Cornhusker International Trucks

What Cornhusker International Trucks does

Cornhusker International Trucks, Inc. is a family-owned and operated full-service commercial truck dealership founded in 1978 and headquartered in Omaha, Nebraska. The company operates five locations across Nebraska and Western Iowa (Omaha, Lincoln, Norfolk, North Platte, and Sioux City) plus a dedicated body shop, serving as an authorized dealer for International Trucks (primary), IC Bus, and Capacity Trucks, with secondary pre-owned inventory from Freightliner, Kenworth, and Peterbilt. Its product surface spans new and pre-owned semitrucks and commercial trucks (LT, HV, MV, HX, RH, Lonestar series), school and commercial buses (CE and RE series), and yard tractors (TJ9000, TJ6500, TJ5000 series). The dealership fronts International's all-new S13 Integrated Powertrain — a 2027 EPA-certified drivetrain combining the S13 engine (double overhead cam, Variable Valve Timing), T14 14-speed automated manual transmission, and Dual Stage Aftertreatment System — developed by TRATON GROUP engineers.

The business operates across six interlocking revenue streams: one-time truck and equipment sales; recurring lease and rental revenue through the wholly-owned Cornhusker Idealease subsidiary and the broader 430-location Idealease network; Diamond Edge Certified service and maintenance (including DOT inspections, engine overhauls, and mobile repair); parts sales from a $4.5M+ all-makes inventory via the RepairLink platform; body and paint services; and financing intermediation through Navistar Financial. Connected-fleet services are delivered through OnCommand Connection and International 360 telematics, integrated with 30+ TSP providers (Geotab, Omnitracs, Samsara, and others).

Go-to-market is sales-led, executed through dedicated sales representatives at each physical location and supplemented by an online inventory portal with quote request, Build Your Own configurator, and search by VIN/part diagram capability via RepairLink. Customer segments are commercial: long-haul and regional trucking operators, school districts and transit authorities, and warehousing/distribution facilities needing yard tractors. Pricing is unit-based across all service lines (e.g., PM inspections $99-$200, parts discounts up to $50). Leadership is led by President & CEO John W. Plagman, with functional heads across sales, service, parts, Idealease, body shop, and connected technology distributed across the five locations. The company is privately held with no disclosed funding rounds or parent entity, and has received International's Circle of Excellence and Presidents Club honors for consecutive years of top dealer performance.

Name

Cornhusker International Trucks

Legal name

Cornhusker International Trucks, Inc.

Website

https://cornhuskerinternational.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Cornhusker International Trucks is a family-owned full-service commercial truck dealership operating five locations across Nebraska and Western Iowa. Authorized dealer for International Trucks, IC Bus, and Capacity Trucks, it provides sales, leasing, service, parts, body shop, financing, and telematics services to fleet operators, owner-operators, school districts, and warehousing customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Trailer, Chassis & Container Parts Distribution (TLAKAOAC)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck leasing rentals
• Truck parts service
• Diesel powertrain solutions

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Inventory, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Truck Sales: New and pre-owned semitrucks and commercial trucks sales from International, Freightliner, Kenworth, Peterbilt and other brands. Includes day cab trucks, sleeper trucks, cab & chassis trucks, dump trucks, box trucks.
2. Truck Leasing and Rentals: Full-service lease and rental programs through Idealease, including dedicated maintenance, 24/7 roadside assistance through Idealnet, and ownership transition programs.
3. Service and Maintenance: Diamond Edge Certified service departments providing maintenance, repairs, def cleanings, Cummins engine overhauls, courtesy inspections, DOT inspections, and mobile repair services.
4. Parts Sales: Parts department with extensive all-makes inventory including alternators, batteries, brakes, gears, lights, shocks, filters, and other components. Over $4.5 million in parts inventory.
5. Body Shop Services: Body and paint repair services for trucks and buses at CIT body shops.
6. Financing: Finance options provided through Navistar Financial for truck purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cornhusker International Trucks is a family-owned full-service commercial truck dealership selling new and pre-owned semitrucks, commercial trucks, buses, and yard tractors from International, Freightliner, Kenworth, Peterbilt, IC Bus, and Capacity across five locations in Nebraska and Western Iowa. The company provides end-to-end commercial vehicle support including truck sales, Idealease leasing and rentals, Diamond Edge Certified service and maintenance, parts sales with over $4.5 million in inventory, body shop repairs, mobile repair, Navistar Financial financing, and integration with OnCommand Connection telematics.

