What Oneupweb does

Oneupweb is a privately held, full-service digital marketing agency founded in 1996 and headquartered in Traverse City, Michigan, serving mid-market and enterprise clients across the United States and Canada. The firm operates with 11–50 employees organized into vertically integrated, hand-picked client teams spanning brand strategy, content marketing, SEO, paid media (search, display, ecommerce, social), email marketing, social media management, web design and custom WordPress development, video production, photography, market research, traditional media buying, and website accessibility services. The agency's go-to-market is consultative and sales-led, with dedicated account managers, custom proposals, and retainer- or project-based engagements priced per scope.

At the center of the content marketing offering sits Condario, Oneupweb's proprietary content calendar platform that integrates blog, social, paid media, and video planning into a single managed workflow; it is built, customized, and operated by Oneupweb staff rather than sold as standalone self-serve software. The agency's underlying technology stack spans the dominant martech ecosystem — Google products (Analytics 4, Tag Manager, Looker Studio, Search Console, Optimize), HubSpot, Pardot, Marketo, Salesforce, Mailchimp, Constant Contact, Semrush, Sprout Social, WordPress, and Shopify — and it is a certified Google Analytics audit agency.

Revenue is generated primarily through professional services engagements structured as flexible monthly retainers and project-based work, with custom pricing per scope, plus ancillary media-buying commissions and recurring revenue from Condario deployments bundled inside content marketing retainers. The customer base is diversified across at least 15 verticals (B2B, banking, healthcare, higher education, home services, franchise, ecommerce, hospitality, dental, legal, nonprofit, real estate, technology, associations) and includes enterprise logos such as Meijer, MyFitnessPal, Brooks Running, Huntington Bank, McCarthy Building Companies, Tangoe, and Bio Bidet by Bemis, alongside mid-market and franchise clients anchored by the Neighborly Brands network.

Name

Oneupweb

Legal name

Oneupweb

Website

https://oneupweb.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Oneupweb is a privately held, Michigan-based full-service digital marketing agency founded in 1996 that provides SEO, paid media, content, web development, and brand strategy to mid-market and enterprise clients across the US and Canada.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Digital marketing services
• Search engine optimization
• Content marketing services
• Paid media management
• Web development services

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Retainers and Project-Based Engagements: Oneupweb generates revenue primarily through professional services engagements structured as flexible retainers, project-based work, and campaign-specific retainers. They offer 'quick, impactful projects and winning campaigns to flexible retainers' for both mid-size and enterprise businesses. Each engagement is custom-priced based on number of services included, length of contract, and existing agreements.
2. Condario Content Calendar SaaS Platform: Oneupweb monetizes its proprietary Condario content calendar platform by building, customizing, and managing it for clients as part of their content marketing retainers. Clients access Condario through Oneupweb's managed services engagement.
3. Traditional Media Buying (Print, Radio, TV, Billboards): Oneupweb earns revenue through media buying commissions and fees for placing traditional advertising across print, TV, radio, billboards, and direct mail channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Oneupweb is a full-service digital marketing agency that sells integrated digital marketing services including SEO, paid media/PPC management, content marketing, social media marketing, email marketing, web design and development, brand strategy, video production, marketing analytics, and traditional media buying. The agency assigns hand-picked, vertically integrated cross-functional teams to each client, and wraps its service delivery around a proprietary content calendar platform called Condario. Engagements are structured as flexible monthly retainers or project-based work, with each client receiving a dedicated account manager.

Product overview

Oneupweb is a Michigan-based, full-service digital marketing agency rather than a single SaaS product; its offering is a platform-plus-modules architecture composed of integrated service lines delivered by cross-functional teams. The agency's core services include Brand Strategy (with Branding Workshop and Brand Style Guide modules), Content Marketing (powered by its proprietary Condario content calendar platform), Digital Marketing Consulting (with Digital Due Diligence and Marketing Audits), Custom Web Development, Website Design, Graphic Design, Traditional Marketing, Email Marketing, Inbound Marketing / Lead Generation, Local Marketing, Market Research, Marketing Analytics (with Tracking & Analytics Audit, Event Tracking & Tag Management, and Custom Marketing Reporting modules), Paid Media / PPC Management (with SEM, Display Advertising, and Ecommerce PPC modules), Photography, Videography, SEO Marketing, Social Media Marketing, Website Accessibility, Usability Testing, and YouTube Marketing. The proprietary Condario content calendar sits at the center of the Content Marketing offering and integrates blog, social, paid media, and video planning, while Service Pairings explicitly bundle offerings such as Content & SEO, Web Development & SEO, and SEO & Paid Media to deliver integrated campaigns across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Condario: Oneupweb's proprietary content calendar platform that integrates blog, social media, paid media, and other digital marketing content planning, data, and execution.

