independent operations on December 10, 2025, after integration into SignUpGenius Donations.
- Ownership category
- akta.pro rank
Fundly industry classification
Industry- Product category
- Crowdfunding Platform
- NAICS
- Other Grantmaking and Giving Services (813219)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where Fundly is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
Fundly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fundraising transaction fees: Fundly charged transaction fees on donations processed through its crowdfunding platform. Following the acquisition, these operations have transitioned to SignUpGenius's donations platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based donation processing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fundly product offering
Product offeringCore offering
Fundly operated a self-serve online crowdfunding and fundraising platform that enabled nonprofits and individuals to create fundraising campaigns, collect donations, and run peer-to-peer fundraising initiatives. Following its acquisition by SignUpGenius, all Fundly campaigns were closed on December 10, 2025, with users migrated to SignUpGenius's donations platform at donations.signupgenius.com, where Fundly is now offered as a powered-by brand.
Product overview
Fundly was a dedicated crowdfunding and fundraising platform for nonprofits that has been sunset. The service was acquired and integrated into SignUpGenius's ecosystem. All Fundly campaigns closed on December 10, 2025, and the platform is now fully powered by SignUpGenius. Fundly's donation and fundraising capabilities have been migrated to SignUpGenius Donations, which operates within the broader SignUpGenius platform alongside other products including Sign Ups, Payments, Fundraisers, Dues & Fees, Online Stores, Tickets, and Auctions.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundly A self-serve online crowdfunding and donation platform that allowed nonprofits and individuals to create fundraising campaigns, process donations, and run peer-to-peer fundraising initiatives. The service has been sunset and its functionality migrated to SignUpGenius Donations.
Companies that use Fundly
Customer profileSegments1 record
Ideal customer profiles2 records
Fundly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Fundly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SignUpGeniusflagshipSignUpGenius acquired and integrated Fundly's crowdfunding technology into its platform. Fundly campaigns closed on December 10, 2025, with all users and data migrated to SignUpGenius Donations. Fundly is now marketed as 'powered by SignUpGenius', providing seamless access to expanded fundraising tools including event management, auctions, ticketing, and online fundraising capabilities under the SignUpGenius brand.
Scale indicators2 records
Recent moves7 records
Expansion highlights1 record
Fundly competitors and assessment
Company assessmentBroad incumbents
- Kickstarter: Major rewards-based crowdfunding platform with public campaign pages and transaction-based pricing. Comparable to Fundly at the crowdfunding model and campaign-creation level, though focused on creative/commerce projects rather than nonprofits.
- SignUpGenius: Sign-up, event, ticketing, and now donations platform that absorbed Fundly. Comparable as an adjacent group/event management platform that has now extended into the same fundraising and donation use case Fundly served.
Direct peers
- Mightycause: Online fundraising platform for nonprofits featuring crowdfunding campaigns, event fundraising, and donor management. Directly comparable as a peer-to-peer and donation crowdfunding platform for nonprofits.
- Bonterra (Network for Good): Provider of nonprofit fundraising and donor management software including Network for Good's online donation platform, serving a similar nonprofit customer base with campaign creation and donation processing.
- Donately: Lightweight online donation and fundraising platform for nonprofits with similar self-serve campaign and donation form functionality. Directly comparable to Fundly's transaction-fee-based donation product.
- Funraise: Nonprofit fundraising software platform with donation forms, campaigns, event management, and peer-to-peer fundraising. Competes in the same SMB and mid-market nonprofit segment as Fundly.
- Givebutter: Modern nonprofit fundraising and donor management platform providing online donations, event ticketing, and peer-to-peer campaigns. Competes head-to-head with Fundly for the same nonprofit and donor-campaign use case.
- Classy: Enterprise-grade online fundraising platform purpose-built for nonprofits, offering donation forms, peer-to-peer campaigns, and event fundraising. Directly comparable to Fundly's nonprofit-focused donation platform.
- GoFundMe: The largest consumer and nonprofit crowdfunding platform globally, offering online fundraising campaigns with donation processing. Directly comparable to Fundly's core offering in online donation/crowdfunding for nonprofits and individuals.
Others
- Stripe (Giving / Checkout): Underlying payments infrastructure that powers donation processing for many fundraising platforms. Comparable as the enabling payment layer that Fundly-style crowdfunding platforms either compete against or rely on for transaction processing.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Fundly social profiles
Digital presenceFundly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundly leadership team
Management profileNumber of profiles
Profiles2 records
Fundly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundly
What does Fundly do?
Fundly operated a self-serve online crowdfunding and fundraising platform that enabled nonprofits and individuals to create fundraising campaigns, collect donations, and run peer-to-peer fundraising initiatives. Following its acquisition by SignUpGenius, all Fundly campaigns were closed on December 10, 2025, with users migrated to SignUpGenius's donations platform at donations.signupgenius.com, where Fundly is now offered as a powered-by brand.
Is Fundly a public or private company?
Fundly is a private company. It is classified as corporate owned and is currently closed.
When was Fundly founded?
Fundly was founded in 2009. It employs 11 to 50 people.
Where is Fundly based?
Fundly is headquartered in Palo Alto, United States, in the North America region.
How does Fundly make money?
One revenue line is on record: fundraising transaction fees.
Who are Fundly's main competitors?
Broad incumbents on record are Kickstarter and SignUpGenius. Direct peers are Mightycause, Bonterra (Network for Good), Donately, Funraise, Givebutter, Classy and GoFundMe. Stripe (Giving / Checkout) is listed as an others.
Does Fundly have an API?
Yes. Fundly exposes a public API. Developer documentation is at developer.signupgenius.com.
What industry is Fundly in?
Fundly's product category is Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 813219.