Product overview

Cornhusker International Trucks is a family-owned full-service truck dealership offering a comprehensive commercial trucking ecosystem. The company sells new and pre-owned semitrucks from International (its primary brand), Freightliner, Kenworth, and Peterbilt, along with Capacity yard trucks and IC Bus vehicles. The portfolio includes the S13 Integrated Powertrain combining the S13 engine, T14 transmission, and Dual Stage Aftertreatment System. The company provides complementary services including Idealease commercial leasing/rentals, Idealnet 24/7 roadside assistance, OnCommand Connection and International 360 fleet telematics/monitoring platforms, Diamond Edge Certified maintenance services, parts sales through RepairLink, body shop repairs, mobile repair, and truck financing. The dealer operates five locations across Nebraska and Western Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• Cornhusker Idealease: Commercial truck leasing and rental services providing cost-effective alternatives to truck ownership including full-service lease, ownership transition, and dedicated maintenance programs.

Products and services

• International Trucks

Quantifiable outcome

• Over 100 years of combined parts expertise available to assist customers

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• IdealeasecoreChannel Partner/ Reseller/ DistributorIdealease is the premier Commercial Truck Lease and Rental Company in North America with over 430 locations. Cornhusker offers full-service lease, ownership transition, and dedicated maintenance programs through this partnership. Idealnet provides 24/7 roadside assistance.
• International TruckscoreOEM/ Whitelabel/ Licensing PartnerAuthorized International Trucks dealer offering new International LT, HV, MV, HX, RH, and other series trucks. Also provides S13 Powertrain with T14 transmission and Dual Stage Aftertreatment system.
• IC BuscoreOEM/ Whitelabel/ Licensing PartnerAuthorized IC Bus dealer offering CE and RE series buses with Cummins and PSI engines. Cornhusker International Bus has been selling buses since 1987.
• Capacity TruckscoreOEM/ Whitelabel/ Licensing PartnerAuthorized Capacity Trucks dealer offering TJ9000, TJ6500, and TJ5000 series yard trucks. Capacity has been trusted for over 45 years for yard truck needs.
• OnCommand Connection / International 360coreTechnology or IntegrationTelematics and fleet monitoring platform integrated with International trucks. Includes fault code monitoring, predictive maintenance, fleet health reporting, and integrates with 30+ TSP providers (Geotab, Omnitracs, Samsara, etc.).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Largest network of commercial truck dealerships in North America, operating International, Peterbilt, Ford, and Hino dealerships across 100+ locations. Direct competitor in full-service truck sales, leasing (RushLease), parts, and service. Most relevant peer given shared International focus and similar full-service model.
• Velocity Vehicle Group: Major Daimler Truck dealer group operating Western Star, Freightliner, and Thomas Built Buses dealerships across multiple western and midwestern states. Direct peer with similar multi-brand full-service truck dealership model, including Idealease participation.
• Premier Truck Group: Multi-location commercial truck dealership group operating Freightliner, Western Star, and Volvo dealerships across Texas and other states. Direct peer in full-service truck sales, parts, and service with Idealease participation.
• MHC Kenworth: Large Kenworth truck dealer group with locations across multiple states in the central and southern US. Direct peer in heavy-duty truck sales, leasing, parts, and service, with shared participation in Idealease leasing network.
• Truck Country: Midwest-based commercial truck dealer group operating Freightliner, Western Star, and Hino dealerships. Direct peer given overlapping Midwestern geography, full-service model, and Idealease participation.
• Coopersburg & Liberty Kenworth: Long-established Kenworth dealership group in the eastern US offering new/used trucks, parts, service, and leasing. Comparable in structure as a multi-rooftop full-service dealer with Idealease and PACCAR financial ties.

Broad incumbents

• International (Navistar): Cornhusker's primary OEM, part of the TRATON Group. International manufactures the trucks Cornhusker sells and provides the OnCommand Connection telematics, Navistar Financial, and Idealease partnership frameworks that underpin Cornhusker's business. Comparable as the broader incumbent whose product and program economics define dealer success.
• Freightliner Trucks: One of the brands Cornhusker sells as pre-owned inventory. Daimler Truck subsidiary and leading heavy-duty truck manufacturer in North America. Comparable as a competing OEM whose products and dealer economics shape Cornhusker's competitive positioning.
• Kenworth Truck Company: PACCAR-owned heavy-duty truck manufacturer whose products Cornhusker sells. Comparable as a competing OEM with its own dealer network that competes with Cornhusker's footprint for fleet sales.

Others

• Geotab: Telematics provider integrated with International's OnCommand Connection. Cornhusker sells and supports Geotab-compatible solutions via the OnCommand platform. Comparable as an ecosystem enabler whose technology Cornhusker delivers to fleet customers as a value-added service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornhusker International Trucks