Products and services

• Brand Strategy Services Full-service brand strategy and development offering including brand workshops, tone and voice guides, brand style guides, logo design, and creative collateral to build or refresh brand identity for mid-size and enterprise businesses.
• Content Marketing Services
• Digital Marketing Consulting
• Custom Web Development
• Website Design
• Graphic Design Services
• Traditional Marketing Services
• Email Marketing Services
• Inbound Marketing and Lead Generation
• Local Marketing Services
• Market Research Services
• Marketing Analytics Services
• Paid Media / PPC Management
• Photography Services
• Videography / Video Marketing & Production
• SEO Marketing Services
• Social Media Marketing
• Website Accessibility Services
• Usability Testing for UX and UI
• YouTube Marketing
• Condario Content Calendar Platform Oneupweb's proprietary, customizable content calendar platform that integrates digital marketing content, data, and planning across blogs, social, paid media, and video. It is fully managed by Oneupweb's multi-channel marketing experts and supports workflow management, performance data, and KPI-driven content planning.

Quantifiable outcome

• 1,311% increase in leads (McCarthy Building Companies SEO)
• +8 more outcomes

Named customers43 records

Segments15 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major and core.

• HubSpotmajorTechnology or IntegrationHubSpot is one of the email and marketing automation platforms in which Oneupweb has platform-specific expertise. Also referenced in marketing analytics tools as a data source.
• PardotmajorTechnology or IntegrationPardot is one of the email marketing and marketing automation platforms in which Oneupweb has platform expertise. Also used as a tag management destination.
• Google (Google Products)coreTechnology or IntegrationOneupweb works extensively with Google products including Google Looker Studio, Google Tag Manager, Google Optimize, Universal Google Analytics, Google Search Console, Google Trends, Google Analytics 4 (GA4), and Google My Business. They are a certified Google Analytics audit agency.
• SemrushmajorTechnology or IntegrationSemrush is listed as a featured analytics tool and is used in Condario data integrations and home services marketing measurement.
• WordPresscoreTechnology or IntegrationOneupweb offers custom WordPress development services with bespoke themes, performance optimization, security, mobile-first design, and scalable architecture. They are described as 'the go-to WordPress development agency.'
• Google Ads and Microsoft Advertising (Bing Ads)coreTechnology or IntegrationOneupweb runs paid search campaigns across Google Ads and Microsoft Advertising for clients, supporting or managing SEM campaigns.
• Condario (Proprietary Platform)coreOEM/ Whitelabel/ Licensing PartnerCondario is Oneupweb's proprietary content calendar platform offered to clients as a managed SaaS-style solution, integrating blogs, social, paid media, videos, and PR calendars. Clients can import existing calendars and add unlimited users.

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, content, social, and web development to mid-market and enterprise clients, with a proprietary platform (MarketingCloudFX) analogous to Oneupweb's Condario; it is the most directly comparable mid-market full-service agency.
• Disruptive Advertising: Disruptive Advertising is a PPC- and digital marketing-focused agency serving mid-market clients, with a strong paid media and lifecycle marketing offering that overlaps Oneupweb's Paid Media / PPC and Email service lines.
• Ignite Visibility: Ignite Visibility is a multi-channel digital marketing agency offering SEO, paid media, social media, email, and web design to mid-market and enterprise clients, with a comparable cross-channel delivery model and a similar vertical focus.
• Power Digital Marketing: Power Digital is a full-service digital marketing agency with proprietary technology (Nova) and strong mid-market/enterprise client roster; comparable to Oneupweb in offering breadth and proprietary platform strategy.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and CRO, with a comparable mid-market positioning and a strong emphasis on measurable ROI and landing page optimization.
• Straight North: Straight North is a B2B-focused digital marketing agency offering SEO, paid media, web design, and content marketing; it overlaps with Oneupweb's B2B, manufacturing, and industrial client segments.
• SmartSites: SmartSites is a full-service digital agency offering web design, SEO, PPC, and social media to mid-market and enterprise clients, with a comparable service breadth and target buyer.
• Thrive Agency: Thrive Internet Marketing Agency is a full-service digital marketing firm offering SEO, web design, social media, and PPC, with a comparable mid-market positioning and similar multi-service delivery model.
• Directive: Directive is a B2B and SaaS-focused digital marketing agency specializing in SEO, paid media, and revenue operations, with a comparable enterprise and B2B client focus overlapping Oneupweb's Technology and B2B verticals.

Broad incumbents

• HubSpot (as ecosystem/partner): HubSpot is both a major platform partner of Oneupweb and a broad incumbent in marketing automation, content, and CRM, with an in-house agency arm (HubSpot Solutions Partners) that competes for mid-market marketing services spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oneupweb
• Facebookfacebook.com/oneupweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oneupweb