Bachman Auto Group

What Bachman Auto Group does

Bachman Auto Group, Inc. is a privately held multi-brand automotive dealership group incorporated in Kentucky and founded in 1985. The company sells new and pre-owned vehicles, parts, and service across eight franchise brands — Chevrolet, Chrysler, Dodge, Hyundai, Jeep, Ram, Subaru, and Volkswagen — through approximately nine physical dealership locations concentrated on Bluegrass Parkway in Louisville, KY with additional operations in Jeffersonville, IN. Revenue is generated through five streams: new and used vehicle sales (transaction-based), service and repair work performed by factory-trained technicians, OEM parts sales, direct vehicle purchases via the Bachman Buys program, and collision repair through a dedicated body shop.

The business model is a traditional franchise auto retail operation augmented by two distinct commercial channels. Bachman Business Elite and Bachman Ram Commercial serve fleet and work truck customers, while a Police & Pursuit line sells configured Chevrolet Tahoe law enforcement vehicles. Customer acquisition combines physical showroom presence with eight brand-specific websites supporting inventory browsing, online service scheduling, and lead generation, plus a Facebook corporate page. The "Bachman Buys" program and 10 Second Trade Value tool create a digital used-vehicle acquisition channel that feeds pre-owned inventory.

Bachman operates as a sales-led, relationship-driven retail business with no disclosed proprietary technology platform, patents, AI/ML capabilities, or external institutional capital. Ownership appears founder- or family-controlled with no parent company, no disclosed funding rounds, and no M&A activity in the available record. The group maintains CCPA-compliant data practices and serves both individual consumers (primary) and commercial/government fleet buyers (secondary) within the Louisville metropolitan area.

Name

Bachman Auto Group

Legal name

Bachman Auto Group, Inc.

Website

https://bachmanautogroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Bachman Auto Group is a privately held multi-brand automotive dealership group founded in 1985, operating 8 franchise brands (Chevrolet, CDJR, Hyundai, Subaru, Volkswagen) across 9 Louisville, KY and Jeffersonville, IN locations, serving retail consumers, commercial fleets, and law enforcement with vehicle sales, service, parts, and collision repair.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• New car sales
• Used vehicle sales
• Auto repair services
• Vehicle parts retail
• Fleet vehicle sales

Headquarters

HQ city

Jeffersonville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles across multiple brands including Chevrolet, Chrysler, Dodge, Hyundai, Jeep, Ram, Subaru, and Volkswagen. Transaction-based revenue with negotiated pricing and financing options.
2. Service and Repairs: Maintenance and repair services including oil changes, tire rotations, brake pads, transmission repairs, and powertrain/drivetrain work performed by qualified service technicians.
3. Parts Sales: Sale of genuine OEM parts and accessories for customer DIY projects or dealership repairs. Factory parts inventory maintained for all vehicle brands represented.
4. Vehicle Purchase Program: Bachman Buys program enables customers to sell their vehicles directly to the dealership, creating a used vehicle acquisition channel that feeds back into pre-owned sales inventory.
5. Collision Repair: Full-service collision repair center handling vehicle body work and damage repairs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bachman Auto Group is a multi-brand franchised automotive dealership group that sells new and pre-owned vehicles across 8 brands (Chevrolet, Chrysler, Dodge, Hyundai, Jeep, Ram, Subaru, Volkswagen) through dedicated brand-specific showrooms in the Louisville, KY and Jeffersonville, IN area. Beyond vehicle sales, the group operates in-house service and parts departments, a dedicated collision repair center (Bachman Collision Center), direct vehicle purchase and trade-in programs (Bachman Buys, 10 Second Trade Value), and commercial fleet divisions (Bachman Business Elite, Bachman Ram Commercial) including police and pursuit vehicle sales.

Product overview

Bachman Auto Group is a multi-brand automotive dealership group operating as a unified platform across seven distinct dealership franchises: Bachman Chevrolet, Bachman Chrysler Dodge Jeep Ram, Bachman Hyundai, Bachman Subaru, and Bachman Volkswagen. The group offers new and pre-owned vehicle sales through these individual brand franchises, supported by centralized service and parts operations including the Bachman Collision Center. Additional services include Bachman Buys (direct vehicle purchase program), the 10 Second Trade Value tool for trade-in valuations, specialized commercial vehicle offerings through Bachman Ram Commercial and Bachman Business Elite, and Police & Pursuit vehicle sales. The portfolio is unified under the Bachman Auto Group parent company while maintaining distinct brand-specific dealership operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bachman Collision Center: Auto collision repair and body shop services
• Bachman Business Elite
• Bachman Buys
• 10 Second Trade Value

Products and services

• Bachman Chevrolet Dealership
• Bachman Chrysler Dodge Jeep Ram Dealership
• Bachman Hyundai Dealership
• Bachman Subaru Dealership
• Bachman Volkswagen Dealership
• Automotive Service & Parts
• Bachman Collision Center
• Bachman Buys
• Bachman Ram Commercial (Work Trucks)
• Bachman Business Elite (Chevrolet Fleet)
• Police & Pursuit Vehicles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise representing General Motors brand. Sells new Chevrolet vehicles, provides factory-authorized service, and stocks genuine GM parts.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorAuthorized Chrysler, Dodge, Jeep, and Ram dealership franchise under Stellantis. Provides new vehicle sales, factory service, and OEM parts for these brands.
• Hyundai Motor AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership representing the Korean automaker. Offers new Hyundai vehicles, authorized service, and genuine Hyundai parts.
• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership franchise. Sells new Subaru vehicles, provides factory-backed service, and stocks Subaru OEM parts.
• Volkswagen Group of AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealership representing the German automaker. Provides new VW sales, factory service, and genuine Volkswagen parts.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jeff Wyler Automotive Family: Privately held multi-brand dealership group headquartered in Cincinnati with overlapping Kentucky/Southern Indiana geography, including franchises for Chevrolet, Chrysler, Dodge, Jeep, Ram, Hyundai, and Subaru. Direct geographic competitor to Bachman with comparable family-owned structure, store count, and brand mix.
• Holman Automotive: Privately held, family-owned multi-brand automotive group based in the Eastern US, operating franchised dealerships alongside fleet leasing and parts distribution. Closest comparable to Bachman in scale, ownership structure, and brand mix.
• Ken Garff Automotive Group: Privately held, family-owned multi-brand automotive group operating across the Western US with a comparable mix of volume and import brands. Direct size and structure comparable to Bachman; strong direct peer for private-dealer-group valuation references.
• Garber Automotive Group: Privately held, family-owned multi-brand dealer group based in the Midwest with comparable brand mix and store count. Direct private peer for Bachman on ownership structure, regional concentration, and operational scale.

Broad incumbents

• AutoNation: Largest US automotive retailer with 200+ new-vehicle franchises across 15+ brands and a national footprint. Operates the same multi-brand franchise retail, F&I, and service model as Bachman at vastly greater scale; serves as the public market benchmark for the dealer-group category.
• Lithia Motors: Largest US dealer group by revenue with 300+ stores and an aggressive acquisition strategy spanning mass-market, import, and luxury brands. Same multi-brand franchise retail model as Bachman; relevant peer for capital-allocation and growth-via-M&A benchmarks.
• Penske Automotive Group: Global automotive and commercial truck retailer with 300+ dealerships, including premium-brand concentration (BMW, Mercedes-Benz, Audi, Porsche) alongside volume brands. Same franchise retail model as Bachman; useful for evaluating mix and brand-portfolio strategy.
• Asbury Automotive Group: US automotive retailer with 150+ new-vehicle franchises across the Sun Belt, operating the same multi-brand dealership model as Bachman. Public market peer for unit economics and Clicklane-style digital retailing benchmarks.
• Group 1 Automotive: US and UK automotive retailer with 200+ dealerships representing import and domestic brands. Operates the same multi-brand franchise retail model as Bachman at meaningfully larger scale.
• Sonic Automotive: US automotive retailer with 100+ new-vehicle franchises, including EchoPark used-vehicle stores. Operates the same multi-brand franchise retail model as Bachman and is a public comp for store-level margin benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BachmanAutoGroup
• Xx.com/BachmanAuto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bachman Auto Group